October NEWSLETTER
Happy Fall from the Texas Hill Country! It is hard to believe we are already halfway through October and heading into the final stretch of 2026! While much of the country is enjoying cooler temperatures and changing leaves, we are still soaking up plenty of sunshine here in Austin! As we look ahead to the final months of the year, there is a lot to be excited about at Barton Creek, and we are already building momentum for a fantastic 2027 and beyond! We are incredibly grateful for our wonderful sales partners and the relationships that continue to make Barton Creek such a special destination. Your continued support, collaboration, and the opportunities you bring our way mean so much to our entire team. We truly value your partnership and look forward to all that we will accomplish together in the months ahead! In the meantime, we have plenty to share! From exciting updates around the resort and recent wins to upcoming need dates and opportunities, here is a little glimpse of what's happening at Barton Creek!
What’s Happening at OBC.
LIVE MUSIC & RELAXED EVENINGS The resort continues to schedule laidback music nights, lounging experiences, and signature happy hour offerings at venues like the resort’s lobby lounge and dining outlets — ideal for a night out without leaving the resort.
FUN & FAMILY‑FRIENDLY PROGRAMMING From self-guided art-and-history tours walking through the resort’s collection of Texas-inspired artwork to miniature golf, game lounge access, and seasonal crafts, there’s something for every guest — couples, families, and solo visitors alike.
THE AUSTIN CHAMPIONSHIP FAZIO CANYONS GOLF COURSE | November 9 – 15, 2026
The Austin Championship will ride into Austin, Texas in November 2026, bringing PGA TOUR excitement to Omni Barton Creek Fazio Canyons Golf Course. Set amidst the landscape of the Texas Hill Country, this official FedEx Fall event will feature world-class golf, a 120-player field and 500 FedEx Cup points awarded to the winner.
INTRODUCING
The Resort Homes AT BARTON CREEK
NOW AVAILABLE TO BOOK! Discover The Resort Homes at Omni Barton Creek, where privacy meets elevated luxury. Designed for golfers, executives, celebrations, and small groups, these six newly renovated and exclusive four-bedroom residences offer the comfort of a private home with the benefits of a world-class resort, just a half mile away from the lobby. Perfect for retreats or premium stays, they deliver an intimate, refined escape.
What’s Happening in Austin.
UNIVERSITY OF TEXAS FOOTBALL SEASON D.K.R. Memorial Stadium | September 5 - November 27, 2026 Cheer on the University of Texas Longhorns at one of their home games at D.K.R. Texas Memorial Stadium on select Saturdays from September to November.
T EXAS MONTHLY BBQ FEST Lockhart, Tx | November 7-8, 2026 Texas Monthly hosts the annual Texas Monthly BBQ Festival just south of Austin in historic Downtown Lockhart, Texas. This two-day event features live music, an artisan market, live cooking demos and some of the best BBQ in the state. Only 45 minutes from Omni Barton Creek Resort & Spa.
BLUE GENIE ART BAZAAR Blue Genie Art Bazaar | November 13 - December 24, 2026 The Blue Genie Art Bazaar is a fixture of the Austin holiday season. Shoppers can browse thousands of original works ranging from serious art to fun and kitschy items. A great way to buy hassle-free holiday gifts and support local artists.
AUSTIN INTERNATIONAL HALF Downtown Austin | January 17, 2027 Formerly the 3M Half Marathon, the Austin International Half boasts one of the fastest half-marathon courses in the country. With a starting line just 20 minutes from the Resort, enjoy a mostly downhill course that takes you past some of Austin’s finest locations and finishes downtown near the Texas State Capitol.
Need Dates Calendar.
2026
AS WE HEAD INTO THE FINAL STRETCH OF 2026 AND CONTINUE BUILDING OUR BASE FOR 2027 AND BEYOND, THERE ARE STILL SOME GREAT OPPORTUNITIES TO BRING YOUR CLIENTS TO BARTON CREEK! Take a look at our latest Need Dates Calendar and keep us in mind for any programs that may be a fit. We would love the opportunity to work together to find the perfect dates and bring more great business to the Texas Hill Country!
*Green highlighted dates are the need dates.
Meet Your Team.
James Keaveny DIRECTOR OF SALES James brings more than three decades of hospitality sales and leadership experience, having held senior sales and marketing positions with some of the industry's most respected luxury and full-service hotel brands, including The Resort at Pelican Hill, Ritz-Carlton/Marriott, Hyatt Hotels Corporation, Hilton Hotels & Resorts, and Starwood Hotels. Throughout his career, he has built high-performing sales teams, developed successful revenue strategies, and consistently helped properties exceed their financial and market share goals. For James, the move to Omni Barton Creek represents a meaningful homecoming, as he began his hotel career here in Austin many years ago. With extensive experience spanning group, leisure, and business travel segments across the West & Southwest United States, James is recognized for his collaborative leadership style, customer-focused approach, and ability to build innovative sales strategies that deliver measurable results. In his new role, he will oversee the resort's group sales organization and focus on expanding market opportunities while enhancing the guest and client experience. When he is not at work, his greatest joys are spending time with his wife enjoying their dining out with friends, being outdoors and enjoying the local activities & events their new community has to offer. James is passionate about golfing with friends or complete strangers...who may become new friends!
Barton on the Move. Our Barton Creek team is keeping
opportunity to connect with our
busy and making connections
clients while celebrating the
across the country! Steve Manley
excitement of championship golf.
just returned from IMEX, while Diane Cash is gearing up to join our Global Sales Team for the Southeast Sales Mission and will also be participating in DC Closing Week. Kimy Piland will be hitting the road as well, joining our Global Sales Team for the Minneapolis Sales Mission. We are also planning a fantastic client event surrounding the Austin Championship, where we are targeting 75 clients to join us for an exclusive Q&A with Omni Ambassador and PGA Professional Jackson Koivun. This promises to be a memorable experience and a wonderful
With the holidays right around the corner, we are also getting into the festive spirit! Our team will be joining holiday wreath events across the country, and we are especially excited to host another fabulous wreath event right here in Austin with the help of Beverly Garlington and Meredith Fain. From sales missions and holiday celebrations to exciting client events, we love every opportunity to connect with our partners and clients. We hope to see many of you along the way!
Year to Date Productivity.
OUR ALHI
Through September, Barton Creek
PARTNERSHIP
nights, representing $3.94 million
has secured 10,533 definite room
CONTINUES
in rooms revenue and an impressive
TO DELIVER
remarkable 199% increase in revenue
INCREDIBLE
room nights up nearly 169%!
$5.9 million in total revenue. That's a over the same time last year, with
RESULTS IN
Even more exciting, we have doubled
2026, AND
growing from 10 to 20 programs,
our definite bookings year over year,
THE NUMBERS
while increasing our average daily
SPEAK FOR
tunities continue to flow, with 440
THEMSELVES!
rate from $336 to $374. The opporinquiries sourced year to date, up nearly 16% over last year.
These results are a tremendous reflection of the relationships, collaboration, and trust we share with our ALHI partners. We are incredibly appreciative of everyone who continues to champion Barton Creek and bring these opportunities our way. With a strong finish to 2026 in sight and exciting business already building for the years ahead, we cannot wait to see what we accomplish together next!
Testimonials.
Everyone was very accommodating and timely in their responses. Also, the food was fantastic.
We had a great experience with 3 events crammed into a short few days. We really appreciated the flexibility during planning and drive to work with us to find solutions as our event changed significantly from what was originally contracted. What incredible, friendly and hardworking staff you have.
The food was outstanding and out team and a wonderful time.
Beautiful facility with great food (large portions!) and the communication from the team was excellent!
This hotel does a great job hiring onsite staff, from valet to the check in desk to the entire banquet team!
ALHI Top Performers.
We have even more to celebrate as we recognize some of the incre helping drive our success at Barton Creek!
August and September brought some fantastic wins, with Aretha Ke by securing the Investment Company Institute's 2029 and 2030 I Conferences. Together, these two programs represent an impressive and more than $1 million in total revenue! A tremendous accomplishm ful example of the long-term business our ALHI relationships continu
A special shoutout also goes to Kathleen Eddy, who helped secure De 2026 Austin Championship, bringing $75,891 in total revenue, and Do nered with us on The Baldwin Group's IAS Leader Meeting, representi in total revenue.
Looking at our year-to-date top performers, Aretha Kelly leads with mo in total revenue, followed by Brad Magarity with an impressive $740 to recognize Marnie Hock with $681,638, Janet Broomfield with $5 DiGiovacchino with $517,565 in total revenue.
What an incredible group of partners! We are so appreciative of th Barton Creek and the opportunities you continue to bring our way. T such an important part of our success!
AUGUST – TOTAL BOOKING VALUE
Aretha Kelly $1,053,203
edible ALHI partners
elly leading the way IDC Fund Directors e 1,710 room nights ment and a wonderue to deliver.
SEPTEMBER – TOTAL BOOKING VALUE
Kathy Eddy - $75,891 Doug Rollins - $43,317
elta Air Lines for the oug Rollins, who parting another $43,317
ore than $1.05 million 0,232. We also want 561,000, and Shaun
he trust you place in Thank you for being
YTD – TOTAL BOOKING VALUE
Aretha Kelly $1,053,203 Brad Magarity $740,232 Marnie Hock $681,638 Janet Broomfield $561,000 Shaun DiGiovacchino $517,565 Kerri Matthews $485,303 Suzy Symons $457,225 Kimberly Deprez $437,745 Shelley Bartle-Reed $332,595 Susan Howard $254,570 Lisa Lewis $161,070 Kathleen Eddy $75,891 Jennifer Shafer $60,547 Doug Rollins $43,317 Kyle Lourie $28,994 Staci Currie $18,642
THANK YOU!