February Newsletter
AS WE MOVE INTO ANOTHER MONTH OF OPPORTUNITY, WE WANT TO START BY SAYING THANK YOU TO OUR GSO TEAM.
Your commitment to building relationships, identifying new business, and championing Omni Barton Creek Resort & Spa across your markets continues to drive our success.
Inside this newsletter, you will find updates on performance, upcoming need dates, and highlights from the resort. We are grateful for the energy and persistence you bring every day and look forward to continuing to build strong momentum together.
What’s Happening at OBC.
FUN & FAMILY-FRIENDLY PROGRAMMING
From art-and-history tours walking through the resort’s collection of Texas-inspired artwork to miniature golf, game lounge access, and seasonal crafts, there’s something for every guest — couples, families, and solo visitors alike.
LIVE MUSIC & RELAXED EVENINGS
The resort continues to schedule laid-back music nights, lounging experiences, and signature happy hour offerings at venues like the resort’s lobby lounge and dining outlets — ideal for a night out without leaving the resort.
GENERATION CUP
March
21, 2026
A year-long celebration of golf, family and competition, The Generation Cup is a first-of-its-kind tournament that offers golfers across the country a family-focused event series for players of all ages and skill levels. Joining forces with the PGA of America, The Generation Cup aims to grow the game by bringing together golfers of all generations.
During the Omni Generation Cup, qualifiers will be hosted at each Omni Golf destination, for a total of 12 events across the country. At each qualifier, teams of two will compete to advance to the National Championship. Who can participate? Anyone within your family that is part of a generation. The event format is a two-person modified best ball, scramble. The top gross and net teams from each division will advance to the National Championship. The cost to participate in a qualifying event is $250/team for Omni club members and PGA Professionals and $350/team for all other entrants.
*USGA handicap required
BARTON CREEK LIVE: LITTLE TEXAS
May 22, 2026
Kick off Memorial Day weekend with Barton Creek Live, our signature concert series, featuring Little Texas — a cornerstone of ’90s country known for their signature harmonies and hit songs, including “God Blessed Texas.” Exclusive to resort guests and Barton Creek Country Club members.
BARTON FEST
May 24, 2026
Barton Fest is an open-air celebration of local Austin culture, bringing artisan vendors, interactive activities, gourmet bites, and live music to the Texas Hill Country. The festival is free to attend and open to the public, with food and drink tickets available for pre-purchase.
SMOKE: A CELEBRATION OF FIRE & FLAVOR
June 19 & 20, 2026
The second annual SMOKE: A Celebration of Fire & Flavor returns over Father’s Day weekend for a two-day barbecue experience celebrating bold flavors and legendary pitmasters. Expanding on last year’s Texas vs. Oklahoma rivalry, this year welcomes Alabama into the mix, bringing together top chefs, pitmasters, and tastemakers from three iconic barbecue states. Guests can enjoy tastings, craft beverages, live music by Georgia-bred country artist Channing Wilson, and a head-to-head barbecue showdown — all culminating in an epic fireworks finale.
GOOD GOOD CHAMPIONSHIP
November 9 – 15, 2026
FAZIO CANYONS GOLF COURSE
The Good Good Championship will ride into Austin, Texas in November 2026, bringing PGA TOUR excitement to the stunning Omni Barton Creek Fazio Canyons Golf Course. Set amidst the landscape of the Texas Hill Country, this official FedEx Fall event will feature world-class golf, a 120player field and 500 FedEx Cup points awarded to the winner.
What’s Happening in Austin.
SOUTH BY SOUTHWEST (SXSW)
Austin’s world-renowned annual festival and conference held each March, bringing together music, film, technology, and culture. The multi-day event features live performances, film screenings, keynote speakers, panels, exhibitions, and immersive experiences, attracting artists, innovators, industry leaders, and visitors from around the globe. SXSW is one of Austin’s largest and most influential events, transforming the city into a hub of creativity and ideas. March 12–18, 2026
NASCAR AT COTA
March 12-18, 2026
Circuit of The Americas (COTA) will welcome race fans this spring when NASCAR returns to Austin, courtesy of Speedway Motorsports. Experience another unforgettable race weekend with the running of the NASCAR Cup Series, O'Reilly Auto Parts Series and IMSA VP Racing Sportscar Challenge at COTA.
RODEO AUSTIN
March 18-28, 2026
Over the years, Rodeo Austin has grown from a show featuring 16 animals into one of Austin's premier events, featuring Pro rodeo events, daily concerts, livestock show and more.
ABC KITE FEST
April 11, 2026
Now in its 98th year and back home in Zilker Park, the 2026 ABC Kite Fest continues its mission of fostering childhood creativity. The can’t-miss festival brings Austinites together to fly colorful kites, try delicious bites from Austin’s local food scene, and enjoy a children’s concert and pet-friendly activities.
TEXAS AMERICA250 EXHIBITION
March 12-18, 2026
Learn more about Texas music, the energy industry, politics, and the outdoors through historic photographs, artifacts, maps, sheet music, documents, printed volumes, postcards, and state records.
Need Dates Calendar
WE ARE SHARING OUR CURRENT PRIORITY NEED DATES TO HELP FOCUS EFFORTS WHERE THEY CAN HAVE THE GREATEST IMPACT. 2026
Of particular importance is the second week of May, where we experienced a significant cancellation that has created an immediate opportunity in the market.
This newly available space presents strong potential for groups able to move quickly. Your support in prioritizing conversations and outreach around this week would be greatly appreciated as we work to backfill this business and protect overall pace.
*Green highlighted dates are the need dates.
Meet Your Team
Matthew Brown
CONFERENCE SERVICES MANAGER
We are pleased to introduce Matthew Brown as a newest Conference Services Manager at Omni Barton Creek Resort & Spa. Matthew brings nearly 10 years of experience in the events and hospitality industry, with a career spanning both hospitality and entertainment. He started his journey as a bar runner at the BOK Arena & Arvest Convention Center in Tulsa, Oklahoma and quickly rose through the ranks as an Events Manager at Kalahari Resorts & Conventions in Round Rock, Texas. We are happy to welcome him to our beautiful Barton Creek resort.
A proud “Okie from Muskogee,” Matt is an avid sports fan, cheering on the Arkansas Razorbacks, OKC Thunder, Los Angeles Dodgers, and Denver Broncos. He also played collegiate rugby as a scrumhalf (#9). Outside of work, Matt enjoys spending time outdoors and soaking up the Texas sunshine. He is the proud husband of Catherine, and father to a wonderful daughter Reagan, and two dogs Thor and Chestnut.
Barton on the Move
OUR TEAM CONTINUES TO STAY ACTIVE
AND VISIBLE IN KEY MARKETS
THIS MONTH.
Diane Cash will be traveling through Florida and Alabama alongside our GSO partners, strengthening relationships and driving new opportunities. Michael-Paul Johnson is heading to Los Angeles to connect with our Leisure Luxury travel advisors and further position the resort within this important segment.
Looking ahead, Carissa Smith and Diane Cash are preparing for upcoming travel with ALHI customers in March, while Kimy Piland is gearing up for the Midwest Fly Around to expand our reach and cultivate new connections.
We are grateful for the continued collaboration across all teams as we work together to keep Omni Barton Creek Resort & Spa top of mind in every market.
Site Visit Wins
WE ARE EXCITED TO CELEBRATE
TWO RECENT SITE VISIT
VICTORIES THAT SHOWCASE THE STRENGTH OF OUR TEAM AND THE POWER OF PARTNERSHIP.
TIAA has selected Omni Barton Creek Resort & Spa for their March 23–28, 2028 program, totaling 1,048 room nights and an estimated value of $720K. With the support of GSO representative Krista Bartlett, Brian Weatherman secured this significant piece of business over Hyatt Lost Pines — a strong competitive win that reinforces our position in the market.
TIAA
ASCENSION
Additionally, Kimy Piland is pleased that Ascension confirmed their November 15–20, 2026 program, bringing 573 room nights and an estimated value of approximately $200K in guest rooms and $125K in food and beverage revenue. This program was awarded over Hotel Viata, further demonstrating the appeal of our resort experience.
THESE
WINS
ARE A
DIRECT
REFLECTION OF
STRATEGIC SELLING, STRONG RELATIONSHIPS, AND CONSISTENT FOLLOW-THROUGH.
WE ARE GRATEFUL FOR THE TEAMWORK THAT CONTINUES TO DRIVE RESULTS.
GSO Top Performers
JANUARY LEAD VOLUME
Darlene Wood - 22
Beverly Garlington - 17
Jenny Muzik - 16
Jennifer Chapman – 15
YTD VOLUME
Darlene Wood - 22
Beverly Garlington - 17
Jenny Muzik - 16
Jennifer Chapman – 15
JANUARY DEFINITE REVENUE
Beverly Garlington - $281,440
YTD DEFINITE REVENUE
Beverly Garlington - $281,440
"Testimonials
All of the service we received from the first event inquiry to the event service was a 11/10. The entire company was raving about your team at the Omni and how it was our best event yet! We will definitely have another corporate event here & I am even looking into having my wedding here since everything was so great and it is a beautiful place. Thank you guys again!!! Also- I loved the group message that you guys created during the event, so helpful & easy!!! Service, venue, food, drinks, people are all 10/10! - Black Lake Security
The property was excellent, including the guestrooms, meeting rooms, & food. The staff was very friendly and helpful. – Luminex Corporation
The team was amazing! – Work Shield
The cohesive team who work with and for you to help the planning come together seamlessly, as well to help pivot when Plan A morphs into Plan B. As well, every one of the team members with whom I worked were so friendly and helpful the entire week of prep and then load out. – Zahm/Moffitt Wedding
The entire process for my event was exceptionally smooth. The sales team remained in constant communication, addressing all of my questions promptly and professionally. The payment process was also simple and efficient. I truly appreciated the level of service provided. – Cordis Excellent space, service, food, and cleanliness! – Endologix
The Omni Barton Creek, hands down, is the best hospitality event experience I have had. Every interaction - pre-event at-event and post, provided me and the rest of the team with a high level of customer service, respect and finesse. I have heard nothing but positive feedback from my client as well from their executive team and all staff attendees. THANK YOU! – Subsplash, Inc.
