concept
Fresh playful cheerful
LB, a Gourmet Grocer prototype store inspired by the lunchbox, will service a suburban area of the upper middle class in northern America. Trends are leading towards the automation of the grocery store—with this, there is the potential for a lack of social interaction that comes naturally with grocery shopping. The lunchbox has inspired this design solution with its connotation to the youthful, the social, and the healthy. The concepts of fresh, playful and cheerful have directed the design solution for LB by Gourmet Grocer, and will be the key to their successful business model. An efficient design will allow groceries to be automatically curated, packaged, and delivered to the user via the LB grocery store hub. Traditional grocery shopping is revived through this new, innovative design.