SELLER’S GUIDE
The Power of the #1 Real Estate Brokerage in the U.S.
We combine local expertise with expansive connections, powerful marketing, and innovative technology to deliver an exceptional selling experience.
PRE-MARKET YOUR HOME BY LISTING AS A COMPASS PRIVATE EXCLUSIVE
Private Exclusives allow you to pre-market your upcoming home sale and give buyers an opportunity to prepare to make a competitive offer. These off-market listings are only visible to Compass agents and their qualified clients. They don’t accumulate days on market, show price history, or appear on public home search websites
THE BENEFITS OF A PRE-MARKETING STRATEGY
Generate Buzz
Build anticipation and demand for your home before it officially hits the market Just like a movie trailer, this pre-marketing strategy helps create urgency and interest from buyers.
Test the Market
Avoid the negative impact from accumulating days on market and public price drops Listing as a Private Exclusive gives you feedback from buyers on your ideal price and positioning.
Maintain Your Privacy
Your privacy is valuable. Private Exclusives is a discreet service that ensures photos and floorplans of your home are not visible on public home search websites.
What You Can Expect
A Smarter Way to Sell
Our 3-Phased Marketing Strategy is built to extract maximum value for your home.
A Proven Strategy That Delivers Real Results
Our dataÂą shows that homes marketed on Compass before going live on other public sites see these advantages:
Contract 2.9%
Likely to Drop in Price
We Bring Buyer Demand to Your Home Before the Market Does
Compass technology delivers active buyers, real-time demand signals, and engagement insights – so we can generate early interest and price your home accurately from the start.
Start with Serious Buyers
To capture interest early, I proactively reach out to agents across the industry–beyond my internal network–who have buyers already searching for homes like yours.
Identify Serious Interest
Making your address available upon request motivates buyers to contact us directly for more details This helps identify serious buyers with real interest while keeping your privacy protected.
Price with Confidence
Insights into how buyer demand shifts at different price points helps us dial in a competitive launch price. As buyers engage with your listing, we assess activity and refine our strategy to keep momentum strong
Helps Protect Your Home’s Value
By testing buyer demand off-market first, we avoid unnecessary price drops and support the best possible outcome for your sale.
Generate Momentum Before Your Home is Market-Ready
With a longer marketing runway, get a head start connecting with buyers, even while your home is being prepared for sale.
COMPASS CONCIERGE MAKES PREPARING FOR THE MARKET FAST AND SIMPLE
+ We cover the cost of home improvement services upfront, so work can begin right away with no out-of-pocket expenses
+ Services include staging, painting, landscaping, repairs, and more + No payment due from you until closing
More Eyes on Your Listing
More Website Visitors Than Any CompetitorÂą
The #1 Site Where Buyers Start Their Home Search
Compass com attracts 21M+ visitors, outpacing traditional competitors like Sotheby’s Coldwell Banker, and Berkshire Hathaway
Premium Listing Placement
Your listing is positioned at the top of our homepage, immediately engaging buyers when they visit Compass com
Instant Buyer Alerts
With 1.3M+ saved searches tied to active buyers on our site, your listing will be sent to serious buyers the moment it matches their search criteria
Targeted Marketing That Drives Attention to Your Home
A MULTI-CHANNEL MARKETING APPROACH
+ Eye-catching print brochures, flyers, ads, and mailers
+ Engaging social posts, digital newsletters, and property videos
+ AI-powered digital ads served to high-interest buyers
OLDHAM GROUP
Your Full Listing Launch
Go Live At the Right Price, At the Right Time
Positioned for a Successful Sale
Strategic Market Entry
With validated pricing and peak demand, we go live on real estate sites at the optimal time.
Strong Buyer Competition
Public open houses, agent tours, and marketing campaigns help generate excitement and invite competitive offers.
A Smooth Path to Closing
This coordinated approach helps us move quickly and confidently toward closing, ensuring the best outcome for your sale.
One Platform. Total Transparency. Seamless Collaboration.
Compass One connects you and your agent through every phase of your real estate journey: before, during, and after the transaction.
LISTING PERFORMANCE INSIGHTS
Track real-time engagement metrics, including views, shares, and inquiries.
STREAMLINED COMMUNICATION
Stay informed with a clear timeline of key dates, tasks, and direct messaging with your agent.
SECURE DOCUMENT MANAGEMENT
Access all critical documents, including contracts and disclosures, in one secure location.
OLDHAM
COMPASS EXCLUSIVE TOOLS AT MY FINGERTIPS
In the world of real estate today, it’s not enough to simply keep up with the latest technology — you deserve an agent who’s always one step ahead. At Compass, I have access to AI-driven technology to deliver a modern buyer experience that is collaborative, seamless, and hassle-free.
Compass Collections
With Compass Collections I can curate a group of listings based on your personal preferences in a visual workspace. There, you can compare multiple properties, monitor market activity in real time, stay in constant contact with me, and invite collaborators to join in on the discussion - all in one central place
is a ith Now at price g a by a enities e ot reals with
Compass CMA
OLDHAM GROUP
THE COMPASS ADVANTAGE
GET AHEAD WITH THE COMPASS ADVANTAGE
Investing Billions in Tech to Find Your Next Home
You deserve an agent who has the world’s best real estate technology keeping them one step ahead. That’s why I chose Compass, a forwardthinking brokerage where the technology of the future is changing outcomes today. Not only has Compass invested over $1.5B dollars in tech over a 10-year period1, but we continue to spend more than $100M annually on research and development2 to help our agents make buying easier for you.
Buying successfully isn’t just about what you know, but who you know. When it comes to your next home purchase, Compass has a strong, connected network. In 2023, 17.5% of Compass transactions resulted directly from referrals t C d t ti th bilit f t t h l li t i t
ESCROW
ESCROW
WHO PAYS WHAT: ESCROW CHARGES,
TITLE FEES, & TRANSFER OF TAXES
WAYS TO HOLD TITLE IN CALIFORNIA
KEY TERMS
Appraisal
Assessment of the property’s market value, for the purpose of obtaining a mortgage and performed by a licensed appraiser.
Assessed Value
Value placed upon property for property tax purposes by the Tax Collector.
Closing Costs
Expenses incidental to a sale of real estate, such as loan fees, appraisal fees, title insurance and escrow fees.
Closing Statement
The statement which lists the financial settlement between Buyer and Seller, and the costs each must pay.
Contingency
Certain criteria that have to be met in order to finalize the sale.
Conventional Mortgage
A mortgage or Deed of Trust not obtained under a government insured program such as FHA or VA Credit
Money given to a buyer from a seller through escrow at closing.
Escrow
A neutral third party that handles the transfer of any money during the sale of a home from initial deposit to final funding and closing
Earnest Money Deposit
Buyers in California usually deposit 3% of the purchase price to show that the buyer is serious about purchasing the home. It is usually refundable in the event a contingency in the sales contract cannot be met.
Fixed Rate Mortgage
A loan on which the interest rate and monthly payment do not change
Home Warranty
A policy that covers certain repairs (e.g. plumbing/heating) of a newly purchased home for a period of time, typically one-year.
Preliminary Title Report
A report showing the condition of title before a sale or loan transaction After completion of the transaction, a new title insurance policy will be issued.
Title Insurance
Insurance to protect the buyer and lender against losses arising from disputes over the ownership of a property.
Recording Fees
Money paid to the lender for recording a home sale with the local authorities, thereby making it part of the public records.
Complete Listing Paperwork
The listing agreement is a contract that documents our relationship and the high level of service we will provide you.
Develop a Personalized Launch Plan
We’ll review your options together so you can determine the pre-marketing strategy that is best for you
Accept Compass One Invitation
One platform keeps us connected so you stay fully informed every step of the selling process
Compass is a real estate broker licensed by the State of California and abides by Equal Housing Opportunity laws License # 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009 1272467
OLDHAM
