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5742 Playa Del Rey #1 San Jose Listing Presentation - Brandon.pdf

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PREPARED FOR

CHAOLIN & JANIE

OVERVIEW

San Jose is the third-largest city in the state of California and the largest city in the Bay Area by both population and area. It is a major center for technology and innovation and is often referred to as the capital of Silicon Valley, housing the headquarters of many tech companies and being a hub for startups and research institutions. San Jose has a diverse population that includes a significant number of residents with many ethnic backgrounds. The city is known for its cultural diversity and has a large immigrant population. Silicon Valley, of which San Jose is a part, is renowned for being a global center for technology and innovation. The city has played a crucial role in the development of the technology industry and continues to attract businesses, entrepreneurs, and professionals from around the world. San Jose is home to several institutions of higher education, including San Jose State University (SJSU), a major public university with a focus on technology and business education The city's economy is heavily influenced by the technology sector, but it also includes industries such as finance, healthcare, and manufacturing. The affluence of Silicon Valley has contributed to both economic growth and challenges related to housing affordability and income inequality. San Jose offers a range of cultural attractions, including museums, theaters, and art galleries The city is home to the Tech Museum of Innovation, the San Jose Museum of Art, and various theaters and performing arts venues. The climate in San Jose is generally mild, with warm, dry summers and mild, wet winters. It's part of the Mediterranean climate characteristic of much of California. The city has an extensive transportation network, including highways, public buses, and light rail. The Mineta San Jose International Airport serves as a major gateway to the region. San Jose boasts numerous parks and green spaces. Alum Rock Park, for example, is one of the oldest municipal parks in California and provides opportunities for hiking and outdoor activities San Jose has experienced significant urban development, with a mix of residential, commercial, and industrial areas. The city has been actively involved in urban planning to address issues such as transportation, housing, and sustainable development.

OLDHAM GROUP

BUYER PROFILES

Reaching the right audience for your property at the right time, and with the perfect messaging.

Tech Professionals: San Jose is at the heart of Silicon Valley, making it a magnet for technology professionals. Engineers, software developers, researchers, and entrepreneurs often move to the area for job opportunities in the thriving tech industry.

Families: Families are attracted to San Jose for its reputable schools, family-friendly neighborhoods, and overall quality of life. The city offers a range of amenities, parks, and recreational opportunities.

Young Professionals: Young professionals, especially those in their 20s and 30s, are drawn to the dynamic job market, social scene, and cultural offerings in San Jose. The city has a lively atmosphere and numerous networking opportunities.

Investors: Investments and investment rentals in San Jose can be an attractive option for real estate investors, given the city's economic prosperity, strong job market, and high demand for housing.

Outdoor Enthusiasts: The region's pleasant climate and proximity to outdoor attractions, including parks and hiking trails, appeal to individuals who enjoy an active lifestyle and outdoor activities.

It's worth mentioning that while San Jose has many opportunities and amenities, it also faces challenges such as housing affordability issues and traffic congestion. The types of people moving to the city can be influenced by factors such as career goals, lifestyle preferences, and family considerations. 01 02 03 04 05

OLDHAM GROUP

ABOUT OUR TEAM

The Oldham Group is a Collective of talented agents, staff, and support, led by Andrew and Jennifer Oldham - Founding Agents for Compass. Having closed over $1 Billion in sales volume during their career, Andrew and Jennifer lead a team that has substantially increased its business year over year while covering the expansive Silicon Valley, San Francisco Peninsula, Monterey Peninsula, and East Bay real estate markets. Because their agents have been selected based on their hyper-local expertise, they confidently represent a vast coverage area with in-depth knowledge across several counties. With over 85 years of combined real estate expertise in marketing, law, title, design, and escrow, they provide their clients talents and expertise unparalleled in the California market. Combining their knowledge and experience with their love and passion for residential real estate, local expertise, exceptional marketing, personal service and the backing of the nation’s best luxury brokerage, Compass, they will prove to you the Oldham Group difference

$290 M+

Closed Volume in 2024

Over 200

Transactions in 2024 #37

Teams in the Nation #11

Teams in California #14

Top 100 producing agents or teams in the SF Bay Area.

JENNIFER OLDHAM

TEAM LEADER

REALTOR® | DRE 01325650

415.707.5498

JENNIFER@COMPASSCOM

Jennifer is a high-performing real estate professional, who is not only an experienced realtor and loan officer, and but also a skilled negotiator and a real estate paralegal. What sets Jennifer apart is her ability to listen to her clients’ needs and use her in-depth knowledge of the real estate market to negotiate the best deal to exceed the clients’ expectations. With more than two decades of experience working for residential real estate, title, escrow, and specializing in high net worth clients. Jennifer knows exactly what it takes to buy or sell a home. This is one of the reasons why she has been an award-winning Realtor since 2000. When working with clients, Jennifer first learns about what the client wants, then clearly explains the process, sets goals, and works hard to accomplish the best result Jennifer has built the team on three simple principles: 1. Be Kind, 2. Be Professional, 3. Be an Expert Jennifer ensures each one of the Oldham Group Team members exemplifies this mantra without exception. Jennifer started in real estate 20 plus years ago in the Bay Area, and never quit. She loves

Learn more by visiting https://oldhamgroupluxury.com/team

seeing great families find the right home, and wonderful agents expand their real estate acumen and experience. An adrenaline junkie, Jennifer has sought out and excelled at every possible extreme sport, from racing dirt bikes to competitive boxing, ice skating to skydiving, she has done it all Her motto “Don’t eff it up!” pretty much sums up Jenn’s leadership style. Funny and full of love, this bad ass hugger makes long lasting connections with her clients and team members alike.

ANDREW OLDHAM

TEAM LEADER | ATTORNEY

REALTOR® | DRE 01207289

650.640.3098

ANDREWOLDHAM@COMPASSCOM

Originally a real estate lawyer, Andrew’s 40 years of real estate experience makes him uniquely able to tackle any real estate problem From legal expertise, to escrow and title specifics, to brokerage, Andrew has done it all and he loves doing it, for his clients and his team.

Before starting the Oldham Group, Andrew had a long career as a real estate litigator, and real estate entrepreneur. After passing the bar, his real estate law career took off and he spent years in escrow litigation as a freelancer and salaried lawyer. In the nineties, Andrew founded a real estate company called eHome eHome took advantage of burgeoning internet technology, and found a home for real estate there. They raised 30 million in capital and were the first to make the MLS searchable for clients, not just agents, and expanded to three states. When he’s not assisting clients and agents, or working with Compass to help them improve their tools and resources, Andrew loves walking Asilomar beach with his wife and business

Learn more by visiting https://oldhamgroupluxury.com/team

partner, Jennifer and their adorable Boston Terriers Abby and Quincy. Andrew prides himself on being a kind, and loving person first and foremost, and second (but just barely) an excellent real estate professional

BRANDON STOVALL

Silicon Valley Specialist

When you are thinking of buying or selling property along the Peninsula or Silicon Valley, Brandon Stovall is the one to see. Brandon has lived in the Bay Area his entire life and has a wealth of knowledge about this special place, he is a true California Native Son. Whether you would like your nearest neighbors to be deer in Portola Valley or you'd prefer strolling the shady tree line of Palo Alto, Brandon knows this place and can introduce you to the Peninsula/Silicon Valley lifestyle.

Brandon Stovall's eagerness to grow and develop, has placed himself at the front of the pack in his profession. He found his niche in real estate in the year of 2016 and has partnered up with one of the top producing real estate teams along the Peninsula/Silicon Valley. After his 5th year in real estate, he had surpassed $100m in sales by assisting his wonderful clients. By year 6, he made the 30 under 30 list with the National Association of Realtors. Whether he is assisting buyers or sellers, Brandon has a true passion for helping his clients get the results that they want and need. Brandon's past and current client reviews speak for themselves, as some of them consider him to be "Johnny-on-thespot". He prides himself on his ability to develop genuine relationships that last long after the close of escrow Even if he is out playing basketball, golf or hiking with friends, Brandon will always be there for you.

CLIENT TESTIMONIALS

"We could not be happier with the service Brandon provided. He gave us excellent advice regarding how to prepare our house for sale and what the pricing/strategy should be. He presented options, depending on how much work we were willing to do, and how much money we were willing to spend to get our house ready. He was flexible and prepared to work with us on whichever option we chose. Communication was outstanding, with Brandon responding within minutes to all of our questions/concerns. In the end, we were able to sell our house for top dollar in no small part due to Brandon's efforts. He's a hard worker and we highly recommend him.

"Met Brandon a few years before I was ready to sell, but he always kept in touch. When I was ready, I contacted him and he had the perfect program for me. Brandon and his team led me through the process of selling my home and even finding a new one. He was always there to answer any questions and explain thoroughly this process that was so new to me. He and his team were awesome to work with. Highly recommend!"

SELLER

"Brandon helped me sell my property in Redwood City, CA. He was extremely responsive and knowledgeable. His advice was spot on. We put our home in the "coming soon " category and sold our house for above asking in one week, all without doing extensive prep work. Brandon is always available and very helpful. I would definitely recommend him to anyone looking to sell a house in the Bay Area."

SELLER SELLER

CLIENT TESTIMONIALS

Jennifer & Andrew have been great to work with - personally and professionally - in both the sale of our old house and purchase of our new one. Without getting into detail, our situation was quite complex on the purchase side - so much so that my wife and I agreed that it required more expertise than could be fairly expected of any typical realtor or broker. The Oldhams provided that expertise for us, and we ' ve already referred another couple to them. 5 stars!

BUYER AND SELLER

Jennifer and Andrew were wonderful to work with, starting with pricing and sales strategy right up to negotiations and closing Highly recommended They both are seasoned professionals able to manage the entire sales process, and having a lawyer on the team provides additional clarity for occasional complexities.

SELLER

Jen and Andrew have beyond exceeded our expectations They were patient with us through a long search process, provided a consultative approach along the way, set realistic expectations without letting us overpay and we ' re never just here to sell us any house When it came time to sell our home the team of people they work with to prep, the marketing support and the frequency of updates keeping us in the loop has once again been over the top We could not be happier to be working with them, will 100% be referring our friends and colleagues and will without question use them again in the future.

BUYER AND SELLER

OLDHAM GROUP

Jennifer Oldham DRE #: 01325650 408 835 4119 jennifer@compass.com

Andrew Oldham DRE #: 01207289 408 393 0773 andrew oldham@compass com

Laura Iseman 6506952750 laura iseman@compass com

Caitlin Yates DRE# 02137957 650 207 8102 caitlin yates@compass com

San Jose, CA 95123

5742 Playa Del Rey, Unit 1

6/17/10 SOLD 3.8% BELOW ASKING

LISTING DESCRIPTION

Single level condo with no one above or below you Conveniently located near Oakridge mall Add your own special touches and call this one home, or would make a great rental unit Seller (lender) may have special financing for qualified buyer

5742 Playa Del Rey, Unit 1, San Jose, CA 95123

Jun 04, 2010

Jun 17, 2010

5742 Playa Del Rey, Unit 3, San Jose, CA 95123

May 24, 2025

May 28, 2025

5706 Allen Ave, Unit 4, San Jose, CA 95123 Jan 23, 2025

783 Delaware Ave, Unit 3, San Jose, CA 95123 Aug 26, 2025

5742 Playa Del Rey, Unit 1, San Jose, CA 95123

Jun 04, 2010

5683 Playa Del Rey, Unit 1, San Jose, CA 95123 Nov 12, 2025

5660 Calmor Ave, Unit 4, San Jose, CA 95123

Warring Dr, Unit 3, San Jose, CA 95123

5742 Playa Del Rey, Unit 1, San Jose, CA 95123

Jun 04, 2010

Jun 17, 2010

765 Warring Dr, Unit 1, San Jose, CA 95123

Sep 17, 2025

Oct 06, 2025

5716 Calmor Ave, Unit 3, San Jose, CA 95123

Feb 12, 2025

5715 Calmor Ave, Unit 1, San Jose, CA 95123

May 15, 2025

5742 Playa Del Rey, Unit 1, San Jose, CA 95123

San Jose, CA 95123

5742 Playa Del Rey, Unit 1, San Jose, CA 95123

Jun 04, 2010

Jun 17, 2010 SUBJECT

COMP #10

5701 Calmor Ave, Unit 1, San Jose, CA 95123

Jun 23, 2025

Jun 30, 2025

Comparable property #1

San Jose, CA 95123

5742 Playa Del Rey, Unit 3

Listing description

Welcome to a delightful 2-bedroom, 1-bathroom home located in the vibrant city of San Jose. This home spans 903 sq ft and offers a range of desirable features. The kitchen is equipped with modern appliances including an electric cooktop, granite countertops, new garbage disposal, microwave, self-cleaning oven, and refrigerator. This open kitchen blends seamlessly with the family room, perfect for entertaining The home boasts a variety of flooring options including laminate, marble, and slate The bathroom features marble, a combined shower and tub, and stone finishes Additional amenities include a walk-in closet in the bedroom, central forced air heating, and a window/wall unit for cooling Laundry options are plentiful with facilities located in a utility room, and coin-operated within a community facility The property also includes access to a community pool and one garage space Situated within the San Jose Unified School District New

and

Comparable property #1

San Jose, CA 95123

5742 Playa Del Rey, Unit 3

Listing description (continued)

trim where floors were redone as well as needed areas, also fresh paint, completely different from when originally listed Active again due to buyers issues not seller

Listed Date Jan 28, 2025

Contract Date May 24, 2025

Sold Date May 28, 2025

Comparable property #1

5742 Playa Del Rey, Unit 3

Comparable property #2

San Jose, CA 95123

5706 Allen Ave, Unit 4

Listing description

Beautiful Golden Oak Cabinets in Kitchen Allen Ave is a highly prized location in Downer Estates Very short walk to Steinbeck Elementary New interior paint New exhaust fan in kitchen new stove/oven All new interior blinds All new interior doors New front door Single car garage with opener Laundry room furnished by HOA HOA pays for water AND Hot water! Has a community pool close enough to use but far enough not to hear! The complex is professionally managed and maintained Great entry level first home Your buyers will thank you for it!

Listed Date Sep 14, 2024 Contract Date Jan 23, 2025

Date Feb 19, 2025

-

Comparable property #2

5706 Allen Ave, Unit 4

Comparable property #3

San Jose, CA 95123

Comparable property #3

783 Delaware Ave, Unit 3

Comparable property #4

San Jose, CA 95123

5683 Playa Del Rey, Unit 1

Listing description

A meticulously updated, bright, 2-bed/1-bath condo offers the perfect blend of comfort and privacy This cozy, single-level home is elevated to another level by its private, fenced, and gated front yard, a rare find that creates a personal oasis for relaxing and/or entertaining This move-inready, open-concept floor plan features a dining nook and a flexible corner perfect for a home office The modern kitchen boasts granite countertops, a brand new range+hood, ample storage, in addition to an oversized pantry This quiet, centrally located complex has $471 HOA dues which cover the pool, fire insurance, water+hot water for the unit, sewer, roof, exterior of the building, landscaping, garbage, and a dedicated laundry room for each building. In the garage area you have a one-car spot in a shared 2 car garage, and a tandem spot behind it, plus two private, lockable storage areas. Desirable schools { C+/A-/B } and many nearby dining options make this a popular neighborhood; this move-inready gem is one not to be missed!

Listed Date Oct 28, 2025 Contract Date Nov 12, 2025

Comparable property #4

5683 Playa Del Rey, Unit 1

Comparable property #5

San Jose, CA 95123

5660 Calmor Ave, Unit 4

Listing description

Charming and thoughtfully updated condo in the heart of South San Jose This upper-level home offers beautiful flooring throughout Bright living area flows into an open kitchen Updates in kitchen and bathroom and bedrooms tie this well thought out floor plan together to maximize comfortable living Unit comes with a garage space for secure parking and additional storage Directly outside you'll enjoy access to an open green space from next door park Conveniently located just minutes from Westfield Oakridge Mall, you'll enjoy easy access to shopping, dining, and entertainment right at your doorstep. Don't miss this affordable opportunity to own in a convenient San Jose location.

Comparable property #5

5660 Calmor Ave, Unit 4

Comparable property #6

San Jose, CA 95123

779 Warring Dr, Unit 3

Listing description

Welcome to 779 Warring Drive #3, where no detail has been overlooked in this fully renovated and reimagined 2 bedroom, 1 bathroom sanctuary. Surpassing recent comparable sales, this home boasts custom upgrades and elegant design touches throughout, offering a level of luxury rarely seen at this price. Step inside to find a stunning open concept living area, flooded with natural light and complemented by recessed lighting, new crown molding, and high end flooring The heart of the home is a completely rebuilt kitchen, featuring new stainless steel refrigerator, oven, dishwasher, microwave, and a matching deep sink Polished quartz waterfall countertops add a modern sheen, perfectly accented by a new in unit washer/dryer All work performed by a licensed contractor The refreshed bathroom sports quartz counters, contemporary vanity, new lighting and mirrors, and a stylish shower-over-tub framed by a chic backsplash. Enjoy your morning coffee or evening glass of wine on the private patio, easily accessible via a new dual-pane sliding glass dooryour own peaceful escape in the heart of

Listed Date Jul 22, 2025 Contract Date Oct 03, 2025

Comparable property #6

San Jose, CA 95123

779 Warring Dr, Unit 3

Listing description (continued)

South San Jose Thoughtful upgrades continue with fresh interior paint, a reconfigured layout for improved flow, and secure garage parking with two dedicated storage units and freshly repainted doors

Listed Date Jul 22, 2025

Contract Date Oct 03, 2025

Sold Date Oct 29, 2025

Comparable property #6

779 Warring Dr, Unit 3

Comparable property #7

San Jose, CA 95123

765 Warring Dr, Unit 1

2

Nestled in San Jose's Blossom Valley This Unit #1 is a 2-bedroom, 1bathroom 810 square foot condominium, featuring an inviting enclosed front yard area for your private enjoyment Step inside to discover a host of upgrades, including brand-new Kitchen Cabinets & Counter-top, 1 year old stainless steel appliances, in unit Washer & Dryer, A/C, new SPC

flooring, dual pane windows, newly bathroom vanity, and new paint throughout the interior Eastern facing the home has a lot of natural light Westfield's Oakridge Mall just a several blocks away, offering an array of shopping and dining options. Easy access to Highways 85 & 87. Covered parking along with storage is also provided. Dont miss this wonderful opportunity to make this condo yours!

Comparable property #7

765 Warring Dr, Unit 1

Comparable property #8

San Jose, CA 95123

5716 Calmor Ave, Unit 3

Listing description

Hurry, won't last long! Virtually new! New Waterproof Pank Flooring! Custom Wood Cabinets! New Custom Wood Railing! New Granite, Stainless Steel Sink and Fixtures! New Lighting Fixtures and Can Lights! New in unit laundry! Private Patio off the Living Room! New Paint Inside! Park in 1 Car Garage! Driveway, Street Extra Storage in Garage! Close to Shopping, Restaurants and Freeways! This stunning recently upgraded condo is the perfect starter home or investment Timeless elegance and modern finishes throughout, are sure to impress

Listed Date Jan 22, 2025 Contract Date Feb 12, 2025

Comparable property #8

5716 Calmor Ave, Unit 3

Comparable property #9

San Jose, CA 95123

5715 Calmor Ave, Unit 1

Back on market no fault of seller! Welcome to this charming 810 sq ft home located in the vibrant city of San Jose This upgraded & remodeled condo features two bedrooms and one full bathroom with elegant new LVP flooring Fresh interior paint, new baseboards, hardware, windows & blinds throughout The kitchen is a highlight, boasting a modern design with a gas cooktop, granite countertops, a self-cleaning oven, and appliances including a dishwasher, microwave, and refrigerator The kitchen seamlessly integrates with the family room, creating a welcoming space for gatherings. Enjoy the convenience of central A/C and forced air heating throughout the home. One car garage with storage cabinets. Coin Operated laundry closet nearby & community pool! Close to shopping, YMCA, restaurants & schools! Bedrooms 2 Baths 1 Square Feet

Comparable property #9

5715 Calmor Ave, Unit 1

Comparable property #10

San Jose, CA 95123

5701 Calmor Ave, Unit 1

Listing description

Simplicity meets Convenience | Welcome Home to a harmonious blend of modern simplicity and everyday convenience. This beautifully remodeled single-level ground floor unit, nestled in the heart of San Jose's Blossom Valley, offers the perfect townhome-style living experience. Enjoy a bright living room with large dual-pane windows, new recessed ceiling lights, and a flush mount light The open kitchen features stainless steel appliances, granite countertops, and a backsplash, complemented by a dining area with a stylish ceiling-hanging chandelier The two bedrooms, each with large closets, are situated on either side of the hallway, with an updated bathroom and coat closet in between The interior has been freshly painted, and new luxury waterproof vinyl flooring adds a touch of sophistication throughout A fenced front patio provides additional outdoor space and privacy Strategically located near commute routes, with easy access to highways 85 and 87. Just 0.5 miles from Westfield Oakridge Mall which boasts vibrant shopping and dining options. After a busy working day in Silicon

Listed Date Jun 21, 2025 Contract Date Jun 23, 2025

Date Jun 30, 2025

Comparable property #10

San Jose, CA 95123

5701 Calmor Ave, Unit 1

Listing description (continued)

Valley, escape to a serene retreat where Simplicity meets Convenience! TRANSACTION INFORMATION Original Listing Price

$519,000 Last Asking Price

$519,000 Closing Price $523,000 PPSF $646

Listed Date Jun 21, 2025

Contract Date Jun 23, 2025

Sold Date Jun 30, 2025

Comparable property #10

5701 Calmor Ave, Unit 1

5 7 0 1 C a l m o r A v e n u e , U n i t 1 5 7 1 5 C a l m o r A v e n u e , U n i t 1 2

Wow prospective buyers with a Zillow Showcase Listing.

Only a fewlistingseach monthreceive the opportunitytobea Zillow Showcase Listing, let’s make one of them your home!

page views on Zillow

Your home will gain prioritized exposure by potential buyers when they search for properties on Zillow with over 226 million average monthly unique users.

Your listing will receive dedicated, branded " new property alert emails" sent to interested buyers

With a limited number of listings per city, Showcase helps your home stand out with best-in-class media like high-resolution photography, interactive floor plans, room-by-room photo organization and virtual tours to impress potential buyers.

More
More shares on Zillow
More saves on Zillow

One Unified Dashboard to Streamline Your Sale

Assess

Using Collections and Comparative Market Analysis, we can start by tracking market trends, pricing, and available inventory for homes that are similar to yours.

Strategize

By launching your listing not once, but three times with our 3-Phased Marketing Strategy, you can test your pricing strategy, generate early demand, and attract the strongest offers

Analyze

With Insights, gain a more complete picture of traffic and engagement with your listing Plus, the Reverse Prospecting tool lets us track how often your listing is liked or shared by clients working with Compass buyer agents, helping us focus on the most serious buyers

Sell

With a validated pricing strategy and maximum reach to discerning buyers, we can secure the best possible sale outcome. And when the sale is complete, I’ll be here to guide you through any future real estate needs

Maximize your home’s value with the Compass 3-Phased Marketing Strategy

PHASE 1 / LAUNCH AS A COMPASS PRIVATE

EXCLUSIVE Validate Pricing

Unlike traditional brokerages that immediately launch your listing to the public exposing it to negative metrics like days on market and price drop history Compass gives you a strategic head start We showcase your home to a private audience first, allowing us to gather honest feedback on pricing with time to make adjustments before going public

PHASE

2 / LAUNCH

AS A COMPASS COMING SOON Generate Early Demand

Publicly launch yourproperty as a Compass

Coming Soon exclusively on Compass com

This allows you to build buyer anticipation and interest, while staying protected from days on market and price drop history

Showcase your home to our nationwide network of top agents and their serious clients

Begin to generate buyer interest without risking public days on market or price drops that impact your home's value

You may secure a buyer willing to pay a premium for certainty and a less stressful transaction

PHASE 3 / LAUNCH ON ALL PUBLIC

WEBSITES

Sell Better

Go liveonall public websites with the right price and maximum demand gained by pre-marketing.

Receive key engagement insights on how agents and their buyers are interacting with your listing – data that is lost once it goes live on other public websites

Ensure all inquiries come directly to me rather than other agents who may prioritize their own listings and are unfamiliar with your home. Plus, listing as a Coming Soon on our website can help boost your ranking on Google.

During this phase, you have greater control over your data, as photos of your home and personal information do not stay on the Internet.

Backed by a validated pricing strategy and early buyer demand, your home is positioned for an efficient, lucrative sale delivering the best possible outcome when it goes live on all public websites.

Pre-marketing drives results

Compass research shows that listings pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon before going active on the MLS are associated with these results:

30% Less Likely to Drop in Price1

20% Faster to Contract2

2.9% Higher Closing Price3

Pre-Market Your Home as a Compass Private Exclusive

Soft-Launch to an Exclusive

Audience

Make your listing available to a network of thousands of top agents and their millions of clients.

Showcase Before Being Market-Ready

Pre-market your home to buyers before investing time or effort into preparing it for the public

Test Your Price & Gain Insights

Know how buyers are engaging with your listing

These insights, available only before your home goes live on other sites, help you make adjustments to your pricing.

Attract Competitive Offers

You can get competitive offers from buyers who are willing to pay a premium for certainty and reduced stress

Generate Early Demand

Create early buyer anticipation and interest without accumulating days on market or damaging public price drops

Maintain Your Privacy

Your privacy is valuable. Photos and floorplans of your home are only visible to Compass agents and their serious clients.

LEARN MORE AT COMPASS.COM/PRIVATE-EXCLUSIVES

Guiding you home with the Compass Advantage

Investing Billions in Tech to Sell Your Home

AtCompass, the technology of the future is already shaping real estate today. We’ve invested over $1 billion in our technology platform to help agents make buying or selling a home easier for you. This includes Compass One, an all-in-one client dashboard that enhances transparency and keeps you connected with your agent at every step of your journey.

A Marketing Strategy for Every Home

As part ofCompass, I have access to a dedicated in-house marketing and design agency of over 300 experts nationwide, making it more effective than ever before to reach your buyer how, when, and where it counts most

A 33K+ Network of Top Agents Nationwide3

Anetwork that arms us withprivileged access to the homes you ’ ve been waiting to find and the prospects ready to buy

#1 Residential Real Estate Brokerage

$216.8B 2024 Gross Transaction Value 2 intheUnited States1

Your Buyer Follows Compass

Outpreforming the competition in the San Francisco Bay Area

Captivating California

Since arriving in the Golden State, Compass has established itself as the top brokerage in the region.

Markets We Excel In

Lake Tahoe Reno Wine

Country

San Francisco

Peninsula

Silicon Valley

Carmel/Monterey

Central Coast

Santa Barbara/Montecito

Los Angeles

Palm Springs

Orange County

San Diego

Brokerage in LA and SF by Sales Volume*

7.9K+

Number of agents

600+ Number of employees 110+

Offices throughout California

A letter from Compass

CEO Robert Reffkin

Thank you for considering Compass to guide you through your home sale. At Compass, we ’ ve built the #1 real estate brokerage by sales volume in the United States and within 10-years of launching our first sale on Compass com, our agents have achieved over $1 trillion in sales volume We’ve accomplished this by helping homeowners like you protect and maximize the value of your most important asset – your home.

Compass has developed a 3-Phased Marketing Strategy, drawing on best practices from real estate developers, professional home builders, and luxury marketers to create demand, build momentum, and ensure your home is best-positioned for success. This phased marketing strategy can be far more effective than a single public launch. In the same way that Hollywood launches multiple trailers to build anticipation for a movie premiere, the Compass 3-Phased Marketing Strategy allows your agent to launch your listing multiple times, building similar excitement and demand.

Your Compass agent will guide you through every step of the strategy to help you choose what works best for your home and help ensure it receives the attention, interest, and the offers it deserves.

Thank you,

Your Listing Launch

Pre-Market

Home Preparation

Photography

Pricing

Pre-List Marketing

Leveraging Our Exclusive

Agent Network

On-Market

Media Plan

Open Houses

Assessing Our Strategy and Monitoring the Market

Our Step-by-Step Plan

What to Expect

Asyourtrusted advisor,I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.

1 Complete listing paperwork

2 Prepare your property for market

3 Pre-market and promote your property to Compass agents*

4 Develop and execute our marketing strategy and media plan

5 List property online

6 Show property and follow-up with leads

9 Schedule closing and work through contract terms

10 Close onthe

7 Monitor the market, provide updates and assess strategy

8 Review offers and negotiate the optimal contract propertyand assist with post-closing questions

The Power of Photography

Beautiful photography is oneof the most powerful tools for selling your home. Compass uses bestin-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.

Pricing Your Property to Maximize Buyer Activity

Timing of Buyer Activity

Aproperty receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.

Attracting Buyers Using Competitive Pricing

Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.

Compass Off-Markets Lead the Way

Exclusive Access to California’s Hidden High-End Real Estate

By definition, the promotion of off-market listings is restricted to distribution within the listing’s brokerage.* Compass offers a unique advantage to our agents through Compass Private Exclusives. This special feature grants them access to off-market listings and enables them to share them with a network of 7,900+ California agents. This broadens the accessibility of luxury Private Exclusives to a larger pool of clients compared to other brokerages that are limited in size and regional breadth.

San Mateo & Santa Clara Counties: The Luxury Market Share Standard

Compass dominates the luxury market in San Mateo and Santa Clara Counties, outpacing the competition by a significant margin in the sale of homes priced above $5M.**

Reach more prospective buyers with intelligent digital advertising.

Byleveraging Compass’ digital advertisingtools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.

Proprietary Targeting Optimized Performance

Compass helps generate buyer Compass tracks and measures the interest by using proprietary data results of every campaign which to serve ads to Facebook and Instagram users. allows for continued optimization.

INSTAGRAM

Engaging Open Houses

Whetheritbe in-person or a dynamicvirtual tour, open houses are one of the most important ways buyers connect with your home.

Of homebuyers attend an open house while searching for a home to buy* 53%

Assessing Our Strategy and Monitoring the Market

Using proprietary tools suchas Collections and Insights, we keep you informed of market conditions and traffic to your property.

Collections Insights

Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.

Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.

Complete listing paperwork

The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.

Begin to prepare your home for the market

Let’s determine next steps together

Continue to monitor the market and assess our strategy

Once your home is ready for market, we will reassess market data and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood.

Launch your property

Turn static files into dynamic content formats.

Create a flipbook