4019 Rennellwood Way, Pleasanton Listing Presentation -Sam Kim

CLAUDIA & LARA VANDERBILT

OVERVIEW

San Jose is the third-largest city in the state of California and the largest city in the Bay Area by both population and area. It is a major center for technology and innovation and is often referred to as the capital of Silicon Valley, housing the headquarters of many tech companies and being a hub for startups and research institutions. San Jose has a diverse population that includes a significant number of residents with many ethnic backgrounds. The city is known for its cultural diversity and has a large immigrant population. Silicon Valley, of which San Jose is a part, is renowned for being a global center for technology and innovation. The city has played a crucial role in the development of the technology industry and continues to attract businesses, entrepreneurs, and professionals from around the world. San Jose is home to several institutions of higher education, including San Jose State University (SJSU), a major public university with a focus on technology and business education The city's economy is heavily influenced by the technology sector, but it also includes industries such as finance, healthcare, and manufacturing. The affluence of Silicon Valley has contributed to both economic growth and challenges related to housing affordability and income inequality. San Jose offers a range of cultural attractions, including museums, theaters, and art galleries The city is home to the Tech Museum of Innovation, the San Jose Museum of Art, and various theaters and performing arts venues. The climate in San Jose is generally mild, with warm, dry summers and mild, wet winters. It's part of the Mediterranean climate characteristic of much of California. The city has an extensive transportation network, including highways, public buses, and light rail. The Mineta San Jose International Airport serves as a major gateway to the region. San Jose boasts numerous parks and green spaces. Alum Rock Park, for example, is one of the oldest municipal parks in California and provides opportunities for hiking and outdoor activities San Jose has experienced significant urban development, with a mix of residential, commercial, and industrial areas. The city has been actively involved in urban planning to address issues such as transportation, housing, and sustainable development.

BUYER PROFILES

Reaching the right audience for your property at the right time, and with the perfect messaging.

Tech & Corporate Leaders: Typically aged 35–55, executives at firms like Workday or Oracle Interests: Drawn to Pleasanton’s proximity to Hacienda Business Park and the Tri-Valley’s innovation hub Value: Modern smart homes, dedicated home offices for hybrid work, and energy-efficient features Enjoy: Professional networking, easy commutes, and balancing a high-impact career with suburban tranquility

02 03 04 05

Established Families: Typically aged 35–50, often relocating for the prestigious Pleasanton Unified School District. Interests: Attracted to the city’s safety, youth sports, and family-oriented community events. Value: Spacious 4+ bedroom homes, large backyards, and quiet cul-de-sacs. Enjoy: Weekend strolls through the historic downtown, local parks, and the annual Alameda County Fair.

Luxury Estate Seekers: Typically aged 45–65, high-net-worth business owners or partners. Interests: Drawn to exclusive gated communities like Ruby Hill or Golden Eagle for privacy and ridge views. Value: Custom architecture, resort-style amenities, and expansive lots. Enjoy: Country club memberships, private golf outings, and hosting sophisticated social gatherings in the TriValley’s premier enclaves

Retirees & Empty Nesters: Typically aged 55–75, long-time residents downsizing to more manageable luxury Interests: Appreciate Pleasanton’s walkable downtown, diverse dining, and proximity to top-tier medical care Value: Single-story floor plans, low-maintenance living, and highend security Enjoy: Hiking the Pleasanton Ridge, visiting the Farmers’ Market, and staying active in local philanthropy.

Commuter Professionals: Typically aged 30–45, upwardly mobile individuals working in San Francisco or Silicon Valley. Interests: Attracted to Pleasanton’s central "crossroads" location and direct access to BART and ACE rail. Value: Move-in-ready interiors, transit-oriented developments, and proximity to shopping. Enjoy: An urban-suburban lifestyle that offers a quick commute without sacrificing quality of life.

Pleasanton attracts a dynamic mix of buyers, from corporate leaders and growing families to luxury seekers and retirees, all seeking a balance of economic opportunity and small-town charm. With its top-rated schools, prestigious gated communities, and vibrant historic core, the city remains one of the most sought-after and stable real estate markets in the East Bay

ABOUT OUR TEAM

The Oldham Group is a Collective of talented agents, staff, and support, led by Andrew and Jennifer Oldham - Founding Agents for Compass. Having closed over $1 Billion in sales volume during their career, Andrew and Jennifer lead a team that has substantially increased its business year over year while covering the expansive Silicon Valley, San Francisco Peninsula, Monterey Peninsula, and East Bay real estate markets. Because their agents have been selected based on their hyper-local expertise, they confidently represent a vast coverage area with in-depth knowledge across several counties. With over 85 years of combined real estate expertise in marketing, law, title, design, and escrow, they provide their clients talents and expertise unparalleled in the California market. Combining their knowledge and experience with their love and passion for residential real estate, local expertise, exceptional marketing, personal service and the backing of the nation’s best luxury brokerage, Compass, they will prove to you the Oldham Group difference

$290 M+

Closed Volume in 2024

Over 200

Transactions in 2024 #37

Teams in the Nation #11

Teams in California #14

Top 100 producing agents or teams in the SF Bay Area.

JENNIFER OLDHAM

TEAM LEADER

REALTOR® | DRE 01325650

415.707.5498

JENNIFER@COMPASSCOM

Jennifer is a high-performing real estate professional, who is not only an experienced realtor and loan officer, and but also a skilled negotiator and a real estate paralegal. What sets Jennifer apart is her ability to listen to her clients’ needs and use her in-depth knowledge of the real estate market to negotiate the best deal to exceed the clients’ expectations. With more than two decades of experience working for residential real estate, title, escrow, and specializing in high net worth clients. Jennifer knows exactly what it takes to buy or sell a home. This is one of the reasons why she has been an award-winning Realtor since 2000. When working with clients, Jennifer first learns about what the client wants, then clearly explains the process, sets goals, and works hard to accomplish the best result Jennifer has built the team on three simple principles: 1. Be Kind, 2. Be Professional, 3. Be an Expert Jennifer ensures each one of the Oldham Group Team members exemplifies this mantra without exception. Jennifer started in real estate 20 plus years ago in the Bay Area, and never quit. She loves

Learn more by visiting https://oldhamgroupluxury.com/team

seeing great families find the right home, and wonderful agents expand their real estate acumen and experience. An adrenaline junkie, Jennifer has sought out and excelled at every possible extreme sport, from racing dirt bikes to competitive boxing, ice skating to skydiving, she has done it all Her motto “Don’t eff it up!” pretty much sums up Jenn’s leadership style. Funny and full of love, this bad ass hugger makes long lasting connections with her clients and team members alike.

ANDREW OLDHAM

TEAM LEADER | ATTORNEY

REALTOR® | DRE 01207289

650.640.3098

ANDREWOLDHAM@COMPASSCOM

Originally a real estate lawyer, Andrew’s 40 years of real estate experience makes him uniquely able to tackle any real estate problem From legal expertise, to escrow and title specifics, to brokerage, Andrew has done it all and he loves doing it, for his clients and his team.

Before starting the Oldham Group, Andrew had a long career as a real estate litigator, and real estate entrepreneur. After passing the bar, his real estate law career took off and he spent years in escrow litigation as a freelancer and salaried lawyer. In the nineties, Andrew founded a real estate company called eHome eHome took advantage of burgeoning internet technology, and found a home for real estate there. They raised 30 million in capital and were the first to make the MLS searchable for clients, not just agents, and expanded to three states. When he’s not assisting clients and agents, or working with Compass to help them improve their tools and resources, Andrew loves walking Asilomar beach with his wife and business

Learn more by visiting https://oldhamgroupluxury.com/team

partner, Jennifer and their adorable Boston Terriers Abby and Quincy. Andrew prides himself on being a kind, and loving person first and foremost, and second (but just barely) an excellent real estate professional

SAM KIM

Bay Area Specialist

"A house is made of walls and beams; a home is built with love and dreams."Ralph Waldo Emerson

Selling or buying a home is an exciting (and/or stressful) time whether you ' re a first-time buyer/seller or you have bought and sold many homes. Regardless, Sam wants to be there with you to help you through the whole process! He hopes that we can work together to find the right home for you in your stage of life!

The most important things that Sam focuses on when working with you is: Integrity, Honesty, Proactivity, Friendship, Diligence, Nimble, Education, Patience, and Can-Do Attitude.

A little more about Sam, he grew up in Southern California (Torrance/South Bay) and Orange County. He attended college and worked in the Sacramento area before moving to the Bay Area where (Alameda) it has been his home ever since. Sam is a husband and father of 2 energetic and inquisitive boys. You can often find Sam on the court and the field coaching his kids and their friends in youth baseball and basketball. He is a

an of all LA sports teams in which you can strike up a friendly conversation with Sam of why you agree or disagree that LA is the city of champions.

In addition, Sam is an alumni of UC Davis in which he obtained his bachelor and master degrees in both Mechanical Engineering and Aeronautical Engineering. He is also a licensed General Contractor and licensed Professional Engineer in the State of California. A bonus as you talk with Sam about your real estate and home remodel needs.

TEAM’S CLIENT TESTIMONIALS

Jennifer & Andrew have been great to work with - personally and professionally - in both the sale of our old house and purchase of our new one. Without getting into detail, our situation was quite complex on the purchase side - so much so that my wife and I agreed that it required more expertise than could be fairly expected of any typical realtor or broker. The Oldhams provided that expertise for us, and we ' ve already referred another couple to them. 5 stars!

BUYER AND SELLER

Jennifer and Andrew were wonderful to work with, starting with pricing and sales strategy right up to negotiations and closing Highly recommended They both are seasoned professionals able to manage the entire sales process, and having a lawyer on the team provides additional clarity for occasional complexities.

SELLER

Jen and Andrew have beyond exceeded our expectations They were patient with us through a long search process, provided a consultative approach along the way, set realistic expectations without letting us overpay and we ' re never just here to sell us any house When it came time to sell our home the team of people they work with to prep, the marketing support and the frequency of updates keeping us in the loop has once again been over the top We could not be happier to be working with them, will 100% be referring our friends and colleagues and will without question use them again in the future.

BUYER AND SELLER

OLDHAM GROUP

SAM’S CLIENT TESTIMONIALS

Sam was great to work with Zillow recommended him to me for a property I was dealing with and I just went with him. I was a skeptical because I was a first time home buyer and I didn’t really know how to evaluate a good realtor. But Sam was very patient through the whole process with me - answering all my very basic questions with great patience. He was available at all times of the day. I would text him a random question at 10pm in the night and he’ll respond back without fail. I really appreciated the attention that was given to me. He also provided a lot of useful tips at each step of the process which was helpful. Although he wasn’t completely familiar with the property area, he worked with me to do some analysis on the area which helped in submitting an offer that eventually got approved. Will recommend him to all my friends.

BUYER

Samuel is friendly, professional, and dedicated - an exceptional agent I had the pleasure of working with Samuel to purchase my dream home this year. One of the outstanding qualities of Samuel is his dedication to the clients. He went above and beyond to ensure that I had all the information I needed to make informed decisions Whether it was scheduling property viewing tours, negotiating on my behalf, or providing valuable insights, Samuel was always available, working tirelessly to make my home-buying journey as smooth as possible.

BUYER

Team’s Notable Sales

Jennifer Oldham

DRE#:01325650

408 835 4119

jennifer@compass com

Andrew Oldham

DRE#: 01207289 408 393 0773 andrew oldham@compass com

Laura Iseman

6506952750

laura iseman@compass com

Caitlin Yates

DRE# 02137957 650 207 8102 caitlin yates@compass com

Pleasanton, CA 94566

4019 Rennellwood Way

DESCRIPTION

Beautiful and spacious two bedroom, two bath home in move in condition

This unit is bigger than some of the 3 bedroom units in the area Enjoy the open kitchen to dining room and large living room with access to patio area from sliders Spacious Master bedroom has large closet and slider leading to outside patio Skylights in kitchen and both baths Spare bedroom is also very large with nice closet space Low maintenance yard and patio with tomato plants and many succulents Beautiful Orloff Park is just down the block, walk your dog, shoot hoops, stroll the park or pack a picnic and enjoy!

4019 Rennellwood Way, Pleasanton, CA

Rennellwood Way, Pleasanton, CA 94566 94566

Peregrine Way, Pleasanton, CA 94566 Jul 02, 2025

Rennellwood Way, Pleasanton, CA 94566

3854 Phoebe Ct, Pleasanton, CA 94566

4019 Rennellwood Way, Pleasanton, CA 94566 Aug 14, 2020

Rheem Dr, Pleasanton, CA 94588 Aug 20, 2025

Orloff Dr, Pleasanton, CA 94566

4151 Alvarado St, Pleasanton, CA 94566

Jul 24, 2025

Comparable property #1

Pleasanton, CA 94566

4002 Rennellwood Way

Listing description

This house offers a fantastic opportunity to convert the den/office into a functional third bedroom. Two bedroom price for a potential three bedroom house! Beautiful “Heritage Gardens” home! Fabulous location: near parks, schools, shopping and downtown. Enjoy one story living in this lovingly maintained home with two bedrooms and two bathrooms, plus an office Open floor plan with kitchen-dining-living room combo Wellequipped and functional kitchen with ample cabinets, dual sided sink, dishwasher, range and bottom-freezer refrigerator Adjacent dining area with sliding glass door opening up to a private court yard style backyard, which is perfect for relaxing afternoons Comfortable living room features large window with plantation shutters Spacious master bedroom including sliding glass doors leading to court yard, a large walk-in closet and adjoining bathroom with shower over tub and sliding shower doors Good sized second bedroom with mirrored closet sliding doors. Hallway bath with shower over tub and glass sliding shower doors, vanity with solid counter top and large mirror.

Listed Date May 15, 2025

Contract Date May 31, 2025 Sold Date Jun 23, 2025 DOM - Days on

Comparable property #1

Pleasanton, CA 94566

4002 Rennellwood Way

Listing description (continued)

Laundry room with washer, dryer and storage cabinets And finally, a fullsized 2-car garage TRANSACTION INFORMATION Original Listing Price $1,100,000

Asking Price $1,100,000 Closing Price $1,110,000

PPSF $891

Listed Date May 15, 2025

Contract Date May 31, 2025

Sold Date Jun 23, 2025

DOM - Days on Market 15

Comparable property #1

4002 Rennellwood Way

Comparable property #2

Pleasanton, CA 94566

4166 Peregrine Way

Bedrooms 3 Baths 2 Square Feet 1,246 HOA FeesYear Built 1976

Listing description

No hoa! This stunning, fully remodeled single-family home with no HOA features 3 bedrooms, 2 bathrooms, and 1,246 sq ft of modern living space

The bright, airy living room boasts elegant finishes, smooth-textured walls, and brand-new 100% waterproof flooring The open floor plan seamlessly connects the living, dining, and kitchen areas—perfect for entertaining The chef’s kitchen is equipped with top-of-the-line stainless steel appliances, quartz countertops, and a spacious island ideal for meal prep or casual dining The luxurious master suite includes a huge walk-in closet and a spa-like en-suite with a walk-in shower and upscale fixtures. Two additional bedrooms are generously sized with stylish tile work throughout. Recent upgrades include a new AC unit,New Roof, fresh interior paint, and energy-efficient features. A finished garage adds extra convenience. Located near top-rated schools and major highways, this move-in-ready gem combines comfort, style, and prime location. Very private backyard. Don’t miss your chance schedule a tour today!

TRANSACTION INFORMATION Original Listing Price

$1, 250,000

Last Asking Price

$1, 250,000

Closing Price

$1, 250,000 PPSF $1,003

Listed Date Jun 19, 2025

Contract Date Jul 03, 2025

Sold Date Jul 29, 2025

DOM - Days on Market 14

Comparable property #3

Pleasanton, CA 94566

4067 Peregrine Way

Listing description

Single Story, 2 Bedrooms, 2 Full Baths, & 1,368 SqFt of Living Space New Laminate Wood Flooring New Interior Paint New Carpet Updated Light Fixtures Throughout No hoa! Oversized Bedrooms Large Living Room with Vaulted Ceilings, Skylight, Fireplace, & Custom-Built-In Cabinetry Spacious Primary Suite with Walk-In Closet, Double Sink Vanity, & Views of Private Backyard Sun Tunnel Lighting Throughout Double Pane Windows & Sliders Throughout Dedicated Dining Room Plus Eat-In Kitchen Bright Kitchen with Plenty of Cabinets, Counterspace & Sunny Nook Secluded Backyard with Established Plants, Synthetic Turf, Wood Decking, & ArborPerfect for Relaxing. 2 Car Garage with Built-In Cabinetry & Washer/Dryer. Orloff Park is Located at the End of the Street - Steps to Park Walking Trails, Sport Courts, & Playground. Centrally Located and Close to All Amenities. Top Rated Schools. Easy Commute Access.

Listed Date Jun 20, 2025 Contract Date Jul 02, 2025

Date Jul 29, 2025

Comparable property #3

Comparable property #4

Pleasanton, CA 94566

4003 Cristobal Way

Listing description

Welcome to 4003 Cristobal! This charming 3-bedroom, 2-bathroom home offers 1,159 square feet of living space on a generous 7,056 SF corner lot Lovingly maintained by the same owner for 50 years, it's now ready for you to make it your own Nestled in the heart of Pleasanton, you'll appreciate the convenience of having an elementary school just around the corner and being only a short stroll from the vibrant downtown Don’t miss this incredible opportunity!

14, 2025 Contract Date Mar 24, 2025

Comparable property #4

Comparable property #5

Pleasanton, CA 94566

4169 Hall Ct

Listing description

Beautifully refreshed single story 3 bedroom 2 bath home, located on a private court in the highly desirable Autumn Glen community of Pleasanton Nicely refreshed kitchen with solid wood cabinetry, Corian counters and brand new stainless steel appliances Cozy dining nook is conveniently located next to the kitchen area Vaulted ceiling in the living room provides an open and expansive feel The home has new luxury vinyl plank flooring, recess lighting and new lighting fixtures throughout the home Fresh interior /exterior paint, central A/C and a freshly painted garage with epoxy coated flooring. Close to local park and downtown shopping and dining. Top rated Pleasanton schools. Bedrooms 3 Baths 2 Square Feet 1, 567 HOA FeesYear Built 1984

599,000

Asking Price $1, 599,000

Price $1,610,000 PPSF $1,027 Listed Date Mar 19, 2025 Contract Date Mar 27, 2025

Date Apr 17, 2025

Comparable property #6

Pleasanton, CA 94566

3854 Phoebe Ct

Endless Potential: Home Ready for Your Updates, Bring Your Vision Unlock Exceptional Value Discover a fantastic opportunity in a welcoming, established neighborhood with this home that’s ready for your personal touch. Perfect for renovators, first-time buyers, or investors, this property offers solid bones, classic character, and room to grow. This threebedroom, two-bathroom home features generous living space on a spacious lot The original features and sturdy construction provide a great foundation for updates and customization Large windows allow plenty of natural light, and the home’s layout is flexible for a variety of uses Ready for Renovation While the home requires updating throughout, it offers excellent potential to create a truly personalized space Whether you envision modern upgrades or restoring vintage charm, this property is a blank canvas for your imagination Spacious side and backyard with mature landscaping, desirable , well-established neighborhood. Located near schools, parks, shopping, and commuter routes, this home provides convenience. Open Saturday,

Date Aug 28, 2025

Date Sep 04, 2025

Date Sep 11, 2025

Comparable property #6

Pleasanton, CA 94566

3854 Phoebe Ct

Listing description (continued)

8/30, 1-4 PM and Sunday 8/31, 2-4 PM TRANSACTION INFORMATION Original Listing Price

$1, 300,000 Last Asking Price $1, 300,000 Closing Price $1, 285,000

PPSF $820

Listed Date Aug 28, 2025

Contract Date Sep 04, 2025

Sold Date Sep 11, 2025

DOM - Days on Market 6

Comparable property #6

Comparable property #7

Pleasanton, CA 94588

1960 Rheem Dr

Listing description

Step into timeless style and modern comfort at 1960 Rheem Drive where thoughtful design and curated finishes create a one of a kind living experience This tastefully updated two bedroom plus versatile loft offers endless possibilities as a third bedroom, home office, or creative retreat Situated on a desirable corner lot in one of Pleasanton's most sought after neighborhoods, this residence is filled with natural light and soaring ceilings The inviting living room is anchored by a classic wood burning fireplace while a striking wooden spiral staircase leads to the expansive loft overlooking the space below. The chef's kitchen showcases gleaming granite countertops, stainless steel appliances, and custom cabinetry that blends beauty and function. Step outside to a private backyard sanctuary perfect for morning coffee or evening gatherings. This is California living reimagined where charm sophistication and comfort come together effortlessly.

Comparable property #7

1960 Rheem Dr

Comparable property #8

Pleasanton, CA 94566

1238 Orlo Dr

Listing description

Opportunity to Own and Personalize: 3-Bedroom Home with Expansive Lot Bring Your Vision ADU and Workshop Potential in a Welcoming Neighborhood Discover the potential in this inviting three-bedroom, twobath home, ideally situated in a quiet neighborhood renowned for its longtime residents and community spirit. Property Features • Three well-sized bedrooms • Two full bathrooms • Step-down living room offering unique character • Open dining area and full kitchen ready for updates • Large lot with side yard access plenty of space for an ADU, workshop, or garden retreat • Located in a peaceful, established area with pride of ownership throughout The home needs updating, providing you a blank canvas to customize finishes, fixtures, and layouts Enjoy the flexibility to expand, remodel, or build additional spaces like an ADU or workshop, taking advantage of the generous lot and convenient side yard access Endless Possibilities Whether you ’ re a first-time buyer or looking for your next project, this property offers the rare chance to create a home tailored to your style and needs all

Comparable property #8

Pleasanton, CA 94566

1238 Orlo Dr

Listing description (continued) within a welcoming community setting Don’t miss out on this special opportunity to make it your own!

TRANSACTION INFORMATION

Original Listing Price

$1, 300,000 Last Asking Price

$1, 300,000 Closing Price

$1,301,750 PPSF $831

Listed Date Aug 15, 2025

Contract Date Aug 21, 2025

Sold Date Sep 17, 2025

DOM - Days on Market

Comparable property #8

Comparable property #9

Pleasanton, CA 94566

4151 Alvarado St

A charming 3-bedroom, 2 bath home built in 1965 offering 1,159 SqFt of living space The home has been updated throughout offering a spacious and open floor plan complimented with a private back yard Close to Pleasanton's downtown area offering the new Wayside park for Friday night music, shopping and don't forget the

Comparable property #9

1 , 1 5 9 6 5 0 0 $ 1 , 2 5 0 , 0 0 0

Price estimate for 4019 Rennellwood Way

Agent notes

SUBJECT PROPERTY: 2 BD / 2 BA / 1280 SF

$1,200,000 - $1,400,000 $925 Per Sq Ft

CRITERIA: 2 BD / 2 BA / 20% OF SF / SOLD WITHIN 1 YEAR

NOTE: TYPICALLY WE WANT TO SEARCH HOMES SOLD FOR LAST 3 MONTHS, BUT IT WAS EXTENDED OUT TO 1 YEAR TO FIND HOMES SOLD CLOSER TO THE SUBJECT PROPERTY 11 Days on Market

REALTOR® | DRE#: 02196527

samkim@compass.com

The Oldham Group

Jennifer Oldham DRE #: 01325650 | Andrew theoldhamgroup@compass.com 415.426.4838

Wow prospective buyers with a Zillow Showcase Listing.

Only a fewlistingseach monthreceive the opportunitytobea Zillow Showcase Listing, let’s make one of them your home!

page views on Zillow

Your home will gain prioritized exposure by potential buyers when they search for properties on Zillow with over 226 million average monthly unique users.

Your listing will receive dedicated, branded " new property alert emails" sent to interested buyers

With a limited number of listings per city, Showcase helps your home stand out with best-in-class media like high-resolution photography, interactive floor plans, room-by-room photo organization and virtual tours to impress potential buyers.

One Unified Dashboard to Streamline Your Sale

Assess

Using Collections and Comparative Market Analysis, we can start by tracking market trends, pricing, and available inventory for homes that are similar to yours.

Strategize

By launching your listing not once, but three times with our 3-Phased Marketing Strategy, you can test your pricing strategy, generate early demand, and attract the strongest offers

Analyze

With Insights, gain a more complete picture of traffic and engagement with your listing Plus, the Reverse Prospecting tool lets us track how often your listing is liked or shared by clients working with Compass buyer agents, helping us focus on the most serious buyers

Sell

With a validated pricing strategy and maximum reach to discerning buyers, we can secure the best possible sale outcome. And when the sale is complete, I’ll be here to guide you through any future real estate needs

Maximize your home’s value with the Compass 3-Phased Marketing Strategy

PHASE 1 / LAUNCH AS A COMPASS PRIVATE

EXCLUSIVE Validate Pricing

Unlike traditional brokerages that immediately launch your listing to the public exposing it to negative metrics like days on market and price drop history Compass gives you a strategic head start We showcase your home to a private audience first, allowing us to gather honest feedback on pricing with time to make adjustments before going public

PHASE

2 / LAUNCH

AS A COMPASS COMING SOON Generate Early Demand

Publicly launch yourproperty as a Compass

Coming Soon exclusively on Compass com

This allows you to build buyer anticipation and interest, while staying protected from days on market and price drop history

Showcase your home to our nationwide network of top agents and their serious clients

Begin to generate buyer interest without risking public days on market or price drops that impact your home's value

You may secure a buyer willing to pay a premium for certainty and a less stressful transaction

PHASE 3 / LAUNCH ON ALL PUBLIC

WEBSITES

Sell Better

Go liveonall public websites with the right price and maximum demand gained by pre-marketing.

Receive key engagement insights on how agents and their buyers are interacting with your listing – data that is lost once it goes live on other public websites

Ensure all inquiries come directly to me rather than other agents who may prioritize their own listings and are unfamiliar with your home. Plus, listing as a Coming Soon on our website can help boost your ranking on Google.

During this phase, you have greater control over your data, as photos of your home and personal information do not stay on the Internet.

Backed by a validated pricing strategy and early buyer demand, your home is positioned for an efficient, lucrative sale delivering the best possible outcome when it goes live on all public websites.

Pre-marketing drives results

Compass research shows that listings pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon before going active on the MLS are associated with these results:

30% Less Likely to Drop in Price1

20% Faster to Contract2

2.9% Higher Closing Price3

Pre-Market Your Home as a Compass Private Exclusive

Soft-Launch to an Exclusive

Audience

Make your listing available to a network of thousands of top agents and their millions of clients.

Showcase Before Being Market-Ready

Pre-market your home to buyers before investing time or effort into preparing it for the public

Test Your Price & Gain Insights

Know how buyers are engaging with your listing

These insights, available only before your home goes live on other sites, help you make adjustments to your pricing.

Attract Competitive Offers

You can get competitive offers from buyers who are willing to pay a premium for certainty and reduced stress

Generate Early Demand

Create early buyer anticipation and interest without accumulating days on market or damaging public price drops

Maintain Your Privacy

Your privacy is valuable. Photos and floorplans of your home are only visible to Compass agents and their serious clients.

LEARN MORE AT COMPASS.COM/PRIVATE-EXCLUSIVES

Guiding you home with the Compass Advantage

Investing Billions in Tech to Sell Your Home

AtCompass, the technology of the future is already shaping real estate today. We’ve invested over $1 billion in our technology platform to help agents make buying or selling a home easier for you. This includes Compass One, an all-in-one client dashboard that enhances transparency and keeps you connected with your agent at every step of your journey.

A Marketing Strategy for Every Home

As part ofCompass, I have access to a dedicated in-house marketing and design agency of over 300 experts nationwide, making it more effective than ever before to reach your buyer how, when, and where it counts most

A 33K+ Network of Top Agents Nationwide3

Anetwork that arms us withprivileged access to the homes you ’ ve been waiting to find and the prospects ready to buy

#1 Residential Real Estate Brokerage

$216.8B 2024 Gross Transaction Value 2 intheUnited States1

Your Buyer Follows Compass

Outpreforming the competition in the San Francisco Bay Area

Captivating California

Since arriving in the Golden State, Compass has established itself as the top brokerage in the region.

Markets We Excel In

Lake Tahoe Reno Wine

Country

San Francisco

Peninsula

Silicon Valley

Carmel/Monterey

Central Coast

Santa Barbara/Montecito

Los Angeles

Palm Springs

Orange County

San Diego

Brokerage in LA and SF by Sales Volume*

7.9K+

Number of agents

600+ Number of employees 110+

Offices throughout California

A letter from Compass

CEO Robert Reffkin

Thank you for considering Compass to guide you through your home sale. At Compass, we ’ ve built the #1 real estate brokerage by sales volume in the United States and within 10-years of launching our first sale on Compass com, our agents have achieved over $1 trillion in sales volume We’ve accomplished this by helping homeowners like you protect and maximize the value of your most important asset – your home.

Compass has developed a 3-Phased Marketing Strategy, drawing on best practices from real estate developers, professional home builders, and luxury marketers to create demand, build momentum, and ensure your home is best-positioned for success. This phased marketing strategy can be far more effective than a single public launch. In the same way that Hollywood launches multiple trailers to build anticipation for a movie premiere, the Compass 3-Phased Marketing Strategy allows your agent to launch your listing multiple times, building similar excitement and demand.

Your Compass agent will guide you through every step of the strategy to help you choose what works best for your home and help ensure it receives the attention, interest, and the offers it deserves.

Thank you,

Robert Reffkin Founder & CEO

Your Listing Launch

Pre-Market

Home Preparation

Photography

Pricing

Pre-List Marketing

Leveraging Our Exclusive

Agent Network

On-Market

Media Plan

Open Houses

Assessing Our Strategy and Monitoring the Market

Our Step-by-Step Plan

What to Expect

Asyourtrusted advisor,I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.

1 Complete listing paperwork

2 Prepare your property for market

3 Pre-market and promote your property to Compass agents*

4 Develop and execute our marketing strategy and media plan

5 List property online

6 Show property and follow-up with leads

9 Schedule closing and work through contract terms

10 Close onthe

7 Monitor the market, provide updates and assess strategy

8 Review offers and negotiate the optimal contract propertyand assist with post-closing questions

The Power of Photography

Beautiful photography is oneof the most powerful tools for selling your home. Compass uses bestin-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.

Pricing Your Property to Maximize Buyer Activity

Timing of Buyer Activity

Aproperty receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.

Attracting Buyers Using Competitive Pricing

Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.

Compass Off-Markets Lead the Way

Exclusive Access to California’s Hidden High-End Real Estate

By definition, the promotion of off-market listings is restricted to distribution within the listing’s brokerage.* Compass offers a unique advantage to our agents through Compass Private Exclusives. This special feature grants them access to off-market listings and enables them to share them with a network of 7,900+ California agents. This broadens the accessibility of luxury Private Exclusives to a larger pool of clients compared to other brokerages that are limited in size and regional breadth.

San Mateo & Santa Clara Counties: The Luxury Market Share Standard

Compass dominates the luxury market in San Mateo and Santa Clara Counties, outpacing the competition by a significant margin in the sale of homes priced above $5M.**

Reach more prospective buyers with intelligent digital advertising.

Byleveraging Compass’ digital advertisingtools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.

Proprietary Targeting Optimized Performance

Compass helps generate buyer Compass tracks and measures the interest by using proprietary data results of every campaign which to serve ads to Facebook and Instagram users. allows for continued optimization.

Engaging Open Houses

Whetheritbe in-person or a dynamicvirtual tour, open houses are one of the most important ways buyers connect with your home.

Of homebuyers attend an open house while searching for a home to buy* 53%

The Power of Staging: Elevate Your Home’s First Impression

At The Oldham Group, we believe first impressions are everything. That’s why we invest in professional staging for every home we represent. Our exclusive partnership with Ty Karges Home Staging ensures your property is showcased with the latest, most stylish furnishings updated annually to reflect current trends while maintaining a timeless, welcoming appeal.

Our proven approach highlights your home’s best features and helps buyers instantly connect with the space Staged homes consistently attract more attention, generate stronger offers, and sell faster. When you work with us, you get a dedicated team committed to making your home stand out and sell for top dollar.

Let’s make your home unforgettable from the very first look

Assessing Our Strategy and Monitoring the Market

Using proprietary tools suchas Collections and Insights, we keep you informed of market conditions and traffic to your property.

Collections Insights

Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.

Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.

Our Position on AI: Enhancing Your Real Estate Advantage

At The Oldham Group, we ’ re committed to delivering exceptional results through Kindness, Professionalism, and Expertise. Today, artificial intelligence (AI) has become one of the most powerful tools in real estate and we use it to elevate your home sale or purchase while preserving the human judgment and strategic insight that matter most.

AI Strengthens Our Service — It Doesn’t Replace It

AI allows us to analyze markets faster, identify trends earlier, and deliver clearer information. But it is our experience, negotiation skill, and deep understanding of Bay Area real estate that turn insights into results. AI amplifies our expertise it doesn’t substitute for it.

How We Use AI for Your Benefit

Precision Pricing & Market Insight

AI models help forecast pricing, micro-market trends, and buyer behavior validated by our on-the-ground experience.

• Elevated Marketing

AI tools assist our creative team in producing compelling visuals, targeted campaigns, and storytelling that makes your property stand out.

• Faster, Clearer Decision Support

AI summarizes disclosures, analyzes data, and highlights key information so you can move confidently and efficiently.

• Intelligent

Home Search Tools

For buyers, AI helps reveal properties that match your preferences even those you may not see in traditional searches

• Enhanced Transaction Efficiency

We use AI to streamline paperwork, review documents, and reduce administrative tasks so we can focus more on advising and negotiating for you.

Empowering Our Clients Through AI

We encourage our clients to use AI alongside us whether you want help understanding a report, exploring market scenarios, or preparing your home for sale. When you have more clarity, you make stronger decisions.

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Your Privacy & Trust Matter

While AI enhances our service, your confidential information is always protected and handled with care, in line with our fiduciary duty.

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Human Expertise + AI = Your Competitive Advantage

Real estate succeeds when technology and human insight work together. At The Oldham Group, we use every tool available including AI to give you the smartest, most strategic, and most successful real estate experience possible.

Complete listing paperwork

The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.

Begin to prepare your home for the market

Let’s determine next steps together

Continue to monitor the market and assess our strategy

Once your home is ready for market, we will reassess market data and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood.

Launch your property