MATTHEW A MORALES
OVERVIEW
Santa Rosa, California, is the largest city in Sonoma County, situated in the heart of Northern California’s renowned wine country. Located about 55 miles north of San Francisco, it is bordered by Rohnert Park to the south, Windsor to the north, and Sebastopol to the west. The city experiences a Mediterranean climate, with warm, dry summers and cool, wet winters. As of the latest estimates, Santa Rosa has a population of approximately 180,000 residents.
Santa Rosa offers a mix of suburban and urban living, with a strong economy driven by healthcare, education, tourism, and the wine industry Many residents work in local businesses, agriculture, and technology, while some commute to the greater Bay Area The city’s downtown is a hub of activity, featuring restaurants, boutique shops, art galleries, and entertainment venues
Santa Rosa is served by the Santa Rosa City Schools District and is home to Santa Rosa Junior College, a highly regarded community college Several private schools also operate in the area The Sonoma County Library system provides public library services, with the Central Library located downtown
The city boasts numerous parks, including Howarth Park, Spring Lake Regional Park, and Annadel State Park, offering outdoor activities such as hiking, biking, and boating Santa Rosa also hosts community events like the Sonoma County Fair, Wednesday Night Market, and the Luther Burbank Rose Parade
Major roads include US Route 101, which runs through the city, providing easy access to San Francisco and surrounding areas. Sonoma County Airport offers regional flights, and public transit options include bus services through Sonoma County Transit and SMART train connections
Santa Rosa has a rich history, once home to horticulturist Luther Burbank and known for its deep ties to the wine industry It was also the inspiration for Charles Schulz’s Peanuts comics, with a museum dedicated to his work The city blends wine country charm, cultural vibrancy, and economic opportunity, making it a desirable place to live and work
OLDHAM GROUP
BUYER PROFILES
Reaching the right audience for your property at the right time, and with the perfect messaging People who move to Santa Rosa, California, typically fall into several categories, reflecting the city's unique blend of attributes:
01
02 03 04 05 06 07
Wine Industry Professionals – Given Santa Rosa’s central location in Sonoma County’s wine country, many buyers work in the wine industry, including vineyard owners, winemakers, sommeliers, and hospitality professionals They seek homes with proximity to wineries and scenic landscapes
Bay Area Remote Workers – With the rise of remote work, professionals from San Francisco and Silicon Valley are relocating to Santa Rosa for its lower home prices, larger lots, and outdoor lifestyle while still being within commuting distance to the Bay Area.
Families Seeking Suburban Living – Santa Rosa attracts families looking for good schools, safe neighborhoods, and access to parks and recreational activities. The city’s affordability compared to other Bay Area cities makes it an appealing choice for young and growing families
Retirees & Empty Nesters – Many retirees choose Santa Rosa for its mild climate, relaxed lifestyle, and proximity to medical facilities like Kaiser Permanente and Sutter Health The availability of active adult communities and the appeal of a quieter suburban setting make it a prime destination.
First-Time Homebuyers – Compared to other parts of the Bay Area, Santa Rosa offers more affordable housing options, making it a popular choice for first-time homebuyers who want to enter the real estate market without the extreme prices of San Francisco or Silicon Valley
Outdoor & Nature Enthusiasts – With access to parks, hiking trails, and scenic landscapes, Santa Rosa attracts buyers who enjoy outdoor activities such as cycling, hiking, and wine country living The proximity to the Russian River, Bodega Bay, and Sonoma Coast State Park is a significant draw.
Real Estate Investors & Vacation Home Buyers – Investors are drawn to Santa Rosa’s growing market, purchasing rental properties or short-term vacation homes near wineries and outdoor attractions. The city’s desirability as a weekend retreat also attracts second-home buyers looking for a peaceful escape from urban life
ABOUT OUR TEAM
The Oldham Group is a Collective of talented agents, staff, and support, led by Andrew and Jennifer Oldham - Founding Agents for Compass. Having closed over $1 Billion in sales volume during their career, Andrew and Jennifer lead a team that has substantially increased its business year over year while covering the expansive Silicon Valley, San Francisco Peninsula, Monterey Peninsula, and East Bay real estate markets. Because their agents have been selected based on their hyper-local expertise, they confidently represent a vast coverage area with in-depth knowledge across several counties. With over 85 years of combined real estate expertise in marketing, law, title, design, and escrow, they provide their clients talents and expertise unparalleled in the California market. Combining their knowledge and experience with their love and passion for residential real estate, local expertise, exceptional marketing, personal service and the backing of the nation’s best luxury brokerage, Compass, they will prove to you the Oldham Group difference
$4B+
Total lifetime sales volume
$403M+
Closed Volume in 2025
Over 250
Closed Volume in 2025
Teams in the Nation #37
Teams in California #11
Top 100 producing teams in the SF Bay Area #14
JENNIFER OLDHAM
TEAM LEADER
REALTOR® | DRE 01325650
415.707.5498
JENNIFER@COMPASSCOM
Jennifer is a high-performing real estate professional, who is not only an experienced realtor and loan officer, and but also a skilled negotiator and a real estate paralegal. What sets Jennifer apart is her ability to listen to her clients’ needs and use her in-depth knowledge of the real estate market to negotiate the best deal to exceed the clients’ expectations. With more than two decades of experience working for residential real estate, title, escrow, and specializing in high net worth clients. Jennifer knows exactly what it takes to buy or sell a home. This is one of the reasons why she has been an award-winning Realtor since 2000. When working with clients, Jennifer first learns about what the client wants, then clearly explains the process, sets goals, and works hard to accomplish the best result Jennifer has built the team on three simple principles: 1. Be Kind, 2. Be Professional, 3. Be an Expert Jennifer ensures each one of the Oldham Group Team members exemplifies this mantra without exception. Jennifer started in real estate 20 plus years ago in the Bay Area, and never quit. She loves
Learn more by visiting https://oldhamgroupluxury.com/team
seeing great families find the right home, and wonderful agents expand their real estate acumen and experience. An adrenaline junkie, Jennifer has sought out and excelled at every possible extreme sport, from racing dirt bikes to competitive boxing, ice skating to skydiving, she has done it all Her motto “Don’t eff it up!” pretty much sums up Jenn’s leadership style. Funny and full of love, this bad ass hugger makes long lasting connections with her clients and team members alike.
ANDREW OLDHAM
TEAM LEADER | ATTORNEY
REALTOR® | DRE 01207289
650.640.3098
ANDREWOLDHAM@COMPASSCOM
Originally a real estate lawyer, Andrew’s 40 years of real estate experience makes him uniquely able to tackle any real estate problem From legal expertise, to escrow and title specifics, to brokerage, Andrew has done it all and he loves doing it, for his clients and his team.
Before starting the Oldham Group, Andrew had a long career as a real estate litigator, and real estate entrepreneur. After passing the bar, his real estate law career took off and he spent years in escrow litigation as a freelancer and salaried lawyer. In the nineties, Andrew founded a real estate company called eHome eHome took advantage of burgeoning internet technology, and found a home for real estate there. They raised 30 million in capital and were the first to make the MLS searchable for clients, not just agents, and expanded to three states. When he’s not assisting clients and agents, or working with Compass to help them improve their tools and resources, Andrew loves walking Asilomar beach with his wife and business
Learn more by visiting https://oldhamgroupluxury.com/team
partner, Jennifer and their adorable Boston Terriers Abby and Quincy. Andrew prides himself on being a kind, and loving person first and foremost, and second (but just barely) an excellent real estate professional
KRYSTAL RUBIO-GOMEZ
Sonoma County Specialist
Krystal grew up in the mountains of Northern California, where she developed a deep love for the natural beauty and tranquility of the region. After spending five years living in Monterey County, where her real estate career began, she ultimately chose to make Sonoma County her home She was captivated by its stunning landscapes, vibrant communities, and coastal proximity.
With an entrepreneurial spirit instilled from a young age, Krystal understands the power of homeownership and investment properties She is fluent in Spanish and holds a Bachelor's Degree in Criminal Justice along with a Paralegal Certificate, giving her a strong advantage when navigating real estate contracts and documents. Krystal is passionate about providing exceptional service to her clients in Monterey and Sonoma County, whether they’re buying or selling a home. Her goal is to offer a seamless real estate experience, ensuring that every client feels supported and informed throughout the entire process. Above all, she aims to become your lifelong real estate advisor and trusted expert in the local market
When Krystal isn't helping her clients achieve their real estate goals, you’ll find her exploring the beautiful Sonoma County countryside, biking, or cooking
CLIENT
TESTIMONIALS
When we first listed our home for sale, we chose a realtor that had previously sold our home about 9 years ago. Little did we know that it was a bad decision. We ended up cancelling the listing and I went through the process of trying to find the best agent there is to list, sell and represent our home After Speaking with Krystal initially over the phone I knew instantly that should we be the perfect agent for us. (Even though I had three other agents I had yet to speak to. The owners of Oldham group Jen and Andrew were amazing as well and made us feel so comfortable and at ease. They explained everything meticulously in detail and lined out the process in such an organized manner. Their team is so efficient like a well-oiled machine. I cannot recommend Krystal (Oldham Group) enough. She is a wonderful and intelligent person, is so detailed and organized. Sends out emails and answers text and questions any time of day. She is always available, always on time and made this process so easy. She has such a bright and bubbly personality and makes you feel at ease in such a stressful time. I would one thousand percent find Kyrstal again if I ever need her to help buy or sell my home. She deserves more than 5 stars
SELLER
Krystal did an excellent job in guiding me through all aspects of my real estate experience. She was very responsive, answered all my questions, and knowledgeable in her ability to explain real estate documents and disclosures. Krystal was very personable and went above and beyond to help me find a house that would match my budget and my vision of home sweet home
BUYER
TEAM’S CLIENT TESTIMONIALS
Jennifer & Andrew have been great to work with - personally and professionally - in both the sale of our old house and purchase of our new one. Without getting into detail, our situation was quite complex on the purchase side - so much so that my wife and I agreed that it required more expertise than could be fairly expected of any typical realtor or broker. The Oldhams provided that expertise for us, and we ' ve already referred another couple to them. 5 stars!
BUYER AND SELLER
Jennifer and Andrew were wonderful to work with, starting with pricing and sales strategy right up to negotiations and closing Highly recommended They both are seasoned professionals able to manage the entire sales process, and having a lawyer on the team provides additional clarity for occasional complexities.
SELLER
Jen and Andrew have beyond exceeded our expectations They were patient with us through a long search process, provided a consultative approach along the way, set realistic expectations without letting us overpay and we ' re never just here to sell us any house When it came time to sell our home the team of people they work with to prep, the marketing support and the frequency of updates keeping us in the loop has once again been over the top We could not be happier to be working with them, will 100% be referring our friends and colleagues and will without question use them again in the future.
BUYER AND SELLER
OLDHAM GROUP
Team’s Notable Sales
Jennifer Oldham
DRE#:01325650
408 835 4119
jennifer@compass com
Andrew Oldham
DRE#: 01207289 408 393 0773 andrew oldham@compass com
Laura Iseman
6506952750
laura iseman@compass com
Caitlin Yates
DRE# 02137957 650 207 8102 caitlin yates@compass com
Santa Rosa, CA 95404
$835,000 $860,000 $860,000
Cresta Rd, Santa Rosa, CA 95404
Sundown Trail, Santa Rosa, CA 95404
2538 Cresta Rd, Santa Rosa, CA 95404
5414 Marigold Ln, Santa Rosa, CA 95403
Comparable property #1
Santa Rosa, CA 95404
2312 Mark West Springs Rd
Listing description
Enjoy the easy life in this approximately 1,600 sq ft single-story 2bd/2ba home Located just outside the city limits on a private, beautiful 19 acre parcel w/its own septic system, private well w/water filtration (purification: antibacterial ultraviolet treatment) and propane gas Built in 1972, this remodeled home is flooded w/natural light w/an upgraded kitchen, granite counters, stainless-steel appliances, five burner range/oven/hood Remodeled bathrooms w/travertine, hardwood floors, dual pane windows, crown molding, custom/recessed lighting, closet organizers, custom interior colors, interior laundry, large deck/patio for entertaining, multiple gardens, detached office w/vaulted ceiling (approximately 10 ft x 12 ft - could be an artist studio, office, bedroom) custom fireplace, 2-car garage, beautiful retaining walls, fenced yard. Home and property combine natural surroundings w/luxurious features: large living room/formal dining area w/large windows and custom glass doors throughout bringing the beautiful outdoors to the interior. Enjoy local wildlife - birds, deer, etc.
Continued on next page
Listed Date Jan 27, 2025
Contract Date Feb 24, 2025
Date Feb 24, 2025
Comparable property #1
Santa Rosa, CA 95404
2312 Mark West Springs Rd
Listing description (continued)
Other features: Koi Pond, newer Generac generator, newer driveway w/additional parking for RVs, newer fences and retaining walls w/lighting, newer roof (50-year rating) and newer forced air furnace TRANSACTION
Listed Date Jan 27, 2025
Contract Date Feb 24, 2025
Sold Date Feb 24, 2025 DOM - Days on Market
Comparable property #1
2312 Mark West Springs Rd
Comparable property #2
Santa Rosa, CA 95404
5017 Winter Creek Rd
1277 acre estate with stunning primary build site and 1,200 sq ft manufactured home that can serve as an ADU in the future, making it ideal for guests, rental income, or multi-generational living The manufactured home and a 1,200 sq ft barn, both built in 2018, offer modern convenience in a private and peaceful setting The property is home to a 35+/- acre Old Vine Zinfandel vineyard, planted in the early 1900s and is farmedorganically The vines produce exceptional wines with rich history and character With mostly flat, usable land, the possibilities are endlessexpand the vineyard, establish an equestrian property, cultivate agricultural projects, or develop your dream estate with 3 bedroom septic already installed. A strong well ensures reliable water access, while a prime build site offers the perfect location for a custom home with breathtaking countryside views. Though it feels like a secluded retreat, this estate is conveniently located just minutes from shopping, dining, and essential amenities, offering the perfect balance of privacy and accessibility.
Listed Date Mar 31, 2025 Contract Date Oct 01, 2025
Date Oct 03, 2025
Comparable property #2
Comparable property #3
Santa Rosa, CA 95404
940 Sundown Trail
Located in the hills near Mark West Springs Road, yet conveniently close to main roads and freeway access, 940 Sundown Trail is a newly constructed single level, three-bedroom home offering both tranquility and accessibility. Designed with versatility in mind, one bedroom offers the flexibility to serve as a home office, reading nook or small bedroom. The family room features sliding glass doors that open onto a wraparound deck, providing breathtaking views of the surrounding mountains and valleys This expansive deck is an ideal spot for morning coffee or to unwind while watching the spectacular sunsets A detached garage offers ample space for parking or could easily be transformed into a work shop As you approach the home you'll notice an open area perfect for developing a garden Additionally, the far end of the house presents an opportunity to create a flat area suitable for a lounge or BBQ space, allowing you to fully embrace outdoor living and the panoramic views. With abundant sunlight and stunning views, this home offers a blend of comfort and natural beauty while still
on next page
Date Mar 31, 2025 Contract Date Apr 14, 2025 Sold Date Apr 24, 2025
Comparable property #3
Santa Rosa, CA 95404
940 Sundown Trail
Listing description (continued) being extremely close to town TRANSACTION INFORMATION Original Listing Price $860,000
Asking Price $860,000 Closing Price $835,000 PPSF $650
Listed Date Mar 31, 2025
Contract Date Apr 14, 2025
Sold Date Apr 24, 2025
DOM - Days on Market 14
Comparable property #3
940 Sundown Trail
Comparable property #4
Santa Rosa, CA 95403
5414 Marigold Ln
Prepare to be impressed from the moment you arrive at this charming single-level home! The front entrance welcomes you with beautiful drought-tolerant landscaping and an inviting front porch. Step inside to find a bright and elegant dining room, leading to a spacious living room with soaring vaulted ceilings. The open-concept kitchen and family room offer the perfect space for entertaining, with easy access to a serene stone patio that expands your outdoor living area Unwind in the tranquil backyard, complete with a relaxing hot tub and raised garden beds ready for your own vegetable harvest The generous primary bedroom features a large walk-in closet and a luxurious en-suite bathroom The home also offers two additional bedrooms and another well-appointed bathroom The home also includes A/C and newer solar Clear pest report, bring your VA buyers! Located in a prime spot, this home is just moments from San Miguel Elementary School, Shiloh Regional Park, convenient shopping, dining, freeway access, and the Sonoma County Airport. Don't miss the opportunity to make this exceptional Continued on next page
Date Sep 12, 2024 Contract Date Feb 16, 2025
Date Feb 18, 2025
Santa Rosa, CA 95403 5414 Marigold Ln
Listing description (continued)
Listed Date Sep 12, 2024
Contract Date Feb 16, 2025
Sold Date Feb 18, 2025
Comparable property #4
5414 Marigold Ln
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$ 4 4 72 1 , 6 9 9 6 6 9 9 $ 7 7 5 , 0 0 0
2 5 1 5 7 3 $ 6 5 02 1 , 2 8 5 4 7 0 4 4 $ 8 6 0 , 0 0 0 $ 8 6 0 , 0 0 0 $ 8 3 5 , 0 0 0 M a r 3 1 , 2 0 2 5 A p r 1 4 , 2 0 2 5 A p r 2 4 , 2 0 2 5 1 4 22 1 , 2 0 0 5 5 6 2 6 1 $ 1 , 5 0 0 , 0 0 0 $ 1 , 4 9 5 , 0 0 0 $ 1 , 4 0 0 , 0 0 0 $ 1 , 1 6 7 M a r 3 1 , 2 0 2 5 O c t 0 1 , 2 0 2 5 O c t 0 3 , 2 0 2 5 1 8 4 2 $ 5 3 42 1 , 6 0 0 8 2 7 6 4 $ 8 6 9 , 0 0 0 $ 8 6 9 , 0 0 0
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Per Sq
* This represents an estimated sale price for this property. It's not the same as opinion of value in appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal practice. The information contained herein is derived from the local MLS and does not purport to be complete nor, necessarily, accurate and should be independently verified; nor does it represent or constitute a legal analysis or financial advice. Changes in price, condition, sale, or withdrawal may be made without notice. All measurements and square footage are approximate. Equal Housing Opportunity. Compass and its affiliated real estate companies and its agents disclaim any and all liability for representations and warranties, express or implied, contained in, or for omissions from, the information contained herein or any other written or oral communication transmitted or made available to the recipient. This is not intended to solicit property already listed. Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467.
Krystal Rubio-Gomez
Wow prospective buyers with a Zillow Showcase Listing.
Only a few listings each month receive the opportunity to be a Zillow Showcase Listing, let’s make one of them your home!
Your home will gain prioritized exposure by potential buyers when they search for properties on Zillow with over 226 million average monthly unique users.
Your listing will receive dedicated, branded " new property alert emails" sent to interested buyers
With a limited number of listings per city, Showcase helps your home stand out with best-in-class media like high-resolution photography, interactive floor plans, room-by-room photo organization and virtual tours to impress potential buyers.
More page views on Zillow
More shares on Zillow
More saves on Zillow
Sell faster and for more money
Unlock your home’s selling potential with Showcase
Showcase is a premium listing experience on Zillow that offers your home powerful marketing exposure with dedicated emails to interested buyers and prioritized placement in search results. The elevated, media-forward design features a virtual tour and an interactive floor plan, helping buyers engage with your listing
onZillowcomparedtosimilar moreviews, savesandshares
ListingswithShowcaseget non-Showcaselistings.* 75%
One Unified Dashboard to Streamline Your Sale
Assess
Using Collections and Comparative Market Analysis, we can start by tracking market trends, pricing, and available inventory for homes that are similar to yours.
Strategize
By launching your listing not once, but three times with our 3-Phased Marketing Strategy, you can test your pricing strategy, generate early demand, and attract the strongest offers
Analyze
With Insights, gain a more complete picture of traffic and engagement with your listing Plus, the Reverse Prospecting tool lets us track how often your listing is liked or shared by clients working with Compass buyer agents, helping us focus on the most serious buyers
Sell
With a validated pricing strategy and maximum reach to discerning buyers, we can secure the best possible sale outcome. And when the sale is complete, I’ll be here to guide you through any future real estate needs
Maximize your home’s value with the Compass 3-Phased Marketing Strategy
PHASE 1 / LAUNCH AS A COMPASS PRIVATE
EXCLUSIVE Validate Pricing
Unlike traditional brokerages that immediately launch your listing to the public exposing it to negative metrics like days on market and price drop history Compass gives you a strategic head start We showcase your home to a private audience first, allowing us to gather honest feedback on pricing with time to make adjustments before going public
PHASE
2 / LAUNCH
AS A COMPASS COMING SOON Generate Early Demand
Publicly launch yourproperty as a Compass
Coming Soon exclusively on Compass com
This allows you to build buyer anticipation and interest, while staying protected from days on market and price drop history
Showcase your home to our nationwide network of top agents and their serious clients
Begin to generate buyer interest without risking public days on market or price drops that impact your home's value
You may secure a buyer willing to pay a premium for certainty and a less stressful transaction
PHASE 3 / LAUNCH ON ALL PUBLIC
WEBSITES
Sell Better
Go liveonall public websites with the right price and maximum demand gained by pre-marketing.
Receive key engagement insights on how agents and their buyers are interacting with your listing – data that is lost once it goes live on other public websites
Ensure all inquiries come directly to me rather than other agents who may prioritize their own listings and are unfamiliar with your home. Plus, listing as a Coming Soon on our website can help boost your ranking on Google.
During this phase, you have greater control over your data, as photos of your home and personal information do not stay on the Internet.
Backed by a validated pricing strategy and early buyer demand, your home is positioned for an efficient, lucrative sale delivering the best possible outcome when it goes live on all public websites.
Pre-marketing drives results
Compass research shows that listings pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon before going active on the MLS are associated with these results:
30% Less Likely to Drop in Price1
20% Faster to Contract2
2.9% Higher Closing Price3
Pre-Market Your Home as a Compass Private Exclusive
Soft-Launch to an Exclusive
Audience
Make your listing available to a network of thousands of top agents and their millions of clients.
Showcase Before Being Market-Ready
Pre-market your home to buyers before investing time or effort into preparing it for the public
Test Your Price & Gain Insights
Know how buyers are engaging with your listing
These insights, available only before your home goes live on other sites, help you make adjustments to your pricing.
Attract Competitive Offers
You can get competitive offers from buyers who are willing to pay a premium for certainty and reduced stress
Generate Early Demand
Create early buyer anticipation and interest without accumulating days on market or damaging public price drops
Maintain Your Privacy
Your privacy is valuable. Photos and floorplans of your home are only visible to Compass agents and their serious clients.
LEARN MORE AT COMPASS.COM/PRIVATE-EXCLUSIVES
Guiding you home with the Compass Advantage
Investing Billions in Tech to Sell Your Home
AtCompass, the technology of the future is already shaping real estate today. We’ve invested over $1 billion in our technology platform to help agents make buying or selling a home easier for you. This includes Compass One, an all-in-one client dashboard that enhances transparency and keeps you connected with your agent at every step of your journey.
A Marketing Strategy for Every Home
As part ofCompass, I have access to a dedicated in-house marketing and design agency of over 300 experts nationwide, making it more effective than ever before to reach your buyer how, when, and where it counts most
A 33K+ Network of Top Agents Nationwide3
Anetwork that arms us withprivileged access to the homes you ’ ve been waiting to find and the prospects ready to buy
#1 Residential Real Estate Brokerage
$216.8B 2024 Gross Transaction Value 2 intheUnited States1
Your Buyer Follows Compass
Outpreforming the competition in the San Francisco Bay Area
Captivating California
Since arriving in the Golden State, Compass has established itself as the top brokerage in the region.
Markets We Excel In
Lake Tahoe Reno Wine
Country
San Francisco
Peninsula
Silicon Valley
Carmel/Monterey
Central Coast
Santa Barbara/Montecito
Los Angeles
Palm Springs
Orange County
San Diego
Brokerage in LA and SF by Sales Volume*
7.9K+
Number of agents
600+ Number of employees 110+
Offices throughout California
A letter from Compass
CEO Robert Reffkin
Thank you for considering Compass to guide you through your home sale. At Compass, we ’ ve built the #1 real estate brokerage by sales volume in the United States and within 10-years of launching our first sale on Compass com, our agents have achieved over $1 trillion in sales volume We’ve accomplished this by helping homeowners like you protect and maximize the value of your most important asset – your home.
Compass has developed a 3-Phased Marketing Strategy, drawing on best practices from real estate developers, professional home builders, and luxury marketers to create demand, build momentum, and ensure your home is best-positioned for success. This phased marketing strategy can be far more effective than a single public launch. In the same way that Hollywood launches multiple trailers to build anticipation for a movie premiere, the Compass 3-Phased Marketing Strategy allows your agent to launch your listing multiple times, building similar excitement and demand.
Your Compass agent will guide you through every step of the strategy to help you choose what works best for your home and help ensure it receives the attention, interest, and the offers it deserves.
Thank you,
Robert Reffkin Founder & CEO
Your Listing Launch
Pre-Market
Home Preparation
Photography
Pricing
Pre-List Marketing
Leveraging Our Exclusive
Agent Network
On-Market
Media Plan
Open Houses
Assessing Our Strategy and Monitoring the Market
Our Step-by-Step Plan
What to Expect
As your trusted advisor, I’ll be there to guide you through the home-selling process and ensure your experience is as seamless and stress-free as possible.
1 Complete listing paperwork
2 Prepare your property for market
5 List property online
6 Show property and follow-up with leads
3 Pre-market and promote your property to Compass agents*
4 Develop and execute our marketing strategy and media plan
9 Schedule closing and work through contract terms
10
Close on the property and assist with post-closing questions CLOSING ON-MARKET PRE-MARKET
7 Monitor the market, provide updates and assess strategy
8 Review offers and negotiate the optimal contract
The Power of Photography
Beautiful photography is one of the most powerful tools for selling your home. Compass uses the best-in-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.
Pricing Your Property to Maximize Buyer Activity
Timing of Buyer Activity
Aproperty receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.
Attracting Buyers Using Competitive Pricing
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.
Compass Off-Markets Lead the Way
Exclusive Access to California’s Hidden High-End Real Estate
By definition, the promotion of off-market listings is restricted to distribution within the listing’s brokerage.* Compass offers a unique advantage to our agents through Compass Private Exclusives. This special feature grants them access to off-market listings and enables them to share them with a network of 7,900+ California agents. This broadens the accessibility of luxury Private Exclusives to a larger pool of clients compared to other brokerages that are limited in size and regional breadth.
San Mateo & Santa Clara Counties: The Luxury Market Share Standard
Compass dominates the luxury market in San Mateo and Santa Clara Counties, outpacing the competition by a significant margin in the sale of homes priced above $5M.**
MARKETING YOUR HOME
At The Oldham Group, we prioritize modern marketing by employing a comprehensive strategy for your property's digital promotion.
Before starting marketing efforts, we identify the target buyer persona such as a Silicon Valley engineer with a $3M net worth who enjoys mountain biking and Comic-Con. We then build anticipation by marketing to our network of over 28 million agents. Once the listing is live, we focus on attracting that specific buyer persona to your property. This process may include...
Property Website - This includes photos, videos, virtual tours, listing details, and has the ability to capture contact information from interested home buyers
Email Marketing - We will target the listing area through email campaigns. These emails are sent for each status change on your listing and are full of information for potential buyers. When sending these emails, we create a list of potential leads in the area through a mix of home buyers in our team database as well as local homeowner leads from a third party real estate farming tool.
DigitalAds: We run digital ads on Facebook, Instagram, and Google Ads to drive traffic to the property website. These ads remain active for the duration of the listing and are updated to reflect any status changes, such as "Coming Soon," "Just Listed," and "Price Reduction."
Videos: We partner with top media vendors in Northern California to produce high-quality photography and engaging videos that promote your home across social media, Zillow Showcase, and other online platforms.
Print Collateral: We create high-quality printed materials including professionally designed flyers, neighborhood postcards, and, for select luxury listings, elegant property booklets to elevate the in-person marketing experience. These pieces are distributed at open houses, broker tours, and throughout the surrounding community to generate local awareness and reinforce the home’s value. Each item is thoughtfully branded, visually compelling, and updated as needed to reflect milestones such as “Coming Soon,” “Just Listed,” or “Price Improvement,” ensuring a cohesive and polished presentation at every stage of the listing.
OLDHAM GROUP
Reach more prospective buyers with intelligent digital advertising.
By leveraging Compass’ digital advertisingtools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.
Proprietary Targeting Optimized Performance
Compass helps generate buyer interest by using proprietary data to serve ads to Facebook and Instagram users.
Compass tracks and measures the results of every campaign so we can keep improving.
INSTAGRAM IMAGE AD
FACEBOOK VIDEO AD
Engaging Open Houses
Whether it's in person or a dynamic virtual tour, open houses are one of the most important ways buyers connect with your home.
Of homebuyers attend an open house while searching for a home to buy*
The Power of Staging: Elevate Your Home’s First Impression
At The Oldham Group, we believe first impressions are everything. That’s why we invest in professional staging for every home we represent. Our exclusive partnership with Ty Karges Home Staging ensures your property is showcased with the latest, most stylish furnishings updated annually to reflect current trends while maintaining a timeless, welcoming appeal.
Our proven approach highlights your home’s best features and helps buyers instantly connect with the space Staged homes consistently attract more attention, generate stronger offers, and sell faster. When you work with us, you get a dedicated team committed to making your home stand out and sell for top dollar.
Let’s make your home unforgettable from the very first look
Assessing Our Strategy and Monitoring the Market
Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.
Collections Insights
Collections allows us to have a collaborative conversation on your home-selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to target our further ads to buyers most interested in your home.
Our Position on AI: Enhancing Your Real Estate Advantage
At The Oldham Group, we ’ re committed to delivering exceptional results through Kindness, Professionalism, and Expertise. Today, artificial intelligence (AI) has become one of the most powerful tools in real estate and we use it to elevate your home sale or purchase while preserving the human judgment and strategic insight that matter most.
AI Strengthens Our Service — It Doesn’t Replace It
AI allows us to analyze markets faster, identify trends earlier, and deliver clearer information. But it is our experience, negotiation skill, and deep understanding of Bay Area real estate that turn insights into results. AI amplifies our expertise it doesn’t substitute for it.
How We Use AI for Your Benefit
Precision Pricing & Market Insight
AI models help forecast pricing, micro-market trends, and buyer behavior validated by our on-the-ground experience.
• Elevated Marketing
AI tools assist our creative team in producing compelling visuals, targeted campaigns, and storytelling that makes your property stand out.
• Faster, Clearer Decision Support
AI summarizes disclosures, analyzes data, and highlights key information so you can move confidently and efficiently.
• Intelligent
Home Search Tools
For buyers, AI helps reveal properties that match your preferences even those you may not see in traditional searches
• Enhanced Transaction Efficiency
We use AI to streamline paperwork, review documents, and reduce administrative tasks so we can focus more on advising and negotiating for you.
Empowering Our Clients Through AI
We encourage our clients to use AI alongside us whether you want help understanding a report, exploring market scenarios, or preparing your home for sale. When you have more clarity, you make stronger decisions.
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Your Privacy & Trust Matter
While AI enhances our service, your confidential information is always protected and handled with care, in line with our fiduciary duty.
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Human Expertise + AI = Your Competitive Advantage
Real estate succeeds when technology and human insight work together. At The Oldham Group, we use every tool available including AI to give you the smartest, most strategic, and most successful real estate experience possible.
OLDHAM GROUP
Complete listing paperwork
The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.
Begin to prepare your home for the market
Let’s determine next steps together
Continue to monitor the market and assess our strategy
Once your home is ready for market, we will reassess market data and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood.
Launch your property
