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Santa Rosa, California, is the largest city in Sonoma County, situated in the heart of Northern California’s renowned wine country. Located about 55 miles north of San Francisco, it is bordered by Rohnert Park to the south, Windsor to the north, and Sebastopol to the west. The city experiences a Mediterranean climate, with warm, dry summers and cool, wet winters. As of the latest estimates, Santa Rosa has a population of approximately 180,000 residents.
Santa Rosa offers a mix of suburban and urban living, with a strong economy driven by healthcare, education, tourism, and the wine industry Many residents work in local businesses, agriculture, and technology, while some commute to the greater Bay Area The city’s downtown is a hub of activity, featuring restaurants, boutique shops, art galleries, and entertainment venues
Santa Rosa is served by the Santa Rosa City Schools District and is home to Santa Rosa Junior College, a highly regarded community college Several private schools also operate in the area The Sonoma County Library system provides public library services, with the Central Library located downtown
The city boasts numerous parks, including Howarth Park, Spring Lake Regional Park, and Annadel State Park, offering outdoor activities such as hiking, biking, and boating Santa Rosa also hosts community events like the Sonoma County Fair, Wednesday Night Market, and the Luther Burbank Rose Parade
Major roads include US Route 101, which runs through the city, providing easy access to San Francisco and surrounding areas. Sonoma County Airport offers regional flights, and public transit options include bus services through Sonoma County Transit and SMART train connections
Santa Rosa has a rich history, once home to horticulturist Luther Burbank and known for its deep ties to the wine industry It was also the inspiration for Charles Schulz’s Peanuts comics, with a museum dedicated to his work The city blends wine country charm, cultural vibrancy, and economic opportunity, making it a desirable place to live and work


Reaching the right audience for your property at the right time, and with the perfect messaging People who move to Santa Rosa, California, typically fall into several categories, reflecting the city's unique blend of attributes:
01
02 03 04 05 06 07
Wine Industry Professionals – Given Santa Rosa’s central location in Sonoma County’s wine country, many buyers work in the wine industry, including vineyard owners, winemakers, sommeliers, and hospitality professionals They seek homes with proximity to wineries and scenic landscapes
Bay Area Remote Workers – With the rise of remote work, professionals from San Francisco and Silicon Valley are relocating to Santa Rosa for its lower home prices, larger lots, and outdoor lifestyle while still being within commuting distance to the Bay Area.
Families Seeking Suburban Living – Santa Rosa attracts families looking for good schools, safe neighborhoods, and access to parks and recreational activities. The city’s affordability compared to other Bay Area cities makes it an appealing choice for young and growing families
Retirees & Empty Nesters – Many retirees choose Santa Rosa for its mild climate, relaxed lifestyle, and proximity to medical facilities like Kaiser Permanente and Sutter Health The availability of active adult communities and the appeal of a quieter suburban setting make it a prime destination.
First-Time Homebuyers – Compared to other parts of the Bay Area, Santa Rosa offers more affordable housing options, making it a popular choice for first-time homebuyers who want to enter the real estate market without the extreme prices of San Francisco or Silicon Valley
Outdoor & Nature Enthusiasts – With access to parks, hiking trails, and scenic landscapes, Santa Rosa attracts buyers who enjoy outdoor activities such as cycling, hiking, and wine country living The proximity to the Russian River, Bodega Bay, and Sonoma Coast State Park is a significant draw.
Real Estate Investors & Vacation Home Buyers – Investors are drawn to Santa Rosa’s growing market, purchasing rental properties or short-term vacation homes near wineries and outdoor attractions. The city’s desirability as a weekend retreat also attracts second-home buyers looking for a peaceful escape from urban life

The Oldham Group is a Collective of talented agents, staff, and support, led by Andrew and Jennifer Oldham - Founding Agents for Compass. Having closed over $4 Billion in sales volume during their career, Andrew and Jennifer lead a team that has substantially increased its business year over year while covering the expansive Silicon Valley, San Francisco Peninsula, Monterey Peninsula, and East Bay real estate markets. Because their agents have been selected based on their hyper-local expertise, they confidently represent a vast area with in-depth knowledge across several counties. With over 85 years of combined real estate expertise in marketing, law, title, design, and escrow, they provide their clients talents and expertise unparalleled in the California market Combining their knowledge and experience with their love and passion for residential real estate, local expertise, exceptional marketing, personal service and the backing of the nation’s best luxury brokerage, Compass, they will prove to you the Oldham Group difference.
GROUP Closed Volume in 2025 $403M+
REALTOR® | DRE 02130938
707.309.6616
KRYSTAL.RUBIOGOMEZ@COMPASS.COM
Krystal grew up in the mountains of Northern California, where she developed a deep love for the natural beauty and tranquility of the region. After spending five years living in Monterey County, where her real estate career began, she ultimately chose to make Sonoma County her home. She was captivated by its stunning landscapes, vibrant communities, and coastal proximity.
With an entrepreneurial spirit instilled from a young age, Krystal understands the power of homeownership and investment properties. She is fluent in Spanish and holds a Bachelor's Degree in Criminal Justice along with a Paralegal Certificate, giving her a strong advantage when navigating real estate contracts and documents. Krystal is passionate about providing exceptional service to her clients in Monterey and Sonoma County, whether they’re buying or selling a home. Her goal is to offer a seamless real estate experience, ensuring that every client feels supported and informed throughout the entire process. Above all, she aims to become your lifelong real estate advisor and trusted expert in the local market.
OLDHAM GROUP

When Krystal isn't helping her clients achieve their real estate goals, you’ll find her exploring the beautiful Sonoma County countryside, biking, or cooking
Learn more by visiting https://oldhamgroupluxurycom/agent/krystal-rubiogomez

REALTOR® | DRE 01325650
415.707.5498
JENNIFER@COMPASS.COM
Jennifer is a high-performing real estate professional, who is not only an experienced realtor and loan officer, but also a skilled negotiator and a real estate paralegal. What sets Jennifer apart is her ability to listen to her clients’ needs and use her in-depth knowledge of the real estate market to negotiate the best deal to exceed the clients’ expectations With more than two decades of experience working for residential real estate, title, escrow, and specializing in high net worth clients, Jennifer knows exactly what it takes to buy or sell a home. This is one of the reasons why she has been an award-winning Realtor since 2000.
When working with clients, Jennifer first learns about what the client wants, then clearly explains the process, sets goals, and works hard to accomplish the best result Jennifer has built the team on three simple principles: 1. Be Kind, 2. Be Professional, 3. Be an Expert. Jennifer ensures each one of the Oldham Group Team members exemplifies this mantra without exception.
Jennifer started in real estate 20 plus years ago in the Bay Area, and never quit She loves

seeing great families find the right home, and wonderful agents expand their real estate acumen and experience. An adrenaline junkie, Jennifer has sought out and excelled at every possible extreme sport, from racing dirt bikes to competitive boxing, ice skating to skydiving, she has done it all. Her motto “Don’t eff it up!” pretty much sums up Jenn’s leadership style Funny and full of love, this bad ass hugger makes long lasting connections with her clients and team members alike.
Learn more by visiting https://oldhamgroupluxury.com/agent/jennifer-oldham
REALTOR® | DRE 01207289
6506403098
ANDREW.OLDHAM@COMPASS.COM
Originally a real estate lawyer, Andrew’s 40 years of real estate experience makes him uniquely able to tackle any real estate problem. From legal expertise, to escrow and title specifics, to brokerage, Andrew has done it all and he loves doing it, for his clients and his team
Before starting the Oldham Group, Andrew had a long career as a real estate litigator, and real estate entrepreneur After passing the bar, his real estate law career took off and he spent years in escrow litigation as a freelancer and salaried lawyer. In the nineties, Andrew founded a real estate company called eHome. eHome took advantage of burgeoning internet technology, and found a home for real estate there They raised 30 million in capital and were the first to make the MLS searchable for clients, not just agents, and expanded to three states.
When he’s not assisting clients and agents, or working with Compass to help them improve their tools and resources, Andrew loves walking Asilomar beach with his wife and business

partner, Jennifer, and their adorable Boston Terriers Abby and Quincy.
Andrew prides himself on being a kind, and loving person first and foremost, and second (but just barely) an excellent real estate professional
Learn more by visiting https://oldhamgroupluxurycom/agent/andrew-oldham

When we first listed our home for sale, we chose a realtor that had previously sold our home about 9 years ago Little did we know that it was a bad decision We ended up cancelling the listing and I went through the process of trying to find the best agent there is to list, sell and represent our home. After Speaking with Krystal initially over the phone I knew instantly that should we be the perfect agent for us. (Even though I had three other agents I had yet to speak to. The owners of Oldham group Jen and Andrew were amazing as well and made us feel so comfortable and at ease. They explained everything meticulously in detail and lined out the process in such an organized manner. Their team is so efficient like a well-oiled machine. I cannot recommend Krystal (Oldham Group) enough. She is a wonderful and intelligent person, is so detailed and organized. Sends out emails and answers text and questions any time of day. She is always available, always on time and made this process so easy. She has such a bright and bubbly personality and makes you feel at ease in such a stressful time I would one thousand percent find Kyrstal again if I ever need her to help buy or sell my home. She deserves more than 5 stars
Krystal did an excellent job in guiding me through all aspects of my real estate experience She was very responsive, answered all my questions, and knowledgeable in her ability to explain real estate documents and disclosures. Krystal was very personable and went above and beyond to help me find a house that would match my budget and my vision of home sweet home.
BUYER


Jennifer & Andrew have been great to work with - personally and professionally - in both the sale of our old house and purchase of our new one. Without getting into detail, our situation was quite complex on the purchase side - so much so that my wife and I agreed that it required more expertise than could be fairly expected of any typical realtor or broker. The Oldhams provided that expertise for us, and we ' ve already referred another couple to them 5 stars!
AND SELLER
Jennifer and Andrew were wonderful to work with, starting with pricing and sales strategy right up to negotiations and closing Highly recommended They both are seasoned professionals able to manage the entire sales process, and having a lawyer on the team provides additional clarity for occasional complexities.
Jen and Andrew have beyond exceeded our expectations They were patient with us through a long search process, provided a consultative approach along the way, set realistic expectations without letting us overpay and we ' re never just here to sell us any house When it came time to sell our home the team of people they work with to prep, the marketing support and the frequency of updates keeping us in the loop has once again been over the top We could not be happier to be working with them, will 100% be referring our friends and colleagues and will without question use them again in the future.
BUYER AND SELLER
OLDHAM GROUP
Jennifer Oldham
DRE#:01325650

415 707 5498
jennifer@compass com
Andrew Oldham
DRE#: 01207289

650 640 3098 andrew oldham@compass com
Laura Iseman
6506952750

laura iseman@compass com
Caitlin Yates
DRE# 02137957

415 650 0583
caitlin yates@compass com













Santa Rosa, CA 95404
2111 Humboldt St

Bedrooms 2 Baths 1 Square Feet 1,035

Desirable Junior College District 2 bed home, HUGE investment opportunity Vintage appeal meets cutting edge tech This smart home features a inground pool, hot tub, masonry work throughout the entire outside of house, heated stone deck, drip system in every garden bed, and not to mention the $10/per month energy bill thanks to the paid solar on the roof This large lot is just moments away from shopping centers and famous Canevari's delicatessen The entertainment potential knows no bounds The 2 car garage is equipped with electrical and ready to possibly be made into a granny unit, live in main house and rent the granny! Plenty of parking previously used for RV Ethernet professionally wired through every room including garage So many unique quirky finds, typical to the area











































Humboldt St, Santa Rosa, CA 95404

Slater St, Santa Rosa, CA 95404





2111 Humboldt St, Santa Rosa, CA 95404 May 04, 2020
04, 2020

1829 Wright St, Santa Rosa, CA 95404
06, 2026
08, 2026
2023 Beverly Way, Santa Rosa, CA 95404
Oct 24, 2025












Santa Rosa, CA 95404
Humboldt St


Location, Location! This beautifully maintained and tastefully updated JC home is full of charm Close to everything, with great outdoor spaces, plus the extra living space of a garage conversion, adding an additional 405sqft of living space, and full 2nd bathroom - joined together by a covered breezeway Perfect as a guest suite for extended family, a caregiver, workshop, office, art studio, gym? or easily converted back to a garage Don't miss the RV/Boat parking along the right side of the house
02, 2026
2026
17, 2026

























Santa Rosa, CA 95403
2260 Rowe Dr

Charming 1954 Bungalow with endless potential Step back in time with this classic 1954 bungalow that's brimming with character and opportunity This 2-bedroom, 1-bath home features an open kitchen, inviting gas fireplace and the warm surprise of wood floors beneath the carpet in the living and hallway areas While the home is ready for some updating, it retains the timeless charm of yesteryear The spacious backyard offers plenty of room to garden, play, or entertain and a large workshop/garage stretching across the back of the property with convenient alley access which adds incredible functionality The attached 2-car garage provides extra storage and convenience Bring your vision and creativity to make this home shine once again! Bedrooms
2260 Rowe Dr

























Santa Rosa, CA 95404
1720 Slater St

Family Compound in the Santa Rosa Junior College area Highly sought after 1935 Charming Bungalow Was 2-BDRM but currently lives as 1 bedroom Huge primary suite and a formal dining room, music room and more! Very cozy front porch Permitted 2-story granny situated on separate fenced yard with mature trees, potting shed and raised garden planter boxes The main house has an inviting Flagstone covered patio and several mature trees One-car garage for main house but front fence could easily be relocated to provide parking for several vehicles Great investor opportunity to have two rentals in the JC Area or live in one and rent the other Excellent opportunity for Builders as property is zoned R3 and third structure could be built Bedrooms 2 Baths 2 Square Feet 1,280 HOA FeesYear Built 1935
























Santa Rosa, CA 95404
1829 Wright St


Charming single level home offering 3 bedrooms and 1 bathroom with approximately 1,100 sq ft of living space on a generous 6,000 sq ft lot Built in 1946, the home features a functional floor plan, abundant natural light, and classic character ready for your personal touch The spacious lot provides room for gardening, outdoor entertaining, or potential future improvements A garage and additional off street parking add convenience Ideally situated near parks, shopping, dining, and the Santa Rosa Junior College area, this property offers an excellent opportunity for homeowners, investors, or buyers looking to add value in a well established and convenient Santa Rosa neighborhood
Listed Date Mar 14, 2026 Contract Date Apr 06, 2026
Date Apr 08, 2026
























Santa Rosa, CA 95403
2268 Meyers Dr


Charming 3-bedroom, 1-bath home (currently 2-bedroom with a spacious den) bursting with potential and packed with updates! Enjoy the sleek, updated kitchen featuring granite countertops, stylish cabinetry, and a layout that opens beautifully into the denperfect for relaxing or entertaining Hardwood floors lie beneath the carpet, ready to be revealed Cozy up by the fireplace, and stay comfortable year-round with a newer heater and AC The updated bathroom offers fresh finishes, and the huge backyard is a true outdoor haven with a covered patio, deck, and storage shed A 2-car garage plus two separate off-street parking areas provide ample space for RVs, boats, or trailers Lovingly maintained and priced to reflect its opportunity this home is ready for your personal touch! Don't miss this unique blend of character, comfort, and versatility
2268 Meyers Dr
























Santa Rosa, CA 95404
2023 Beverly Way


Adorable and full of charm, this single level 3-bedroom, 1-bath home is nestled in the desirable Lower Hidden Valley neighborhood Thoughtfully cared for over the years, it features lovely original details and a warm, inviting feel throughout Recent updates include roof, furnace and water heater Enjoy a huge backyard with a peaceful seasonal creek, perfect for relaxing or entertaining A large shed offers extra storage or creative space, and the classic white picket fence adds to the home's timeless appeal This is a truly special home in a wonderful location
Date Oct 08, 2025 Contract Date Oct 24, 2025
2023 Beverly Way
























Santa Rosa, CA 95404
2136 Franklin Ave


Your opportunity to live in the JC-area awaits Offering 3 bedrooms, 2 bathrooms, and a layout that just makes sense, the living room brings in great natural light and includes a classic fireplace that anchors the space The windows frame views of the lush greenery in the front yard The primary suite features an en-suite bathroom with a walk-in shower and walk-in closet The kitchen opens to the dining area, creating an easy flow for everyday living, with direct access to the garage and backyard In the backyard, you'll find a comfortable patio setup that works perfectly for morning coffee, evening wind-downs, or casual entertaining The backyard filled with a variety of mature fruit trees and lush plantings delivers ample room for gardening, all while being tucked away with a sense of privacy
Located across Franklin community park in one of Santa Rosa's most convenient pockets, this home puts you minutes from shops, restaurants, schools, parks, and everything the Sonoma County Wine Country lifestyle is known for Welcome to 2136 Franklin Ave
Jan 08, 2026
Date Feb 18, 2026
Date Feb 20, 2026
























Santa Rosa, CA 95404 2008 Orchard St


Nestled in the heart of Santa Rosa's coveted JC neighborhood, 2008 Orchard Street presents a rare blend of vintage charm and modern updates in a perfectly serene setting This single-story, 3-bedroom, 1bathroom home offers 1,199 square feet of light-filled living space, highlighted by original hardwood floors, fresh interior paint, and newly installed appliances Set on a generous lot with a low-maintenance front and backyard, the property offers abundant outdoor space, mature fruit trees, and a fully fenced perimeter for added privacy A true standout feature is the private rear gate that opens directly to beautiful Franklin Parkan ideal retreat for morning walks, playtime, or peaceful relaxation A seasonal creek graces the side property line, enhancing the sense of nature and tranquility Whether you ' re a first-time homebuyer, investor, or simply seeking a welcoming home in a close-knit neighborhood, this property offers comfort and convenience in a truly tremendous location
























Santa Rosa, CA 95404
737 Lewis Rd

CLOSED 8/26/25

Listing description
This well-appointed three-bedroom bungalow features hardwood flooring and the inviting living room includes a wood-burning fireplace, accented by decorative shelving A formal dining area offers an elegant space for meals and gatherings The bright kitchen and rear porch provide access to a gated driveway and backyard Additional highlights include refined ceiling moldings, and the first bedroom features an unusually textured ceiling The third bedroom is adorned with quality wood paneling Recent improvements include updated ducting for central heating The property benefits from recent interior and exterior painting, dual-pane windows throughout the house, and tile flooring in both the kitchen and bathroom, providing modern upgrades to this freshly presented residence The former garage now offers washer and dryer hookups and ample space suitable for use as a workshop, craft area, or storage The expansive backyard includes mature shade trees, a rock patio, a shed and newer fencing
Jul 24, 2025 Contract Date Aug 18, 2025
Date Aug 26, 2025 DOM - Days on Market 25
737 Lewis Rd
























Santa Rosa, CA 95404
872 Carr Ave

Listing description OPEN: 4/19 11:00AM - 02:00PM
Vintage Cottage Charm in the Heart of Santa Rosa Step into the warmth of a lovingly preserved 1940 cottage nestled in the sought-after Santa Rosa Junior College neighborhood This 2-bedroom, 1-bath home blends vintage character with thoughtful modern updates including a renovated bathroom, newer hardwood floors in the primary bedroom, and a private concrete patio perfect for outdoor living The lush grounds are graced by a majestic mature beech and Douglas fir tree, while an ever-changing tapestry of seasonal blooms and flowering plants brings color and life to the garden throughout the year. And when you ' re ready to venture out, everything you need is just a 15-20 minute walk away from the green open spaces of Franklin Park to the beloved aisles of Community Market and Pacific Market, and local favorites like Goji Kitchen, Willi's Wine Bar, and Santa Rosa Taqueria just around the corner. All of this on a generous 5,500 sq ft lot, with 970 sq ft of cozy, move-in ready living space plus a detached 240 sq ft garage perfect for covered parking, a workshop, studio, or additional Continued on next page

Date
13, 2026

Santa Rosa, CA 95404
872 Carr Ave
Listing description (continued)
storage A rare find with the soul of a bygone era and the comfort of today TRANSACTION INFORMATION
Original Listing Price
$688,000
Last Asking Price $688,000
Closing PricePPSF $709
Listed Date Apr 13, 2026
Contract DateSold Date
872 Carr Ave
























Santa Rosa, CA 95404
2149 Humboldt St

Bedrooms 2 Baths 1 Square Feet 1,011 HOA FeesYear Built 1950

Updated and remodeled to create an open floor plan/great room The kitchen is understated luxury: cabinetry with abundant storage, garden window at the sink, composite countertops, bar seating, original hardwood flooring There are two bedrooms at the back- the right side has sliding doors to a spacious deck and a large back yard The backyard is an open canvas There are a couple of raised beds, fruit trees, a shed and room for many possibilities The roof was replaced last Summmer, the attic is insulated and the exterior was fully repainted The two-car garage comes with a car charger and new floor coating was just added So much to love here!
























Santa Rosa, CA 95401
2029 Albany Dr


This is your new home! Mid Century Style Home with an amazing back yard and a clean, well kept interior This house is close to everything you might need, including shopping, restaurants and highway 101 and the Smart Train In addition it is walking distance to SRJC
2029 Albany Dr







































You deserve an agent who has the world’s best real estate technology keeping them one step ahead That’s why I chose Compass, a forwardthinking brokerage where the technology of the future is changing outcomes today. Not only has Compass invested over $1.5B dollars in tech over a 10-year period1, but we continue to spend more than $100M annually on research and development2 to help our agents make buying easier for you.
Buying successfully isn’t just about what you know, but who you know. When it comes to your next home purchase, Compass has a strong, connected network In 2023, 17 5% of Compass transactions resulted directly from referrals to Compass3, demonstrating the ability of our agents to help clients navigate markets everywhere at the highest standards. Not only do I have direct access to the country’s top properties and the agents who represent them, but I’m keenly attuned to the nuances that make each market so special.






Soft-Launch to an Exclusive
Make your listing available to a network of thousands of top agents and their millions of clients.
Pre-market your home to buyers before investing time or effort into preparing it for the public
Know how buyers are engaging with your listing
These insights, available only before your home goes live on other sites, help you make adjustments to your pricing.
You can get competitive offers from buyers who are willing to pay a premium for certainty and reduced stress
Create early buyer anticipation and interest without accumulating days on market or damaging public price drops
Your privacy is valuable. Photos and floorplans of your home are only visible to Compass agents and their serious clients.

Bydefinition, the promotion of off-market listings is restricted to distribution within the listing’s brokerage.* Compass offers a unique advantage to our agents through Compass Private Exclusives. This special feature grants them access to off-market listings and enables them to share them with a network of 7,900+ California agents. This broadens the accessibility of luxury Private Exclusives to a larger pool of clients compared to other brokerages that are limited in size and regional breadth.
San Mateo & Santa Clara Counties: The Luxury Market Share Standard
Compass dominates the luxury market in San Mateo and Santa Clara Counties, outpacing the competition by a significant margin in the sale of homes priced above $5M.**









In the world of real estate today, it’s not enough to simply keep up with the latest technology — you deserve an agent who’s always one step ahead. At Compass, I have access to AI-driven technology to deliver a modern buyer experience that is collaborative, seamless, and hassle-free.
With Compass Collections I can curate a group of listings based on your personal preferences in a visual workspace. There, you can compare multiple properties, monitor market activity in real time, stay in constant contact with me, and invite collaborators to join in on the discussion - all in one central place

Powered by AI, Compass CMA is a tool that lets me provide you with real-time market insights on comparable homes in the area. Now you can feel more confident that your next home is in the right price range and that you are making a competitive offer
Compass Searchlets you sort by a wide range of features and amenities to pinpoint the perfect home Plus, you can discover exclusive Compass listings that you cannot find anywhere else and receive realtime notifications of new homes with customized Saved Searches.















At The Oldham Group, we believe first impressions are everything. That’s why we invest in professional staging for every home we represent. Our exclusive partnership with Ty Karges Home Staging ensures your property is showcased with the latest, most stylish furnishings updated annually to reflect current trends while maintaining a timeless, welcoming appeal.
Our proven approach highlights your home’s best features and helps buyers instantly connect with the space Staged homes consistently attract more attention, generate stronger offers, and sell faster. When you work with us, you get a dedicated team committed to making your home stand out and sell for top dollar.
Let’s make your home unforgettable from the very first look
Beautiful photography is one of the most powerful tools for selling your home. Compass uses the best-in-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.




Only a few listings each month receive the opportunity to be a Zillow Showcase Listing, let’s make one of them your home!


Your home will gain prioritized exposure by potential buyers when they search for properties on Zillow with over 226 million average monthly unique users
Your listing will receive dedicated, branded " new property alert emails" sent to interested buyers.
With a limited number of listings per city, Showcase helps your home stand out with best-in-class media like high-resolution photography, interactive floor plans, room-by-room photo organization and virtual tours to impress potential buyers


Unlock your home’s selling potential with Showcase
Showcase is a premium listing experience on Zillow that offers your home powerful marketing exposure with dedicated emails to interested buyers and prioritized placement in search results. The elevated, media-forward design features a virtual tour and an interactive floor plan, helping buyers engage with your listing

onZillowcomparedtosimilar moreviews, savesandshares
ListingswithShowcaseget non-Showcaselistings.* 75%



At The Oldham Group, we prioritize modern marketing by employing a comprehensive strategy for your property's digital promotion.
Before starting marketing efforts, we identify the target buyer persona, such as a Silicon Valley engineer with a $3M net worth who enjoys mountain biking and Comic-Con. We then build anticipation by marketing to our network of over 28 million agents. Once the listing is live, we focus on attracting that specific buyer persona to your property. This process may include...

Property Website - This includes photos, videos, virtual tours, listing details, and has the ability to capture contact information from interested home buyers
Email Marketing - We will target the listing area through email campaigns. These emails are sent for each status change on your listing and are full of information for potential buyers. When sending these emails, we create a list of potential leads in the area through a mix of home buyers in our team database as well as local homeowner leads from a third party real estate farming tool.




DigitalAds: We run digital ads on Facebook, Instagram, and Google Ads to drive traffic to the property website. These ads remain active for the duration of the listing and are updated to reflect any status changes, such as "Coming Soon," "Just Listed," and "Price Reduction."



Videos: We partner with top media vendors in Northern California to produce high-quality photography and engaging videos that promote your home across social media, Zillow Showcase, and other online platforms.



Print Collateral: We create high-quality printed materials including professionally designed flyers, neighborhood postcards, and, for select luxury listings, elegant property booklets to elevate the in-person marketing experience. These pieces are distributed at open houses, broker tours, and throughout the surrounding community to generate local awareness and reinforce the home’s value. Each item is thoughtfully branded, visually compelling, and updated as needed to reflect milestones such as “Coming Soon,” “Just Listed,” or “Price Improvement,” ensuring a cohesive and polished presentation at every stage of the listing.
Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.

Collections allows us to have a collaborative conversation on your home-selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to target our further ads to buyers most interested in your home.
Whether it's in person or a dynamic virtual tour, open houses are one of the most important ways buyers connect with your home.
Of homebuyers attend an open house while searching for a home to buy*


At The Oldham Group, we ’ re committed to delivering exceptional results through Kindness, Professionalism, and Expertise. Today, artificial intelligence (AI) has become one of the most powerful tools in real estate, and we use it to elevate your home sale or purchase while preserving the human judgment and strategic insight that matter most.
AI allows us to analyze markets faster, identify trends earlier, and deliver clearer information. But it is our experience, negotiation skill, and deep understanding of Bay Area real estate that turn insights into results. AI amplifies our expertise it doesn’t substitute for it.
Precision Pricing & Market Insight
AI models help forecast pricing, micro-market trends, and buyer behavior validated by our on-the-ground experience.
• Elevated Marketing
AI tools assist our creative team in producing compelling visuals, targeted campaigns, and storytelling that makes your property stand out.
• Faster, Clearer Decision Support
AI summarizes disclosures, analyzes data, and highlights key information so you can move confidently and efficiently.

• Intelligent Home Search Tools
For buyers, AI helps reveal properties that match your preferences even those you may not see in traditional searches
• Enhanced Transaction Efficiency
We use AI to streamline paperwork, review documents, and reduce administrative tasks so we can focus more on advising and negotiating for you.

We encourage our clients to use AI alongside us whether you want help understanding a report, exploring market scenarios, or preparing your home for sale. When you have more clarity, you make stronger decisions.
⸻
While AI enhances our service, your confidential information is always protected and handled with care, in line with our fiduciary duty.
⸻
Human Expertise + AI = Your Competitive Advantage
Real estate succeeds when technology and human insight work together. At The Oldham Group, we use every tool available including AI to give you the smartest, most strategic, and most successful real estate experience possible.


Complete Listing Paperwork The listing agreement is a contract that documents our relationship and the high level of service we will provide you.

Develop a Personalized Launch Plan We’ll review your options together so you can determine the pre-marketing strategy that is best for you.

Accept Compass One Invitation One platform keeps us connected so you stay fully informed every step of the selling process.
Compass is a real estate broker licensed by the State of California and abides by Equal Housing Opportunity laws License # 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467
We












