Business Management Marketing
Digital platforms, data, and AI are reshaping business worldwide. BBM prepares you to the future through handson projects and real company cases, so you graduate career-ready or prepared for a master’s degree in Europe.
4 Reasons to Choose BBM
1
Career-ready
You learn marketing by doing. Our daytime, on-campus classes are hands-on and taught in English by lecturers with experience. You work on real company cases, meet guest speakers, and visit organisations to understand how marketing works in practice.
Year 1 gives you a solid base in business and marketing. To boost your employability in Belgium and across the EU, you also follow a three-year track in a second language (Dutch or French). From Year 2, you tailor your studies by choosing a Minor that fits your goals.
In Year 3, you complete a four-month internship in Belgium or abroad. Instead of a traditional thesis, you graduate with a Marketing Portfolio that shows who you are as a young professional and what you can do.
2
Support & Belonging
Join a supportive international community with students from 90+ nationalities. You follow foundational courses in larger groups, and selected courses in smaller groups (20–50 students), allowing for clear expectations, personal feedback, and teachers who genuinely follow your progress.
You receive guidance at key moments: settling into the program, building personal development skills, choosing your Minor, preparing your CV or LinkedIn profile, and applying for internships. In company projects, lecturers and industry professionals give direct input to help you grow.
3
Global & Affordable
Brussels is one of the world’s most international cities—208+ nationalities and 100+ languages. It’s a multicultural, vibrant, and safe environment with a lifestyle that suits students seeking a global outlook. Living costs average €1,050–€1,400 per month, with €300–500 per year for study materials (Years 1–3). EEA students pay standard tuition fees; non-EEA students with a student visa or residence permit pay an increased fee.
Scan the QR code for up-to-date tuition and cost information:
4
Recognition & Progression
BBM is a fully recognized English-taught Bachelor’s degree. Graduates work in Belgium and across the EEA in marketing, communication, sales, and business development roles. You can continue into Master’s programmes across Europe, including a dedicated progression route to KU Leuven on our shared Brussels campus (bridging year + 1-year MBA).
Brussels: Your Destination Fit
• International EU hub with a multicultural environment
• Great student life: culture, events, sports and easy travel across Europe
• Student-friendly city with strong support services (e.g., Brik)
BBM could be a good fit if you:
☐ Want practical, hands-on learning
☐ Enjoy teamwork and sharing ideas
☐ Are curious about brands, consumers, and markets
☐ Feel comfortable studying and communicating in English
☐ Don’t mind presentations, deadlines, and feedback
☐ Want an internship and strong employability skills
☐ Are interested in a career in Belgium/Europe or a Master’s pathway
Studying an international bachelor’s degree programme in business management offers students the opportunity to study in the vibrant heart of Brussels. For me the diversity of the program, combined with an internship surrounded by real life experiences and different languages provided me with a unique advantage. Studying BBM not only provided me a globally relevant education, but also immersed me in a dynamic business environment, fostering cultural diversity, networking opportunities, and real-world experience that were essential for my career.
Chelsea Arreymbi Enanga
IN THE PICTURE
We’re thrilled to have Erasmus students joining us from 10 different countries on campus this year. A special shout-out to the group following Dutch courses at @cvolethasbxl - veel succes en plezier met het leren van Nederlands! #odisee #erasmus
Summer vibes?
#odisee #summer
You danced your hearts out! #odisee #silentdisco
PRACTICAL INFORMATION
How to apply
• Apply online and upload your diploma and required documents.
• No entry exam is required for university admission in Belgium.
• If you are moving to Brussels, we recommend registering before the end of June so you have enough time to arrange accommodation and prepare for life in this vibrant international city.
• Check admission requirements via the QR code or contact us, we are happy to guide you.
Contact
Odisee University of Applied Sciences Admissions team: admissions@odisee.be
Scan QR-code to find out more about BBM program
Open days 2026 on campus
Saturday, March 14
Saturdag, April 25
Saturday, June 27
Saturday, September 5