The O’Byrne Team Difference
I. ABOUT THE TEAM
II. HOME SELLING PROCESS
III. MARKETING
IV. TESTIMONIALS
V. NOTABLE SALES
VI. NEXT STEPS
Meet The Team
Our Experience Matters
The real estate landscape has changed dramatically, rendering yesterday’s strategies increasingly ineffective. Born in one of the nation’s most competitive markets and shaped by a new era of technology, the O’Byrne Team was built with innovation at its foundation. In today’s fast-moving environment, we lead with forward-thinking marketing strategies designed to connect with modern, discerning buyers. Real estate is no longer just about the property—it’s about the lifestyle it represents. We bring that story to life through emotionally compelling video, elevated photography, and a strategic public-relations approach that captures the attention of some of the world’s most respected publications. Paired with this cutting-edge marketing is our depth of real estate expertise, delivering exceptional representation and skilled negotiation that consistently sets a higher standard in the industry.
Pricing for new listings is part of a process of DISCOVERY. If the initial price doesn’t produce a sale the market has given us valuable information and we will reduce until we sell. Not selling a home at the initial listing price is not only not unusual, it happens in over 1/2 of the listings that sell and so a reduction conversation should be a natural part of the process if we start high. We’re following the market data to arrive at a successful sale and welcome your partnership every step of the way!
When you sell a home you should be ready to do what it takes to sell. After 3,000 home sales we have found that every one of our unsuccessful sales stem from situations where our clients are not ready to perform market prep, price the home in line with the market value or address a major impediment to the sale. When our clients are prepared to sell and committed to the transaction, we sell 100% of our listings. This is commitment to transacting your home and if together getting your home sold and having
When you hire a company reason your home doesn’t sell. It is important the price they desire the knee jerk showing style or some part of the home give you feedback. Within 21 days brokers through the home. If buyers are matter of price. It is important to address motivation and the single driving force and broker events are part of marketing buyers scheduling showings on their
Note: a healthy listing Anything less than that likely means expect a bidding war. This is an process.
The O’Byrne Team
Dear Homeowner,
#2 TEAM (MEDIUM SIZED) AT COMPASS SAN DIEGO
$200M SOLD IN 2025
SDAR PLATINUM
$100M INVESTED IN REAL ESTATE
At the O’Byrne Team, we treat every home as a story waiting to be told—and sold. Led by Seth O’Byrne, our team brings over two decades of expertise, strategic insight, and award-winning marketing to each listing. We approach your property with the same care and creativity we would our own, crafting a tailored plan designed to highlight its value and connect with the right buyers.
From staging and photography to pricing and negotiation, every step is thoughtfully handled.
Selling a home is a meaningful transition—and we’re committed to making it both seamless and successful. It would be our privilege to guide you through the process and help you move forward with confidence.
–The O’Byrne Team
$1B+ Total Sales Volume 1000
Seth O’Byrne
TEAM LEADER & FOUNDER
With more than $1.5 billion in sales and 22 years of experience, Seth O’Byrne has shaped a real estate career defined by results, relationships, and reach. Featured on HGTV’s Hot Properties and honored as REALTOR® of the Year by SDAR, he’s also earned a place among the Top 50 Most Influential Realtors on Instagram. His team ranks #3 among medium-sized teams in San Diego, with over 3,000 homes sold and a client portfolio that includes more than $500 million in real estate investment and development partnerships.
What sets Seth apart isn’t just his track record—it’s his perspective. Equal parts strategist and creative, he approaches each listing with an editor’s eye and an investor’s mindset. Whether he's advising on a renovation, crafting a marketing campaign, or mapping out a longterm portfolio plan, Seth brings clarity, creativity, and precision. His marketing work— recognized with 11 Telly Awards—is built on the belief that every home deserves a story worth telling, and the right audience to hear it.
Rooted in Rancho Santa Fe and deeply connected to the San Diego community, Seth understands the emotional and financial stakes of buying and selling a home. He blends local insight with a global outlook, offering clients not just market expertise, but a trusted guide who’s in it with them—every step of the way.
Amanda Olivas
As the Listing Manager for the O’Byrne Team, Amanda plays a key role in ensuring every listing is handled with care, organization, and thoughtful attention to detail. She works closely with both clients and agents to guide each property smoothly from preparation to closing, helping make the selling process clear, efficient, and well supported.
Drawing on her extensive experience as a Realtor, Amanda brings a strong understanding of the local market along with a hands-on, solutions-oriented approach. She assists with pricing strategy, timelines, disclosures, and day-today coordination, making sure sellers feel informed and confident every step of the way. Her calm, responsive communication style helps keep transactions moving forward while minimizing stress for all parties involved.
Amanda is known for being highly organized, approachable, and proactive. She takes pride in staying ahead of details, coordinating with vendors and escrow, and ensuring nothing falls through the cracks. Clients appreciate her reliability, transparency, and genuine care throughout the process.
Above all, Amanda is passionate about supporting both her clients and the O’Byrne Team with professionalism, integrity, and warmth. Her goal is to create a positive, well-managed experience that reflects the collaborative spirit and high standards of the team she represents.
Chase Fine
Chase is a fourth-generation Encinitas local with deep-rooted ties to the community and a strong work ethic. His passion for horses and competitive show jumping took him around the world at a young age, instilling discipline, resilience, and a global perspective. Prior to entering real estate, Chase honed his leadership and problem solving skills managing a prestigious dude ranch in Northern CalifoRnia, where he learned to navigate diverse situations with confidence and ease.
Following in his family’s footsteps, Chase pursued his education at the University of San Diego, earning a degree in Real Estate. With a talent for building strong relationships and a deep appreciation for the local market, he transitioned into the industry, bringing fresh energy and a client-first approach to the team. Driven by his passion for real estate and commitment to exceptional service,
Chase is dedicated to guiding clients through every step of the buying and selling process with integrity and enthusiasm. His personable nature, attention to detail, and unwavering positivity make him a valuable asset to both clients and colleagues. Whether negotiating deals or sharing insights about the community he knows well, Chase is committed to delivering results with a bright smile and a can-do attitude.
What To Expect
Our Commitment to You
EXPERT GUIDANCE
Selling your home is one of the most significant financial decisions you’ll make, and our expertise ensures you get the best possible outcome. We conduct a comprehensive Competitive Market Analysis (CMA) to determine the most strategic list price, ensuring you attract serious buyers while maximizing your home’s value.
From painters to handymen, we can connect you with reliable service providers who can help get your home market-ready quickly and cost-effectively.
UNMATCHED RESPONSIVENESS
Communication is key to a seamless selling experience. We pride ourselves on being accessible, transparent, and proactive throughout the entire process. You’ll always know where things stand with regular checkins and prompt responses to your questions.
LOYALTY & ACCOUNTABILITY
We handle every aspect of your sale with diligence, accuracy, and the utmost professionalism, so you can move forward with confidence. We meticulously track all important deadlines and documentation, ensuring compliance and a smooth closing process.
What Our Clients Are Saying...
Seth gets the vision of his clients, and works hard to make sure they’re well taken care of at all times. His team, from the internal staff that help with the escrow process to the agents themselves, are all easy to work with, fun and approachable. I also truly appreciate the utilization of Docusign for executing most of the paperwork - it makes things fast and easy. The number of clients of his that use his group for so many repeat purchases speaks volumes about their competence and customer service. I’ve recommended them to friends and family, and will continue to do so, both on the selling and buying ends of real estate.
KENNA, SELLER
Seth and his team provided a phenomenal service in addition to quickly selling my home for above a competitive asking price! I am thoroughly pleased! Seth worked with me as a partner in my decisions and offered his many years of experience and knowledge throughout the entire process. He had the answers and the professionals ready to make preparing my house for sale that was a breeze that carried me through the listing and escrow periods. I have known Seth through personal and professional circles for almost 10 years. He is a consistent and dedicated professional who is extremely passionate about real estate and is truly motivated by helping people. I highly recommend Team O’byrne for your real estate needs!
ALLI W, SELLER
I wish words could convey how wonderful working with Seth is. We have both bought and sold homes with him and he is a truly special human being. He makes you feel confident in the most stressful decisions of your life. I always felt supported in any choice I made even if it wasn’t the one he had recommended. I have also had the pleasure with working of many of the members his team and they are all just as amazing. Thank you O’Byrne team for everything you have done for us. Here’s to many more deals in the future!
JENN I, SELLER
MAXIMIZE YOUR HOME’S VALUE WITH COMPASS’
3-Phased Marketing Strategy
PHASE I
COMPASS PRIVATE EXCLUSIVE
Just like many companies test products with a smaller audience before launch, listing your home as a Private Exclsive allows you to test price, gain critical insights, generate early demand, and extend your marketing runway — all before going public.
PHASE II
COMPASS COMING SOON
Publicly launch your property on Compass.com, showcasing it to all agents and consumers on the internet without displaying days on market or price drop history. Signal to the market that increased competition for the listing will be coming soon when it’s launched on all other sites.
PHASE III GO LIVE ON ALL PLATFORMS
Go ‘Active’ on MLS & third-party sites with benefit of price discovery from Phases 1 & 2 Armed with feedback from agents and buyers, we strategically launch your home on the public market to help ensure maximum demand and confidence to achieve the best outcome.
• Make your listing available to a nationwide network of 34,000 top agents and their millions of clients.
• Begin to create urgency and generate buyer interest without accumulating days on market or damaging public price drops. (Dependent on your MLS/submarket).
• Sometimes you’ll find a buyer that will pay a premium for certainty and reduced stress.
• Receive key engagement insights from your agent about how agents and their buyers are viewing, commenting, and sharing your listing on Compass. com – data that is lost when listings go into other platforms.
• Improve the chance of ranking higher on Google while increasing the likelihood that serious buyers contact us directly, instead of an agent who maynot be familiar with your home.
• In this phase, have more control over your data so photos of your home and personal information don’t stay on the Internet.
• Armed with feedback from agents and buyers, we strategically launch your home on the public market to help ensure maximum demand and confidence to achieve the best outcome for you.
• Now that your home is launched, it will accrue days on market and visible price drop history.
Home Selling Timeline
01 Consultation
• Consultation & Walk house
• Review comparable
• Discuss goals and timeline
• Sign Listing Agreement
04 Market Prep
• Have home staged
• Schedule photography & videography
• Generate marketing pieces & digital content
• Develop and execute marketing, strategy & media plan
• Reach out to agent partners about the home coming soon
06 Under Contract
02 Home Prep
• Deep clean
• Remove clutter
• Schedule contractors for any repairs
05 Launch
• Go live on all platforms
• Host Broker Caravan
• Schedule showings and Open Houses
• Launch Social Media Campaign
• Target Buyer Outreach
• Monitor market, provide updates & assess strategy
• Negotiate incoming offers with precision to achieve optimal terms
• Each contract is structured to protect value and align with our clients’ objectives
• During escrow provide clear, proactive guidance through each milestone
• Anticipate early and resolve potential issues efficiently
• From acceptance to closing, deliver seamless and composed advisement
03
Private Exclusive
• Promote home in Private Exclusive to Compass agents only if best strategy
• Allow for showing off market as house prepares for market
07
Closing
• Buyer final walkthrough
• Attend closing
• Assist with post-settlement questions
Preparing Your Home for the Market
First impressions matter—especially in real estate. The way your home is presented can directly impact buyer interest, the number of showings, and the final sale price. Thoughtful preparation, professional photography, and strategic staging can transform your home into an irresistible listing that stands out in today’s competitive market.
THE POWER OF PHOTOGRAPHY INCREASED BUYER CONFIDENCE
High-quality photos are one of the most effective tools for attracting buyers. With over 90% of homebuyers starting their search online, professional images ensure that your home makes a stunning first impression.
MORE CLICKS, MORE SHOWINGS
Listings with professional photos receive significantly more views and engagement than those with amateur images.
SHOWCASE YOUR HOME’S BEST
FEATURES
Professional photographers use advanced techniques like lighting, angles, and composition to highlight your home’s most desirable aspects.
Clear, high-resolution images create a sense of transparency, helping buyers feel more confident about scheduling an in-person showing.
A COMPETITIVE EDGE
Homes with professional photography often sell faster and for a higher price compared to those with low-quality or DIY photos.
The Multi-Channel Approach for Maximum Exposure
Selling your home demands a comprehensive, multi-channel marketing strategy to ensure maximum visibility to the right buyers.
We leverage a diverse mix of print, digital, and in-person marketing to create interest, drive engagement, and position your home for a successful sale.
PRINT MARKETING: TANGIBLE IMPACT
Brochures & Flyers
Professionally crafted materials showcasing high-quality photography, property details, and standout features.
Direct Mail Campaigns
Targeted mailers reaching qualified buyers and key neighborhoods
Just Listed & Open House Invitations
Personalized invitations designed to attract interest and increase foot traffic.
Custom Property Website
Your home’s digital showcase.
Professional Photography & Video Tours
Engaging visuals to highlight your home’s best features.
Interactive Floor Plans
Giving buyers a clear sense of layout and flow.
Neighborhood Insights
Showcasing local amenities, schools, and attractions.
Lead Capture Features
Ensuring we can follow up with interested buyers.
The Multi-Channel Approach for Maximum Exposure Cont.
OPEN HOUSES: BRINGING BUYERS THROUGH THE DOOR
Pre-Market Open Houses
Generating early buzz and exclusivity for serious buyers.
Public Open Houses
Hosted with professional marketing to attract a broad audience.
Themed & Twilight Showings
Enhancing the buyer experience with unique events that showcase your home’s best features.
DIGITAL
STRATEGY: REACHING
BUYERS WHERE THEY ARE
Social Media Marketing
Customized campaigns across Instagram, Facebook, LinkedIn, and YouTube to engage buyers.
Targeted Online Ads
Digital ads reaching the right demographics based on buyer behavior and search patterns.
Email Marketing Campaigns
Professionally designed email blasts to brokers, agents, and buyers.
Virtual Tours & Video Content
High-impact digital assets that drive engagement and excitement.
Broker’s Opens
Exclusive networking for maximum exposure.
Agent Networking Events
Showcasing your home to brokers with active buyers
Exclusive Previews
Providing private access to high-net-worth clients through agent connections.
FOR $12,500,000
828 NEPTUNE AVENUE
SOLD FOR $11,500,000
$10,825,000
521 SOUTH RIOS AVENUE SOLD FOR $10,036,888
Our Immediate Next Steps
Complete listing paperwork.
The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.
Begin to prepare your home for the market.
Let’s determine next steps together.
Continue to monitor the market and assess our strategy.
Once your home is ready for market, we will reassess market data and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood.
Launch your property.
