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ABOUT US
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ABOUT US
O U R E XP ER IE N C E MAT TERS The landscape of real estate has evolved dramatically, rendering yesterday’s strategies mere relics of marketing history. The O’Byrne Team, born in one of America’s hottest markets and propelled by a technological renaissance, embodies innovation at its core. In this dynamic environment, the team has pioneered marketing strategies that resonate with today’s tech-savvy buyers. The modern real estate conversation centers on inspiring consumers and showcasing the lifestyle that comes with each property. The O’Byrne Team brings this vision to life through emotionally compelling videos, striking photography, and a robust public relations campaign that garners attention from some of the world’s most respected publications. Alongside their cutting-edge marketing, the team’s combined real estate experience ensures unparalleled representation and expert negotiation, setting a standard in the industry.
TO P 1% #1 TO P 3
NATI O NWI D E AN D SAN D I EG O TE AM (M E D I U M S IZE D) AT CO M PAS S SAN D I EG O TE AM (M E D I U M S IZE D) I N SAN D I EG O BY WS J
$1 B+
TOTAL SALES VO LU M E
1 ,000+
TOTAL H O M ES SO LD
TO P 3
TE AM (M E D I U M S IZE D) I N SAN D I EG O BY S D B J
99%
LI ST VS . SALE PR I CE
$128
M O R E PR I CE PE R SQUAR E FO OT
+40Y
CO M B I N E D E XPE R I E N CE AN D S U CCES S
H GT V
STARS O F H OT PRO PE RTI ES
We are curators of your artwork — representatives of your achievements. Your home is just one of the many expressions of your passion and the O’Byrne Team is fluent in the language of inspiration. Every photo is perfectly planned; every film is meticulously made; and when our homes become more valuable than price, we know that we have finally achieved our goal.
— Seth O’Byrne
Seth O'Byrne REALTOR® 858.869.3940 seth.obyrne@compass.com DRE 01463479
“MY GOAL AS A REAL ESTATE ADVISOR IS TO EXPAND OUR CLIENTS’ PORTFOLIOS, STARTING WITH THEIR MOST IMPORTANT ASSET—THEIR HOME—AND BUILDING IT INTO A RETIREMENT AND LEGACY VEHICLE. WE WORK HAND-IN-HAND WITH OUR CLIENTS TO DEVELOP THIS VISION.” With 22 years of experience in real estate, Seth has built a strong business model foundation that has flourished into a track record of $1.5 billion in sales. His success has earned him HGTV’s “Hot Properties,” the title of REALTOR® of the Year by SDAR, and a spot among the Top 50 Most Influential Instagram’s in Real Estate. Under Seth’s leadership, his team ranks as the number 3 medium sized team in San Diego from Wall Street Journal’s Real Trends Report. And along the way, Seth has sold over 3,000 homes and collaborated with repeat clients to build and invest in over $500 million in real estate. Seth’s approach to real estate is holistic and client-focused. He aims to expand his clients’ portfolios, starting with their homes and transforming them into retirement and legacy vehicles. Seth brings a creative design focus to every aspect of his work, from helping clients design their homes before selling to investing in renovations and flips. His
award-winning marketing efforts have earned 11 Telly Awards, making the O’Byrne team a leading voice in real estate. With the largest following of any local San Diego REALTOR® and unmatched online sales performance, Seth’s dedication to service and community shines through in everything he does. For Seth, building and maintaining communities in San Diego is not just a professional duty but a personal commitment. As a Rancho Santa Fe resident raising his own family in this vibrant area, he understands the profound importance of fostering strong, supportive neighborhoods. Seth’s deep-rooted investment in San Diego ensures that his work contributes to a legacy of stability, growth, and a high quality of life for all residents. This personal connection drives him to approach each project with a focus on long-term community well-being, making his contributions to the area that much more meaningful.
$ 1 B IL L IO N I N SALES SA N DIE GO RE ALTO R O F T HE YE A R S DA R 4 0 U N D ER 4 0
2023 $1 0 0 M INVESTED IN REA L ESTAT E 2022 $1 50 M SA L ES VOLUM E, L AUNC H ED REDITUS FUND, ACQUIRED $26 M IN REA L
As Seen On
The O’Byrne Born in one of the hottest markets in America the O’Byrne Team was built with innovation in its DNA. The O’Byrne Team works to inspire the tech-savvy buyer and share the lifestyle through emotionally charged video and dramatic photography. The Team’s combined real estate experience provides a level of expertise that matches the marketing
Top 3 MEDIUM SIZED TEAM IN SAN DIEGO WALL STRE ET JOURNAL
Top 3 MEDIUM SIZED TEAM IN SAN DIEGO COUNT Y
$1B+ TOTAL SALES VOLUME
#1
MEDIUM SIZED TEAM AT COMPASS SAN DIEGO BY VOLUME
Amanda Olivas
REALTOR® | LISTING MANAGER
Chase Fine
REALTOR® DRE 02248797 Chase is a fourth-generation Encinitas local with deep roots in the community and a strong work ethic. His background in competitive show jumping took him around the world at a young age, shaping his discipline and resilience. Before real estate, he managed a well-known dude ranch in Northern California, where he developed strong leadership and problem-solving skills.
DRE 02008883
Manager with The O’Byrne Team, brings 14+ years of experience in construction and real estate development. Her industry expertise and approachable style make her a trusted professional in residential real estate. Amanda ensures seamless, stress-free transactions with her strategic approach, attention to detail, and personalized service. Known for her integrity and dedication, she consistently goes above and beyond to guide clients confidently through every step of their real estate journey.
After earning a degree in Real Estate from the University of San Diego, Chase transitioned into the industry with a client-first mindset and a natural ability to build relationships. He is dedicated to guiding clients through every step of the process with integrity, attention to detail, and a positive, can-do approach.
Jenna Daley
Mia Tidwell Keke Jones
REALTOR® DRE 01499110 Born and raised in Maui, Hawaii, Keke moved to San Diego in 2004. It was easy for her to fall in love with the unique mix of beach and city life San Diego offers. Although she is not a San Diego native, she is proud to call SD home! Keke started her real estate career in the financial sector. This experience gave her a valuable insight into the home loan process. After receiving her real estate license in 2005, she joined the O’Byrne Team. Like the rest of the team she prides herself in providing exceptional service for all her clients’ unique needs. Over the years, her experiences with the changing market in San Diego have helped her advise her clients to achieve their real estate goals, through many stress-free transactions. REALTOR® DRE 01499110 Jenna Materasso Daley is an esteemed Real Estate Broker Associate. Her career experience includes so many facets of real estate, including acquisition, disposition, 1031 exchanges, mortgage banking and property management. Jenna’s clientele represent some of the most prominent names in San Diego, however she is incredibly proud to work by referral and still help both first time home buyers and move up buyers all over the county. With her high net worth investors, Jenna uses her experience in property underwriting to help assess not just the resale opportunities but also cash flow opportunities on unique homes. Married to a successful local developer, Jenna has a unique understanding of construction costs including but not limited to the plan and permit process.
Bunny Booth
REALTOR® DRE 02014872 Mia Tidwell is a San Diego real estate agent, bringing a decade of experience in negotiation and communication to her clients. Most recently, national cable network, HGTV, recognized Mia’s unique and personalized approach in working with home sellers to renovate and sell some of San Diego’s most sought after homes. “Hot Properties: San Diego” on HGTV follows Mia, team lead Seth O’Byrne, and contractor Andrew White for their ingenious ways they market, renovate and sell properties for top dollar throughout San Diego. Mia is an expert at connecting with others, identifying needs, and going the extra mile. Through a proven track record, she has built her reputation as a go-getter and problem-solver. Her inspiration for a career in real estate comes from a deep desire to help her clients fall in love with where they live.
REALTOR® DRE 01917709 Alexandria (“Bunny”) excels in identifying her clients’ real estate priorities and lifestyle requirements in San Diego. She listens closely, understanding and matching desires to current market trends. Her extensive market knowledge helps her surpass clients’ expectations in buying or selling homes. Bunny’s honesty and integrity build lasting trust with her clients. Born and raised in North San Diego County, Bunny specializes in prestigious coastal communities. Her dedication, hard work, and creativity help clients achieve their real estate goals. She stays updated on industry trends and provides sound advice, ensuring smooth transactions. Bunny values personal relationships, providing ongoing support beyond escrow and making the home buying or selling experience positive for her clients.
Devon Booth Hillary Biscay
DRE 02249371 REALTOR® Hillary Biscay brings a unique mix of discipline, determination, and business savvy to real estate. A former elite Ironman athlete and founder of a leading female-owned endurance coaching company, she approaches every client relationship with focus, strategy, and a strong work ethic. Known for her client-first mindset, Hillary works with buyers, sellers, and developers to understand their goals and deliver results that exceed expectations. Her competitive background and commitment to excellence set her apart in today’s market.
Sascha Blevins
REALTOR®
Vanessa Virissimmo
REALTOR® DRE 02024400 Introducing Devon Booth, a North County San Diego native and Gold Star Realtor under 40, whose deep connection to the area fuels his passion for real estate. Devon is committed to serving the community and has become a trusted figure in the local real estate scene. He finds immense joy in cultivating meaningful relationships and helping others build wealth through property ownership. Outside of work, Devon engages in hobbies like pickleball, hiking, surfing, and spending time with his wife, Cally, their daughter Stevie, and their dogs, Banks and Toby. Devon’s dedication, expertise, and genuine love for the area make him the ideal partner for navigating North County San Diego’s real estate landscape.
DRE 01801868
With nearly two decades of experience, Sascha combines local expertise, data-driven strategy, and high-level service to deliver strong results for her clients. A Southern California native and UCLA graduate, she has a deep understanding of San Diego’s coastal neighborhoods. Her background in developing automated buying and selling platforms gives her a unique edge, allowing her to guide clients using real-time market data. Known for her professionalism, communication, and negotiation skills, Sascha is committed to making every transaction smooth and successful. She primarily serves Encinitas, Solana Beach, Cardiff, and Carlsbad, and is consistently referred for her integrity and results-driven approach. REALTOR®
DRE 02024331
Vanessa started her real estate career at 18 and brings decades of experience, strong market knowledge, and a client-first approach. A Southern California native, she offers deep local insight and personalized service. Now leading a successful luxury business, her experience spans everything from first-time buyers to development and investment deals, with a reputation built on trust and referrals. Partnered with the O’Byrne Team at Compass, she continues to deliver exceptional results with professionalism and a personal touch.
What Our Clients Are Saying I wish words could convey how wonderful working with Seth is. We have both bought and sold homes with him and he is a truly special human being. He makes you feel confident in the most stressful decisions of your life. I always felt supported in any choice I made even if it wasn’t the one he had recommended. I have also had the pleasure with working of many of the members his team and they are all just as amazing. Thank you O’Byrne team for everything you have done for us. Here’s to many more deals in the future!” Alli W. “Seth and his team provided a phenomenal service in addition to quickly selling my home for above a competitive asking price! I am thoroughly pleased! Seth worked with me as a partner in my decisions and offered his many years of experience and knowledge throughout the entire process. He had the answers and the professionals ready to make preparing my house for sale that was a breeze that carried me through the listing and escrow periods. I have known Seth through personal and professional circles for almost 10 years. He is a consistent and dedicated professional who is extremely passionate about real estate and is truly motivated by helping people. I highly recommend Team O’byrne for your real estate needs!”
ABOUT US
Jenn I. “Seth gets the vision of his clients, and works hard to make sure they’re well taken care of at all times. His team, from the internal staff that help with the escrow process to the agents themselves, are all easy to work with, fun and approachable. I also truly appreciate the utilization of Docusign for executing most of the paperwork - it makes things fast and easy. They’re able to suggest great escrow companies to work with, great inspectors, and connected me with Cross Country Mortgage, who are equally proficient, helpful, and client-oriented. The number of clients of his that use his group for so many repeat purchases speaks volumes about their competence and customer service. I’ve recommended them to friends and family, and will continue to do so, both on the selling and buying ends of real estate.” Kenna
1213 Skylark S o l d F o r $ 5 ,1 5 2 , 0 0 0
O U R N OTA B L E S A L E S
11
521 S Rios Avenue DEL MAR
Sold For $10,036,888
5490 Calumet Avenue LA JOLLA
Sold For $10,825,000
16270 Via de Valle RANCHO SANTA FE
Sold For $10,650,000
828 Neptune Ave ENCINITAS
Sold For $11,500,000
4592 Vista de la Patria DEL MAR
Sold For $7,800,000
Representing Both Buyer & Seller
8223 El Paseo Grande LA JOLLA
Sold For $4,500,000
13050 Via Grimaldi DEL MAR
Sold For $4,550,000
2384 Fort Stockton MISSION HILLS
Sold For $4,150,000
4225 Arista Street MISSION HILLS
Sold For $4,450,000
16146 El Camino Real RANCHO SANTA FE
Sold For $4,800,000
1213 Skylark Drive LA JOLLA
Sold For $5,152,000
1210 Neptune Avenue ENCINITAS
Sold For $6,305,000
13195 Calle Cardenas CARMEL VALLEY
Sold For $3,310,000
2125 Woodwind Drive ENCINITAS
Sold For $3,450,000
263 Avenue de Monaco CARDIFF-BY-THE-SEA
Sold For $4,250,000
15583 Churchill Downs RANCHO SANTA FE
Sold For $3,510,000
6398 Clubhouse Drive RANCHO SANTA FE
Sold For $27,500,000
1496 Hymettus ENCINITAS
Sold For $2,825,000
16364 Via Cazadero RANCHO SANTA FE
Sold For $6,150,000
722 Amphitheatre Drive DEL MAR
Sold For $9,775,000.00
L I ST I N G W I T H T H E O ’ B Y R N E T E A M
lll
2384 Fort Stockton S o l d F o r $ 4 ,1 5 0 , 0 0 0
Focusing on the Details An architectural detail is a small piece of the whole, yet it has the power to characterize and define the entire building. Details tell us what a buildingis; they are fundamental to the life andpersonality of a space. Details can bothsolve construction problems and aid one’s understanding of the house.
Our Digital Footprint
Leveraging our collective 100,000 followers acrossvarious social media platforms, we offer unparalleled exposure for your listing. By sharing your property with our extensive audience, we tap into a vast network of potential buyers from diverse locations throughout the United States and around the globe.
content, and strategic advertising, we maximize your property’s visibility, attracting interest from a wide range of potential buyers. Our expansive reach means that even niche markets and international buyers can discover your home, increasing the chances of finding the perfect match quickly.
Our followers consist of a mix of real estate enthusiasts, industry professionals, and prospective homebuyers, ensuring your listing reaches a broad and engaged audience. Through targeted posts, engaging
This broad, yet targeted approach not only enhances the visibility of your listing but also accelerates the selling process by connecting with motivated buyers from various regions worldwide.
HGTV Q&A with Mia Tidwell & Seth O’Byrne by Nicole Reed, Painless Productions
Stars of HGTV’s Hot Properties Has being on HGTV changed your business? Seth: It has been massive. Not only do we have HGTV’s real estate audience following our listings via social media now, we have a level of credibility that bleeds over into our home listings. Put simply, consumers believe our listings are more valuable because they know that HGTV is behind our business. That is a mark of excellence that is impossible to replicate.
Whats next for HGTV’s favorite new names in real estate? Mia: We are diversifying our content and doubling down on other platforms. TV is great but it’s not targeted so we are focusing on the distribution of our stories and our properties on platforms where we can choose who sees them. Seth: HGTV set the table for us and now its time to use the legitimacy to grow our brand in an even bigger way. We hope to be a household name and use that brand
M A R K E T I N G YO U R H O M E
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61 1 2 L a P i n t u r a D r v e S o l d F o r $ 3 , 67 5 , 0 0 0
Marketing Roadmap For Your Home
Each property’s customized marketing campaign starts with a common framework that’s proven to deliver.
PRE L AU N CH
L AU N CH
ONGOING
Photography & Videography
Installation of Signage
Print and Digital Campaign
Copywriting and Property Descriptions
Initial Media Placements
Paid Social Media Campaign
Deploy Email Marketing Campaign
Ongoing Press Opportunities
Finalize Marketing Deliverables Schedule Print Collateral Production
Launch Print & Digital Ad Campaign
Print and Digital Campaign Strategy
Launch Social Media Campaign
PR Strategy Development
Broker’s Open
Development of Buyer Profiles
Distribution of Collateral
Launch as a Compass Coming Soon
Promotion on Internal Compass Agent Channels Promotion on Compass-Owned Media Channels
61 1 2 L a P i n t u r a D r i v e S o l d F o r $ 3 , 67 5 , 0 0 0
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compass Inspired by the traditional architecture of East Hampton yet flush with modern conveniences, this sprawling residence offers the bestof both worlds | Repped by Hamptons agents Kim Hovey and @thechrisritchey | 21 Buell Lane Ext
Marketing & Design
Hailing from the worlds of art, media, interiors, and advertising, the marketing and design teams at Compass expertly craft custom luxury property campaigns strategically deployed to targeted audiences.
SERVICES Luxury Strategy Design Art Direction
75+ Marketing & Design Employees in Southern California
Copywriting Property Branding Project Management Media Planning Digital Strategy Creative Production Public Relations Social Media Target & Market Analysis
$1B+ Southern California Luxury Property Volume Marketed in 2019
Seth O'Byrne $1 Billion in Homes Sold SethSOLD.com
Proud USD Alum
"Go Toreros!"
REALTOR
DRE 01463479
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Advertising
A campaign of premium print and digital advertising opportunities to showcase properties in key publications ensures exposure to a targeted audience with meaningful impact.
10M Average Southern California Print Impressions Per Quarter
3.6M Average Southern California Digital Impressions Per Quarter
AT
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SOLANA
SOLANA
BEACH
BEACH
COMPASS
PROPERTY
MAP
CONTACT
ABOUT
Property Branding Example SOLANA BEACH
52 1 S R ios Avenu e Our branding strategy highlighted the seamless integration of indoor and outdoor spaces, underscoring the lifestyle of luxury and relaxation that Solana Beach embodies. By leveraging the unique architectural features and the idyllic location, we crafted a compelling narrative that appeals to potential buyers seeking both elegance and a coastal paradise. The result was a cohesive brand identity that not only reflected the property’s distinct character but also resonated with the aspirational lifestyle of Solana Beach. The architecture of 521 S Rios Ave is a masterpiece of angular refinement. Clean lines, geometric shapes, and sophisticated finishes define its exterior, creating a contemporary yet timeless aesthetic. To mirror this architectural elegance in the branding, we designed a logo that emphasizes sharp angles and sleek lines, evoking the property’s modern sophistication.
T H E N AT I O N S ’ S # 1 B R O K E R AG E
V
Compass’s Dominance in San Diego We are proud to be #1 in sales volume in San Diego, a testament to our exceptional team and dedication. While this accolade is significant, the true measure of our dominance shines when you look closer. Neighborhood by neighborhood, we consistently lead, proving our deep understanding of the local market and our ability to deliver unparalleled results. Each number one ranking underscores our commitment to excellence and our clients’ trust in us.
COMPASS
COMPASS
# BROKERAGE IN CARLSBAD BY
BROKERAGE IN DOWNTOWN
TOTAL VOLUME & UNITS
SAN DIEGO BY TOTAL VOLUME & UNITS
Based on information from the Trendgraphix, Inc. Top Broker - Marketshare Report from 01/01/24-12/31/24. Based on total sold list and sell volume for all property types at all price points, in San Diego County. Results deemed accurate but are not guaranteed. Information for zip code 92008, 92009, 92010, 92011. License Number 01527365.
Based on information from the Trendgraphix, Inc. Top Broker Marketshare Report from 01/01/24-12/31/24. Based on total sold list and sell volume for all property types at all price points, in San Diego County. Results deemed accurate but are not guaranteed. Information for zip code 92101. License Number 01527365. -
COMPASS
COMPASS
#
#
BROKERAGE IN CORONADO BY TOTAL VOLUME & UNITS
Based on information from the Trendgraphix, Inc. Top Broker - Marketshare Report from 01/01/24-12/31/24. Based on total sold list and sell volume for all property types at all price points, in San Diego County. Results deemed accurate but are not guaranteed. Information for zip code 92101. License Number 01527365.
COMPASS
Santa Fe
BROKERAGE IN NORTH COUNTY
INLAND SAN DIEGO BY VOLUME
Based on information from the Trendgraphix, Inc. Top Broker Marketshare Report from 01/01/24-12/31/24. Based on total sold list and sell volume for all property types at all price points, in San Diego County. Results deemed accurate but are not guaranteed. Location includes North County Inland. License Number 01527365. -
COMPASS
# BROKERAGE IN COASTAL
BROKERAGE IN COASTAL
NORTH SAN DIEGO BY TOTAL
SOUTH SAN DIEGO BY TOTAL
VOLUME & UNITS
VOLUME & UNITS
Based on information from the Trendotaphix, Inc. Top Broker - Marketshare Report from 01/01/24-12/31/24. Based on total sold list
Based on information from the Trendgraphix, Inc. Top Broker Marketshare Report from 01/01/24-12/31/24. Based on total sold list and sell volume for all property types at all price points, in San Diego County. Results deemed accurate but are not guaranteed. License Number 01527365.
and sell volume for all property types at all price points, in San Diego County. Results deemed accurate but are not guaranteed. License Number 01527365.
-
California By the Numbers
Within two years of o`ur arrival in the Golden State, Compass has become one of the top brokerages in the region. CALIFORNIA
140+
500+
Total Offices
Total Employees
7K
$43B+
Total Agents
Total Sales Volume Since Inception
SOUTHERN CALIFORNIA
4K+
280+
$7B+
Total Agents
Total Employees
Total Sales Volume
1K+
43
$543.29M
Total Agents
Total number of $10M+ sales in the region, 2023
Total $10M+ sales volume in the region, 2023
SAN DIEGO
CALIFORNIA MARKETS Greater Los Angeles Orange County San Diego San Francisco Bay Area Santa Barbara/Montecito Central Coast
Compass’s International Reach Through leading technology and razor-sharp marketing, Compass listings are positioned for maximum exposure on the international
3.8B
1.7M
Annual International Impressions on compass.com
Annual Unique International compass.com Users
78
51
International Syndication Portals
Countries to Which Compass Syndicates Listings
Compass Concierge Compass Concierge program is the latest in a suite of services designed to prepare homes for market by covering the cost of cosmetic improvements. From deep-cleaning to painting and staging, Concierge helps sell homes faster and for more money with customized enhancements to maximize their value, free of hidden fees and interest. compass.com/concierge
F E AT U R E D S E R V I C E S Fresh Paint Strategic Staging Cosmetic Renovations Decluttering Landscaping Improvements Custom Closets Moving Support Storage Support Roofing Repair Upgraded Electric Updated HVAC Structural Fencing Updated Plumbing
BEFORE
Compass Private Exclusive Compass Private Exclusive affords prospective buyers a glimpse of your home before it officially comes on the market.
16% Average Decrease in Days on Market for Coming Soon Listings
1.74% Average Close Premium for Private Exclusive Listings
$5.5B+ Total Private Exclusive Sales Volume
Thank you for your consideration. SETH OBYRNE Phone: (858) 869-3940 Email: seth@obyrneteam.com DRE 01463479 Compass is a licensed real estate broker (01991628) in the State of California and abides by Equal Housing Opportunity laws. All material presented herein is intended for informational purposes only. Information is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdraw without notice. No statement is made as to accuracy of any description. All measurements and square footages are approximate. Exact dimensions can be obtained by retaining the services of an architect or engineer. This is not intended to solicit property already listed.