O MOL is an new interactive biscuit snack brand featuring eight delicious cream-filled flavors, including classic options like Strawberry, Vanilla, Chocolate, Banana, and Coffee, as well as premium flavors such as Matcha, Caramel, and Dubai Chocolate. What sets O MOL apart is its innovative packaging that incorporates the traditional Korean game O Mok (오목) on the back of the box. The biscuits themselves act as game pieces, and to play, you need the full game board formed by combining two boxes. Each box is priced between 15K to 20K, while a complete set of two boxes costs between 25K to 30K. This unique combination of tasty treats and interactive gameplay makes O MOL a standout
Target Market
O MOL is ideal for 13–17 year olds
due to the fact teens enjoy fun, interactive snacks they can share with friends, and the O Mok game on the box makes eating more engaging while the variety of trendy flavors and affordable price suits their preferences and budgets. At the same time, it can be enjoyed by all ages since the game is simple for families to play together, premium flavors appeal to adults, and it works as both a snack and a form of entertainment.
오목 (o mok) - what is it ?
O Mok (오목), also known as Gomoku, is a traditional Korean strategy game played on a grid where two players take turns placing their pieces on the board. The goal is to be the first player to line up five pieces in a row horizontally, vertically, or diagonally. Players er while trying to build their making the game simple to learn but strategic to win.
We created this product to make snack packaging more fun and useful by turning it into a reusable Omok game instead of a regular box. Our ideas and flavors were brainstormed by putting ourselves in the position of customers and thinking about how to make both the snacks and the game stand out in the market. By combining diverse snack flavors with interactive packaging, we aimed to make the product more eye-catching, unique, and enjoyable to use. We also planned a strategy where customers need two different boxes to complete the Omok game, which encourages repeat purchases and makes the experience more engaging. At the same time, we carefully considered the design of the cookies and the packaging so that the product looks cute, appealing, and feels worth buying, while still keeping it affordable.
AboutO Mol AboutO Mol More More
more on our Flavors!
These flavors are chosen by researching popular tastes and snack trends, mixing familiar favorites like strawberry, chocolate, vanilla, banana, and coffee with trendier
options such as matcha, caramel, and Dubai
chocolate. The ingredients can be sourced from food suppliers that provide safe (zero artificial
flavoring) flavor extracts and concentrates, helping create a balance between classic and premium flavors that appeal to a wide range of consumers. Though, unfortunately none of our
flavors are exactly "allergy friendly."
How we make our Biscuit
Cream-filled biscuits like those with filling inside are made by preparing a biscuit dough and shaping it into small hollow or shell-like pieces using special molds, often in cute shapes such as hearts. The dough is baked until crisp, leaving space inside for the filling. Separately, smooth cream fillings are made by mixing sugar, milk-based ingredients, and flavorings such as strawberry, chocolate,
vanilla, banana, coffee, matcha, caramel, and Dubai
chocolate. After baking, the biscuits are injected with the flavored cream through a small opening so the filling stays inside the biscuit rather than sandwiched between two pieces. Finally, the biscuits are cooled and packaged, ready to be eaten as bite-sized, heart-shaped cream-filled snacks.
DATA !
Research Data
Most of our respondents are teenagers
1. About the audience
•Target age: 91% are aged 13-17 The remaining are people aged 18-45.
•snacking habits: 66% of participants enjoy eating snacks while playing board games.
2. Product preferences
•product appeal: 89% of the respondents like bite-sized cream-filled biscuits.
• Game knowledge: only 9% of the respondents know the game o mok, while 77% are not.
• pricing:
- regular: 91% agree with it - premium: 86% agree with it
Our Analysis you know O MOK? you know O MOK?
The survey results show that audience are teenagers aged 13–17, with 66% of them enjoying snacks while playing board games. There is a high interest in the bite-sized cream-filled biscuits, as 89% of people want to try them, particularly the Chocolate & Banana flavor. While most people (77%) are unfamiliar with the O Mok game, there is a great market opportunity to introduce it , since over 85% of respondents agree with the prices for both regular and premium flavors.
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Business decision
After further consideration of the data we have collected, O MOL will be launched targeting teenagers aged 13–17, who make up 91% of our
Roles:
Freya - Presenter
Jacq. - Project Leader
Jess. - Survey Designer
Kaylah - Data Analyst (+ebook curator)
Mandy - Designer
Conclusion
In conclusion, our research shows that O MOL has strong potential, especially among teenagers aged 13–17. Customers are interested in the concept, flavors, and pricing, and our findings are supported by secondary research. Therefore, we are confident to proceed with launching O MOL and focusing on its unique “Snack & Play ” experience. Apart from the
respondents. Based on strong interest in snacking while playing (66%) and high demand for bitesized cream-filled biscuits (89%), we will proceed with the “Snack & Play ” concept.
We will focus on the most popular flavors and maintain our current pricing, as over 85% of respondents agreed the prices are affordable. To strengthen our unique selling point, we will promote the interactive O Mok concept and encourage customers to purchase the 2-box set for the full game experience.
main business analysis, we had a fun time creating the Performance Task!
