Skip to main content

Meet Nico Zhang

Page 1

Nico Zhang LU X U R Y R E S I D E N T I A L S P E C I A L I ST


2 | NICO ZHANG


About Nico Zhang LOCAL EXPERTISE, GLOBAL CONNECTIONS Nico is a highly regarded real estate professional known for her strategic marketing, strong negotiation capability, and clear, steady communication. With extensive experience in both the sale and acquisition of premium properties, she has been entrusted with many significant luxury transactions and is consistently recognised by her clients for her professionalism and commitment. Her career spans more than twenty years across academia, international reinsurance, property investment, and high-end real estate. Holding two master’s degrees, she brings a rare combination of analytical depth and practical insight to every assignment. Fluent in Mandarin, English and Cantonese, Nico effortlessly bridges cultural and commercial perspectives, enabling her to serve local families, new migrants, and international buyers with equal confidence.

Having lived in Auckland for over two decades, Nico and her family have experienced a wide spectrum of residential lifestyles — from top schoolzone homes to lifestyle estates and spectacular clifftop properties. This personal journey gives her a genuine understanding of what different buyers value and how to guide her clients with clarity and confidence. Nico’s focus on excellence, supported by advanced technology, global networks and precise market intelligence, has contributed to over 300 million in successful property transactions. With international reach and deep local knowledge, Nico is a trusted partner for clients seeking outstanding results in the Auckland and North Shore property markets. NICO ZHANG M +64 27 517 5988 nico.zhang@nzsir.com

| 3


4 | NICO ZHANG


Key Professional Strength • Strong access to qualified high-net-worth buyers across New Zealand, Hong Kong, Singapore and China • Deep expertise in complex and high-value assets, including lifestyle estates, substantial landholdings and luxury architectural homes • Proven negotiation capability with both local and international purchasers • Advanced marketing skills across digital, social and global platforms • Bilingual communication and strong cultural fluency • Track record of matching premium buyers with unique, high-calibre properties • Ability to craft compelling property narratives that elevate perceived value and market position

| 5


Case studies. SOLD

92 Paritai Drive, Orakei METHOD OF SALE: by Negotiation

NUMBER OF ONLINE VIEWINGS: 21,340

SALE PRICE: NZD$18,000,000

NUMBER OF INSPECTIONS: 18 qualified buyers

CAMPAIGN BUDGET: NZD$16,441 After more than a year on the market with several other agencies, this prestige property achieved a successful sale through our focused and professional campaign. Our marketing reached high-net-worth buyers both locally and internationally, generating strong engagement from the start. Despite a cautious market, the home attracted serious interest from qualified buyers across New Zealand, China, Australia, Singapore, and Europe. Multiple offers were received, leading to an outstanding result and a smooth settlement —a testament to premium presentation, precise strategy, and strong negotiation.

6 | NICO ZHANG


SOLD

50 Rock Isle Road, Torbay METHOD OF SALE: Offmarket

NUMBER OF ONLINE VIEWINGS: -

SALE PRICE: NZD$10,200,000

NUMBER OF INSPECTIONS: 1 qualified buyers

CAMPAIGN BUDGET: NZD$0 The successful sale of this property stands as a clear demonstration of Sotheby’s unrivalled international reach and the strength of our collaborative approach. The purchaser had been actively seeking a premium coastal residence, and through seamless internal communication and swift coordination across our network, we were able to unite both parties effortlessly, all achieved without the need for public advertising. Through our team’s outstanding communication, timely responsiveness, and skilled negotiation, the property transacted at a level well above both CV and prevailing market expectations. This exceptional off-market result underscores the professionalism, expertise, and value that Sotheby’s International Realty consistently delivers in every transaction.

| 7


SOLD

201C Hurstmere Road, Takapuna METHOD OF SALE: Deadline Sale

NUMBER OF ONLINE VIEWINGS: Over 36,800

SALE PRICE: NZD$2,000,000

NUMBER OF INSPECTIONS: 72 groups

CAMPAIGN BUDGET: NZD$4,803 Our bespoke marketing campaign, featuring premium photography and carefully crafted advertising, generated immediate and substantial interest upon launch. The property drew a strong volume of qualified buyers to on-site inspections, complemented by numerous enquiries via phone and email. Across the campaign, nearly 72 groups attended open homes and private viewings. Interest extended well beyond New Zealand, with buyers from Europe, Asia, and the United States engaging actively. Ultimately, the successful purchaser was a UK-based buyer whose near- unconditional offer, with settlement in just two weeks, proved highly competitive. This outcome highlights the enduring confidence and trust placed in us by international and expatriate buyers.

8 | NICO ZHANG


| 9


Testimonials. Excellent, top 5 stars experiences for one of the recent property sale with Nico Zhang! Very professional with recommendations and sharing sources starts from timing, staging, advertising, photos. Most hard working real estate agent I have never seen with targeting the right group of buyers, follow up and outstanding negotiation skill! Finally brings the best result for the vender! During the sales process, Nico shows her passionate, honesty, reliable, high standards customer base, fast action and fluent in English and Chinese language communication skill. I would highly recommend the best real estate agent Nico Zhang to everyone!” TIFFANY, VENDOR OF TAKAPUNA

“We have had the pleasure of dealing with Nico Zhang in the process of selling our home. The sale was a complicated process with different languages involved, requiring a lot of communication with all parties. This was handled with prompt and professional dialogue, throughout. Thank you, Nico. We would have no hesitation in recommending Nico Zhang for any position involving real estate, from our experience and wish her the very best for the future.” PETER & JACQUIE, VENDOR OF TAKAPUNA

“We would not hesitate to recommend Nico Zhang and her hard-working, positive attitude to selling our home. Nico was patient and polite, and showed incredible perseverance with buyers in a very tight market. She was very thorough, and took time to research on behalf of the buyers who she felt would benefit from our property. Nothing pushy about this agent, Nico is truly courteous and thoroughly professional! I mean every word. You have come a long way in the time you’ve had our home- well done Nico!” KAREN & JASON,, VENDOR OF DAIRY FLAT

While only a small selection of client testimonials is displayed here, they represent a much broader track record of successful outcomes. Many of my clients are high-profile or privacy-focused, and I respect their preference not to publish personal endorsements. Much of my business comes from repeat clients and private referrals, and I am grateful that the results consistently speak for themselves.

10 | N I C O Z H A N G


| 11


New Zealand Sotheby’s International Realty Advantage • Over 1,000 offices across more than 80 countries • Unmatched global reach through the world’s leading luxury media partners including WSJ, Financial Times, Bloomberg and Mansion Global • Exclusive SkyAd Group international exposure • Access to more than 100 million affluent consumers worldwide • Automatic syndication to premium platforms including LuxuryEstate, Mansion Global and Juwai • Trusted legacy associated with Sotheby’s auction house and the world’s most discerning clientele

12 | N I C O Z H A N G


Why List with New Zealand Sotheby’s International and Nico Choosing Nico and Sotheby’s International Realty means combining the industry’s strongest global luxury brand with the sharp focus, discipline and negotiation strength of an experienced agent who understands the expectations of high-net-worth clients. Vendors benefit from: • Global exposure unmatched by any other New Zealand agency • Direct access to affluent local and international buyers • Bespoke marketing strategies tailored to premium homes • Strategic negotiation delivered with precision and professionalism • Complete confidentiality and exceptional service at every stageAccess to more than 100 million affluent consumers worldwide • Automatic syndication to premium platforms including LuxuryEstate, Mansion Global and Juwai • Trusted legacy associated with Sotheby’s auction house and the world’s most discerning clientele

| 13


Decisions and choices. O N E B I G D E C I S I O N YO U N E E D TO M A K E I S H O W TO S E L L YO U R P R O P E R T Y. You’re trying not only to choose the right agent for you but also making decisions that are crucial to getting the outcome that best fits your needs at the time. PRICE OR NO PRICE? It’s a big question. Too low and you miss out on the best return. Too high and you miss out on the potential buyers. Fortunately there are a number of ways to reduce the risk. Realistically priced properties generate more enquiries. Which means higher levels of interest, increased competition between buyers and a far greater chance of a better price at sale time. The time spent researching market conditions is invaluable here. It also helps to avoid putting any barriers in the way of potential buyers. One such barrier may be price – as many potential buyers disregard properties based on price alone.

14 | N I C O Z H A N G

TWO MAIN PRICING ST R AT E G I E S A R E : 1. MARKETING WITH A PRICE This gives buyers the flexibility to make conditional offers. Setting a realistic asking price is crucial, and this will need to be determined in conjunction with us. 2. NO PRICE MARKETING A ‘no price’ strategy places a greater emphasis on the property and typically attracts a greater number of potential buyers, offering premium price opportunities and a higher rate of success within a shorter time frame. No price marketing options include auction, tender, deadline sale and by negotiation.


AUCTION Selling by auction is the preferred option for many. This is because your property is generally on the market for a shorter time and has the highest sale rate. Some of the reasons for selling by auction include: • Builds urgency and a purchase deadline amongst buyers • Creates a competitive, transparent purchasing environment • Finds a true ‘cash’ buyer with no conditions • Provides complete control for the seller – you set the terms • Option of selling prior to advertised auction date

TENDER The tender process has a set deadline for prospective purchasers to put forward their best offer for your property. After the close off date you have the option to accept, decline or negotiate any offers. Buyers are obliged to leave their offer at the table for five working days while you work through your options. Due to this level of flexibility some prospective sellers consider tender as a viable option. Some of the reasons for selling by tender include: • Deadline creates competition and urgency • Buyers become emotionally engaged in the property before they consider price

• Removes risk of under or over pricing

• All tender details remain undisclosed and absolutely confidential

• Focus is on the property and not the price

• Option of accepting offers prior to set sale date

B Y N E G OT I AT I O N

D E A D L I N E S A L E ( T R E AT Y )

Selling by negotiation removes the need for you to set a sale price for your property, instead placing the decision in the hands of buyers. An offer for your property can be received at any time. You can then accept, decline or negotiate with the prospective purchaser.

The deadline sale process has a set deadline for prospective purchasers to put forward their best offer for your property. After the close off date you have the option to accept, decline or negotiate any offers. Unlike a tender the buyer can withdraw their offer at any point in time once presented.

Some of the reasons for selling by negotiation include:

Some of the reasons for selling by deadline sale include:

• All buyers are eligible

• Deadline creates competition and urgency

• Focus is on the property and not the price

• Buyers become emotionally engaged in the property before they consider price

• Reduces risk of under pricing

• All tender details remain undisclosed and absolutely confidential • Option of accepting offers prior to set sale date

| 15


The next step. W E A R E H E R E TO H E L P Selling property is often a stressful time. That is why we pride ourselves on clear communication from the outset. We will ensure your needs are our primary concern – you are always in control of the sale process. So if you have any questions at any stage please don’t hesitate to ask.

16 | N I C O Z H A N G

AUTHORISING A L I ST I N G AG E N C Y Once you have decided to list your property for sale we will complete the agency agreement. The agency agreement is a contract outlining the terms, conditions and responsibilities of both parties during the sale process. We will provide you with an approved guide as outlined by the Real Estate Agents Act 2008 or you can view more information on www.rea.govt.nz

COMMISSION

W E S E T T H E STA N DA R D

If you are comparing agencies based on commission alone charged for services, ask your preferred agencies for a complete list of what they will do for you in the process of selling your property as the level of ‘inclusions’ and ‘extras’ may vary greatly. We recommend discussing with the agencies how they will ensure the value of your property is maximised through the negotiation stage.

Our people are world renowned for their abilities and we pride ourselves on this reputation. It’s what focuses us each day and pushes us towards even greater achievements in real estate.


Selling your property. STAG E

1

STAG E

2

STAG E

3

STAG E

4

STAG E

5

YO U A R E H E R E ! APPRAISAL I meet with you to present a current market appraisal based on sales in your area to ascertain your property market value. L I ST I N G I list your property with an agency agreement outlining conditions, commission rates, agreed marketing spend, and expiry etc.

MARKETING I market your property with either a price or via a no price method such as deadline, auction, price by negotiation or tender over the course of a campaign as agreed in the agency agreement.

S E T S A L E DAT E Deadline or tender closes or an auction is held.

SOLD Your property has an unconditional agreement in place and will settle on the agreed date. Congratulations!

| 17


An extraordinary brand. As part of the largest luxury real estate company in the world, we are excited to provide a brand that brings international exposure to the market and a premium service to our vendors. New Zealand Sotheby’s International Realty was founded in 2005. Privately owned, run and operated, the company has 27 offices nationally and is planning to continue its expansion into key locations across New Zealand. We have the ability to expose property locally, nationally and globally like no other company in New Zealand. Our emphasis and attention to detail in marketing lifts the profile of our properties beyond the competition and exposes them to a larger audience of buyers, resulting in sales records throughout each of our offices. Our desire is to create premium results for our vendors via the world’s very best real estate marketing, distribution and exposure.

26,100+

1,100+

84

SALES A S S O C I AT E S

OFFICES WORLDWIDE

COUNTRIES & T E R R I TO R I E S

18 | N I C O Z H A N G


| 19


Global reach. The Sotheby’s International Realty® network is an exclusive association of high‑quality residential real estate companies throughout the world. By association, working with New Zealand Sotheby’s International Realty enhances the profile and perception of your property in the minds of a local, national and international pool of buyers. Additionally, our Global Referral System connects the Sotheby’s International Realty® network to facilitate the thousands of referrals that occur annually among

20 | N I C O Z H A N G

our offices. Our association with the Sotheby’s Auction House and their client database is unique, and by listing with us your property is accessible to this network. Sotheby’s International Realty® have offices in Sydney, the Gold Coast, Melbourne, Adelaide and Perth and we have strong cross referral agreements in place with these offices and Licensees. Across Asia, Sotheby’s International Realty® has offices in Hong Kong, Singapore, Tokyo and Beijing.


Our key marketing platforms. P R O P E R T Y ST Y L E

P U B L I C R E L AT I O N S

Property Style is the exclusive publication of New Zealand Sotheby’s International Realty. Each magazine includes editorial content and also showcases a selection of extraordinary property from around New Zealand.

Our brand has the unique effect of lifting the profile and quality perception of a property which elevates it above the competition and gives it a clear point of difference in the market. With annual global sales of NZ$275+ billion in 2024 and over 1.2 million social media followers, this international exposure provides our properties with significant international reach. Sotheby’s International Realty® is the most profiled luxury real estate brand in the news worldwide.

Property Style is delivered into select mailboxes across New Zealand and distributed throughout our offices nationwide. The eMagazine is published on all NZSIR email signatures, features on our national website and is sent through our company database to over 180,000 qualified clients.

S OT H E B YS R E A LT Y.C O M An exclusive listing gets presence on our sothebysrealty.com global website which generates over 3,300,000 monthly visits. This will also ‘cascade’ onto 21 industry leading Sotheby’s International Realty® affiliate websites around the world, maximising international exposure and reaching highly-qualified global clients through exclusive channels, at no additional cost.

| 21


Our Finishing Touch A P I C T U R E PA I N TS A T H O U S A N D W O R D S . Our aim is to ensure your property is presented at its very best across all chosen media.

P H OTO G R A P H Y

PROPERTY CARDS

We know the first glance is vital. That’s why we work with a select group of professional photographers who are accomplished at architectural photography. This ensures that quality images represent your property at its best.

These provide a brief snapshot of your property to buyers who enquire at one of our showrooms, open homes, or directly with one of our Sales Associates worldwide.

M A R K E T I N G T E M P L AT E S

S I G N AG E

Retaining the standard set by the Sotheby’s International Realty™ network, we use a variety of templates for print media advertising, direct mail, online and e-marketing to target discerning buyers from our local, national and global databases.

Our distinctive blue signage not only direct quality buyers to your property, they act as quality mark that what awaits inside is something special.

22 | N I C O Z H A N G


RECENTLY LISTED 7 Bluff View Terrace Queenstown, Queenstown nzsothebysrealty.com/QBS12787

FOR SALE 20 FLYNN LANE, ARROWTOWN 4+2 3+1 Floor: 288 sq m

2 Land: 723 sq m

Hadley van Schaik +64 21 885 517

Gerard Bligh +64 21 909 198

nzsothebysrealty.com/QBS12571 Each Office Is Independently Owned And Operated. Browns Real Estate Ltd (Licensed Under The REAA 2008) MREINZ.

51 ALBERT STREET, AUCKLAND CENTRAL Auckland City

FOR SALE

FOR SALE

FOR SALE

FOR SALE

OPEN OPEN HOME HOME Each office is independently owned and operated. SHB Ltd (Licensed under the REAA 2008) MREINZ.

Each office is independently owned and operated. SHB Ltd (Licensed under the REAA 2008) MREINZ.

Find your 1 of 1 As the Principal and Agent, Chris Jones AREINZ brings a wealth of experience and a deep passion for connecting people with their dream properties. He is uniquely placed to see what's exceptional about your listing and ensure that it is represented as one-of-a-kind. A resident of Waiheke for 25 years, Chris has established himself as a trusted advisor and advocate for his clients. His commitment to professionalism and integrity is evident in every transaction, whether you are buying your first home, selling a waterfront estate, or investing in prime Waiheke property.

SO L D

SO L D

SO L D

SO L D

SO L D

SO L D

SO L D

SO L D

SO L D

SO L D

SO L D

If you are interested in buying or selling on Waiheke, contact Chris on 021 795 194 or scan the above QR code. Each Office is Independently Owned and Operated. NZSIR Waiheke and Gulf Islands Limited (licensed under the REAA 2008) MREINZ.

| 23


Nico Zhang +64 27 517 5988 | nico.zhang@nzsir.com N Z S OT H E B YS R E A LT Y.C O M Each Office Is Independently Owned and Operated. NZSIR North Limited (licensed under the REAA 2008) MREINZ.


Turn static files into dynamic content formats.

Create a flipbook
Meet Nico Zhang by nzsothebysrealty - Issuu