Self-Service APIs vs. Full-Service Providers WHAT TO CONSIDER WHEN EVALUATING YOUR OPTIONS When it comes to selecting the right provider for your software application, it’s important to understand your options. There are multiple factors to consider, of course, but the first decision is whether you want a self-service or full-service payments provider. Each option has its pros and cons, and it’s important to understand the differences. Here are a few key factors that can help you identify the right choice for your business.
WHAT ARE SELF-SERVICE APIs? Self-service payment integrations offer a fully autonomous, ‘low-touch’ technology experience. A software provider’s developer team can complete integration through a development portal using a payment API.
WHAT ARE FULL-SERVICE PAYMENTS PROVIDERS? With a full-service provider, you enter into a strategic alliance where both businesses are working together toward a common goal. This partnership typically includes a dedicated team of subject matter experts— from an executive sponsor to account managers, marketers, sales professionals and solution engineers—who have a vested interest in your success.
THE DIFFERENCE BETWEEN THE MODELS
Self-Service API
Full-Service Integration
Access to developer libraries and SDKs for fast integration, along with the flexibility and freedom to work on their own timelines, with no requirement for a payment provider to review and certify their integration.
Integration
Access to developer libraries and SDKs for fast integration, required to have a payment provider to review and certify their integration.
Development Resources
Full support from domain experts who understand the deeper program strategies required for specialty verticals, including the feature functionality needed to be competitive in today’s markets.
Providers are able to enjoy high integrated payments adoption rates by delivering a frictionless merchant onboarding experience that today’s software users expect.
Onboarding Experience
Providers are able to enjoy high integrated payments adoption rates by delivering a frictionless merchant onboarding experience that today’s software users expect.
This model traditionally includes flat-rate pricing. While this is ideal for small merchants and in marketplace environments (like Uber or Etsy) the pricing model prohibits larger merchants (with negotiating power) from using your software solution.
Merchant Pricing Options
Software providers have the flexibility to capture up-market software clients with custom pricing options. Merchants benefit from volume or transaction-based pricing, leading to better economics.
Marketing Services
Providers get access to market development funds as well as marketing services with both turn-key and custom campaigns to drive customer adoption throughout the lifetime of the partnership.
Software Partner Support
A team of payment experts including solutions engineers, account managers, marketers and sales professionals support and guide your organization for the life of the partnership.
End-User Support
When a payment issue arises, software clients have access to high quality customer support across a variety of channels (email, phone, self-service) at no additional cost.
Guidance from payment experts including solutions engineering and partner support is not offered. Software companies are largely on their own to complete integration which can result in critical gaps in feature functionality.
Marketing resources are not available.
Support is typically limited to self-service documentation, a knowledge base or a ticketing system/email-only, leaving software providers without any human-touch to address additional needs. Limited customer service options – primarily self-service portals or email. This creates dependencies on software providers to become payment experts and perform payments-related customer service functions to help mitigate client dissatisfaction.
THE IDEAL PAYMENTS INTEGRATION: FULL-SERVICE THAT’S FAST AND FRICTIONLESS
From developer resour ces and support that allow for integrations to be completed in hours (not months), frictionless onboarding and white label capabilities, to comprehensive support and strategy to fully monetize payments, it is possible to select a true payments partner who can deliver the advantages each model provides.
PAYMENTS DESIGNED TO ACCELERATE YOUR BUSINESS By being flexible and agile, we provide the payment technology and insights our customers and partners need to succeed locally and globally with one integration.
600+
45+
Alternative Payment Methods
200+
Global Markets
Local Acquiring Markets
~150
Currencies
2,000+
Employees
Receive superior support, solutions and services all while making payments your leading revenue stream.
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