CASE STUDY
Orthodontic practice management software company sees impressive early-stage market growth
OVERVIEW As a board-certified orthodontist, computer scientist, and owner of a busy orthodontic practice in McDonough, Georgia, Dr. Ruchir Patel was frustrated by the limitations of the orthodontic practice management software solutions that were available to practices like his. So, he took control—determined to build an application unlike any other available on the market. A key component of his vision included a seamless credit card and ACH billing and patient payment solution that allowed practices to drive exceptional patient experiences, spanning from simple co-pays to long-term treatment plans and everything in between. After thoroughly vetting payments providers to bring his vision to life, Dr. Patel selected Nuvei to deliver the innovative payment solutions needed to be market-competitive and provide the true hands-on partnership necessary for rapid growth and profitability. Today, after three years of partnership, OrthoMinds proudly serves over 200 offices, supporting over 350 orthodontists—with Nuvei powering $30M+ in annual volume—and is highly regarded as a leader in the industry.
THE CHALLENGE Prior to the launch of OrthoMinds, many orthodontic practices like Dr. Patel’s settled for software applications that lacked the feature functionality needed to manage operations from soup to nuts. This meant practice managers had to fill product gaps by introducing multiple applications to create a holistic solution—a process that is both costly and complex, and results in inefficiencies, errors, and frustrations inherent with working across multiple systems. To deliver a disruptive market alternative, OrthoMinds needed to create a bestin-breed application which would effectively deliver end-to-end functionality for a complete solution with integrated payments being an integral element.
THE SOLUTION OrthoMinds selected Nuvei to deliver deeply integrated patient billing and payment acceptance technology, resulting in a highly acclaimed, all-in-one solution which ha s seen impressive client adoption. These technologies, which include digital invoicing, automated billing for patient payment plans, and seamless updates to keep account-on-file information accurate, have helped the software application rise in popularity, capturing an impressive 200 customers in three short years.