Issue 06 | Aug 2025
Forging New Frontiers
Mechanical Engineering
AI turns the tide on greenwashing
The A3CG framework helps separate fact from fiction, training AI to cut through vague corporate lingo and spot greenwashing camouflaged in polished sustainability claims.
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e’ve all seen it: skincare packaging proclaiming “100% recycled materials”, a supermarket markets itself as “committed to sustainable sourcing”, an MNC announces on LinkedIn its bold plans to slash carbon emissions. Such statements suggest a world in which sustainability is front and centre. But more often than not, they’re carefully worded promises that raise more questions than they answer.
Graphic images in this newsletter were generated using AI and intended only as a visualisation of general concepts or ideas related to the research.