2026 - 2027
VIRTUAL LEARNING PROGRAMS
SPONSORSHIP OPPORTUNITIES Connect with school communication professionals through NSPRA’s year-round virtual learning programs.
ALIGN YOUR BRAND WITH:
TIMELY CONVERSATIONS
PRACTICAL LEARNING
HANDS-ON SKILL BUILDING
POWERFUL CONNECTIONS
REACH A FOCUSED NATIONAL COMMUNITY Put your company alongside the learning, conversations and connections shaping stronger school communication across North America.
2,800+ NSPRA MEMBERS
YEAR-ROUND ENGAGEMENT
MULTIPLE DECISION MAKERS
A specialized professional community serving public schools and education organizations
Live virtual conversations, cohort programs, applied Studios and on-demand learning
Communicators, superintendents, principals and other district leaders
THE SPONSORSHIP EXPERIENCE VISIBILITY
RECOGNITION
RESOURCE SHARING
AUDIENCE INSIGHT
Logo placement across eligible program, registration and promotional materials
NSPRA-delivered acknowledgments and social recognition at qualifying levels
One relevant, NSPRA-approved educational resource shared after the program
Gain insight into the issues, priorities and challenges school communicators face
MAXIMIZE YOUR SPONSORSHIP
Explore Portfolio Sponsorships for broader reach, added value and savings. See page 10.
LEARNING COMES FIRST NSPRA retains control of educational content and curriculum, and sponsor resources require advance approval. Sponsorship does not imply product endorsement and does not include a speaking role unless expressly stated.
TIMELY CONVERSATIONS
MEMBER MONDAY + K12PRCHAT Twenty-two virtual meetings from August through July create the opportunity for repeated visibility around real issues members are facing right now.
WHOM YOU REACH Practitioners in active conversation NSPRA members exchanging ideas, experiences and practical solutions in real time WHY IT MATTERS A trusted peer environment Member-centered conversations create a credible context for your organization to be recognized without changing the candid, peerdriven nature of the experience. WHAT YOU RECEIVE Consistent series presence Series-level logo recognition on the NSPRA website and in post-event messaging Eligible monthly promotional visibility NSPRA-delivered acknowledgment Distribution of one approved educational resource to registrants Aggregate participation summary reporting Direct pre- and post-event coordination with NSPRA’s manager of professional development and member engagement
SPONSORSHIP INVESTMENT MEMBER MONDAY SERIES
$7,500
K12PRCHAT SERIES
$7,500
Each series comprises 11 monthly one-hour virtual meetings. Member Monday and K12PRChat events are not recorded, and sponsor representatives do not receive per-session participant data.
PRACTICAL LEARNING
PR POWER HOUR + MINI LABS WEBINARS Align your company with virtual learning that helps school communicators turn ideas, tools and real-world examples into stronger everyday communication.
SPONSORSHIP INVESTMENT WHOM YOU REACH Communicators putting ideas to work Professionals looking for practical strategies, tools and workflows they can adapt and use in their day-to-day work. Free to NSPRA members, these webinars typically attract 100+ registrants each. WHY IT MATTERS Close to everyday practice These webinar programs move quickly from ideas to application, creating a natural connection between your company and the work participants are actively doing. WHAT YOU RECEIVE Visibility with substance Logo on eligible program and registration materials NSPRA-delivered session-opening acknowledgment Distribution of one approved educational resource to registrants Aggregate participation summary reporting Direct pre- and post-event coordination with NSPRA’s manager of professional development and member engagement
INDIVIDUAL PR POWER HOUR PR POWER HOUR SERIES (FIVE WEBINARS)
INDIVIDUAL MINI LAB (60 MINUTES)
SINGLE MINI LABS SERIES (FOUR WEBINARS)
ALL FIVE MINI LABS SERIES (20 WEBINARS)
$2,500 $10,000
$2,500 $8,000 $25,000
PROFESSIONAL EXCELLENCE
APR COHORTS + ETHICS IN ACTION Demonstrate your support for professional growth, ethical decision making and the credibility school communicators bring to their work.
WHOM YOU REACH Professionals focused on growth and integrity Member and non-member school communicators pursuing Accreditation in Public Relations, and members navigating ethical challenges in leadership and decision making WHY IT MATTERS Association with a high-trust experience These virtual programs center on professional standards, sound judgment and credibility, creating a meaningful context for companies that want to support the growth of the profession. WHAT YOU RECEIVE Recognition that respects the setting Supporting-sponsor recognition Logo on eligible Cohort or webinar series materials Distribution of one approved educational resource to registrants Aggregate participation summary reporting Approved recognition language Direct pre- and post-event coordination with NSPRA’s manager of professional development and member engagement
SPONSORSHIP INVESTMENT THREE APR COHORTS*
$7,500
ETHICS IN ACTION WEBINARS⁺
$5,000
* APR Cohorts are offered three times each year, typically beginning in September, January and April. Each cohort includes seven (7) one-hour modules.
⁺ Ethics in Action series consists of three (3) one-hour Member Webinars. Member Webinar topics change annually.
IMMERSIVE + ADVANCED
ACADEMY SIGNATURE SERIES Associate your company with virtual cohort-based learning that helps professionals deepen expertise, apply learning and build lasting peer connections.
WHOM YOU REACH Professionals investing in their growth Emerging practitioners, small-district superintendents, experienced communication professionals and crisis leaders participating in months-long learning experiences WHY IT MATTERS A sustained cohort experience Participants return over multiple months to build skills, apply learning and develop relationships, giving your company an ongoing presence throughout their experience. WHAT YOU RECEIVE Exclusive track recognition Logo on eligible promotional, registration and program materials NSPRA-delivered session acknowledgments Distribution of one approved educational resource to registrants Aggregate participation summary reporting Direct pre- and post-event coordination with NSPRA’s manager of professional development and member engagement
SPONSORSHIP INVESTMENT NEW PROFESSIONALS TRACK
$7,500
Eight (8) two-hour modules, September-May
SMALL DISTRICT SUPERINTENDENTS TRACK
$9,000
Eight (8) two-hour modules, September-May
STRATEGIC COMMUNICATIONS TRACK
$9,000
Four (4) two-hour modules, October-April
CRISIS COMMUNICATIONS TRACK
$10,000
Six (6) two-hour modules, January-June
NEW FOR 2026-27
TOPICAL + PRACTICAL
ACADEMY FOCUSED SERIES Reach highly relevant audiences through short, four-part virtual series centered on a specific role, responsibility or communication challenge.
WHOM YOU REACH Professionals with a shared focus School communicators and education leaders coming together around a common area of work and learning WHY IT MATTERS Relevance by design Each track brings together participants with similar needs and challenges, giving your organization visibility within a highly relevant learning environment. WHAT YOU RECEIVE Exclusive track recognition Logo visibility on eligible promotional, registration and program materials NSPRA-delivered acknowledgments Distribution of one approved educational resource to registrants Aggregate participation summary reporting Direct pre- and post-event coordination with NSPRA’s manager of professional development and member engagement
SPONSORSHIP INVESTMENT SINGLE FOUR-MODULE TRACK
$8,500
2026-27 Focused Series Tracks Regional Education Services Solo Communicator Workforce Communications Communication Team Leadership Principals Customer Service Family & Community Engagement
NEW FOR 2026-27
GUIDED SKILL BUILDING
NSPRA
STUDIO Align with immersive, hands-on learning in a virtual setting, where school communicators build skills, work through real-world workflows and create products and processes they can use right away.
WHOM YOU REACH Practitioners ready to apply and create School communicators seeking deeper skill building in design, accessibility, visual storytelling and AI-powered communication workflows WHY IT MATTERS Learning by doing Studios engage participants in active, guided application, positioning your organization within highly applied learning experiences. WHAT YOU RECEIVE Visibility throughout the experience Exclusive studio recognition Logo visibility on eligible module materials NSPRA-delivered acknowledgments Distribution of one approved educational resource to registrants Aggregate participation summary reporting Direct pre- and post-event coordination with NSPRA’s manager of professional development and member engagement
SPONSORSHIP INVESTMENT DESIGN STUDIO
$6,500
ACCESSIBILITY STUDIO
$6,500
VISUAL STORYTELLING STUDIO
$6,500
AI + COMMUNICATIONS STUDIO
$6,500
Each Studio comprises three (3) 90-minute modules.
NEW FOR 2026-27
NSPRA + AASA VIRTUAL PARTNERSHIP
LEADERSHIP FOR PUBLIC TRUST
Build recognition for your company among superintendents and communication leaders strengthening their ability to lead through complexity, sustain public trust and align communication with leadership decision making.
WHOM YOU REACH Leaders making consequential decisions Superintendents and communication leaders working together across civic, narrative and crisis leadership WHY IT MATTERS Where communication meets leadership The program brings communication into high-level conversations about trust, community expectations, organizational alignment and decision making. WHAT YOU RECEIVE Recognition across the full experience Presenting recognition and eligible promotion and registration visibility NSPRA and AASA-delivered acknowledgments Distribution of one approved leadership resource to registrants Aggregate and year-end impact reporting Direct pre- and post-event coordination with NSPRA’s manager of professional development and member engagement
SPONSORSHIP INVESTMENT PRESENTING SPONSOR
$20,000
Program consists of nine (9) 90-minute virtual sessions. Availability, benefits and pricing require NSPRA and AASA approval.
PORTFOLIO SPONSORSHIPS
BUILD A YEARROUND PRESENCE Combine opportunities across NSPRA’s virtual learning portfolio to connect with members throughout the year, reach multiple professional audiences and gain added benefits designed for sustained engagement—with savings built into bundled sponsorships. COMMUNITY CONVERSATIONS
$12,500
PRACTICAL LEARNING BUNDLE
$8,000
Member Monday series + K12PRChat series
Two (2) PR Power Hours + two (2) individual Mini Labs
SIGNATURE PORTFOLIO
$30,000
FOCUSED LEARNING
$30,000
APPLIED LEARNING
$18,000
YEAR-ROUND LEARNING
$55,500
PREMIER PROFESSIONAL LEARNING
$85,000
All four (4) Signature Academy Series tracks
All seven (7) Focused Academy Series tracks
All four (4) NSPRA Studios (3 modules each)
Conversations + PR Power Hours + Mini Labs + NSPRA Studios
All eligible virtual learning
Portfolio benefits include expanded recognition, quarterly aggregate reporting, a year-end impact summary, strategy check-ins and priority renewal.
FIND THE RIGHT FIT Let NSPRA help you identify the audience, learning experience or portfolio of opportunities that best aligns with your organization’s sponsorship goals. PROGRAM TERMS Opportunities are subject to availability and a sponsorship agreement. Reach is program-specific. No direct participant solicitation, content influence or sales role is included. Pricing and benefits are subject to change prior to final confirmation. Program dates, presenters and formats are subject to change. Sponsorship does not include editorial or curriculum control. National Seminar sponsorship opportunities are offered separately through the Seminar prospectus. NSPRA reserves the right to decline sponsor resources or activations that do not align with its mission or member needs.
More details about NSPRA’s virtual learning programs are available on the NSPRA website.
Colleen Lewallen, Manager of Seminar & Partnerships clewallen@nspra.org | nspra.org
Learn. Connect. Lead.