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NEIGHBOURHOOD CLASH
Who owns LOLO? Brand dispute erupts in Lower Lonsdale BRENT RICHTER
brichter@nsnews.com
To many, LOLO is North Vancouver’s hippest neighbourhood. To some, it’s a free-wheeling philosophy of life. And yet to others, it’s also a boozy drink for sale in B.C.
A dispute over who can legally use the term in their branding is now going before the Canadian Intellectual Property Office. Scott McArthur, owner of Raglan’s Bistro on Lonsdale Avenue, had been using the term on his menus and in the restaurants since about 2005. He first trademarked LOLO in 2013. But in the fall of 2024, it was brought to his attention that Strathcona Beer Company had launched the LOLO Drink Company, a line of canned tequila fizz cocktails using the LOLO name and was selling them out of Strathcona North brewery location at Lonsdale Quay. The trademark bore an “uncanny” similarity to his own, he said. He sent a cease and desist letter and, less than eight hours later, Strathcona filed an application with Intellectual Property Office to have McArthur’s LOLO trademark expunged. The office’s trademarks opposition board can have an Continued on A29
Scott McArthur, owner of Raglan’s Bistro in Lower Lonsdale, is defending his 12-year-old trademark of LOLO from the Strathcona Beer Company, which now sells canned tequila fizz drinks under the same name. PAUL MCGRATH / NSN