WinterLIRW2026WrapUp

LONG ISLAND

RESTAURANT WEEK

ADVERTISING: LONG ISLAND RAILROAD

HIGH TRAFFIC STATIONS

• Greenlawn, Syosset, Deer Park, Ronkonkoma, Rockville Centre, Massapequa Park, Huntington, Smithtown, Lindenhurst, Bethpage, Cedarhurst and Bayshore

TOTAL ESTIMATED IMPRESSIONS AT ALL STATIONS: 100,932

NEWSDAY PRINT ADS (3 IN TOTAL)

• Print Circulation: 265,732

• Run Dates: 1/19, 1/22, 1/23

• Total Impressions: 246,644

NEWSDAY DIGITAL ADS (CONT.)

• Total Clicks: 276

• Click-Through-Rate: 0.11%

• Impressions: 246,644

NEWSDAY FEEDME MAGAZINE

• 48k Magazines Distributed to Newsday Subscribers

• Fall 2025 Edition

RADIO AD EXPOSURE

• 30 second radio ad ran on WBLI, the number 1 station on Long Island on A25-54.

• 1/19 – 2/2 (14 days)

– Ad ran 58 times

• Reach: 608,800

• Click here to listen to the ad

GREATER LI NEWSLETTER

• Inclusion in Newsletters

• January 22

• January 29: 38.5% open rate

GREATER LI FACEBOOK & INSTAGRAM POSTS

• Total Combined Followers: 166,600

ADDITIONAL ADVERTISING

Watch Segments Here

Segments aired on 1/27, 1/28, 1/29, 1/30 & 1/31

ADDITIONAL ADVERTISING Times Beacon Record

Featured in 6 Long Island Newspapers

ADDITIONAL ADVERTISING

Dan’s Papers

January 23 rd Edition

Long Island Press January Edition

120,000 Readers

105,000 Readers

ENewsletter Ad: - 256,620 Server Impressions - 370 Ad Server Clicks - 0.14% CTR

Great South Bay News January Edition

57,000 Readers

ADDITIONAL ADVERTISING

Long Island Herald Long Island Advance

40,000 Circulation Across 20 LI

Newspapers

227,000 Impressions

LONG BEACH HERALD

SEA CLIFF/GLEN HEAD HERALD

GLEN COVE HERALD

FREEPORT HERALD

BELLMORE HERALD

MERRICK HERALD

EAST MEADOW HERALD

VALLEY STREAM HERALD

NASSAU HERALD

ROCKVILLE CENTRE HERALD

LYNBROOK/EAST ROCKAWAY HERALD

OCEANSIDE/ISLAND PARK HERALD

FRANKLIN SQUARE,ELMONT HERALD

MALVERNE/WEST HEMPSTEAD HERALD

BALDWIN HERALD

SEAFORD HERALD

WANTAGH HERALD

BABYLON HERALD BEACON

MASSAPEQUA HERALD POST

OYSTER BAY HERALD

10,500 Readers with Circulation Covering 20 Long Island Communities

ADDITIONAL ADVERTISING

The Express News Group

– The Southampton Press, The East Hampton Press, The Sag Harbor Express, 27East.com

• Over 18,000 print copies distributed each week

• Over 400 Newsstand locations

• 6,000 print subscribers

• 3,000 digital subscribers

PUBLICITY

PRESS EXAMPLES

(CLICK HERE FOR FULL CLIPBOOK)

DISCOVER LONG ISLAND BLOG

ESTIMATED UNIQUE CONSUMERS REACHED: 242, 132

VIEWS:

LISTEN HERE From 16:30 – 19:00 SPONSORED NEWSLETTER: 6,785 OPENS

48,344

DISCOVER LONG ISLAND SOCIAL MEDIA

• Total Instagram Reach: 190,706

• Total IG Static Post Reach: 172,693

• Total Facebook Reach: 11,444

• Total Facebook Engagement: 37

• Total TikTok Views: 7,796

WEBSITE EXPOSURE

MAP EXPOSURE

LONG ISLAND RESTAURANT WEEK SOCIAL MEDIA (INSTAGRAM)

LONG ISLAND RESTAURANT WEEK SOCIAL MEDIA (FACEBOOK)

FACEBOOK SPONSORED POST EXAMPLES

INSTAGRAM SPONSORED POST EXAMPLES

IG POST EXAMPLES (CONT.)

Views: 1,073 Views: 601 Views: 712 Views: 846

IG STORIES

IG STORIES (CONT.)

TIKTOK

SPOTLIGHT YOUR RESTAURANT EXAMPLES

EBLASTS

EBLASTS (CONT.)

EXTENSION INFORMATION

Due to a major snowstorm taking place during the kickoff weekend of Winter Long Island Restaurant Week, restaurants were given the option to extend their participation if they were interested.

• We reached out to all restaurateurs via the email provided upon sign up, as well as through a post on our social media to inform everyone of the extension

• 98 out of 191 total participants responded that they were interested in opting-in to extend their participation

• Some restaurants extended by a day, others extended for an additional week, some as long as the remainder of the month