Eleven (11) Tips For Launching A New 'Anything' Online
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So you're going to launch a new product/ website/ blog/ service online – how do you make a big splash that gets people on board and taking action? While this isn't meant to be a step-by-step primer, we have put together what we think are the crucial nuts and bolts to any successful launch. 1. Know what you want. You can launch just about anything with a little creativity. But the first question you should be asking yourself is not what to launch, but what you want to get out of a launch. Do you want sales? Do you want to build a list? Positioning? Speaking engagements? Attracting partners and affiliates? By knowing what you want, you'll be much more successful in figuring out how to get it. 2. Forget hype. Create an event. People are over run with hype and hoopla and the latest and greatest everything, which is why you don't want to add to the noise. Instead, you want to cut through all the 2
hype and turn your launch into an EVENT. Think about it – despite how busy we all are, we still love holidays and birthdays and graduations and so forth. Why? Because they are events – they're things to look forward to and celebrate. That's why when you turn your marketing into an event, you'll completely bypass all the other marketing that's happening and you'll stand head and shoulders above the other distractions competing for your prospects' attention. 3. Create urgency. Whatever it is that you want people to do – buy your product, get a freebie for subscribing, join your membership, whatever – give them a deadline or use an element of scarcity. For example, if people purchase during your launch period (typically 2-7 days) then they get a special deal or extra bonuses or a lower price. Or your offer is only available during the event – after that it goes away permanently. 3