Dominate the Web 2.0 Market Master the New Rules of Online Marketing Success!
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Legal Notice:- This digital eBook is for informational purposes only. While every attempt has been made to verify the information provided in this report, neither the author, publisher nor the marketer assume any responsibility for errors or omissions. Any slights of people or organizations are unintentional and the development of this eBook is bona fide. The producer and marketer have no intention whatsoever to convey any idea affecting the reputation of any person or business enterprise. The trademarks, screenshots, website links, products and services mentioned in this eBook are copyrighted by their respective owners. This eBook has been distributed with the understanding that we are not engaged in rendering technical, legal, medical, accounting or other professional advice. We do not give any kind of guarantee about the accuracy of information provided. In no event will the author and/or marketer be liable for any direct, indirect, incidental, consequential or other loss or damage arising out of the use of the information in this document by any person, regardless of whether or not informed of the possibility of damages in advance. Thank you for your attention to this message.
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Table of Contents Chapter 1 – Understanding Web 2.0..................................................................4 Chapter 2 – Quick Look at Using Web 2.0 Sites for Marketing ...........................................................................................................................5 Chapter 3 – How to Use Web 2.0 Social Networking Sites to Maximize Your Marketing Efforts ...........................................................................................................................7 Chapter 4 – Using a Web 2.0 Blog as Marketing Avenue...............................12 Chapter 5 – Marketing with Social Bookmarking Sites..................................15 Chapter 6 – Video Submission Sites................................................................17 Chapter 7 – Web 2.0 Marketing for EBay Sellers...........................................20 Chapter 8 – How Musicians Can Dominate the Web 2.0 Market....................22 Chapter 9 – Marketing With Podcasts.............................................................24 Chapter 10 – Resources...................................................................................26
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Chapter 1 – Understanding Web 2.0 For many people the term Web 2.0 is complicated. They fail truly to understand what this is and how it works. Many so-called experts have tried to give their long drawn out technical explanation of this type of web site. The problem is though is that use so much jargon and hard to understand technical mumbo jumbo that an average person will need a Rosetta stone to decipher what these experts are saying. One of the definitions that I came across when I first started looking into Web 2.0 was that is was a term to characterize design patterns in what they called a constellation of a new generation of web applications. They went on to speak of infrastructures and new and improved collaborations. The further I read on the more confused I became. The only thing that I was able to gather from what the writer of that page was talking about was that; Web 2.0 was a phrase coined by O’Reilly Media in 2004. Understanding who coined the phrase was not going to help me to understand how this new generation of web applications was going to benefit me. The only way I figured I was going to learn what this was all about was to jump in headfirst and start using these sites to my advantage. With no real understanding of these sites true purpose and the workings of the sites, I was leery for some time. After utilizing different variations of Web 2.0 sites, I have now figured out what this is all about, once you remove the confusing tech talk. Is it not about time though for the average person to understand what this concept is? Well hold on because I am getting ready to explain this concept to you in easy to understand plain English. Web 2.0 websites are user generated content sites. Visitors to the sites sign up and then start contributing their own content to the site. MySpace is a user generated Web 2.0 social networking site. Users create their own profiles, add pictures, and upload videos and even music to the site. Social bookmarking sites such as Digg allow users to submit links to stories, videos and website that they like along with their own review of the pictures, videos and websites in general. Thus, the majority or whole content of these sites is that of contributions from users just like you. The way this concept differs from what we know as traditional sites or Web 1.0 sites that the traditional sites are sites that are more static. In this, the webmaster generates all the content for the site and shares this content with you. You have no say in the content that is on this site nor do you usually have a chance to leave your own opinion of what you have seen on the site. Now some traditional sites do have areas for comments but this should not be confused with the broad user generated content sharing of a Web 2.0 website. freeeboooks.com
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Take the blog site Tblog.com for example; this site is a Web 2.0 blog that is comprised of thousands of users creating individual blogs on a variety of subjects. All the information that you find on this site is all user contributed. The same concept applies with YouTube, which has tons of videos that you can watch. All of these videos are all user contributed to add a lot of diverse content to the website. Now you can see in plain English a simpler explanation of what a Web 2.0 site is. Once you take all the technical talk and industry jargon out of the equation, it starts really to make sense. User generated content sites means marketing potential for you. One of the rewards of Web 2.0 marketing is that it is virtually free to use. You just how to know how to successfully utilize these sites and that is what you will learn how to do in this E-book. After all, I have already been down that road and went through my trial and errors on what marketing with Web 2.0 sites can and cannot do for you and your business. So read on and let me take some of the guesswork out of this for you.
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Chapter 2 – Quick Look at Using Web 2.0 Sites for Marketing Once you have your website created, you are ready to launch it onto the World Wide Web. Now you have a great website that is just sitting there in cyberspace with no one looking at it. This is probably not the plan you had envisioned when you created your website. If you are like any other webmaster, you are going to want to see a huge amount of traffic to your website. If you have a product or service to offer then you are going to want to see a ratio of traffic that converts to sales. This is just not going to happen until you do something to drive that traffic to your waiting website. In the first chapter, I explained to you what the concept of Web 2.0 was. Now in the above I am talking to you about site traffic and converting sales. So you are probably wondering what the correlation between the two are. Well one of the best ways to market your website and do so for virtually free is to utilize Web 2.0 websites. There are various types of Web 2.0 websites on the World Wide Web. Each different type of site has its own marketing potential for your website. The following will give a brief overview of the different types of Web 2.0 sites there are and how you can utilize them for some marketing potential. We will get into a more in depth understanding on how to use them further into this E-book but for right now it is important to give you an outline that you can see. This way you can start to visualize a little more what you will be doing, when using Web 2.0 sites to market your very own website. Blogs offer you away to create teasers that get people interested and to your site to learn more. Web 2.0 blogs are different from the traditional blogs. I will get into the details on that later. Right now, I want to give you an overview of what the blogs can do for you. See blogs allow you to add separate entries like a diary online for everyone to see. All you have to do is create your entries to show case your product or your service and point them all back to your website. Your entries can showcase a product by talking about its features, how it is useful and why your readers would want it. If you are offering services, then talk about your service. Blog about your experience in that field. Just make sure that no matter what you blog about, you get their interest and you point them back to your website. Later on in this E-book, I will show you how I personally have made blogs work for me. Social networking sites such as Myspace allow you to create a company profile or if you are an individual a personal profile about yourself. It is so much easier to land that sale or gain a new client for your services if people can see you as more than just a company. While your website may tell about you in a business sense, social networking sites can let potential customers and clients see the human side of you. Networking can drive traffic to your website and the more traffic you get the more sales you will get. freeeboooks.com
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Social videos sites allow you to create and upload creative videos about your website or product to get more traffic to your website. These videos can be done in a variety of ways. The main point to gain name recognition and product or service interest. With the ability for other users to leave comments, you will see better how your video is being perceived by the public, which will help you in your marketing. Further on in this E-book I will explain how to make this work for you, as there are several ways that you can use social video submission sites. There are also different ways that you can create the videos. When it comes to trying to dominate the Web 2.0 market social bookmarking sites are a personal favorite of mine. They require so little marketing effort on your part and yet yield such a nice return. We all want something for nothing, which is just human nature. Well this type of Web 2.0 gives us almost that. When you create an account on social bookmarking sites such a Digg, or StumbleUpon, you then have the freedom of bookmarking your website on their website. Once your website has been bookmarked it is there for everyone to see. It usually takes me about two minutes tops to sign in and bookmark a site on any of the social bookmarking sites. I put in very little effort and yet my traffic from them has been fairly high. I will explain these as well a little later on. As you can see with the above outline the purpose it to allow other users on the website to get to know you, your product or your service with teasers or a personal bio. You do not want to give it all away on one of these sites, because then they will not have much reason to come to your website if you do that. Build up some hype and such and get them drooling so that they move from the Web 2.0 site that you are using and on to your website. Your website is going to be where you close the deal, so make sure your website is designed to close the deal.
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Chapter 3 – How to Use Web 2.0 Social Networking Sites to Maximize Your Marketing Efforts Social networking sites offer you a great way to get yourself known. Social networking sites allow you to create a profile and then network with other users on the site. Most social networking sites also allow you to join groups so that you can meet up with other like-minded individuals. The thing is though is that you need to watch how you use a social networking site to promote your business since you do not want to be seen as pushy. No one likes a pushy salesperson and on the internet is no different. You have what is known as a hard sale and a soft sale. When using sites such as MySpace and Facebook, you want to do so in a soft sale way. This means you want them to know what you are offering without feeling like it is being shoved in their face. I will break down a few sections of a social networking site and show you how you can soft sale people. Creating Your Profile: This is your main area that you will want to do your promoting at. Remember that your website should have your business profile on it. With that in mind you are going to make your profile on the social networking site a little more personal. Take advantage of the fact that this is an informal place so you are free to be personal. Fill in areas of personal information. Myspace allows you to put information in on your favorite movies, music and interests. Those areas should be filled in and give people an insight into you. After all we all feel more comfortable purchasing products and services from those that we know. In a brick and mortar business your customer comes in and you deal with them face to face. During those transactions there are openings for you and the customer to talk and personal information to be shared. Take going to the furniture store for example, you can relate to how the salesman will walk around with you and during the process of showing you furniture there may come mention of how many kids you have and you at this point will learn how many kids the salesman may have at home. It is this personal information that helps to build bonds that forge business relationships. The next time you go to the store for furniture you may request that same salesperson to assist you. We do not have this chance on the internet for some face-to-face sales and relationship building that we do in the brick and mortar business. Therefore, you need to take advantage of the chance you are given to let the potential customer see you as not only a professional but also as someone who is just like them. freeeboooks.com
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