Cashing In Big On The Health And Wellness Industry

Cashing in Big on the Health and Wellness Industry

Cashing in Big On The Health And Wellness Industry Discover How You Or ANYONE Can Milk Every Single Dollar From One Of The Highest Demand Markets In The World Today!

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Cashing in Big on the Health and Wellness Industry

LEGAL NOTICE: The Publisher has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. While all attempts have been made to verify information provided in this publication, the Publisher assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations are unintentional. In practical advice books, like anything else in life, there are no guarantees of income made. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly. This book is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field. You are encouraged to print this book for easy reading.

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Cashing in Big on the Health and Wellness Industry

Table of Contents Chapter 1: Who Are The Baby Boomers?..................................................................... 7 The Growth of an Unstoppable Market ......................................................................... 7 When Did It Happen?.................................................................................................... 8 The Cultural Identity of a World Changing Generation ................................................. 9 Chapter 2: What are the Baby Boomer Trends? ........................................................ 11 Unparalleled Economic Demand................................................................................. 11 Boomers Start and Destroy Markets ........................................................................... 12 Keeping up with the Boomer’s Trends ........................................................................ 13 Chapter 3: Where are the Boomers Spending Their Money? ................................... 15 What Age are they in Now? ........................................................................................ 15 Where Would Their Main Priority Be?......................................................................... 16 Where Will They Start Looking For Solutions? ........................................................... 18 Chapter 4: Health and Wellness in the Network Marketing Industry ....................... 20 A Cost Effective Business Model ................................................................................ 20 Feeding the Hunger .................................................................................................... 22 What Kind of Products are in the Market? .................................................................. 23 Chapter 5: Network Marketing Trends and Phases ................................................... 26 Network Marketing Trends .......................................................................................... 26 POTS AND PANS ....................................................................................................... 26 Nutritional Supplements .............................................................................................. 27 The Water Wave ......................................................................................................... 28 The Age of Air ............................................................................................................. 29 Chapter 6: Building Your Own Product Awareness .................................................. 31 Positioning Yourself as an Information Expert ............................................................ 32 Building the Relationship with Your Customers .......................................................... 33 Chapter 7: How to Identify the Latest Trends and Cash In ....................................... 35 Identifying Your Niche Market ..................................................................................... 35 Choosing the Right Company that Manufactures the Products .................................. 36 Be Very Clear Where You Are Heading...................................................................... 37 CONCLUSION ................................................................................................................ 39

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Cashing in Big on the Health and Wellness Industry

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Cashing in Big on the Health and Wellness Industry

Introduction Dear Readers, Ever thought of making money in an industry with a HUGE market demand, UNPARALLELED growth potential and MASSIVE income possibilities? How would you like to position yourself strategically and tap into one of the largest trends in the history of mankind? Look no further. This book will reveal to you how the HEALTH and WELLNESS industry holds the key to any budding entrepreneur on how to cash in on a rising trend. Now, think back: What trends were the hottest at their time? •

The Microwave

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The VCR

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The Computers and the Internet

What next? Imagine if you were there and you started it. Or what if Bill Gates was to form Microsoft in the beginning and was looking for shareholders and investors, what would you be doing? Would you be telling your grandchildren how you cashed in and made a fortune? Or would you tell them how missed it and how OTHER PEOPLE are making theirs? In this book you will learn all about how

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Cashing in Big on the Health and Wellness Industry

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Baby-boomers in America changed the markets in the world forever

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What are the current uptrends and downtrends yesterday, today and tomorrow

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What a multi-billion dollar demand will look like in a few years time

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How network marketing companies are cashing in on the wave

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How YOU or Anyone can tap into this market and make a fortune!

Read on to unlock the secret…

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Cashing in Big on the Health and Wellness Industry

Chapter 1: Who Are The Baby Boomers? The Growth of an Unstoppable Market This is the definition of the baby boomers from Wikipedia. A Baby boomer is someone who was born during a period of increased birth rates, or Baby boom, and the term is particularly applied to those born during the post-World War II period of increased birth rates. In the United States, the term is iconic and more properly capitalized as Baby Boomers. These people are significant in the formation of a new economy of supply in demand. Never in the history of man, has the baby boomers generation sparked such a massive market gap to be filled. We all heard of first mover’s advantage, where the pioneer of a new market has considerable advantages. If successful, his market dominance gives him a considerable advantage compared to the others who come in later and try to differentiate themselves either on price or service rather than innovation. Furthermore, market dominance allows one to set the barriers of entry or the standard of quality. Back to the example of Bill Gates:

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Cashing in Big on the Health and Wellness Industry

If you were to own a large portion of Microsoft shares during its inception, where would you be today? Of course not all of us will be able to proudly proclaim that I was there when it started. Most people didn’t identify the trend and come in when it is too late! The same would also apply to big name companies like Yahoo! and Google. It is no point trying to get into a saturated market. There will be too much barriers of entries and competitive forces in the market. What we need to do is identify the needs of the market BEFORE it saturates or even better, before it starts. We can set the trend instead of following one! The baby boomers are the main key to this role because of their buying power as well as their sheer numbers. Large numbers will be the key because the first movers, who position themselves strategically, will sell product after product to a hungry market and have his or her financial position secured for decades. In the next chapter, we will explore where these baby boomers come from and how to anticipate their demands from a historical perspective.

When Did It Happen? The baby boomers applied to people who are born after the Second World War and before the Vietnam War, thus possibly comprising more than one generation. Most people speculate that year will be around 1946 to 1964 but the exact year is hard to determine because it might vary from place to place. These boomers within that time frame is significant to predicting the market demand and the timing as well. We are estimating that there are about 76 million American children born between 1945 and 1964. Boomers account for about 39 percent of Americans over the age of 18 and

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Cashing in Big on the Health and Wellness Industry

29 percent of the total population. They will single handedly determine tomorrow’s hottest products which means they can start and destroy trends. For example, the baby boomers are also responsible for starting and ending the housing boom. When the boomers were all grown up, they needed houses to live in. Developments went into full swing. Steve Gillon has suggested in his analysis is this: The one thing that sets the baby boomers apart from other generational groups is the fact that "almost from the time they were conceived, Boomers were dissected, analyzed, and pitched to by modern marketers, who reinforced a sense of generational distinctiveness. With such massive market potential and buying power, we can use history to predict and teach us what the latest trend is because of these baby boomers.

The Cultural Identity of a World Changing Generation The baby boomers were the first generation of Earth to be raised on Pop culture and television. The culture at that time is more hedonistic as compared to the past. Music that drove their parents crazy became their purpose in life. This explains the phenomenal fame of legends like Elvis and The Beatles (Who incidentally till today, remains more popular than most one-hit wonder pop groups or modern icons) Big names like Bob Dylan, Jimi Hendrix, Janis Joplin and Led Zeppelin defined the voice of that generation.

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Cashing in Big on the Health and Wellness Industry

In other words, they set the standard to what is ‘hot’ and what is not! The boomers were living in an age where Music seemed to have a more influential power compared to weapons of mass destruction. In the past, people would think you were crazy if you worn torn clothing or upside-down garments. People at that time were not as hard up as today if they were to miss the latest movie or driving the hottest car in town. In other words, buying power and market demand were not as trend sensitive in the past compared as today. If I were to target the boomer market, what would I be focusing on? Cosmetics and beauty seem to be making a fortune today. A slimming ad would cost tens of thousands of dollars and newspapers and magazines publish this on a DAILY basis. Gyms and fitness equipment are also a hot market. You wouldn’t imagine someone in the 19th century invent something like a gym. The people there would be too busy plowing fields or working in a factory (and they would get all the exercise they need). The boomers have a relative easier life and are able to focus more on those pleasures above. So where does it health and wellness industry come in? In the next Chapter, we will analyze the trends of these baby boomers and examine their buying power in the health and wellness market.

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Cashing in Big on the Health and Wellness Industry

Chapter 2: What are the Baby Boomer Trends? Unparalleled Economic Demand At the turn of the 21st century, there are approximately 78 million baby boomers in the U.S. alone. They will fall into their peak earning years. Their age would be roughly 37 to 55 years old. This will be the age where they have made it big in life, bought everything they needed and are focusing their expenses on the next big thing. People who positioned themselves well in the market during the 80’s are living off their wealth earned for the rest of their lives. They became millionaires during that phase. Especially at that time, a million dollars would be huge money. People who positioned themselves well during the 90’s are billionaires today! They are the people who cashed in on PCs and the Internet Revolution. Those baby boomers needed new gadgets, cars and toys to play with. The baby boomers have also spent massive amounts of money and are willing to spend even more in the future. Statistics shown that baby boomers make up about 5 trillion dollars of a 10 trillion dollar U.S. economy. The 78 million baby boomers in U.S. alone only make up about 30% of the U.S. population and but amount up to 50% of the gross national product.

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