7 Proven Keys To Persuade Discover How To Automatically Earn More Per Order!
7 Proven Keys To Persuade
Introduction If you want to make more money with your business, one good place to start is on your order forms. Think about it… You have a prospect with a credit card already in their hand. They’re in a buying mood. So there’s a good chance that if you put a related offer in front of them (the proverbial, “you want fries with that?”), they’ll take it. And that means you’ll make more money with every customer who walks through your door. So how do you create a backend or upsell offer that gets your prospects clicking the “Yes” button? Like this… 1. Make Sure the Upsell Enhances The Main Offer The very first thing you need to do is make sure any upsell offer is tightly related to the main offer. In fact, not only should it be tightly related, ideally your upsell should enhance the use or enjoyment of your main offer. Take the classic example at a fast food restaurant. I guarantee that if you walked into McDonalds and ordered a hamburger, any well-trained clerk would ask if you wanted fries and/or a drink with that. And a lot of people say yes to this offer, because fries and/or a drink enhances the enjoyment of the burger. Now you can do the same thing, no matter what you’re selling. For example:
7 Proven Keys To Persuade •
You’re selling a meal-planning app. Offer a low-fat cookbook as an order form upsell.
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The main offer is a copywriting course. You can offer personal copy critiques on the backend.
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Your main product is all about setting up and running a successful blog. You can offer tools on the backend, such as a package of useful WordPress plugins and professional themes.
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Your main product is a “how to get out of debt” course. You can offer an upsell that includes items such as a debtmanagement workbook and personalized debtmanagement counseling.
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You main product is a set of kettlebell training videos. You can offer the kettlebells themselves as an upsell.
In other words, don’t just toss any ol’ offer in front of your prospects. Be sure your upsell and main offer go together like… well, like hamburgers and fries. ☺ Next up… 2. Offer an Irresistible Deal Dropping a related offer in front of your prospect is great. But turning that offer into an irresistible deal is even better. Take the fast food example again. If you order a burger with a small fries and drink, the clerk will ask you if you want to “biggy size” the order for just a small extra charge. The deal is irresistible. You get a LOT more food for just a tiny bit more money. No matter what you’re selling, you can do the same thing. For example: