STRATEGIC GAME PLAN
THIS IS OUR MOMENT
PROUD OF OUR NAME. PROUD OF OUR HERITAGE. PROUD TO CARRY THE
NOTTINGHAM FOREST BADGE.
We are the official charity of Nottingham Forest Football Club. We change lives, create opportunity and build a legacy that reaches far beyond the pitch.
Since becoming a registered charity in 2010, we have grown into the largest professional sports-based charity in Nottinghamshire.
Each year, we generate more than £2 million to support communities across Nottingham and Nottinghamshire.
Every year, tens of thousands of people place their trust in us.
A FOUNDATION BUILT IN NOTTINGHAM
WHAT WE ARE
■ The official charity of Nottingham Forest Football Club.
■ Rooted in Nottinghamshire, working in communities of greatest need.
■ The largest sports-based charity in Nottinghamshire.
■ Delivering health, wellbeing, skills and employability programmes in schools and community hubs.
WHY NOW
■ Inequalities in health, wellbeing and opportunity are widening.
■ Demand for our services continues to grow.
■ Communities need a sharper focus and deeper impact in priority communities.
■ An opportunity to deepen Nottingham Forest Football Club’s connection to our charitable work.
VISION AND MISSION
VISION
A healthy, connected and ambitious Nottinghamshire where everyone can reach their potential.
MISSION
To deliver trusted programmes that improve health, wellbeing and opportunity, helping people and communities across Nottinghamshire reach their potential.
LEVELLING THE PLAYING FIELD
Too many people across Nottinghamshire are being held back by where they live, their health, or the opportunities available to them.
Adults physically inactive 1 IN 5
Children not active enough 52%
50,000+
Adults economically inactive through ill health
The communities with the greatest need often have the least access to safe spaces, trusted support and positive opportunities.
THAT IS WHY WE EXIST
Young people not in education, employment or training 1 IN 8
OUR IMPACT
WELLBEING IMPACT IS AT A THREE-YEAR HIGH. 93% 83% report that our activities have had a positive impact on their physical wellbeing. report improved confidence, skills or personal development.
PERSONAL DEVELOPMENT IS A GROWING STRENGTH. WE ARE OPENING DOORS TO NEW OPPORTUNITIES.
90% + accessed further activity, education, employment or training.
COMMUNITY
CONNECTION REMAINS STRONG – BUT BELONGING IS LOWER.
MAJORITY OF PARTICIPANTS STAY PHYSICALLY ACTIVE. of juniors and; of adults are physically active.
Anxiety scores remain low overall, with an average score of 3.48 out of 10 among juniors and 3.70 out of 10 among adults. feel a positive sense of community. feel a strong sense of belonging.
Working alongside Nottingham Forest Football Club to support people, strengthen communities and create opportunities across Nottinghamshire by focusing on:
PLACE. PEOPLE. POTENTIAL.
OUR STRATEGIC PILLARS
PLACE
Where we work and the spaces we develop.
PEOPLE
Who we engage and how we support them to develop.
POTENTIAL
What people achieve through our support.
Creating stronger communities and better environments.
■ Deliver programmes in the communities with highest need.
■ Develop safe, inclusive and accessible community spaces.
■ Strengthen local belonging and connection through trusted hubs.
■ Work with partners to remove geographical barriers to opportunity.
PLACE
SUCCESS LOOKS LIKE
■ Increased participation in targeted communities.
■ Improved access to safe activity spaces.
Supporting individuals, communities and our workforce.
■ Build confidence, wellbeing and resilience through engagement.
■ Reduce inequality through inclusive, consistent support.
■ Invest in workforce skills and long-term capability.
■ Strengthen trusted relationships with participants over time.
PEOPLE
SUCCESS LOOKS LIKE
■ Improved wellbeing and confidence outcomes.
■ Stronger, sustained engagement in programmes.
POTENTIAL
Unlocking opportunity and long-term progression.
■ Improve physical and mental wellbeing
outcomes.
■ Support progression into education, employment or training.
■ Create clear pathways for development across programmes.
■ Strengthen organisational learning and evidencebased delivery.
SUCCESS LOOKS LIKE
■ Measurable improvement in health and wellbeing outcomes.
■ Increased progression into education, employment or training.
OUR GOALS TO 2031
MORE PEOPLE USING COMMUNITY SPACES
Increase annual visits to Foundation facilities and community spaces.
CLEARER PATHWAYS TO OPPORTUNITY
Open doors into education, employment and training.
CONNECTED COMMUNITY
HUBS
Develop and sustain community hubs that respond to local need.
POSITIVE PERSONAL DEVELOPMENT
Build confidence, resilience, aspiration and life skills.
MORE PEOPLE SUPPORTED
Reach more people in the communities that need us most.
HEALTHY, ACTIVE LIVES
Improve physical health, mental wellbeing and confidence.
A SUSTAINABLE FOUNDATION
Build a resilient organisation that delivers lasting community impact.
HOW WE WILL DELIVER AND GROW
FOCUS WHERE NEED IS GREATEST
Direct our people, programmes and investment towards priority communities.
DEVELOP STRONGER COMMUNITY HUBS
Use trusted spaces to increase access, activity, connection and long-term engagement.
AMPLIFY IMPACT THROUGH NOTTINGHAM FOREST FOOTBALL CLUB
Use the Club’s profile, platform and networks to inspire participation and attract support.
BUILD STRATEGIC PARTNERSHIPS
Work with schools, public health, local authorities, businesses and the voluntary, community and social enterprise sector for shared impact.
INVEST IN PEOPLE, DATA AND QUALITY
Strengthen our workforce, evidence and delivery capability to scale and prove impact.
GROW SUSTAINABLE INCOME
Diversify funding, partnerships and commercial support for long-term resilience.
MEASURING SUCCESS
WE WILL TRACK
■ Physical health and activity levels.
■ Mental wellbeing and confidence.
■ Social connection and belonging.
■ Education, employment and progression.
HOW WE WILL MEASURE
■ Benchmarked tools and evaluation frameworks.
■ Participant feedback and voice.
■ Partner data and shared insight.
■ Case studies and longitudinal tracking.
PURPOSE
To improve impact, strengthen accountability and target investment and decision making.
ROOTED IN OUR COMMUNITIES EMPOWERED BY OUR CLUB PROUDLY REPRESENTING NOTTINGHAMSHIRE
We are Nottingham Forest Foundation.
