Northology Adventures February 2026

NOTES FROM THE EDITOR

February always feels like a hinge month in the Midwest Winter still has a firm grip on the landscape, but our attention starts to drift forward to longer days, thawing trails, and the trips and gatherings we re already planning. It’s a natural moment to step back and look at where our community is headed.

This issue centers on the Chicago Auto Show not just as a car show, but as a signal The growing presence of overlanding and vehicle-based adventure on that big stage says something important: Midwest overlanding isn’t a niche anymore It’s a diverse, values-driven community made up of weekend explorers, families, builders, educators, trail advocates, and small businesses who care deeply about access, stewardship, and connection We partnered with Chris Holloway, founder of the MOORE Expo, to participate in the Chicago Auto Show s Overlanding Chicago exhibit to share our commitment to the community and the events centered around the vehicle-assisted adventure travel enthusiast. Thank you Jim O’Brill of the Chicago Auto Show for the opportunity and to Joe Krelle of ChiTown 4x4 for being the core and conscience of Midwest Overlanding

What excites me most isn’t the rigs or the gear but the people Clubs welcoming newcomers, shops investing locally, event organizers creating spaces to learn and gather, and everyday travelers who believe that responsible adventure starts close to home That spirit is what we aim to reflect in these pages

As you read this issue, I hope you see yourself in it Whether you’re brand new to overlanding or have thousands of trail miles behind you, this community grows stronger when we show up for each other, share knowledge, and protect the places that make these adventures possible Winter won’t last forever Spring is coming and so are a lot of good stories

We hope you enjoy this edition, and as always, here is your reminder to help us continue the discussion of magazine topics or anything adventure-related in the Northology Adventures facebook group Feel free to share your thoughts on articles or to just give us some feedback or suggestions so we can continue to craft this publication in a meaningful way And let us know if you have a story to tell- we want to hear about your adventures, gear and outdoors & overland-related events you have attended.

See you on the trail!

-Cindy Pope

SHARE YOUR STORY

Creators- Drop us a line at or submit content on our website. We love stories and photos of trips, events, gear reviews, destinations and outdoor activities. Advertisers- Get in touch to learn about our current promos and how a presence here can help you tell your story to this amazing community and grow your business info northologyadventures@gmail com

(Left) Cindy Pope, founder of Northology Adventures and Chris Holloway, founder of The MOORE Expo invite you to visit our cobranded booth at the 2026 Chicago Auto Show, February 7-16 at the McCormick Place in Chicago, IL. Come say hello, learn about overlanding expos and adventure events right here in the midwest, and enter the “Outfit Your Rig” to win some amazing prizes! There will be some surprise guests at our booth too, don’t miss out on the fun!

CHICAGO AUTO SHOW

ELEVATING MIDWEST OVERLANDING AND COMMUNITY EVENTS

Northology Adventures and MOORE Expo are bringing their authentic overlanding presence to the Chicago Auto Show’s Overlanding Chicago exhibit, sharing the people, places, and events that define overlanding and the spirit behind adventure travel.

“We’re grateful to Jim O’Brill and the Chicago Auto Show for recognizing the growth and interest of overlanding and creating space for it,” says Cindy Pope of Northology Adventures “We are beyond excited to partner with Chris and The MOORE Expo on this.”

Thanks also to Joe at ChiTown 4x4 and the Illinois Overlanders community for their support and collaboration, helping highlight local shops, local and regional events, and the welcoming culture that makes overlanding accessible to all.

The Chicago Auto Show’s "Overlanding Chicago" exhibit showcases the adventure lifestyle with customized trucks and SUVs equipped for off-grid travel. You’ll see campervans, rooftop tents, off-road gear, and adventure setups from brands like Subaru, Jeep and Toyota. Check out vehicle modifications from top brands and lean how to use your vehicle for camping and exploring nature. You can also catch displays from local enthusiasts and manufacturers demonstrating various overland rigs and equipment. Get your tickets at https://www.chicagoautoshow.com/

ENTER AT OUR BOOTH - #OC09 in the Chicago Auto Show’s Overland Chicago Area, 2/7-16

WIN A BUNDLE WIN A BUNDLE

ONE PRIZE WORTH THOUSANDS PLUS OTHER AMAZING GIVEAWAYS

FULL SUSPENSION SYSTEM - INSTALLED! ROOFTOP TENT

RECOVERY GEAR

LIGHTING & ACCESSORIES

TENT & GEAR MOUNTING SOLUTIONS

CAMP KITCHEN GEAR

OVERLANDING EVENT PASSES & TICKETS

ADVENTUR EQUIP YOUR DREAMS EQUIP YOUR DREAMS

DIRT ROADS TO PERSPECTIVE:

HOW NATURE REMINDS US WHAT REALLY MATTERS

BY DAVID WADE

GOOD MORNING, GENTLE GIANTS

Through the window of our rooftop tent, I can see early morning beams of sunlight filtering through a thick forest of massive cottonwood trees Streams of golden light illuminate what looks like snow Climbing down the tent ladder I notice that half a dozen wild turkeys are searching for breakfast, they show no interest in me. I reach out and capture one of these lazily falling flakes and realize that this isn’t snow, it’s a blanketing of allergens; a memento from our oversized timbered hosts I guess these hundred-year-old trees wanted us to have a parting gift I’d better break out the allergy pills

ANCIENT FOOTPRINTS

“Look at this one!” Tiffany said. My wife and I had spent the last 15 minutes exploring dinosaur footprints in the Black Mesa area of Oklahoma’s panhandle Dozens of ancient impressions show that this area had once been occupied by sizeable inhabitants We spent hours traveling from one site to another, like enamored children lucky enough to have multiple Easter egg hunts in a single day.

We found these areas from online articles and posts by those who had been here before “How old do you think these are?” I wondered aloud With a single bar of cell service, Tiffany did a quick search and looked stunned, “Roughly 150 million years old,” she said. “Wow” I responded. “Yeah,” she said, “wow!”

DUST IN THE WIND

This is day 31 of our cross-country trip. We’re roughly half way through a coast-to-coast overlanding adventure on the dirt roads of the Transamerica Trail A month ago, we were leaving the

beach in Nag’s Head, North Carolina

In less than a month, we’ll be on the beach in Port Orford, Washington Today, we’re leaving Oklahoma and headed to the Capulin Volcano National Monument in NW New Mexico, one of our favorite stops.

We’ve noticed that as we travel, we don’t always remember that landscapes are not measured in years or even centuries, but in eons What we see today has been here long before us and will be here long after us. Being in nature helps us imagine the scale and scope of a larger reality. It shrinks the challenges of the day by contrasting them with time; diluting them in a seemingly endless ocean.

The wild outdoors has a way of drawing our attention away from ourselves Trees, volcanos and ancient footprints are just the beginning of awe-inspiring things to be found out here. Somehow, finding them brings us a sense of awe and peace; a state that naturally leads to relaxation and feelings of joy. Who couldn’t use more of that?

A HOLE IN THE SKY

The 2-mile scenic drive up Capulin is a spiral shaped road that hugs the volcano on the driver side while passengers get a hundred-mile view to the horizon. At the top, three special treats await. First, the volcano sits some 1,300 feet above the plain creating an unimpeded view all the way to the snowcapped Sangre de Cristo mountain range of south Colorado Second, the 1-mile-long Crater Rim Trail encircles the top delivering an unforgettable hike and, finally, a trail leads 400 feet down into the caldera for a once in a lifetime experience.

Chuckling, I realize that this caldera is a giant hole in the ground that sits more than a thousand feet above the surrounding plains; it is literally a

“hole” in the sky Some 60,000 years ago, when Capulin erupted, this place was literally hell on earth Today, it’s a spectacularly beautiful place that stirs thoughts and feelings in us that we can’t fully explain. Another parting gift I suppose.

GET OUT THERE

We spent 57 days on the Transamerica Trail living out of our tent and it changed us in ways we did not anticipate. In today’s society, every want and whim is catered to; every need is met in increasingly rapid fashion and it’s difficult to not get swept up in that But the outdoors has a way of helping us, it calls us to unplug and quiet the noise of everyday society; to remember forgotten hopes and dreams. Nature helps us in ways we don’t always know we needed. If you feel as if you need to reset and regain your perspective, simply pack up and head out into the wild Maybe we’ll see you there

About the Author: David, and his wife Tiffany, are authors who write books about camping and overlanding They teach classes, based on those books, at camping and overlanding events across the country Tiffany is an award-winning photo-grapher; David is an awardwinning videographer. Together, they create content for small businesses that is intended to help them grow through social media. Find them on the web (www.BestLifeAdventureChannel.com) or follow them on YouTube, Facebook, Instagram and Patreon at @BestLifeAdventureChannel

FIVE QUESTIONS TO ASK YOURSELF

What kind of travel do I actually want to do? Be honest about whether your trips will be mostly forest roads and campgrounds, multi-day remote routes, or something in between. Your real-world use should guide your build, not the internet’s highlight reel

How much gear do I truly need to be safe and comfortable? Comfort matters, but overpacking leads to clutter, weight, and wasted money Start with essentials shelter, water, food, recovery basics and add only what improves your experience.

What can my vehicle realistically support? Every rig has limits Consider payload, suspension, tire size, and power needs before bolting on accessories A balanced, reliable vehicle beats a heavy, overbuilt one every time.

What systems do I want to keep simple? Some travelers prefer minimal setups; others enjoy organized, modular systems Decide early which parts of your camp should be fast and effortless cooking, sleeping, storage and outfit accordingly

Can I maintain and repair my setup in the field? Fancy equipment is only as good as your ability to use and troubleshoot it Choose gear you understand, can fix, and rely on when you’re far from town or cell service

OUTFITTING YOUR RIG FOR OVERLAND TRAVEL

MODS AND PRODUCTS HANDPICKED FOR YOU

This special featured products roundup brings together a curated collection of overland gear and vehicle upgrades that were hand picked by our team from companies we know, use, and trust From practical trail essentials to smart vehicle mods and camp comforts, these products reflect the kind of gear we choose for our own adventures They’re built to solve problems, hold up to miles of use, and support the way our community actually travels, camps, and explores.

ROOFTOP TENT LEVELING MOUNTS

Have the best sleep of your life, in the middle of nowhere! Our Roof Top Tent Leveling Mounts make every spot the perfect spot Stop searching for a level spot, foraging for rocks to balance on, or fighting all night to fall asleep. Level your Roof Top Tent in less than 30 seconds and spend more of your time enjoying the outdoors, not setting up camp With Flat Peak, make the road less traveled feel like home

HEAVY DUTY ALUMINUM TOOL BOX

This toolbox maximizes truck bed storage with a durable heavy-duty aluminum construction It features weatherproof doors that create a tight seal, protecting tools and supplies from moisture and harsh weather Get creative and mount it on the side of your trailer for extra storage

DIODE DYNAMICS ROLL BAR CHASE LIGHT KIT

RADIO CHATTER GAME

The Chase Light Kit from Diode Dynamics allows you to mount two C2 2.0 LED pods on the factory roll bar above the rear cargo bed without any cutting or drilling The kit was purposely designed to be visible through dust or fog, allowing you to be more visible to other drivers following behind you.

LED ROCK LIGHT KIT

Looking to light up the trail at night?

Look no further Introducing the Stage Series LED Rock Light Kit! Designed for superior durability and maximum performance, Stage Series LED Rock Lights have set a new standard in the offroad category This kit includes all the wiring and hardware necessary to mount four Stage Series LED rock lights, making it easier than ever to add rock lights to your vehicle From Northstar Overlanding by Diode Dynamics

The primary challenge of overlanding is the "down" time those long stretches of pavement or monotonous gravel roads where groups are isolated in their vehicles Radio Chatter solves this by turning GMRS radios into tools for connection between friends and strangers alike. Our adventure-themed questions spark meaningful dialogue during the less scenic parts of your journey

Whether you are planning a trip, leading a group, pounding pavement, or hanging around camp, Radio Chatter makes trips worth talking about

Experience it as a physical deck of 52 playing cards or via our mobile app

SPARE TIRE UTILITY BASKET

From Victory 4x4 Designed to add exterior storage by utilizing the spare tire

Includes mounting ratchet straps

Bolt together assembly

Coated in a 2 stage satin textured black powder coat Includes assembly and mounting hardware

Includes tie-down points

Basket made from 125" aluminum, mounts made from 125" steel

Recommended for use with 32" - 40" tires

WHAT YOU DON’T NEED TO DO TO OVERLANDING

A quick reminder for newcomersyou don’t need any of the following to call your trip overlanding:

A highly modified or expensive rig

Challenging trails or technical terrain

A pile of specialized gear

Multi-week travel plans

A strict definition

Someone else’s style

Expert navigation or mechanical knowledge

Isolation or remote conditions

To prove anything to anyone

Overlanding is simply vehicle-based travel that brings you joy, comfort, or discovery nothing more required.

NEW TO OVERLANDING? FIND A COMMUNITY, ATTEND AN EVENT!

If you’re new to overlanding, one of the best things you can do is find a local or regional community to plug into Facebook groups like Illinois

MAGNETIC RADIO MOUNT

Introducing Midland's MAV60 Magnetic Mount Holder Loose radios and microphones can quickly become a problem. Walkie talkies may slide off seats, get buried under gear, or end up under the seat when the trails get tough A magnetic radio mount solves that problem by giving your device a dedicated home in your rig- one that stays put even when conditions change

COLLECTIBLE BADGES & ADVENTURE PASSPORT APP

Track your journeys, earn collectible badges, and build a lifetime of adventure memories with the Adventure Passport app and premium commemorative vehicle badges from All Roads Taken

REDRIDGE INDUSTRIES RECOVERY RING

A lighter alternative to traditional snatch blocks, the recovery ring can be used to double your winch force when self-recovering or to redirect your winch line to recover a friend Save the weight and the cost of a bigger winch

Overlanders and Wisconsin Overland offer support, shared knowledge, trail advice, and friendly faces that make getting started safer, easier, and a lot more fun.

Events like The Chicago Auto Show’s Overlanding Chicago exhibit, The MOORE Expo and other events and expos can help you find the gear you need and the folks who can help you get where you want to go

The Redridge Industries Recovery ring is precision machined right here in the USA from billet aluminum alloy, coated with military-grade type 3 hard anodizing and sealed with PTFE to reduce friction and shed dirt

BUILDING COMMUNITY WITH CHITOWN 4X4

AN INTERVIEW WITH JOE KRELLE

Joe Krelle of ChiTown 4x4 has long been a driving force in the Chicago-area off-road and overlanding community, supporting everyone from first-time trail riders to seasoned adventurers His shop’s commitment to quality builds, practical upgrades, and genuine community engagement has made ChiTown 4x4 a trusted name throughout the region. We’re especially grateful for Joe’s support in helping Northology and MOORE bring our overlanding presence and community event focus to the Chicago Auto Show this year. His willingness to step up for the community and help elevate the Midwest scene is exactly why ChiTown 4x4 continues to play such an important role in shaping our outdoor adventure culture. In this Q&A, Joe shares insights into his shop’s growth, his commitment to the local community, and what drives ChiTown 4x4’s continued involvement in the Midwest overlanding scene.

When you think back to the moment ChiTown 4x4 really became a vision worth pursuing, what was happening in your life and in the local off-road scene that pushed you to start the business?

I didn’t have a clear vision in the early days for what the business has become today—it developed gradually over time. Running a shop and being part of the automotive industry was always something I wanted to pursue. At the time, I was helping run our fourth-generation family stationery business, which came with significant obligations and made it difficult to step away.

Meanwhile, the off-road industry was just beginning to take off, driven by the rise of online forums and social communities. I had developed a powered rear window kit for the FJ Cruiser, which pulled me deeply into the Toyota forums. There was a strong desire for connection people wanted to be part of something and meet like-minded enthusiasts and we were entering a golden age of technology that made building those communities easier than ever.

Your shop’s move to a new location feels like a turning point. What story does this new space tell about where ChiTown 4x4 is headed and the community you’re building around it?

The move to the new location really came down to three key factors aligning at the right time. First was Dylan Woods. He had been working with me part-time in the evenings as a mechanic, and during that time he gained a deep understanding of what we do here through hands-on projects in the shop. At the same time, he was managing a local tire chain with 8–10 employees, so he already had the leadership and operational skills needed to run a shop. He is a military vet, which garners its own set of skills. He has a great worth ethic and personality to boot. He made the leap and left his full-time job to join ChiTown 4x4 full time, and from day one he made a major impact within the Toyota community locally.

Dylan brought a strong service background, oil changes, alignments, brakes, tires the fundamentals and paired that with the aftermarket and fabrication skills he developed working alongside me. He’s been incredibly valuable and is genuinely motivated to grow both the business and what we offer our customers.

The second turning point was COVID, which placed significant strain on our family’s fourth-generation stationery business. We supplied consumable products to offices, and when businesses shifted to remote work, that revenue never returned. At that

“THAT FOCUS & DEDICATION ALLOWED US TO CARE FOR OUR CLIENTS AND BUILD A COMMUNITY AROUND THE SHOP IN WAYS WE NEVER COULD BEFORE.”

point, ChiTown 4x4 became something I had to take far more seriously as it was clearly becoming my future.

The third and final piece was the successful sale of the stationery business and the building we operated out of. That sale relieved my retired father of the burden of the property and allowed me to step away from a failing business. From that moment on, Dylan and I fully committed to ChiTown 4x4 as our primary livelihood. That focus and dedication allowed us to care for our clients and build a community around the shop in ways we never could before.

Every shop has its own philosophy about what makes a rig trail-ready and adventureworthy. How did your approach to clean, functional builds take shape, and how does it reflect the people you serve?

A “trail-ready” rig means very different things to different people. From the beginning, our approach has been shaped by the Toyota community and an event we’ve hosted for years called Off-Road 101. It’s designed for people who are curious about off-road travel but may be unsure of what it really looks like. We introduce them to it in as controlled and comfortable an environment as possible.

What consistently blows people away is just how capable these trucks are straight off the showroom floor. Toyota has done an exceptional job making their vehicles reliable, capable, and approachable. Once people see what their truck can already do, they’re in a much better position to decide what if anything they actually need to add.

I say this multiple times a day: tires and sliders everything else is up to you. A bonestock truck with quality tires and rock sliders will safely handle about 90% of what most people want to do. To me, that’s a trailready vehicle. Beyond that, it becomes a matter of personal taste, use case, and priorities.

That philosophy is at the core of how we build rigs at ChiTown 4x4. We focus on clean, functional modifications that truly matter, using the simplest solution possible —and then doing it right. No shortcuts, no wasted money, and no redoing the same job multiple times. The goal is to get it right the first time so our customers can spend less time worrying about their build and more time enjoying the adventures it’s meant for.

What new services, equipment, community gatherings opened up the day you first stepped into the new ChiTown 4x4 space?

When we first stepped into the new space, the possibilities felt immediate. Suddenly, we weren’t confined to that single lift that used to dictate our entire day and limit every appointment, every estimate, every bit of planning had to orbit around whether that lift was free. It slowed us down and limited how much we could say “yes” to clients.

With multiple lifts now on the floor, that pressure lifted almost overnight. We could take walk-ins. We could knock out small services while customers waited. We could keep projects moving without the bottleneck that used to define our workflow. And the addition of an alignment rack added the final polish to any suspension job—turning what once took days into a matter of hours.

The space didn’t just change our operations; it changed our presence. With room to grow, we brought on more staff. That gave me the freedom to spend more time outside the shop showing up at community events, meeting customers where they are, helping them plan builds, and building relationships that don’t fit neatly on a schedule.

Standing in that space for the first time, we didn’t just see a bigger shop. We saw the capacity to serve people better, move faster, and invite the community in, rather than just working with in a limited construct.

You’ve been a steady presence in the Illinois Overlanders community. How did that relationship develop, and what moments stand out as defining the bond between ChiTown 4x4 and that growing group of enthusiasts?

Our relationship with the Illinois Overlanders community grew the way the best partnerships often do quietly, naturally, and rooted in shared passion. What struck me early on was how diverse the group was, and the person that started the group who wants to remain unnamed, had a wonderful passion for the outdoors and adventure. You had people from all different backgrounds, all showing up with the same curiosity about getting off the pavement and seeing what their rigs could do. I’d pop into the group and see trip photos, trail stories, and the latest garage mods being shared every day. It was energizing

I also appreciated that it went far beyond Toyota builds. Seeing Jeep owners, Chevy owners, Subarus, dual-sport bikes and everything in between reminded me that Overlanding isn’t about a brand; it’s about adventure and capability. That perspective helped ChiTown 4x4 connect not just with a vehicle type, but with a community mindset.

There were monthly meet-ups where people would grab coffee and dive into discussions about HAM radios, comms systems, and gear. Other weekends you’d see groups heading out to the Badlands, or into the forests of Michigan and Wisconsin to push deeper into the backcountry. Lately, I’ve watched some of them shift into dual-sport motorcycle adventures as another way to get off-grid proof that curiosity in this community never stops evolving.

Watching Illinois Overlanders grow organically has been a lot of fun, and for us it’s become an important space to stay connected, informed, and inspired by what the local off-road scene is doing. The group reflects what drives ChiTown 4x4 as well: people helping each other, learning from each other, and building experiences together out on the trail.

You often show up for events, trail rides, and behind-the-scenes support that many people never see. Why is that invisible investment in community such a natural part of who you are and how your business operates?

Showing up for the community has always felt natural to us because, long before ChiTown 4x4 was a business, it was a community project. We helped build the local Toyota scene here in Chicago before we ever sold a part or installed a lift. In a way, the business grew because the community asked for it, not the other way around. That origin story created a bond that’s hard to manufacture later.

What most people don’t see is the amount of invisible work that goes into keeping that community healthy and connected. Managing around ten Facebook groups, keeping events organized, handling admin tasks, moderating posts, dealing with spam, coordinating trail rides, it adds up to almost a quarter of my work week. But those efforts are what keep everyone connected and running. They’re the glue.

The best part is that many of our customers aren’t just customers. They’re friends we travel with, explore with, and spend weekends out on the trail with. That overlap between business and friendship is what makes the Chicago off-road community so special. It’s not transactional, it’s shared experiences, shared learning, and shared passion.

I also genuinely love giving back. There’s something rewarding about watching people build their rigs, learn new skills, gain confidence off-road, and achieve the goals

they’ve set for themselves in this hobby. That’s when you know the time investment was worth it.

And it works both ways. The community supports us, and we support the community. Without that relationship, the business wouldn’t exist in the form it does today. It’s a loop of trust, passion, and participation and being present, even when no one’s watching, is how that loop stays strong.

This year we are giving a 2007 FJ Cruiser away and helping a charity fundraiser by giving to Blue Ribbon Coalition while we do it! I am so excited to be able to give back in this way, and cant explain how excited i am to hand those keys to a lucky customer in a few weeks.

The Chicago Auto Show’s Overland Illinois Experience is bringing grassroots overlanding into a massive mainstream environment. What motivated you to help that effort, and what story do you want it to tell?

What’s happening with the Overland Illinois Experience at the Chicago Auto Show is something special, because it brings a deeply grassroots passion into one of the biggest mainstream automotive stages in the country. And honestly, the catalyst for that was Jim Obrill. He had the vision early on that this was something enthusiasts wanted to see, and he pushed to make it a reality in a part of the country where it had never been done at this scale before.

There are moments where I feel like I’ve just been lucky enough to be along for the ride, but at the same time, Jim trusted me to help bridge the community side with the Auto Show itself. Through that collaboration, we’ve been able to invite everyday enthusiasts, people who have put in countless hours building their rigs to display their vehicles right alongside the major OEMs.

That’s been happening since 2018, and it never gets old. Having your own truck in an exhibit like that, in front of an audience that massive, is an incredible moment. It says, “Here’s what real people are doing with their vehicles in the wild.”

The story I want it to tell is simple: local community matters. The passion that lives in garages, trailheads, coffeeshops, and Facebook groups deserves a place on the big stage. And when it gets that opportunity, the whole community gets stronger enthusiasts, shops, brands, and future adventurers who don’t even know yet that they’re part of this world.

Chicago is often overlooked in the automotive and off-road scene, but events like this remind people that there’s a vibrant, skilled, and committed community here. We have community members doing awesome things throughout the Midwest. Putting that in front of the public doesn’t just validate the work it inspires the next wave of it.

When someone who has never camped, wheeled, or explored steps into the Overland Illinois Experience, what do you hope they feel or imagine for the first time?

I hope their first reaction is surprise at how accessible this world really is. A lot of people assume overlanding requires specialized skills, expensive gear, or a lifetime of experience. But when you see it up close, you realize it’s just regular people who fell in love with exploring and who are eager to help others do the same.

More than anything, I want visitors to feel the support system that exists behind the hobby. No one has to figure this out alone. There are communities, clubs, mentors, events, and groups filled with people who are happy to share knowledge, answer questions, and welcome newcomers. Social groups like Illinois Overlanders, Wisconsin Overland, Chi Town Off Road. Events Like Off Road 101, Keweenaw Overland Retreat. Mentors like, Cindy Pope, and Jim Obrill and myself. Local Clubs like, Chicago Land Bronco Club and Toyota 4runner Clubs, and tons more! Seeing all those diverse communities represented together in one space helps show how wide the spectrum is from casual camping to hardcore trail builds, from HAM radio enthusiasts to dual-sport riders. There’s truly something for everyone.

If someone walks out imagining themselves spending a night under the stars, driving a forest road for the first time, or just learning

a new skill with people who care that’s the win. Because the moment someone realizes, “Hey, I could do this,” a whole new world opens up.

As ChiTown 4x4 enters this next chapter— new shop, deeper community roots, bigger stages—what personal hopes or dreams drive the direction you want the business and your role in the community to take?

I find myself hoping for more time and space to create things people can genuinely enjoy. That might take the form of events, trips, knowledge-sharing, or simply building environments where enthusiasts can meet, learn, and grow together. All of those pieces contribute to what we can offer beyond just products and installs.

What continues to motivate me is watching other people progress and light up when they get to fulfill their own goals or dreams in this hobby. That is easily my favorite part of what we do. It’s not just about the vehicles—it’s about confidence, discovery, and getting outside.

And sometimes our role isn’t even mechanical. Maybe we didn’t build the truck, but we offered advice, shared experience, or pointed someone in a direction that made their time outdoors better or safer or more fun. Knowing we played even a small part in someone’s adventure is incredibly rewarding.

My dream is that ChiTown 4x4 keeps evolving into a hub for that kind of experience, a place where the business supports the community, the community pushes the culture forward, and everyone involved gets something meaningful out of it.

Visit ChiTown4x4.com on the web and on Facebook to learn more!

Our all-new TC Terrain camper is the culmination of our experience and expertise, combined with feedback from our customers. The Terrain offers a comfortable living space with a table and bench seating for four; convert that to a couch and table for two, or unfold the mattress completely into a queen size bed. The indoor galley and optional porta-potty allow you to stay dry inside if the weather takes a turn!

USING ONX OFFROAD TO EXPLORE MIDWEST NATIONAL FORESTS

THE MIDWEST HAS MANY HIDDEN GEMS, AND ONX MAKES DISCOVERING THEM EASIER, SAFER, AND MORE ENJOYABLE.

UNDERSTANDING THE CHALLENGE OF MIDWEST NAVIGATION

With millions of acres of public land and thousands of miles of forest roads, the Midwest is an underrated playground for overland travel What often holds newcomers back isn’t a lack of adventure it’s knowing where to go OnX Offroad has become a powerful tool for unlocking national forests across the region, helping travelers find legal routes, discover dispersed campsites, and plan trips with confidence.

TURN ON MVUM LAYERS FOR LEGAL ROUTES

The most important step in using OnX in the Midwest is enabling the Motor Vehicle Use Map (MVUM) layer. Each national forest has specific rules about which roads are open, which seasons they can be used, and where motorized travel is allowed With MVUM active, OnX highlights legally drivable forest roads, two-tracks, and designated routes This is essential when exploring places like the Chequamegon–Nicolet, Chippewa, Superior, Ottawa, Hiawatha, Mark Twain, Shawnee, and Hoosier National Forests where paper maps are helpful but real-time GPS position is a game-changer

Most of our National Forests allow dispersed camping but rarely mark individual sites on the ground OnX helps bridge that gap The app shades areas where dispersed camping is allowed and reveals pull-offs, clearings, and established primitive spots often shared by the community. Zooming in along forest roads can uncover lakeside openings, ridge-top flats, or tucked-away sites you might miss otherwise. Marking these with custom waypoints is an easy way to build a loose travel plan without locking yourself into a rigid route

Cell service fades quickly in deep forest, making OnX’s offline map feature essential. This is sometimes a surprise in what seems to be an always-connected world. Before heading out, download the region you plan to explore at the 10-mile or 5mile resolution. Even without service, OnX continues to show your exact location, MVUM road status, waypoints, and campsites Pair this with the “Tracks” feature to record your route and ensure you can retrace your steps or save a great campsite you found for next time

WHY ONX OFFROAD WORKS SO WELL IN THE MIDWEST

The real advantage of OnX in this region is the confidence it gives travelers. Midwest national forests can feel like endless networks of unmarked intersections and twisting two-tracks. OnX clarifies which routes are legal, which areas allow camping, and where you are at all times. It doesn’t replace paper maps or good judgment, but it removes the guesswork that often stops people from exploring deeper

UNLOCKING TRUE MIDWEST ADVENTURE

With a little practice, OnX Offroad becomes one of the most valuable tools in your overland kit. Whether you’re wandering Wisconsin’s backroads, seeking a quiet U.P. lakeside campsite, tracing Ozark ridgelines in Missouri, or exploring Minnesota’s boreal forest, the app turns uncertainty into opportunity. The Midwest has countless wild corners waiting to be found OnX simply makes them easier, safer, and more enjoyable to reach

YOUR MIDWEST NATIONAL FORESTS

WILD LANDSCAPES WITHIN REACH

For new and seasoned overlanders, the Midwest’s national forests are some of the easiest and most rewarding places for exploring These landscapes offer a mix of gentle forest roads, quiet two-tracks, lakeside pull-offs, and beginnerfriendly dispersed campsites. From the piney Northwoods to the rugged Ozarks and the rolling hardwood hills in between, each forest has its own personality, its own rhythm, and countless places where you can pull off, make coffee, and ease into the adventure at your own pace

Grab a Motor Vehicle Use Map and head out to a National Forest near you Explore the forest two-tracks, immerse yourself in nature and embrace an adventure of discovery and solitude We can’t think of a better way to waste a weekend!

MINNESOTACHIPPEWA & SUPERIOR

Minnesota’s Superior National Forest and Chippewa National Forest showcase two distinct expressions of northern wilderness. Superior stretches along the Canadian border, where granite outcrops, boreal forest, and the iconic Boundary Waters combine into a landscape defined by silence and deep wildness. Chippewa, farther south, is gentler and more lake-studded, with wetlands, mixed pine, abundant wildlife, and long gravel roads that invite slow, exploratory travel Together, they anchor Minnesota’s reputation as a state where water and forest shape every mile

MICHIGANOTTAWA, HIAWATHA & HURON-MANISTEE

Michigan’s national forests reveal the full personality of the Great Lakes region. In the west, the Ottawa National Forest offers a calm, grounded wilderness of rolling hardwoods, waterfalls, trout streams, quiet lakes, and peaceful two-tracks that feel timeless. The Hiawatha, spanning both the Lake Superior, Lake Michigan and Lake Huron shores of the U P , weaves dense forest with freshwater coastlines, lighthouses, and small scenic bays that glow in the evening light On the Lower Peninsula, the Huron and Manistee National Forests offer towering white pines, sandy backroads, inland lakes, and stretches of forest that feel both welcoming and wild

WISCONSINCHEQUAMEGONNICOLET

Wisconsin’s Chequamegon–Nicolet National Forest embodies the classic Northwoods experience. Glacial hills, clear lakes, birch stands, and miles of forest roads give travelers a sense of freedom unmatched by more crowded destinations Whether you’re looking for a secluded dispersed campsite, a winding two-track through thick hardwoods, or a calm place to paddle at sunset, this forest offers a broad, flexible canvas for just about any adventure

ILLINOISSHAWNEE

Illinois’ Shawnee National Forest stands apart from the rest of the state with its sandstone bluffs, deep hollows, rocky outcrops, and lush hardwoods The Garden of the Gods area, with its dramatic rock formations and sweeping vistas, feels more like the Ozarks than the Midwest Shawnee’s scenic byways, hidden corners, and rugged paths offer a welcome surprise to travelers who expect flat prairie and instead find land shaped by ancient geology

MISSOURIMARK TWAIN

The Mark Twain National Forest stretches across the heart of the Ozarks, offering a rugged mix of ridgelines, deep hollows, clear rivers, and an enormous network of forest roads. Its landscapes shift quickly from rocky, pine-topped hills to shaded creek valleys and open glades creating endless opportunities for scenic drives, dispersed camping, and quiet backcountry travel on terrain that makes even a short trip feel like a true escape

INDIANAHOOSIER

Indiana’s Hoosier National Forest blends hardwood ridges, rolling hills, limestone country, and quiet lake basins into a compact but surprisingly diverse forest. Hoosier offers a gentle escape easy forest roads, peaceful campsites, and terrain that invites slow exploration. It’s the kind of place where a simple drive, a short hike, or a quiet evening under the trees feels like enough

KENTUCKYDANIEL BOONE

Kentucky’s Daniel Boone National Forest ties the Appalachian foothills into the Midwest’s overland tapestry. Sandstone arches, dramatic cliff lines, steep ridges, and deep, cool hollows of the Red River Gorge define the terrain, creating one of the most visually striking forests in the region.

Together, these national forests prove something important: even if you spend most of your time surrounded by tall buildings, heavy traffic, and city noise, the Midwest holds vast stretches of quiet wilderness just a few hours away Dispersed campsites Miles of winding two-track Dark skies Slow, scenic roads where the world feels bigger and the pace feels human again No matter where you start, solitude is closer than you think

Camp Northology

Register now for your chance to pre-book stays or invest in a one-of-a-kind camping experience in the Upper Peninsula of Michigan.

Camp Northology is taking shape. Built with intention, this unique project focuses on nature-crafted campsites, quiet nights, and time outdoors rooted in stewardship, access, and community. It’s a place shaped by the same values that guide Northology’s events, stories, and trail time — slow mornings, shared campfires, and respect for the land and the people on it. Project launch is underway, with a limited number of founder’s passes, early reservations, and supporter options helping bring the vision to life.

SHAPING THE FUTURE OF OFF-ROAD FABRICATION

AN INTERVIEW WITH DARYL HUTSON OF VICTORY 4X4 & JCR OFFROAD

In an industry shaped by rapid trends, shifting economies, and the relentless pace of innovation, very few brands manage to stay both relevant and deeply rooted. Victory 4x4 and JCR Offroad have done exactly that for more than two decades. Known for American-made armor, thoughtful engineering, and a culture that balances humor with hard work, the companies have weathered everything from market swings to a devastating shop fire emerging stronger each time At the center of that journey is co-owner Daryl Hutson, whose mix of candor, pragmatism, and genuine love for the outdoors has helped guide both brands through uncertainty and growth We sat down with Daryl to talk about resilience, design philosophy, industry trends, and what it really takes to build products and a team that last

GO WHEELING EVERY ONCE IN A WHILE AND REMEMBER WHY YOU STARTED THIS IN THE FIRST PLACE.

What core principles or practices have kept the Victory 4x4 and JCR Offroad brands steady and successful?

Honestly? My business partner Brian Meyers and I are seemingly the right match of fullsteam-ahead and over-analysis. This has allowed us to stumble into the right decisions for the business at every step over the past 20 years. That and using hot dogs in advertising before it was cool. (It was always cool.)

It’s certainly not getting cheaper to manufacture in the U.S. The costs of everything continue to rise at an alarming rate. Without just pushing that down the line to our customers or paying our employees $1 an hour (looking at you, China), we have to do whatever we can to try to eliminate waste and make our products as efficiently as possible. Adopting lean manufacturing principles has been huge in that regard.

What did the devastating shop fire experience teach your team about resilience, leadership, and community support?

It’s not the fire, it’s the smoke. At least that’s the part that surprised us the most. Smoke damage was way more to deal with than we could have ever imagined. We hired a restoration service to help us through the cleanup, but the process took weeks. Our team did whatever was necessary to work around them and still get orders out the door to our very understanding customers. I’m proud of how well we handled the whole situation. We were also happy that our insurance policy was extensive and up to date. The support and well-wishes from friends in the industry were amazing. It was nice to know people cared. We also laughed at the “fire sale” comments; the off-road industry remains undefeated at gallows humor.

What trends are you seeing right now in product demand, consumer expectations, or design philosophy?

On the Jeep side? Lots of ducks and duckrelated accessories. We don’t make any of that, so we're destined to fail, we guess. But seriously, high-quality products that work have always been, and still are, the answer. We’re currently launching mixed-material bumpers, with a steel substructure and aluminum skin. Big weight savings, but with the same strength and durability. Excited for that.

With more companies entering the overland space each year, how do you differentiate your brands and stay true to your roots?

We do what we always have: we engineer and build the products that we love to use. Whether that’s for rock crawling, overlanding, or just hauling some kayaks to the lake. Our whole team is so in love with the outdoors that it's hard not to stay true to our roots. Luckily, those products seem to resonate with our customers as well.

Victory 4x4 and JCR are known for in-house design and American manufacturing. How does that approach help you stay innovative despite outside pressures like supply chain volatility or rising costs?

One theme throughout our history has been doing everything we possibly can in-house. It started with engineering, cutting, bending, and welding; then we brought in powder coating, then CNC; we even print our own stickers and apparel. It helps us keep quality high and costs in check while also letting us pivot at a moment's notice.

As someone who talks daily with customers and the community, what shifts are you seeing in how people are actually using their rigs and gear, compared to five or ten years ago?

This may be confirmation bias, but we’ve seen a shift in the way people use their 4x4s off-road. Ten years ago, it seemed like the trail’s difficulty was the whole point; now it feels like people want complete experiences. Some wheeling, some views, some camping. Hanging out with family and friends, maybe cooking better than you do at home, and making some good coffee in the morning. I mean, I still like rock crawling, but rock crawling WITH a morning espresso!? Sign me up.

What new opportunities or challenges do you anticipate in the next couple of years for the off-road and overland aftermarket?

I’m curious how the paths of EV and offroading will converge. There are still range and charging issues, but if those are sorted, it could be interesting. Plus, lots of power to run my blender.

For readers who may not know the depth of your journey, what’s one lesson you wish more entrepreneurs or makers understood about longevity in this industry?

Culture in your shop is everything, and a bad one is a death knell. Hire the right people and treat them well. Set clear expectations for quality and accountability. Put lots of food in your advertising. Go wheeling every once in a while and remember why you started this in the first place.

WHEN THE COLD BITES BACK

A

WILDERNESS FIRST AID SCENARIO ON RECOGNIZING, TREATING, AND PREVENTING FROSTBITE

The wind had picked up without warning. What began as a crisp winter hike along a high alpine ridge had slowly shifted into something more serious The temperature hovered well below freezing, and spindrift blew across the trail in shimmering sheets The group paused briefly to adjust layers, but one member Evan lingered behind, tugging off a glove to tighten a frozen buckle. By the time the group regrouped, Evan mentioned his fingers felt “wooden ” He laughed it off Everyone was cold, after all But cold doesn’t affect everyone the same way and frostbite rarely announces itself loudly

THE SCENARIO:

The group shelters behind a stand of stunted pines to eat and reassess

As Evan pulls off his gloves to open a snack wrapper, one of his companions notices something odd: the tips of Evan’s fingers look pale, almost waxy When pressed gently, the skin feels firm and unyielding Evan admits he can’t really feel them anymore. This is the moment when wilderness first aid skills matter most not during dramatic rescues, but during quiet pauses when subtle signs appear

Frostbite is a cold-induced injury caused by freezing of the skin and underlying tissues It most commonly affects fingers, toes, ears, nose, and cheeks areas exposed to wind and cold, often with reduced blood flow

Managing the Injury While Awaiting Evacuation:

As Evan’s hands are protected, the group monitors for changes Pain may return as tissues warm slightly, which can be both reassuring and alarming. Swelling, color changes, or blistering could occur later, sometimes hours after initial exposure

The group avoids breaking any blisters that might form and keeps the hands padded and protected from pressure or trauma Evan is discouraged from using his hands for tasks that could cause injury he wouldn’t feel.

They also begin planning for evacuation not because frostbite is immediately lifethreatening, but because its long-term consequences can be severe if not managed appropriately. Frostbite injuries can continue to evolve over days or weeks. What looks minor in the field can later result in significant tissue loss

RECOGNIZING FROSTBITE IN THE FIELD:

Frostbite is a cold-induced injury caused by freezing of the skin and underlying tissues It most commonly affects fingers, toes, ears, nose, and cheeks areas exposed to wind and cold, often with reduced blood flow. In the early stages, frostbite can be deceptively mild in appearance Skin may look pale, gray, or mottled. Sensation decreases, sometimes completely. Pain may be minimal or absent, which can lead people to underestimate the severity of the injury In Evan’s case, the firm texture of his fingertips and the lack of sensation are concerning signs. These findings suggest more than simple cold discomfort. They suggest tissue freezing A key challenge in wilderness medicine is distinguishing frostbite from frostnip, a milder, reversible cold injury. In realworld conditions poor light, fatigue, wind, and time pressure this distinction is rarely clear So how do you decide when to act?

IMMEDIATE FIELD TREATMENT DECISIONS:

The group faces a critical decision point They are still hours from the trailhead, and the temperature is dropping. Treating frostbite incorrectly can worsen the injury. The first priority is preventing further cold exposure Evan is moved out of the wind Wet gloves are replaced with dry insulation His core warmth becomes just as important as his hands because the body will not rewarm extremities if it is struggling to protect vital organs. The group avoids rubbing Evan’s fingers or massaging them They know that frozen tissue is fragile and can be easily damaged Now comes the hardest question in frostbite care: Should they attempt to rewarm the fingers in the field?

Rewarming frostbitten tissue can be beneficial but only if it can be kept

warm afterward Refreezing after rewarming causes significantly more tissue damage than leaving the area frozen until definitive care. The group must assess their environment, resources, and evacuation timeline These decisions are rarely straightforward in wilderness settings

LOOKING AHEAD:

Frostbite is not just a cold-weather injury; it’s a decision-making injury. It develops at the intersection of environment, physiology, and human behavior.

On the Northwoods Overland Adventures website, we’ll break down these unanswered questions with clear explanations, practical guidelines, and field-tested principles to help you recognize frostbite early, treat it safely, and — most importantly—prevent it from happening in the first place. Because in winter wilderness travel, the cold is always waiting.

SCENARIO ANSWERS

The answers to the scenario questions on the right cam be found on the Northwoods Overland Adventures website, just snap the code below-

PREVENTION: THE LESSON HIDDEN IN THE SCENARIO

As the group slowly descends toward safety, the conversation shifts from treatment to prevention Frostbite is often preventable, yet it remains a common wilderness injury. Small choices add up: removing gloves for “just a second,” ignoring numbness, failing to eat or hydrate adequately, or pushing forward despite deteriorating weather Evan admits he noticed the numbness earlier but didn’t want to slow the group down. This, perhaps, is the most realistic aspect of frostbite scenarios not ignorance, but social pressure and optimism

QUESTIONS THAT REMAIN:

This scenario raises important questions that every wilderness traveler and responder should consider:

1.How can you reliably tell he difference between frostnip and frostbite in the field?

2 When is it appropriate to actively rewarm frostbitten tissue, and when should you avoid it?

3 What are the safest methods for rewarming if you decide to do so?

4 Why is refreezing so dangerous, and how can you prevent it during evacuation?

5 What long-term complications can result from frostbite, even when initial treatment seems successful?

6 How do nutrition, hydration, fatigue, and altitude influence frostbite risk?

7.What are the most common prevention mistakes made by experienced outdoor travelers?

These questions don’t have simple answers and they deserve more than a checklist

The article questions and answers-

The questions posed in the monthly articles will be answered in blog posts on Northwoodsoverlandadventures.com every month. Feel free to use the communication tab to start a dialog. You can also message @northwoods_overland_adventures on Instagram If you have situations you’d like to go through, let us know and we can include them in an article for everyone to learn from. We are also able to accommodate online or in-person classes to go over the curriculum that has been developed for the community, or if you’d like to be certified in Stop the Bleed®.

Note from Alex: When Cody, my husband, and I joined this community, we wanted to contribute something meaningful to it. After much thought and observation, we saw a gap in medical knowledge that we could fill to make our community more aware and safer during medical emergencies. I’ve written a class curriculum, blogs, and articles for the overlanding community regarding medical care. Now we are introducing a new journey of scenarios in the Northology magazine that allows you to critically think and develop your own skills!

Instructor Biography

Alexandria Eschen is an Intensive Care Unit nurse with eight years of experience providing high-acuity patient care. Clinical specialties include trauma care, Advanced Cardiac Life Support (ACLS), Basic Life Support (BLS), and stroke care. In addition to clinical practice, Alex is a certified Stop the Bleed® educator, with experience teaching hemorrhage control and lifesaving emergency response skills to healthcare professionals and community members. This background ensures that all instruction is grounded in current evidence-based practice and real world clinical application.

OVERLANDING EVENTS FOCUS

SAVE Expo

February 27 - March 1

Starke, Florida

MOORE Expo

April 17-18, 2026

Springfield, Missouri

Big Iron Overland Rally

Late September 2026

West Mineral, Kansas

Keweenaw Overland Adventure Retreat

September 2026

Copper Harbor, Michigan

Overland the Red August 2026

Red River Gorge, Kentucky

Rendezvous in the Ozarks

October 2026

Ozark National Forest, Arkansas

Some call this flyover country but a cultural phenomenon is happening in the heartlands of the good ol’ USA Overlanding has shifted from a niche curiosity to a full-blown force, with events that bring thousands of folks together to explore, learn, camp, volunteer, and build a community Whether you’re brand new to the lifestyle or someone with a trailseasoned rig, on two wheels or four, there’s no better place than the heart of the USA to experience it.

S.A.V.E. EXPO

The Southeast Adventure Vehicle Expo https://thesaveexpo com/

Starke, Florida hosts the premier gathering for overland and adventure travel in the southeastern region. It features a diverse range of adventure vehicles, off-road gear, and educational programs for both newcomers and experienced trav-elers. The expo combines regional flair with practical skills, allowing attendees to explore outfitted rigs, meet industry experts, take classes, and engage with a vibrant community. SAVE has become a key event for those looking to inspire future trips and experience the Southeast's growing overlanding scene

THE MOORE EXPO

The MOORE Expo mooreexpo.com

Big Iron Overland Rally bigironoverlandrally.com

The MOORE Expo has become the center of gravity for the entire Midwest overlanding universe. Each spring, thousands of travelers, instructors, brands and content creators converge in Springfield, Missouri, turning the expo into a giant kickoff party for the season ahead. With hands-on training, national-level vendors, expertly curated content, and an energy that feels more like a community homecoming than a trade show, MOORE sets the tone for the year. It’s where the Midwest overlanding scene reconnects, resets, and launches into its next chapter.

BIG IRON OVERLAND RALLY KEWEENAW

OVERLAND THE RED

Brought to you by The MOORE Expo, Big Iron Overland Rally turns Kansas’s historic Big Brutus site into one of the most distinctive gatherings in the overlanding world. Set against the towering backdrop of the giant electric shovel, the event blends camping, live music, vendor showcases, and a laidback festival atmosphere that feels equal parts adventure meetup and outdoor concert. It’s a celebration of community and creativity, offering a refreshingly different vibe that draws travelers from across the country to experience a rally unlike any other.

Overland the Red northologyadventures.com

Northology Adventures brings both the overlanding and off-road communities together in Kentucky’s Red River Gorge region. Part basecamp, part vendor show-case, part rolling trail weekend, OTR has become a favorite for those looking for a big adventure weekend and a chance to give back to the trails with a fundraiser for the Daniel Boone Backcountry Byway sponsored by Dan Cummins Dodge Chrysler Jeep in Georgetown, KY. Truly a destination event for the whole family with nearby activities like kayaking, hiking, ziplining, shopping, and and local eateries.

The Keweenaw Overland Adventure Retreat (K.O.A.R.) keweenawoverlandadventureretreat.com

K.O.A.R. brings you to one of the most stunning corners of the Midwest. Set on the rugged tip Michigan’s Copper Country, K.O.A.R. blends two track trails, Lake Superior shoreline energy, skill-building clinics, vendor displays and campfire camaraderie into a long weekend that feels both adventurous and deeply welcoming. It’s a retreat that captures the spirit of exploration while grounding it in community and a sense of place.

RENDEZVOUS

IN THE OZARKS

rugged

It is unapologetically centered on what people love most: trail rides and campfire conversations. For many, Rendezvous is where overlanding stops being an idea and becomes a lifestyle. Showcasing the Ozark and Ouachita National Forests “an overland destination for those travelers looking for raw beauty and history of the region.”

A

“EVENTS AREN’TTHE JOURNEY. THEY’RETHE GATHERING

THATFUELS THENEXT

ONE.”

WHAT OVERLANDING EVENTS ACTUALLY REPRESENT

Events built around overlanding aren’t meant to recreate the act of overland travel. Instead, they serve as gathering points for the people who do it. These weekends bring together folks who enjoy exploring by vehicle, camping in remote places, and building self-reliance on the road. An event can’t duplicate that experience—but it can strengthen the community that makes it possible.

Workshops, clinics, trail rides, gear displays, and campfire conversations are simply ways for people to share knowledge, compare notes, learn new skills, and meet others who live the same kind of adventure. The real overlanding happens before and afterward, when participants head out on a mission or come back into the world inspired, better prepared, and connected to a broader network of travelers.

Each of these events has its own personality, its own terrain, its own pace. But together, they form something larger: a connected ecosystem of adventure that is reshaping how people think about the Midwest. Here, overlanding isn’t defined by altitude. It’s defined by accessibility, community, heritage, and landscape that ranges from copper-mining ruins and ghost towns to industrial monuments, from sandstone gorges to deep national forests.

For media, newcomers, families, and seasoned travelers alike, Midwest overlanding offers something rare: a welcoming doorway into a lifestyle built not on spectacle, but on connection. As interest grows, these events are not just gatherings— they’re the heartbeat of a region that has found its voice in the world of adventure travel.

REPPING A COMMUNITY

NORTHOLOGY AMBASSADORS 2026

The 2026 Northology Adventures ambassadors represent the next chapter of growth for our community people who embody the spirit of exploration, stewardship, and connection that Northology was built on. This year’s group brings a mix of trail experience, creative energy, and a genuine passion for lifting others up in the outdoor space. As Northology continues to level up with expanded events, deeper community outreach, and renewed focus on responsible recreation, these ambassadors will help lead the way. Their voices, enthusiasm, and involvement will shape the year ahead, reflect the heart of our community, andinspiremorefolkstofindtheirplaceintheadventure.

“Too often, the off-road world feels divided, but at the end of the day, we’re all out here for the same reason.”

Hey everyone—my name’s Dakota Hillman, and I’m based out of Holland, Michigan I’ve always been drawn to adventure, especially the kind that takes me somewhere new with incredible natural features along the way If it’s unfamiliar terrain, scenic views, or a quiet stretch of land thatfeelsuntouched,I’min

2018 Jeep Wrangler JKU is my rig & I camp out of a rooftop tent, with a setup that’s grown alongside my adventures powerbanks,solar,a270°awning,dieselheater,andplenty of camera & drone gear to capture the moments that matter.I’vebeenoff-roadingformanyyears,butaboutfive years ago I discovered overlanding, and it completely changed how I approach travel. Two years ago, I made the jump from trucks to the Jeep world, and I haven’t looked back. As my knowledge grew, so did my passion for dispersedcampingandlongtrailtravel

Northology really resonates with me because of its commitment to inclusion and putting nature first. Too often, the off-road world feels divided, but at the end of the day, we’re all out here for the same reason Creating a spacewhereeveryonefeelswelcomejustfeelsright

I love the western US (even if most of my time there has been exploring & hiking so far), photography, grilling and smoking food, technology. I believe in leaving places better than I found them so future generations can experience the same magic. Fun fact: I almost always eat spaghetti onceaweek!

Lookingforwardtomeetingyouallaroundthecampfire

Hi,I’mRenzaThompson,andIcallShawano,Wisconsinhome.My husband and I raised six children and have recently stepped into the empty-nester chapter of life. These days, two dogs make sureourhouseisnevertooquiet ortoolonely

My camping journey began simply, sleeping in the back of my 2019 Jeep Wrangler Rubicon. From there, I graduated to a rooftop tent and eventually to my favorite upgrade yet: a TC Teardrop. Whether I’m venturing out solo or meeting up with friends, I’m drawn to all kinds of campsites from quiet, rustic hideaways deep in the woods to the comfort and ease of glampingspots

Lately, my heart belongs to Michigan’s Keweenaw Peninsula No matter how many times I return, it always offers something new: a hidden road, an untouched stretch of shoreline, or a view that quiteliterallystopsmeinmytracks

Growing up, my family moved constantly Home was a rotating mixofcampgrounds,smallhotels,andsometimeseventheback ofmydad’soldChevypickup Lookingback,Irealizethat’swhere my love for ramblin’ truly began. Those early years taught me to embrace movement, discovery, and the idea that home isn’t a place it’safeelingyoucarrywithyou.

I discovered Northology through a video by Freys on the Side featuring Andrea Frey at the Midwest Women’s Offroad Weekend From the moment I watched it, something clicked I knew I needed to be there I attended the next Midwest Women’s Offroad Weekend, and it exceeded every expectation The energy, support, and laughter were contagious, and the Northology community instantly felt like family Later that year, I attendedtheKeweenawOverlandAdventureRetreat,whichonly deepened my connection and strengthened my desire to becomeevenmoreinvolvedwiththisincrediblegroupofpeople.

I am honored and excited to represent Northology as an

R E N Z A

CHRIS

My name is Chris, and I am the creator of The Midwest Nomad I have a growing YouTube Channel, as well as Instagram,Facebook,andTikTokpages.Iamexcitedtobe promoting Northology Adventures and to get to explore andsharemorecoolplaceswitheveryonethisyear Igrew up in Oconto County in the Chequamegon-Nicolet Forest region, and it has been home to many generations of my family, dating back to before Wisconsin was even a state Camping and exploring have been in my blood since I was able to crawl, and over the years I have always found my waybacktoWisconsinandtheMidwestregion

I was introduced to Northology when I posted one of my first videos at the Mountain Lakes dispersed site. The connection started, and I felt welcomed to the community. I drive a 2022 3 rd Gen Toyota Tacoma Offroad 6’ overlanding rig with my RSI Smartcap on the back and many random fabricated overlanding items. I have always been the solo type, but since meeting other likeminded adventurers, I don’t feel so alone when out on the trailssincemanyofyouareinthevicinity

“I have always been the solo type, but since meeting other like-minded adventurers, I don’t feel so alone when out on the trails... “

Iamaverydrivenpersonwithstrongvaluesandbothstrong and empathetic I love that the people I meet on my adventures come from many backgrounds, but we all have a common bond We have families, loved ones, bills, life challenges, and I’m in it with you all. I’ve been through just about everything, so I truly mean it when I say we’re in this together.

I am currently a full-time student at the University of Wisconsin-Green Bay, for Marketing and Finance It has been a huge shift from being a soldier most of my life to being retired from the Army I live a very healthy lifestyle; crossfit regularly, jujitsu, hiking, rock climbing, playing guitar,reading,andspendingtimewithfamily

I am quite a conversationalist, so if you see me at events or want to contact me on my social media channels, please do so and chat it up with me. I look forward to 2026 with Northology Adventures, and I look forward to seeing you on thenextadventure!

Hi, I’m Melissa, based just outside Joliet, Illinois I’m happiest when our family is headed north toward the forests of Wisconsin and the UP I’m a mom first and always, even when we’re camping or on the trails I’m focused on making sure everyone is comfortable, fed, and truly enjoying being outside

MELISSA

Ourfavoriteadventurestakeusdownforest trails to quiet spots, especially near Lake Superior where the trees meet the water. There’s something grounding about that mix of forest and waves. I also appreciate a hotel room or lodge every now and then; adventureisaboutbalance.

We travel as a family of four. Our 2025 Jeep Rubicon pulls a customized Smittybilt trailer withaniKamper Asourkidsgrow,oursetup andgearkeepsevolving

My love for the outdoors started young SpendingsummersinIronMountain,MIwith my grandparents and camping with my parents,shapedmylife

I love sharing simple outdoor joys with other families. Last year it was kites, kids and adults jumped in Moments like that remind mewhythislifestylematters.Iwantmykids, and others, to see there’s more to life than screens and that simple adventures can be themostmeaningful

Hello! My name is Michelle. I’m someone who trulycomesaliveintheoutdoors Overlandinghas given me confidence, community, healing, and purpose, especially in this phase of my life I’m 54, constantly learning, and I love showing others that adventure is for everyone not just the young or athletic. I’m a registered nurse, a storyteller, and someone who connects easily with people. I love encouraging beginners, helping others feel welcome, and sharing real, honestexperiencesfromtheroad

What you see with me is what you get authenticity, enthusiasm, and the desire to uplift the Northology community I believe in what Northology is building, and I’d love to help represent it in a way that inspires more people to getoutside,getconnected,andfindthesamejoy it’sbroughtme

The outdoors is where my mind finally slows down.Life,work,stress everythingquiets.Being outside gives me a sense of peace that I rarely findanywhereelse.It’swhereIcanbreathe,reset, andfeelgroundedagain

M I C H E L L E

Wisconsin Overland is a community built around exploring back roads, forest trails, and quiet camps across the Upper Midwest The Wisconsin Overland Facebook group connects new and experienced travelers alike through shared info, events, trail rides, and a strong emphasis on responsible recreation and community support If you’re looking to learn, connect, and get out there, this is a great place to start.

CALENDAR

Chicago Auto Show, February 7-16

S.A.V.E. Expo February 27 – March 1

Southeast Overland Camping Event: March 27-29

MOORE Expo April 17-18

Expo Adventure - Appalachia: May 1-3

Backcountry Adventures Expo: May 1-2

Cleanup Campout for KORC, May 15-17

Midwest Women’s Offroad Weekend, May 29-31

OnX Trail Revival Project- Wisconsin June 5-7

Mitten State Tours Invades Leatherwood, June 11-14

Range to Ranch Retreat June 18-20

Keweenaw Overland Adventure Retreat, September

Wisconsin Fall 4x4 Fest October 9-11

Overland the Red, October 15-18

SOCIAL GROUPS

CHITOWN OFFROAD TOYOTAS

ILLINOIS OVERLANDERS

JEEP'N SHAWNEE

KOAR COMMUNITY

MICHIGAN OVERLAND

MINNESOTA OVERLANDERS

NEWBIE OVERLANDERS

NORTHOLOGY COMMUNITY

WISCONSIN OVERLAND

PODCASTS

ALL OVER OVERLAND

ALL THINGS OVERLANDING

BOTCHES OFFROAD PODCAST

MOORE MOMENTUM PODCAST

OFFROAD GARAGE PODCAST

OVERLAND RADIO

Thanks to the advertisers that support the Midwest overland and adventure travel community.

A D V D I R E C T O R Y

ADV EXPERIENCES

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COMMS & NAVIGATION

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Boondock Inn

Callie’s Lake & Campground

The Field

River Forest Campground

Trails End Campground

EVENTS

Big Iron Overland Rally

Keweenaw Overland Adventure Retreat

MOORE Expo

Overland the Red

Rendezvous in the Ozarks

MEDIA

All Things Overlanding

Botches Offroad

Momentum Podcast

Overland Radio

SPECIALTY

All Roads Taken

Northwoods Overland Adventures

Radio Chatter Game

SJ Michals Photography

TRAILERS/CAMPERS

TCTeardrops

MODS/OUTFITTING

All Dogs Offroad

Orbis Overlanding

New Holland Overland

TRUKD

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