MOORE MOMENTUM Magazine 2026

DISCOVERY

CHOOSEYOUR ADVENTURE!

HUGEDISPLAYOF EXPEDITION VEHICLES

ARTICLES&RESOURCES

FROM THE FOUNDER’S DESK

watched their businesses take shape, evolve, and find their place in this community. There’s trust there, and I don’t take that lightly

What we have today didn’t come from one big moment It came from a lot of small ones stacked on top of each other. Long days. Late nights. A few missteps along the way. A lot of learning as we went. And through all of it, the core has stayed the same. This has always been about people.

It’s about the conversations in the aisles The time spent around camp The shared excitement when someone finds something new or finally meets someone they’ve followed for years. It’s about feeling like you’re part of something that’s real.

As we look ahead, there’s a sense that we’re stepping into something bigger Not in a way that changes what this is, but in a way that gives it more room to breathe More space for people More opportunities to connect. More ways to keep building what’s already here.

If you’ve been with us from the beginning, you’ve seen it happen If you’re newer to it, you’re stepping into something that’s been shaped by a lot of people who care deeply about it None of this exists without you.

To everyone who has attended, supported, exhibited, partnered, volunteered, or simply spread the word, to my family and those who are no longer with us; thank you You’ve helped turn a small idea into something that means a lot to a lot of people And to the friends I’ve made along the way, thank you for being part of it. That’s the part I carry with me the most.

We’ve come a long way from that first gathering.

And we’re not done yet

Chris Holloway

Chris Holloway,

In loving memory of Bruce I Holloway "The show must go on "

ates 1-Year subscription app included with every ave more reasons to go

EDUCATION IS KEY

MOORE isn’t solely focused on products; it emphasizes education as well. Attendees will benefit from countless hours of informative sessions organized by Switchback Outdoor Safety, providing them with essential insights and skills. New on the education schedule this year is the Midwest Women’s Basecamp, a space just for the gals to learn from industry-leading women and content creators organized by Northology, Ozark Overland Adventures and Ironman4x4.

RELAX WITH US

Take a load off, sit a spell and sip some brews with us. The Cocktail Bar hosted by Expedition Trailers is a must-stop for a needed time-out. The Outdoor Beer Garden hosted by Storyteller Overland and Global Expedition Vehicles adds a laid-back space right in the heart of the action. Pause, connect, and swap stories with builders, owners, and fellow travelers. These are simple additions but they bring the community vibe and culture of The MOORE Expo to life in a whole new way.

MAKE A DIFFERENCE

Visit Storyteller Row to meet and chat with your favorite content creators. Influencers are partnering with MOORE Expo to raise funds and awareness for the National Center for Missing and Exploited Children (NCMEC.) This partnership is a product of our passion to use our influence for good and to direct our love of storytelling to a program that benefits the most vulnerable in our society We love that this community comes together for good.

ARISE IN BIG TRAVEL

Large-Format Expedition Vehicles Are Showing Up Big at MOORE Expo

BY CINDY POPE

PHOTOS SUPPLIED BY STORYTELLER/GVX, 27NORTH AND WANDERBOX

Walk through MOORE Expo this year and you’ll notice something subtle but significant. It’s not just that the rigs are getting bigger it’s that the intention behind them is different The weekend builds are still here, and they always will be, but alongside them is a growing presence of vehicles designed for something more enduring Longer trips. Deeper travel. A different relationship with time, distance, and infrastructure

That shift isn’t theoretical it’s showing up clearly in both the vehicles and the people building them.

From Weekend Trips to True Off-Grid Living

At the heart of this evolution is a change in how people want to travel What used to center around quick escapes and tightly packed itineraries is stretching into longer, more self-reliant experiences

“We’re seeing a shift from short trips to true off-grid living,” says Steve Kruse, V.P. of Operations at Storyteller Overland and GXV. “People want to stay out longer, go farther, and rely less on infrastructure”

That desire is driving the development of platforms like GXV’s Epic, which is built as a fully integrated system capable of supporting extended time off-grid These aren’t just campers with added capacity they are designed from the ground up to function independently, with robust power systems, water storage, and durability that holds up under real-world use

That same philosophy shows up in the work coming out of Storyteller and GXV “For us, it’s intentional design,” Kruse says “Every system has to work in the real world and be easy to live with.” Whether it’s a van, a HILT platform, or a full expedition truck, the focus remains on usability and reliability, not just capability on paper.

This approach is also enabling more flexibility Wanderbox, for example, emphasizes modular construction and tailored layouts that allow each build to adapt to specific expedition goals, while still maintaining durability in extreme environments. The result is a vehicle that feels purpose-built, not overbuilt

That middle ground is where platforms like the 27North VOG and the Winston Class B+ are finding their stride “The VOG has found its audience overlanders and full-time travelers who’ve outgrown weekend-warrior rigs and want something that performs as well on a forest service road as it does pulling into a city,” Bosovik explains

A More Informed and Intentional Buyer

Another defining characteristic of this moment is the buyer Today’s overlander isn’t just browsing they’re arriving informed, with a clear understanding of what they need

“Buyers are showing up to events like MOORE Expo already deep in the research phase,” Bosovik says. “They’re talking solar arrays, water capacity, and terrain capability before they’ve even stepped inside.” That level of engagement has raised the baseline across the industry. “Self-sufficiency is now expected,” Kruse notes. “Strong electrical systems, water capacity, and true off-grid capability are baseline across all platforms.” What used to be considered premium is now simply the starting point

At the same time, expectations around comfort have evolved. This isn’t about excess or luxury layered on top of capability It’s about thoughtful design spaces that support recovery, rest, and livability after long days outside “We’re seeing a move toward thoughtful comfort,” Kruse says. “Not excess, but spaces that feel right after long days outside”

From Regional Travel to Global Ambition

Alongside these changes in design and expectation is a shift in scale More travelers are thinking beyond regional trips and planning for extended, even international, journeys.

Why MOORE Expo Matters

In a landscape that’s becoming more nuanced and more technical, events like MOORE Expo serve an important role. They provide a space where all of these ideas, platforms, and people come together in a way that can’t be replicated online. “It’s one thing to read about these vehicles,” Kruse says “It’s another to step through them in person and immediately understand the differences”

That ability to compare platforms side by side vans, B+ builds, and full expedition trucks gives attendees a clearer sense of what aligns with their own goals More importantly, it opens the door for real conversations. “There’s also a strong sense of community at events like MOORE,” Kruse says “It’s not just about the vehicles it’s about shared experience.”

An Expanding Landscape

The growing presence of large-format expedition vehicles at MOORE isn’t about replacing one style of overlanding with another. It’s about expanding what’s possible

From modular, system-driven builds like Wanderbox to integrated vans like the VOG, to full-scale expedition trucks like the TR27 and GXV Epic, the range of options reflects a community that is diversifying, maturing, and pushing further.

4

STARTING POINTS

4 EXCITING ROUTES ARE YOU READY?

GATEWAY TO ADVENTURE

The Midwest Discovery Route is your gateway to adventure! Sponsored by Midland Radio, the goal and purpose of MDR is to purchase and use enroute to the MOORE Expo Choose a route, enjoy the adventure then come and hangout at the expo! This scenic, backroad journey is designed for overlanders and outdoor enthusiasts, offering 300 miles of exploration and discovery Whether you choose to embark from Topeka, KS, Columbia, MO, Cape Girardeau, MO, and Ft Smith, AR, the route is filled with breathtaking views, historic landmarks, bridges, ferry crossings, and creek crossings It’s not a race, but a challenge of your navigation and teamwork skills, using roadbooks and maps to guide your way And for 2026, we’re offering a complete digital bundle featuring all four new MDR routes + all four from 2025 for only $18.00 so you can explore the entire collection of Midwest Discovery Routes at your own pace

“THE MIDWEST IS A BEAUTIFUL PLACE. GO OUT AND EXPLORE IT!”

-RYAN MCALLISTER, ROUTE MASTER

not required

Roadbook and Navigation Challenges: Put your skills to the test using a professionally designed roadbook. No GPS needed!

Checkpoints and Hidden Challenges: Unlock hidden checkpoints along the way and build camaraderie with other participants

“RYAN MCALLISTER ABSOLUTELY CRUSHED IT HELPING DESIGN THE MIDWEST DISCOVERY ROUTE AND WAS A HUGE PART OF WHAT MAKES THAT EXPERIENCE SUCH A HIT AT MOORE EXPO.” -CHRIS HOLLOWAY, MOORE EXPO FOUNDER

Participants of the 2025 Midwest Discovery Route enjoyed the fun on the trails. “The St. Louis Discovery Route was not only a great route, it was an incredibly great time meeting new people and enjoying the time away from the highway!” said Todd Mowrer of TCTeardrops.

The Midwest Discovery Route is your invitation to explore the heart of the Midwest in a whole new way connecting scenic backroads, small towns, and off-the-beaten-path destinations into one cohesive adventure By signing up, you’ll gain access to curated routes, insider knowledge, and a growing community of travelers who are redefining what adventure looks like in this region. Whether you’re new to overlanding or a seasoned explorer, the MDR gives you a clear path to get out, go farther, and experience more

I4WDTA

SETTING THE STANDARD FOR SAFE, PROFESSIONAL OFF-ROAD DRIVING

BY AARON PARIS, SWITCHBACK OUTDOOR SAFETY

In the rapidly growing world of overlanding, off-road recreation, and professional vehicle recovery, one organization continues to stand out as the gold standard for training and certification: the International Four-Wheel Drive Trainers Association (I4WDTA) As more individuals, agencies, and companies venture beyond paved roads, the need for structured, safety-focused education has never been greater. I4WDTA exists to meet that need bringing consistency, professionalism, and credibility to the offroad industry

WHO IS I4WDTA?

The International Four-Wheel Drive Trainers Association (I4WDTA) is a global nonprofit organization dedicated to developing and promoting safe, environmentally responsible four- wheel-drive training Founded by industry leaders and educators, the organization provides a structured framework for instructor development, curriculum standards, and best practices in off- highway vehicle operation

Without formal training, even experienced drivers can develop unsafe habits. I4WDTA addresses this gap by emphasizing:

Risk management

Vehicle dynamics

Terrain assessment

Proper recovery techniques

Environmental stewardship

For organizations managing fleets or remote operations, this structured approach is especially valuable from both a safety and liability perspective.

PROFESSIONAL APPLICATIONS

BUILDING THE NEXT GENERATION OF TRAINERS

Perhaps the most powerful aspect of I4WDTA is its train-the-trainer model Rather than simply producing capable drivers, the organization develops instructors who can multiply the impact within their own organizations and communities

Instructors who have passed the test for certification are equipped to:

Deliver standardized curriculum

Evaluate driver competency

Build internal training programs

Support fleet safety initiatives

Promote a culture of professional off-road operations

This scalable approach is one reason I4WDTA continues to expand its influence worldwide.

THE FUTURE OF PROFESSIONAL OFF-ROAD TRAINING

As overlanding grows in popularity and more industries operate in remote environments, the demand for structured off-road competency will only increase Insurance carriers, corporate risk teams, and government agencies are placing greater scrutiny on driver qualificationanddocumentedtraining

OrganizationsalignedwithI4WDTAarewellpositionedto meettheseexpectations

The future of off-road travel is not just about capability it isaboutcompetence,consistency,andsafetydiscipline

While many associate off-road training with recreation, I4WDTA instructors are widely involved in professional settings, including:

Unlike informal trail experience or recreational knowhow, I4WDTA focuses on repeatable, defensible training standards applied across recreational, commercial, and governmental environments

Utility and energy companies

Forestry and land management agencies

Mining and construction operations

Search and rescue teams

Military and government fleets

Corporate risk and safety programs

Organizations value I4WDTA because the curriculum supports:

Documented competency

Defensible training records

Reduced incident exposure

Improved vehicle longevity

Stronger safety culture

For safety leaders and risk managers, the certified trainers align well with broader occupational safety systems.

ENVIRONMENTAL STEWARDSHIP AT THE CORE

WHY STANDARDIZED OFFROAD TRAINING MATTERS

Off-road driving is often perceived as intuitive or experience-based In reality, it involves significant risk factors:

Vehicle rollover potential

Recovery system failures

Environmental damage

Remote-area incident management

Human factors and decision-making

One of I4WDTA’s defining principles is responsible land use Training emphasizes:

Tread Lightly–aligned practices

Trail preservation

Minimizing vehicle impact

Proper route selection

Ethical recovery methods

This focus ensures that increased access to off-highway travel does not come at the expense of the environments enthusiasts and professionals depend on.

FINAL THOUGHTS

The International Four-Wheel Drive Trainers Association has quietly become one of the most important forces shaping modern off-road education. By combining technical rigor, practical field skills, and a strong safety philosophy, I4WDTA continues to elevate what professional four-wheel-drive training should look like

For individuals and organizations serious about doing off-road operations the right way, I4WDTA is not just training it is the benchmark. Interested in bringing professional off-road training to your team or event? Connect with an I4WDTA-certified trainer or visit the organization to learn more about upcoming programs and certifications

At Switchback Outdoor Safety, we’re committed to empowering the off-road community with the knowledge and tools to tread lightly and recover safely. To learn more about our training programs and recovery equipment, visit SwitchbackSafety.com

COURSE SCHEDULE

Essential Knots & Hitches for Campers and Overlanders

David & Tiffany Wade

Essential Knots & Hitches for Campers and Overlanders Part 2

David & Tiffany Wade

Overland Armed & Ready - Less Lethal Self Defense Options

Karen Wilkens

Missouri Conservation Areas...IYKYK

Phillip Stearns

Smart, Safe and Protected Camping and Overlanding

David & Tiffany Wade

Overland Trauma Care

Robert Kroupa

Intro to GMRS

Brad Lowery

Michael Sweet

Winter Camping Survival and Essentials

Jason Rice

Intro to Overlanding

Blansett Keith

Building Career in the Off road and Automotive Industry

Cara McClellan, Ozark Overland Adventures

Hands on Clinic: Trail Tire Repair

Jessie McBride, Feral Chicks Outdoors

Winning the Rebelle Rally Tips and Tricks

Cora Jokinen, Torq Masters

Mindset on the Trail and in Life

Kathrine Abraham, Ironman 4x4 It’s a Woman’s World

Amy Marlar AR4RunnerMOM 11AM 1PM 3PM

Digital Nomad Life: How to Find and Live Your Calling

Cindy Pope, Northology Adventures

Adaptive Overlanding- Overcoming Physical & Mental Challenges

Empowering Women’s Safety

Cara McClellan, Cindy Pope and others

VIP CLASSES

VIPCOURSESLOCATEDINTHEOUTDOOROFFROAD TRAININGCLASSROOMNORTHOFTHECENTERHALL

VIPCLASSESPRESENTEDBYI4WDTACREDENTIALED INSTRUCTORS,SELECTEDBYMOOREEXPOEDUCATION DIRECTORAARONPARISOFSWITCHBACKOUTDOORSAFETY

vendors you o experience.

VENDOR LISTING -THIS PAGE

The vendor listing on the bottom of page 20 & 21 will give you a comprehensive view of all the vendors present and their booth numbers.

VENDOR INDEX -BEGINS ON PAGE 24

The vendor index begins on page 24 and has a short description of the vendor and their booth number

CUTCO

DEEP

DEVOS

DIALED

DIODE

DRYFOXCO

EXPEDITION

EXPLORE

OUTDOOR BEER GARDEN

KID’S POWER WHEELS

OUTDOORBEERGARDEN Sponsoredby StorytellerOverland/GlobalExpeditionVehicles EastHall-CocktailBarhostedby ExpeditionTrailers-Booth400 KID’S POWER WHEELS BOOTH 287

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the MOORE Expo that we trust and believe represent the best in the space This isn’t everything it’s our curated take on the gear and brands that truly stand out.

TRACTION MATS GO TREADS

BOOTH # 19

Go Treads ™ -provide the traction needed to get vehicles going again when stuck in snow, mud, or sand. This is the first and only tool designed specifically for large, heavy trucks and can also be used for smaller vehicles.

BOOTH # 278

Protect your vital Starlink Mini with our premium mount for rapid install/remove in seconds. Features a 6061 billet enclosure, Lexan cover, aircraft-grade aluminum, titanium pin, lockable design, Type III hard anodized finish, plus patented self-aligning and removable/rebuildable pin/block system. Includes CAT5 extension and weatherproof Deutsch connector.

ROOFTOP TENT MOUNTS FLAT PEAK LEVEL TENT

MOORE EXPO WE SHOP OVERLAND

BOOTH# 53

Official MOORE Expo wear available at the Shop Ove booth, where they are dedicat quality apparel and customer overlanding community.

ADVENTURE BADGES ALL ROADS TAKEN

BOOTH # 23

Our badges aren't just another trinket. They're tangible representations of your adventures, engineered to withstand the road ahead From national parks to off-road trails, there's a badge for every adventure.

CAMP KITCHEN SYSTEM DIALED OUTDOOR

BOOTH # 96

Innovative modular camp kitchen for vehiclebased adventure, built for camping, overlanding, and rafting with fast setup, and rugged durability.

60- 27 NORTH

Experience the ultimate adventure with 27North's custom-built expedition vehicles Our expert craftsmanship and innovative designs will take you anywhere

106- ALL DOGS OFFROAD

59 - ATLAS OUTDOORS

95 - ADRENALINE ADDICTS

Adrenaline Addicts offers all-inclusive Colombia motorcycle tours and motorcycle rentals for exploring all that Colombia has to offer

11- ADVENTURE MOTORS

Buy it here, build it here Toyota specialty dealership & Overland build shop. We also service vehicles, offer outfitting and are a Midwest Four Wheel Campers dealer.

97- ADVENTURE TECH PRO

The ultimate rugged tablet, engineered by powersport riders for riders The Rugged Tablet series by AdventureTechPro is engineered to handle the most challenging adventures on dirt, water or snow.

WHB4- ADVENTURE TRAIL RV

At The Overland Shower, our mission is to provide reliable, portable hot water solutions that bring comfort, hygiene, and dignity to every corner of the world.

"AEONrv is an RV manufacturer

building an all-season, electric cabin, off-road capable, new high-tech recreational vehicle."

We want to help you and your furry friends find your adventure, wherever it is and wherever it may find you To this end, we offer proven products for on-road and off-road exploration to members and non-members alike.

Atlas Outdoors is an adventure trailer manufacturing company located in Saint George, Utah where we handbuild each trailer with a variety of customizable options

Big Brutus is not just a symbol of the past, but an eternal tribute to the mining heritage of Southeast Kansas and to miners all across this nation On the National Register of Historic Places, museum is open year round 91- BIG BRUTUS

102C - AUTOWBRAKE

23- ALL ROADS TAKEN

Badges aren't just for jeeps anymore! Top-quality metal badges to commemorate your adventures Our badges are built to last, and tough enough to go with you on the trail.

58- ALPHAREX USA AlphaRex™ specializes in designing and manufacturing superior automotive aftermarket performance lighting. Our goal is to produce lighting products, and technology, that are unrivaled

EH3 - AMERICAN EXPEDITION VEHICLES

Available for JL Wrangler, JT Gladiator, Ram HD, Silverado, Sierra, Colorado and Canyon, our vehicles are designed to tackle the toughest terrains with ease.

The Autowbrake is a self-contained fully functional, electric brake control that mounts where it truly belongs - on the trailer

WHB6- AMSOIL

AMSOIL specializes in developing synthetic lubricants that offer innovative answers to the greatest challenges vehicles and equipment present

24- ASFIR 4X4 Israeli based manufacturer for offroad accessories. We design & develop military grade underbody armor to fit your overlanding needs!

Born Outdoor was founded in 2017 out of the idea to build the highest quality and most comfortable gear for people, like us, who live for outdoor adventure

29- AXLEBOY OFFROAD

As Missouri’s Jeep go-to guys, we have taken on the responsibility of providing our clients with the highest quality parts and most dependable service

211 - BACK SEAT DELETE

Designed for overlanders, campers, and off-road enthusiasts, the Back Seat Delete System gives your Gladiator the storage capacity it needs for real-world adventures.

Electric Bikes, Built For The Good Life Every Beachman is designed and hand assembled at our Toronto HQ from a blank frame to a beautiful ride

400 - BECKER SUPPLY

Custom apparel and quality goods to encourage and inspire outdoor adventure We like to slow life down a little with products to inspire and encourage travel and outdoor adventure.

224 - C & J ADVENTURE SUPPLY

C & J Adventure Supply inspires outdoor enthusiasts with a simple, bold message to “Gear Up for Adventure,” and our website serves as a gateway for upcoming outdoor gear, promotions, and adventure-ready offerings

230, 249 - CAMPINAWE

Being under 2,000 lbs shouldn’t mean you settle for less Campinawe delivers a bigger footprint, smarter design, and a smoother towing experience while staying in the lightweight category you want.

292 -CASA

6th Annual Jeepin’ for CASA is a community ride-through event supporting CASA of North Arkansas, helping advocate for children in our region.

63-65 CB ADVENTURE SUPPLY

Quality Trail Tested Gear- We actually use the gear that we offer to you and make sure the products and brands live up to the standards that we expect for your demanding adventures!

CENTER

000- CBI OFFROAD FAB

Whatever type of adventure you pursue our off-road body armor will get you there with the style, functionality, and protection you need

99- CUSTOM CASE PROS

17 - DIODE DYNAMICS

40-

LEVEL TENT

70

- CEDAR RIDGE CAMPERS

A family owned company manufacturing high quality adventure trailers in western Kentucky. These rugged offroad trailers are designed to get away from the crowds and into the wild while enjoying the comforts of home

304 - CHUGGERS CLOTHING

Chuggers Clothing makes premium men's performance shorts designed to handle golf rounds, hard workouts, and weekends that don't follow a schedule.

300 - CLEARVU CAMERA SOLUTIONS

ClearVU is an aftermarket device that allows you to clean the rear camera of your vehicle from the driver seat, utilizing your factory wiper controls!

13- COBRA ELECTRONICS

Cobra Electronics offers communication devices & automotive electronics for families, fleets, RV & Trucking communities

74 - COJO MANUFACTURING

Based in the heart of the US, they design and build off-road armor and heavy-duty metal components think steel bumpers, sliders, skid plates, recovery gear, and more all engineered to take a beating on trails and keep your rig rolling.

Specializing in tough, custom-fitted cases and gear solutions, this company helps adventurers, professionals, and everyday users protect what matters most from outdoor equipment and tools to cameras, firearms, electronics, and more

Automotive LED lighting products By directly manufacturing many of our products in St Louis, MO, we carefully control quality, and back our products with an industry-leading no-hassle warranty, and the best service and support

TBA- CUT AND SMOKE PREMIUM CIGARS

At Cut And Smoke Premium Cigars, the art of cigar smoking transcends traditional boundaries. In this unique establishment, we celebrate cigar smoking as a universally appealing experience, enjoyable by all adultsmen and women alike

43- CUTCO CUTLERY

A family-owned, small-town manufacturing company that provides not just premium, American-made knives, but kitchen solutions and knife knowhow that can simplify and ease your cooking challenges.

72- DEEP SLEEP

Shop the Best Camping Mattress Experience 5" Core of Memory Foam Comfort on the Road and Wake Up Feeling Your Best. Shop Our Collection of Packable Custom Fit Air and Foam Car Camping Mattresses.

6- DEVOS OUTDOORS

46,47-

CORE /AMPEX

Core/Ampex/ Our story is more than design We bring products to life We develop outdoor products tents, sleeping bags, packs, camping furniture, lanterns, headlamps, flashlights & more

We develop outdoor solutions for the backyard to the backlands, Devos’ mission is helping customers create hassle-free outdoor experiences

96 - DIALED OUTDOOR

Innovative modular camp kitchen for vehicle-based adventure, built for camping, overlanding, and rafting.

85- DRY FOX

The last towel you’ll ever buy Guaranteed. Created by a solo female backpacker with all adventurers in mind. Made with only the highest quality materials to last a lifetime

83 - EDWARD JONES

Edward Jones is a people-first financial services firm that focuses on building long-term relationships, not quick wins

Our Overlanding mounting system lets you park on any terrain and then level your roof top tent as flat as the horizon for the most comfortable outdoor sleep of your life

103-

FLATED

Air-Topper®: Inflate & Go! Experience ultimate travel comfort with FLATED®'s advanced inflatable vehicle products FLATED®: Innovating road trips with inflatable, durable, and compact auto gear.

W1040- FOUR WHEEL CAMPERS

The world’s leading producer of pop-up campers for trucks The lightweight, lowprofile, aluminum-based design, delivers the go-to camper to navigate challenging terrain.

400 - EXPEDITION TRAILERS

Expedition Trailers is your premiere offroad dealer based in Missouri We’re proud to partner with top brands including Offtrax Campers, Vorsheer, & Mission Overland, to sell top quality off-road campers & trailers

264 - EXPLORE ELEVATED

Truck Top Camper Manufacturer

Explore Elevated is made of enthusiasts like you We like to go camping, offroading, and spending time with great people We push our gear to the limit in every aspect and expect it to stand up to the test of time.

48 - FINS OUTDOOR

At Fins Outdoors, we believe the best moments in life happen outside That’s why we create apparel that’s as comfortable as it is rugged crafted from 100% organic cotton and sustainable performance fabrics

92- FREE STATE MACHINING

Free State Machining is a precisiondriven fabrication shop built for people who demand strength, accuracy, and craftsmanship

208

- GEAR HAUL

American-made universal mounting and tool-carrying solutions that help users organize and transport chainsaws, tools, buckets, and more on vehicles, trailers, or walls Tackle extreme off road conditions with durable power and reliable performance from our AGM batteries

245 - GENESIS OFFROAD

265 - GLOBAL EXPEDITION VEHICLES / STORYTELLER OVERLAND

Designed and built for self-reliant travel to remote parts of the globe Count on engineering that will withstand treacherous off-road routes and extreme weather conditions to allow for complete worldtravel

105- GO FAST CAMPERS

Go Fast Campers specializes in ultralightweight, American-made truck campers and rooftop tents (RTT) designed for off-road use

19 - GO TREADS

Go Treads ™ -provide the traction needed to get vehicles going again when stuck in snow, mud, or sand. This is the first and only tool designed specifically for large, heavy trucks and can also be used for smaller vehicles.

- HEX-N-GONE

Gear, guides and the great outdoors Handcrafted, small batch, intentional productsthatrespecttheoutdoors!

89- ILLUMINE COLLECT

Illumine Collect blends outdoor utility with clean, modern design Known for thoughtfully crafted lighting and lifestyle accessories, the brand focuses on pieces that feel just as at home at camp as they do in a backyard or living space. Illumine Collect is for people who appreciate good design, warm light, and gear that enhances the atmosphere wherever their adventures or evenings take them

- HIGH ALTITUDE TRAILER

The mission at High Altitude Trailer Co is to help man return to his purest form in the wild We make it a priority to manufacture high-end, natureproof trailers that you can feel confident going anywhere in.

73 - GOOSE GEAR

Premium Vehicle-Based Storage Solutions- the perfect match Made in the USA. Designed and manufactured in Colorado Built to Endure Engineered for the toughest demands

260

- JFTOPS

JF Tops specializes in Jeep soft tops and accessories built for drivers who want open-air freedom without sacrificing quality Their products are designed to be easy to install, durable on the trail, and versatile for changing weather conditions.

4- IMPERIAL OUTDOORS

- HIGHLAND EXPEDITION OUTFITTERS

Imperial Outdoors builds serious shelters for serious conditions Specializing in premium ice fishing houses and all-season outdoor shelters, this Michigan-based manufacturer creates rugged, insulated structures designed to handle harsh weather while keeping occupants comfortable inside

50

- JOPOWER

JOPOWER is a specialized supplier of custom off-road vehicle lights, dedicated to advanced technology and innovative customization methods

66- JOYBEE SIGN COMPANY

JoyBee Sign Co is your one-stop shop for vinyl vehicle wraps, custom signage, and design services in Kansas City

Our aluminum expedition trailers have conquered trails from the Great Smoky Mountains to the Rockies The Trail HErO 1 and Trail HErO 2 continue this tradition with the same premium materials and unwavering quality standards that made HEO a trusted name in the overland community.

217 - GRANT BROTHERS COFFEE

Expertly sourced and roasted coffee Focuses on quality and sustainability in crafting each cup This familyoperated business emphasizes coffee as a shared experience, connecting people through nature's bounty

Highland Vans is based in Chicago, IL

WH3 - INCA OVERLAND OUTFITTERS

Inca Overland Outfitters brings practical upgrades and trail-tested gear to the overlanding and off-road community Focused on functionality, durability, and smart vehicle setups, the brand helps adventurers prepare their rigs for longer trips and tougher terrain

94A - KEEPA

Meet KEEPa the seriously strong magnetic clip that’s up for any challenge Built tough and made to last, it grips your gear like a pro whether you’re on the job, in the wild, or just tackling everyday chaos One clip Endless uses Total peace of mind

We found a passion in converting vans into spaces to create memories together Let’s turn your “vanlife” dream into a reality together

- GRIZZLY KNIVES

Grizzly Knife Co. is a handcrafted American knife brand rooted in grit, tradition, and utility Every blade is designed with purpose, combining rugged materials, clean design, and dependable performance for outdoor use, work, and everyday carry

- HEST

Hest is an adventure gear company focused on rugged, minimalist equipment for camping, overlanding, and outdoorlife.

Horizon Hobby, LLC has become the leader in radio control products and accessories. Our employees drive the RC community We take our purpose of inspiring dreams and building memories seriously

HUGA Heat is all about staying warm when adventure doesn’t stop for cold weather. The brand designs compact, portable propane heaters built for camping, overlanding, tailgates, garages, and outdoor gatherings

81, 82 - INSTAPRIVY

InstaPrivy solves one of the least glamorous but most necessary problems in outdoor recreation: portable privacy Known for its easy-touse pop-up privacy shelters and toilet solutions, InstaPrivy makes camping, overlanding, and remote travel far more comfortable and dignified

234- INTREPID CAMP GEAR

Intrepid Camp Gear delivers highquality outdoor equipment for camping, backpacking, and wilderness adventure Their thoughtfully designed gear combines durability, comfort, and practicality, helping outdoor lovers explore with confidence.

KÜAT is a design-driven outdoor brand that turns bike and gear transport into something you’re actually proud to bolt onto your vehicle Known for sleek, trail-ready bike racks and accessories, KÜAT blends smart engineering with clean aesthetics and user-friendly features.

231

- LAVABOX

FireAnytime makes reliable fire starting tools and accessories for campers, hunters, survivalists, and outdoor enthusiasts With easy-to-use products designed for all weather conditions, they help you spark campfires, grills, and adventure moments on demand. FireAnytime brings warmth, light, and preparedness to every outing.

204 - LEVRACK

Levrack was born out of a need for more efficient and accessible storage Combining the best parts of pallet racks and sliding shelving, we created our patented storage system.

276 - MARTIN’S SMOKED MEATS

Martin’s Smoked Meats is all about bold flavor and time-honored smoking traditions Crafted with care and packed with rich, savory taste, their smoked meat snacks are designed for people who live active, on-the-go lifestyles. Whether you’re on the trail, at camp, or on the road, Martin’s delivers protein-packed fuel that doesn’t mess around

7 - MAXXONICS

54, 55- LIQUID SPRING

LiquidSpring continues to develop suspension products for highway trucks across various markets such as EMS, transit, school bus, motorhome, work truck, and overland vehicles.

21, 22 - MID AMERICA RV

Ourfriendlyteamiseagertohelpyoufind the perfect RV to match your lifestyle and travel dreams. Conveniently located near Joplin and Springfield, MO, we're here to provide you with top-notch service and expertadvice

MIDWEST DISCOVERY ROUTE SPONSOR & OFFICIAL COMMUNICATIONS PROVIDER

1- MIDLAND RADIO

31- MOON FAB

Moon creates simple tools that make it easier to enjoy the outdoors, including MoonShade and MoonAnchors

93- MOTHY OFFROAD

MothyOffroadfocusesonclean,functional upgrades for off-road and overland vehicles

Maxxsonics is a major force in the mobile audio world, powering sound systems that bring serious volume and clarity to vehicles everywhere. Known for brands like HIFONICS, MB Quart, and Autotek, Maxxsonics designs highperformance car and powersports audio equipment

88- MAMOO’S CAMP KITCHEN

Freeze dried meals with Louisiana flare. Prepared and packaged in Farmerville, Louisiana Seafood ingredients include Louisiana Gulf Shrimp

10- METHOD RACE WHEELS

Method Race Wheels designs, develops and distributes high performance wheels and accessories for race and street applications

High quality GMRS Two-Way, Weather Alert, CB and Marine Radios, and Bluetooth Intercom Systems Midland Radio is a proud sponsor of the Midwest Discovery Route

294 - MIDWEST

KRAWLERS

Midwest Krawlers is one of the largest off-road clubs in the Kansas City area, bringing together enthusiasts for trail rides, rock crawling, and overland adventures

90- MOTO ADRENALINE TOURS

Moto Adrenaline Tours delivers guided motorcycle adventures for riders who crave excitement and unforgettable scenery.

210 - NATURAL STATE OVERLAND

Natural State Overland will showcase the beautiful Ozark and Ouachita National Forests in Arkansas as an overland destination for those travelers looking for rawbeautyandhistoryoftheregion

244 - NEW HOLLAND OVERLAND

Michigan overlanding and outfitting company Fueled with a passion for adventure, travel, and exploration, we love to share our over-landing passion andproducts

401 -NIXA AMATEUR RADIO CLUB

Nixa Amateur Radio Club is group devoted to the promotion and exploration of the amateur radio hobby, providing communications in time of need to protect life and property, and servingthesurroundingcommunity

98 - ONWRD SUPPLY

After spending years working for other brands, our team came together to create a product that doesn’t exist in the marketplace today. ØNWRD was created to help us all stay organized, efficient and feel like the product fits our lifestyles while meeting our quality expectations – and in turn yours!

225- ORIS ADVENTURE COOKING

Oris is a complete cooking system that is portable. We have made this for the serious camping enthusiast or overoverlander looking for a high-quality solution to all their cooking needs At camp, on the trail or on the patio ORIS is all you need to make almost anything you can think of It is a cast-iron skottle and multi-use stand.

Overland Gear Supply is a curated outfitter for adventure lovers who want durable equipment without the guesswork Offering tents, rooftop gear, recovery tools, and campsite essentials, the brand emphasizes rugged quality that stands up to real-world overlanding gear you can trust when the pavement stops

219 - PIONEER ADVENTURE CAMPERS

We are passionate about providing topquality truck Toppers and Campers for mid-size and light-duty pickups to enhance your outdoor camping experiences, with a focus on ruggedness, durability, and comfort.

400

- PNUMIX

At pnümix™, we’re on a mission to do more than mix drinks we’re here to inspire connection. We believe that great moments start with great people and a shared experience.

102D - POP’S BARBEQUE

262 - NO-LO DESIGNS

Best known for their handcrafted fire pits and outdoor accessories, the brand focuses on clean lines, quality materials, and products that elevate gatherings around the fire No-Lo is where good designmeetsgoodcompany

Overland of America is all about helping adventurers build capable, dependable vehicles for long-distance exploration From parts and accessories to expert guidance, this brand supports travelers who live for off-grid destinations, panoramic views, and the freedom to roam without limits

Pop’s BBQ Pit brings authentic, mouth-watering barbecue to life with slow-smoked meats, bold flavors, and that unmistakable hickory aroma

CAMPGROUND HOST

84- NORTHOLOGY ADVENTURES

Monthly digital adventure magazine and basecamp adventure events including the Midwest Women’s Offroad Weekend, Keweenaw Overland Adventure Retreat andOverlandtheRed

Outback RV of Texas is your gateway to rugged, adventure-ready camping. Specializing in off-road and all-terrain RVs and trailers, this Texas-based dealer helps explorers find rigs built to handle rough roads and remote destinations, turning “where to sleep?” into “where do you want to go next?”

34

- OZ-TECH

86- OVERLAND DEFENSE

Oz-Tech designs and manufactures heavy-duty protection gear for off-road vehicles from rock sliders to bumpers and armor. With a focus on American craftsmanship and trailproven durability, their products are built to take hits, scrape rocks, and keep rigs moving in the toughest terrain.

WHB7 - OCEAN CANYON RESORTS

Ocean Canyon Properties (OCP) is a growing system of privately owned, membership resorts that offer spacious RV sites, comfortable cabins, cottages and condos along with a wide variety of privateresortamenities

Overland Defense equips overlanders and vehicle builders with protection gear that’s as tough as the backroads you tackle. Their lineup from reinforced skid plates to rugged armor is made to absorb trail punishment and safeguard your rig’s vital parts while you push into the wild

80- OFFGRID TRAILERS

Rugged, off-road-capable trailers made to follow you far beyond paved campgrounds. Built with durability and self-sufficiency in mind, their trailers are equipped for long stays in remote locations. Off Grid Trailers is for adventurers who want to roam freely without sacrificing comfort or capability.

The Overland Expo Foundation is a nonprofit dedicated to sustaining and protecting the overland community through land stewardship, education, grants, and advocacy. They fund conservation projects, trail restoration, and experiential scholarships while promoting responsible outdoor exploration and preparedness for adventurers everywhere.

Ozarks Relaxed Living specializes in premium outdoor and wellness products designed to elevate comfort at home or basecamp From hot tubs and saunas to outdoor furniture and enclosures, they deliver high-quality solutions backed by expert installation and service

Our mission is to inspire and equip people to create amazing experiences and challenge their limits, with welldesigned, high-quality gear that works in real-world conditions!

285 - PROJECT ZERO

At Project Zero, healing has a heartbeat. We take heroes out of the shadows and into the wild so they can feel alive, not just surviving. While others offer services, we give purpose

275 -

RALLYE IN THE OZARKS

Rallye in the Ozarks is a community of Vintage off road Enthusiasts

87-RANGE TEC

RangeTech delivers rugged vehicle lighting and electrical solutions for drivers who need performance after sunset From high-output off-road lights to wiring tech, the brand blends durability and innovation so your rig stays visible and powered

51,

52- REBEL OFFROAD TEXAS

Rebel Offroad Texas builds trail-ready bumpers, sliders, racks, and accessories for the off-road community gear that’s as bold and dependable as the drivers who use it

221- REDNECK BLINDS

Outdoor blinds and hunting gear that fuses practicality with rugged simplicity, products are designed to blend into nature while keeping you comfortable through long days in the field

44-45 - RENEGADE HARLEY DAVIDSON

263 - RHINO USA

The team at Renegade HarleyDavidson® would like to welcome you to our dealership in Springfield, where we're confident you'll find the bikes you're looking for at a price you can afford Your go-to source for heavy-duty automotive parts and accessories built for off-road performance and reliability Rhino’s products are engineered to take on rough trails and backroads with confidence

253- RIVER RANCH RESORT

A slice of outdoor paradise where slow mornings, flowing rivers, and naturesoaked evenings take center stage With riverside campsites, cabins, and community vibes, it’s a destination for families and adventurers who want relaxation wrapped in scenic beauty.

243 - ROAM ADVENTURE CO.

Roam Adventure Co. creates gear and accessories for outdoor adventurers and overland travelers. Their products are engineered for toughness and everyday readiness, helping explorers stay prepared on trail, camp, and beyond With a passion for experience and quality, Roam Adventure Co. stands beside you every mile of the journey

199- ROLLER CAM

By eliminating friction between the cam and webbing, each of our straps achieves greater holding strength and smoother adjustment than standard buckles or cinch straps With Rollercam® , you get the ease, finesse, and security to lock down your gear confidently

VIP AFTERPARTY CO-HOST

33- RUGGED RADIOS

Rugged Radios keeps adventurers and off-road crews in touch with tough, reliable communication systems designed for rugged terrain and remote locations From GMRS radios to complete communication solutions, the brand equips teams with gear that shrugs off dust, vibration, and trail abuse.

202- ROUGH COUNTRY

Rough Country is a heavyweight in the off-road gear world, offering lift kits, suspension upgrades, lighting, and performance parts that help trucks and SUVs conquer rough terrain Their extensive lineup empowers weekend warriors and serious adventurers alike to pushfurtherwithconfidence

57- RUSTIC MOUNTAIN OVERLAND

An adventure-centered brand that outfits overlanders with durable gear, accessories, and inspiration for life on the road Focused on real-world travel and long-distance exploration, Rustic Mountain Overland helps adventurers build capable setups and collect stories worth sharing

WHB5 - ROASTIES - ALL NATURAL FIRESTARTER

An eco-friendly, portable fire starter made from recycled coffee husks It's perfect for camping, backpacking, fire pits, indoor fireplaces, charcoal and wood grills, smokers, and more!

277 - ROVER VANS

Rover Vans builds custom Mercedes Sprinter and Ford Transit camper vans designed for long term durability, refined interiordesign,andrealworldtravel

69- SASQUATCH CAMPERS

Sasquatch Campers builds rugged, well-thought-out campers designed for adventurous souls who demand comfort and capability

101- SILENCER CENTRAL

Silencer Central sells and ships silencers to all 42 states where they're legal. With over 25 top silencer brands, you're sure tofindtheperfectoneforyourfirearm

201, 203, 205- SPORTSLAND PICKUP COVERS

Theplacetogowhenlookingforthebest prices and greatest selection on pickup & tonneau covers for your personal truck andfleetvehicles.

Turn a spare tire into an instant table wherever you park Designed for campers, tailgaters, and overlanders, this clever accessory creates a sturdy, level surface for meals, gear, and gatherings no extra legs or tools required

278 - THE MOUNTING CO

Utilizing the highest grades of aircraft aluminum, titanium, and type III hard anodizing we strive to provide the strongest, lightest, and most reliable platform for you to build off of for any needsyouradventuremayrequire

401 - TIMBEREN AXLE

Timbren is known for suspension enhancement systems that improve ride quality, stability, and load handling. Trusted by truck, RV, and trailer owners, Timbren products help vehicles perform better under heavy loads without compromisingcomfort

14- TIRE-RITE

Tire-Rite specializes in heavy-duty tire service equipment and inflation systems designed for demanding environments Their solutions help fleets and operators maintain tire performance safely and efficiently,eveninruggedconditions

220-TUNE

OUTDOOR

Tune Outdoor creates infinitely customizable popup campers that move in harmony with all your outdoor pursuits Check out the Tune M1 and the new Tune

307 - TWO

30- TMAT

Adjustable cargo blockers plug in to organize your truck bed. Tmat slides out foreasyaccessandquickremoval

222, 240 - TOYS FOR TRUCKS

TFT is a one-stop destination for truck and SUV accessories, offering everything from bed covers and steps to lighting and performance upgrades. The brand helps drivers customize their vehiclesforwork,play,andadventure

270 - TRAILBUILT OFFROAD

The Aftermarket Standard for Off-Road Wheels, Tires, and Suspension. You don't build a rig to sit in a driveway You buildittoconquerterrain.

49

- TRAVOCA

Gear for Cooking, Gathering, and Exploring Thoughtful gear designed to make every campsite feel like home and every meal feel like a moment worth savoring.

289- TRIPOD TORCH

Tripod Torch a campfire that’s small enough to pack easily, fire-ban compliant, affordable, and, most importantly, delivers incredibleheatwhereyouneeditmost.

Vandoit builds custom adventure vans designed to adapt to whatever the journey demands With modular interiors and rugged construction, Vandoit vans are made for people who want freedom, flexibility, and capability in one mobile package.

TRACK CAMPERS

Two Track Campers are designed to replace the factory top on the Jeep Wrangler Unlimited Two Track Campers are manufactured in Loveland Colorado

209 - VICE GARAGE

Wombat Camper builds compact, offroad-capable campers that balance comfort with trail toughness. Designed for self-sufficient travel, their campers are ideal for explorers who want reliable shelterwithoutunnecessarycomplexity

As an overland company, we specialize in providing high-quality accessories and equipment designed to elevate your journey whether you're embarking on a weekend getaway or a crosscountry expedition.

242- TYRI 0FF-ROAD LIGHTING

Tyri Lights designs innovative vehicle lighting solutions that enhance safety, visibility, and style Built for off-roaders and professionals alike, their lighting systems are engineered to perform in tough environments and low-light conditions

247 - ULTIMATE ADVENTURE SUPPLY

We’re passionate about the great outdoors camping, hiking, overlanding, and every adventure in between We know that the right gear can make all the difference, which is why we’re committed to providing high-quality, reliable camping and outdoor equipment to help you make the most of every trip.

291 - V-LIFE ADVENTURE

With customer experience as the first priority, we design and produce one piece roof top tent adapted to various environments

275 - VALOR OUTDOOR FOUNDATION

Valor Outdoor Foundation is a nonprofit dedicated to supporting veterans, first responders, and their families through outdoor experiences By using adventure as therapy, the foundation fosters healing, connection, and renewed purpose

223 - VICE OUTFITTERS

At VICE Outfitters, we help you organize and maximize your vehicle's cargo space with our modular storage systems Designed for durability, versatility, and ease of use, our products ensure you make the most of every inch of your vehicle.

Worksport Ltd., designs, develops, and manufactures a range of tonneau covers, solar truck bed cover integrations, portable energy storage systems, and heat-pump technologies, all underpinned by proprietary intellectual property

265 - VAN CITY RV

Our goal at Van City RV is to redefine the RV experience one trip at a time by selling only top quality motorhomes withexceptionalcustomerservice.

227 - WANDERBOX

Wanderbox delivers curated adventure gear and lifestyle products designed to fuel your passion for the outdoors. With a focus on quality, practicality, and exploration, their boxes bring thoughtfully selected tools and essentials right to your doorstep perfect for travelers, trail seekers, and anyone who lives for new experiences

500 - WARN INDUSTRIES /FACTOR 55

"We're the industry leader for a reason Since 1948 Warn Industries has built its reputation on manufacturing the very best winches, bumpers, and accessories that are designed, bumpers, and accessories that are designed, and tested for reliability, durability and, of course, for the love of off-roading”

Warriors on the Road is a mission-driven nonprofit that empowers veterans through travel, community, and shared adventure By taking heroes on meaningful journeys, the organization creates space for connection, reflection, andsupportbeyondeverydaylife.

XGrid Campers creates rugged, modular campers designed for extended off-grid travel With a focus on durability and thoughtful layouts, XGrid campers support adventurers who want freedom without sacrificing comfort Modular canopies for off-roaders, overlanders, & everyday haulers. Premium aluminum canopies built to your specs We build modular aluminum canopies that are designed to fit your truck,yourgear,andthewayyouwork

- EXTREME CANOPIES

Built For Any Adventure. The Xtrusion Overland bed racks and cross bars are designed to adapt to an owners unique needs and budget You have the freedom to outfit your setup for whatever youneed.

Schutt Xventure designs premium offroad trailers engineered for extreme environments Built with military-grade durability and smart layouts, Xventure trailers are made to carry serious gear deepintoremoteterrain

214 - ZERO BREEZE

The ultimate portable air conditioning for any adventure or profession lightweight,powerful,andefficient.

TheElectricbrakecontrolthatis100%trailermounted. TheNewAutowbrakepoweredbyTowsmart.

Design and Use: 100% Trailer-mounted electric brake control includes an easy to use wireless handheld remote for setting adjustments and easy to read led lights to visually confirm brake lights and trailer circuit functions, eliminating the need for apps, Bluetooth, or phone usage

Trailer mounted main unit also has LED indicators to show connections, setting and functions and uniquely paired with each handheld remote

Installation: Connects to existing trailer wiring, requiring no wiring modifications to the vehicle, and works with both 4-way and 7-way vehicle plugs 1, 2 and 3 axle trailers Handheld remote is uniquely paired with each unit

Reliability: Resistant to weather and elements Simple, safe, reliable, and affordable.

Set to be available in June 2026.

Come to our booth for details and pre orders

STORIES CONNECT US

The MOORE Storytellers Campaign invites creators, travelers, and advocates to use their voice and their network to support NCMECr through the annual MOORE Expo fundraiser. This year, 10% of each Storyteller’s total ticket sales will be donated directly to NCMEC.

MOORE Expo attendees are a diverse group of travelers who journey across the U.S. and around the globe This makes the community uniquely positioned to spread awareness of missing children and amplify NCMEC’s mission far and wide

ORYTELLERS MPAIGN

Storyteller Row participants will use their digital platforms to encourage their followers to support NCMEC's mission and will attend a NCMEC training session prior to the show "At the MOORE Expo, we believe in the power of storytelling to inspire action and effect change," says Chris Holloway, the event's organizer. "Through this collaboration with NCMEC, we are able to reach a wide audience and spark meaningful conversations about issues that matter " In addition to raising awareness, the Storytellers are actively engaged in fundraising efforts for NCMEC

THE POWER TO INSPIRE

The MOORE Expo is leveraging the influence of content creators and personalities for a noble cause Overland travelers, known for their adventurous spirit and ability to navigate remote areas, are now being recognized for their potential role in aiding the search for missing children. The innovative platform of Storyteller Row is raising awareness about the plight of missing children and the work of National Center for Missing and Exploited Children (NCMEC ) A list of participants is available on the MOORE Expo website.

A PROVEN IMPACT AND A BIGGER GOAL

Whether or not you are attending MOORE Expo you can still make a difference. Donate directly to NCMEC and dedicate your gift to the Storyteller you’re supporting.

In 2025, MOORE Expo Storytellers raised more than $10,000 to help NCMEC protect children and support families of missing children. This year, we’re aiming even higher

There’s a specific silence found only when the pavement ends and the cell service drops. It’s the moment where "what if" becomes "let’s go " But that transition from a daily driver to a backcountry beast isn't just about spirit; it’s about engineering. At CBI Offroad and Prinsu Design Studio, we don’t just build parts; we build the confidence to keep driving when the map gets fuzzy. Our philosophy is simple: Trail-proven, American-made, and built to outlast the vehicle they’re bolted to.

CBI OFFROAD: THE STANDARD OF PROTECTION

Armor is more than just metal and welds it’s peace of mind. When you’re miles from the nearest paved road, your vehicle’s vulnerability is the only thing standing between a successful expedition and an expensive recovery.

CBI Offroad was born from the rugged landscapes of Idaho, where the terrain demands respect. We’ve spent years refining our heavy-duty bumpers, rock sliders, and skid plates to ensure they offer the industry’s best approach angles and maximum ground clearance. Every line is intentional; every weld is a promise. By utilizing high-grade materials and CNC precision, we ensure that our armor doesn't just fit, it integrates. Whether you're navigating a technical rock garden or shielding your radiator from a stray branch, CBI provides the structural integrity required for the boldest lines.

PRINSU: REDEFINING THE HORIZON

While CBI guards your foundation, Prinsu optimizes your ceiling. The original Prinsu Roof Rack changed the industry by proving that you don’t have to choose between strength and weight.

Our modular, high-strength aluminum racks are the pinnacle of functional design The low-profile aesthetic minimizes wind noise and drag, while the bolt-together, no-drill architecture allows for total customization. Whether you are mounting a rooftop tent for a week in the desert, securing Maxtrax for a muddy recovery, or hauling a weekend’s worth of fuel and water, the Prinsu system adapts to your mission. It’s a silent partner that carries the weight of your ambition without compromising the performance of your rig.

BUILT TOGETHER, FOR THE JOURNEY

The synergy between CBI and Prinsu is where the magic happens It’s a complete ecosystem designed to transform your vehicle into a purposebuilt overland machine We take pride in the fact that our gear is made in the USA, supporting local craftsmen and ensuring that our quality control remains unmatched.

We aren't just selling products; we’re inviting you into a community of explorers who value the journey as much as the destination. We believe that your vehicle should be a tool that expands your world, not a limitation that shrinks it.

EXPERIENCE OUR BUILDS AT MOORE EXPO

Ready to see the gear in person? Join us at the Moore Expo to get a hands-on look at our latest builds and speak with our team of experts. Whether you’re starting your first build or refining a seasoned rig, we’re here to help you find the right setup for your specific needs

INDOOR URBAN OVERLANDING AT THE CHICAGO AUTO SHOW

“The Chicago Auto Show, held annually at McCormick Place since 1901, is the largest and longest-running auto exposition in North America. It serves as a major public-focused event often featuring nearly 1,000 vehicles where attendees can explore new models, experience indoor/outdoor test tracks, and see concept cars” -The Chicago Auto Show

By Cindy Pope

Chris Holloway, founder of the MOORE Expo and I were invited by Jim O’Brill of the Chicago Auto Show to participate in the Overlanding Chicago exhibit headed up by Joe Krelle of ChiTown 4x4 at this year’s show. In addition to sharing The MOORE Expo with a new, eager audience, we had the unique opportunity to camp overnight on the show floor on the last Saturday.

Camping overnight inside McCormick Place was one of those experiences that felt equal parts surreal and ridiculously fun After the crowds cleared and the lights dimmed, the show floor took on a completely different energy. What had been a busy, polished display space during the day turned into our own little camp for the night, with rigs parked under high ceilings and our rooftop tents popped out like we were deep in the backcountry

The late-night hours ended up being some of the best of the whole weekend. We gathered around our very on-brand “campfire” a cheap faux fire pit delivered by Amazon, glowing in the middle of a convention center and settled into the kind of conversations that only happen when people slow down (and play Radio Chatter After Dark with a few cocktails.)

As the night blurred into morning, we were caught off guard by a local news crew showing up at 5am to interview us (was it really that late? or, early?) Some of us still awake, some waking up, a little bleary-eyed, we got to share what overlanding is and why it matters right there in our makeshift indoor camp. It was kind of unexpected, a little chaotic, and honestly pretty perfect.

That whole experience tied directly into what the Overlanding Chicago exhibit set out to do It brought overlanding into the light in a way that a lot of folks hadn’t really seen before, putting it in front of a massive audience while still holding onto the authenticity of the community behind it For a few days inside McCormick Place, we weren’t just talking about adventure we were living it in our own way, and inviting others to imagine what that could look like for them too.

BY CHRIS HOLLOWAY

There’s a point on a long trip where things shift a little. At the start, it feels easy. You’re rolling out of Kansas City, full of energy, everything packed, route mapped out. It’s just driving. Just miles. Then the terrain changes, and the responsibility starts to feel real

We were pulling our InTech camper, fully loaded for nearly three weeks on the road Idaho, Glacier, Yellowstone, Tetons A lot of miles A lot of elevation. A lot of weight behind us. You don’t notice that weight much on flat ground. The truck handles it. You settle into a rhythm.

Mountains are different

WHEN THE ROAD STARTS PUSHING BACK

Climbing is one thing You expect that The engine works harder You hear it You feel it But going down is where it gets serious. That’s when everything behind you wants to keep moving, whether you’re ready or not.

There were a few moments that didn’t look like much from the outside. A curve tightening faster than expected. Traffic slowing sooner than it should have A downhill stretch that kept going longer than you planned for Nothing dramatic No close calls you’d tell as a wild story

Still, those are the moments where your brain gets quiet and focused

Are we good here?

IT STARTED AS A JOKE

Somewhere early in the trip, I started saying it Any time we’d come into one of those situations and the truck slowed exactly how I needed it to, I’d look over at Megan and say: “Thank you, Wilwood ” At first, it was just something to say A throwaway line But the more we drove, the more it stuck Because there’s a big difference between hoping your brakes will do the job and knowing they will.

TETON PASS

Teton Pass is where that feeling really set in If you’ve driven it, you already know what it demands. If you haven’t, picture a steep, narrow road with a long 10 percent grade and no room for lazy decisions It connects Idaho into Jackson, and it asks you to stay sharp the whole time

We came into it loaded. Truck, camper, gear, everything Before the descent even started, I was already thinking about it

Speed control. Heat. Distance. Timing.

You don’t rush into something like that As we started down, I stayed focused on the road ahead and how the truck was responding. Engine braking helped, but there were moments where you need more than that You need control right now, not a second later

Every time I got into the brakes, the response was clean. No hesitation. No fade creeping in. No guessing what would happen next Just steady, predictable control

I glanced over at Megan again and said it, a little more serious this time.

“Thank you, Wilwood ”

THE STUFF THAT DOESN’T GET TALKED ABOUT

Most people don’t think about brakes unless something goes wrong They’re not the part you show off. They don’t get attention in photos. Nobody gathers around to talk about them at camp Still, they’re working the whole time They’re what lets you stay calm when the road gets complicated They’re what gives you options when things change faster than you expected. And when you’re towing through mountains, options matter.

WHAT EARNS ITS PLACE

Out here, gear earns its spot Not because of specs. Not because of marketing. Because it shows up when it counts.

This trip had plenty of great moments Glacier views Yellowstone wildlife The Tetons at sunrise The kind of stuff you remember forever. But there were also those quieter moments. The ones where nothing happened And that was the whole point Because when you needed to slow down, you could

BY THE END

By the time we were heading home, I was still saying it Pulling into a town Coming down a grade. Rolling into camp after a long day.

“Thank you, Wilwood ”

Not as a joke anymore. Just a simple acknowledgment. Because getting there is only half the story. Being able to stop when you need to is what makes the whole trip work

TITLE SPONSOR

NOVEMBER 14, 2026

RALLY & TRAIL RIDES

TIME-SPEED-DISTANCERALLY

OVERLANDINGACROSS DIVERSETERRAIN

GUIDEDRIDESTHROUGH2BOHTRAILS

GUIDEDRIDE&POKERRUNINTHELOCALCOMMUNITY

CAMPING

RUSTICVIBECAMPINGINTHEWOODS TRAILS

OPENFIELDCAMPING&TENTVILLAGECAMPING RVAREA

SHOWERHOUSEONSITE

COMMUNITY

SATURDAYNIGHTBONFIREWITH DRINKS&S’MORES STORIES,LAUGHTER&THESPIRITOFTHEWILD BRINGYOURADVENTUROUSSPIRIT,YOURCREW,AND YOURLOVEFORTHEOUTDOORS

“The Valor Outdoor Foundation was created out of both personal experience and a clear need. After my time in the military and dealing with the physical and mental challenges that followed, I found that being outdoors especially in structured, purpose-driven environments had a real impact on recovery

Overlanding and off-roading naturally evolved into a platform for this because they combine problemsolving, teamwork, and time away from everyday pressures What started as informal outings has grown into a mission-driven nonprofit focused on helping veterans reconnect with themselves, with others, and with a sense of purpose.

We are currently 100 percent volunteer-based, and until we receive grant funding, I am personally funding the organization But I believe in this mission fully if it takes all my time and all my resources to help even one veteran, it is worth it.

Time on the trail creates a unique kind of therapeutic environment Whether it’s navigating difficult terrain, recovering a stuck vehicle, or setting up camp, each task requires focus, patience, and collaboration. These moments mirror many of the challenges veterans are familiar with working under pressure, adapting to changing conditions, and relying on a team The difference is that now those experiences are in a controlled, supportive environment where growth happens naturally without being forced

Community is at the core of everything we do In the military, you’re part of something bigger than yourself, and that sense of belonging can be hard to replace after service. We intentionally build that same camaraderie by creating shared challenges and shared wins There’s something powerful about overcoming an obstacle together on the trail it builds trust quickly and authentically. We also keep our groups tight and mission-focused, which helps foster real connections rather than surfacelevel interactions

Beyond recreation, veterans are learning practical and transferable skills These include problemsolving, vehicle recovery, navigation, planning, and resource management. Just as important are the soft skills communication, leadership, and confidence Many of these translate directly into civilian life, whether that’s in the workplace, personal relationships, or simply regaining a sense of control and capability.

To the off-road community, I would say that your support matters more than you might realize Whether it’s volunteering time, offering resources, partnering with organizations like ours, or simply showing up and engaging with veterans, it all makes a difference The off-road community already has a strong culture of helping others, and when that’s extended to veterans, it creates a powerful bridge between two worlds that naturally align.” -Michael Elrod, The Valor Foundation

FROM SERVICE TO THE TRAIL: FINDING PURPOSE AGAIN