January February 2026 NICA News

This Month’s Newest Members

Steve Beckcom

Lil Bellas Pizza / Big B BBQ

La Salle, IL

Tina Butler

X M Beauty LLC

Middletown, DE

Vanessa Brownlee

X M Beauty LLC

Middletown, DE

Herbert Decker

Televac Products

Versailles, MO

Ilona Fehlauer

Fehlauer Gmbh

Fort Morgan, CO

Michael Flores

California Dept. Food & Beverage Sacramento, CA

Chip Holloway

Desert Empire Fair

Ridgecrest, CA

Monica Jackson

RM Concessions Fresno, CA

Connie Kedrowicz

Kedzie’s Midway Foods, LLC Custer, WI

Scott Lawson

Duggan’s Concessions Selma, CA

Huang Sen Lin

Hank Quick LLC

Wooster, OH

Garrett McCormick

G H Concessions

Lewisburg, WV

Holly McCormick

G H Concessions

Lewisburg, WV

Hannah O’Hara

The Delaware State Fair Harrington, DE

Brandon Oxley

The Macoupin County Fair and Agricultural Association Carlinville, IL

Lakisha Powell

The Wok Lobster Asian

American Comfort Food, LLC

Mauldin, SC

Monica Rask

Kaufhold’s Kurds

Ellsworth, WI

Megan Retzlaff

Sweet Habits

Minneapolis, MN

Ken VanHorn

VHF Inc

Allegan, MI

Ben Wright

N&B Concessions LLC Plant, FL

This Month’s Member Renewals

Danny Alfonso

Manatee River Fair Association

Palmetto, FL (1994)

Summer Angus

OC Fair & Event Center

Costa Mesa, CA (2017)

Brent Bair µ

Bair’s Concessions, Inc. Lancaster, OH (1993)

Nikki Bair

Bair’s Concessions, Inc. Lancaster, OH (1996)

Bruce Beck

Professional Concessions

West Palm Beach, FL (2013)

Dustin Beener

Hardenbrook Concessions

Carlisle, IA (2002)

David Belcher

The Eatery Huts, LLC

Princeton, KY (2014)

Brooke Bernath

One Stop Ice Cream Riverside, CA (2024)

William Boggess

Texas Twister Drink

Casa Grande, AZ (2023)

Jacqueline Bradbury, CCE

Sweet Cheeks, LLC

Maricopa, AZ (2013)

Rich Brander

Brander Enterprises, Inc.

Santa Margarita, CA (2007)

Teresa Brander

Brander Enterprises, Inc.

Santa Margarita, CA (2015)

Matt Buchanan

North Carolina Mountain State Fair

Fletcher, NC (2011)

John Campbell

JSCM Concessions Dixon, CA (2007)

Grant Campbell

Campbell’s Concessions

West Des Moines, IA (2024)

Katie Cannon

KCS Consulting, LLC

Dallas, OR (2023)

Andrew Cashman

Maryland State Fair Timonium, MD (2018)

Nicki Claeys

Utah State Fair

Salt Lake City, UT (2008)

Kevin Coe

Patty Wagon Enterprises, LLC

Anchorage, AK (2011)

Ryan Collmer

Meatball Factory LLC

Cape Coral, FL (2019)

Matt Cranston

A & M Concessions

River Falls, WI (2019)

Joe Cranston

Cranston Concessions

River Falls, WI (2019)

Chad Crutchfield

Crutchee’s Inc.

Sumner, TX (2021)

Frank Cuff

Frankie’s French Fries

Ulster Park, NY (2023)

Michael Curci

Soda Parts Express

Annandale, NJ (2010)

Michael Davis

Toucan Enterprises

Apple Valley, CA (2012)

Phillip Delahoyde

Extreme Food & Beverage Ukiah, CA (2011)

Bert Dollente

Kama’aina Grill

Fife, WA (2023)

Linda Downey

Ocean Sales Ltd.

Tumwater, WA (2024)

Danielle Dullinger Minnesota State Fair

St Paul, MN (2023)

Monica Esparza

Aguas Frescas Festival

San Clemente, CA (2024)

Kerstin Everhart

Fork’et Me Not

Kill Devil Hills, NC (2024)

Shawn Everhart

Fork’et Me Not

Kill Devil Hills, NC (2024)

Wayne Everhart Sr. Fork’et Me Not

Kill Devil Hills, NC (2024)

Jay Wells, CCE, President

PASSING THE GAVEL PASSING THE GAVEL Welcome to 2026!

Hi everyone, I hope you all had a delightful Holiday Season, but it’s time to get back to work! I have been very busy attending State and National Conventions. As I promised you in my last message, I am bringing you the information from those events I attended, but you better grab a cup of coffee and a donut, because it will take some time!

NICA was well represented at the 2025 IAFE Convention, held in Denver. In addition to attending sessions, our NICA Directors participated in meetings across many Zones, where we had the opportunity to give a presentation and engage in discussion about NICA, sharing what NICA is, what NICA stands for, the current state of NICA’s health and activities, updates on the NICA Foundation including scholarships awarded and recipients recognized in 2025, and information about the just-completed NICA Marketplace We also shared the upcoming dates for the next NICA Marketplace “Together!” which will be held November 8–11, 2026. Additionally, NICA held one of its three yearly in-person board meetings during the IAFE Convention and operated a booth in the registration area, where attendees could check their membership status, renew if necessary, or join NICA if not already a member.

One session I attended, focused on the phasing out of pennies. The session addressed operational

questions, such as whether to round transactions up or down, and included a demonstration by Greg Miller, CCE, NICA Past President, who showed and demonstrated Clover’s new coin-dispensing machine and how it provides a practical advantage for Concessionaires. I also attended and participated in a panel on sales tax, discussing whether it should be added on separately or included in the price. I shared my view that sales tax, as in any other retail operation, should always be added on in the final transaction. It should not be included in an inclusive menu price, allowing menu prices to remain lower and more transparent for guests. Another session I attended, presented by Tina Hollis, covered credit card purchases and included guidance on how sales tax should be applied in credit card transactions. The session also noted that credit cards are now being used for 70% or more of transactions, highlighting the growing importance of offering convenient electronic payment options.

IAFE is also where NICA holds its annual Advisory Committee Luncheon. The event brought together 14 Fair Staff and Guests, along with 12 members of NICA’s Board of Directors. Representing NICA’s Staff were Ann Menchen, Senior Event and Project Manager, and Executive Director Rey O’Day. This luncheon continues to be sponsored by Ron Smith, Past President. Following a tasty lunch, attendees engaged in discussions on Attracting and Delighting Fair

Guests, Affordability for Fair Vendors and Fair

Guests, Social Media, and NICA Benefits

One of the hottest topics—besides pricing last year was labor. In the last couple of weeks, we came close to getting H-2B language related to the CARE Act, along with the P-Visas, into an appropriations bill introduced in the middle of January. It was included in the original bill for the first time ever, but at the last minute it was dismissed or struck out of the bill. As of the date of this writing, the government has only offered 35,000 supplemental Visas for returning workers, half of what has been offered the last few years. When the H-2B portion was struck out of the January bill, it was stated the government would offer more than the original 35,000 initial supplemental Visas. The problem to date, and I hope the language gets approved before you read this, is who has access to these Visas, where are those extra Visas, how will they work, and when will they show up? This is putting a great strain on those using these Visas. California Fairs are reducing the size and ability to setup the Carnival portion of events already this year. Don’t think it is just California; Houston is just around the corner and there are very few, if any, workers to set up and operate the show. Please take note and remember, “You don’t have to use H-2B to be affected.” The overall performance of the Fair or Event can and will be affected, and that affects YOU.

Now, let’s talk benefits! Usually this would be the area where I would highlight a specific NICA Benefit to use this year, but truly, the most valuable benefit you can use as a NICA Member is the power of networking at our many events each year, from our NICA Gatherings and Conventions, to Communication Committees held at Fairs across the country. Take a look at our Year in Review, beginning on Page 13, to see just how much of a presence we had during 2025. I am amazed that we keep on popping up in locations we have never been to before! For instance, we held first-time events at the Illinois State Fair, Kern County Fair, Kiwanis Indiana Balloon Festival, Monroe County Fair, New Mexico State Fair, and North Idaho State Fair. For some of these, it was the first time NICA was even in the state! This gives me hope for the future of NICA, and I couldn’t be more proud of our NICA Leadership for forging new paths across the country. If you haven’t been to a NICA Gathering, we encourage you to attend. If you don’t have one

in your neck of the woods, call the NICA Office at (813) 438-8926 or a member of the NICA Leadership, found on Page 7. We are here to help get something started. We just need to know where NICA is needed and we will be there!

It has truly been an honor to serve you as your President this past year. I approached this position with the humility, energy and the deepest respect for the efforts achieved prior to my term. This past year I have had the opportunity to listen and learn more about our Industry and how we and our Sister Organizations can work together toward our common goals. I have reached out to many of them too, and all of them have been receptive while keeping their own unique identity.

Leadership does not live in one title. It lives in every committee, every volunteer, every board member, and every individual who shows up and contributes. If we are going to move forward, we must move forward together. That means embracing differences, creating space for respectful disagreement, and remembering that even when we don’t see eye to eye, we are still working towards the same goal. I believe in this organization. I believe in its people and I believe we are willing to evolve while staying true to our core values. The future is not just promising— it’s exciting!

These last four years couldn’t have been possible without the commitment from my family, my beautiful wife Carol of 48 years, daughter Morgan, son-in-law Josh, and a few close friends I’ve made through my years on the Council and as a Director and an Officer. I cannot forget my NICA Staff, Rey, Ann, Jesse, and Mary, and those who we have lost this past year, including Jessica and Linda. Our team is always ready to help!

By the time you read this article I will have attended the conventions for the Association of Iowa Fairs, Minnesota Federation of County Fairs, and WFA. My next stop is the 2026 NICA Business Expo and Fare Foods Food Show, February 9-11, 2026 in Tampa, FL, where we will be “Making Connections!” Thank you for your trust. Thank you for your commitment. And thank you for being part of this journey. And remember always, “Look Sharp, Be Sharp!” and “Together We Can!” ▲

OFFICERS*

Outgoing President: Jay Wells, CCE

Incoming President:

Stacey Pittroff-Barona, CCE

1st Vice President: Michelle Allen, CCE

Secretary: Sandy Class, CCE

Treasurer: Bary Bunts, CCE

DIRECTORS

Brandy Arredondo, CCE

Phil Delahoyde

Nathan Vandewarker

Mickey Venegas, CCE

Daryl Whicheloe, CCE

Trent Wilkes, CCE

INCOMING

DIRECTORS

Nancy Chapman

Ryan Collmer

Whitney Fraleigh

Ryan Long, CCE

Vincent Nelson, CCE

PAST PRESIDENTS’ COUNCIL

Kim Barr, CCE

Vincent Nelson, CCE

Daryl Whicheloe, CCE

Sandy Class, CCE

Don Delahoyde, CCE

Kathy Ross, CCE

Dan Lusenhop

Dominic Palmieri, CCE

Paulette Keene, CCE

Joe Potillo, Jr.

Greg Miller, CCE

Tom Sattler, CCE

Russ Harrison, CCE

Richard Busse, CCE

Tom Hodson, CCE (Deceased)

Jim Hodson, CCE (Deceased)

Tim O’Brien, CCE

Ron Smith

Adam McKinney, CCE

Mike Pence, CCE

Jack Woods, II, CCE

Bob Hallifax, CCE

Frank Parnell, CCE

Larry Orme (Deceased)

Larry Sivori

Rich Wright

Bill McKinney, CCE (Deceased)

Arthur Pokorny, Jr.

Gene O’Brien, CCE (Deceased)

STAFF

Executive Director : Rey O’Day

Communications Manager & NICA News Editor : Jesse Willard

Senior Event & Project Manager: Ann Menchen

Membership & Office Assistant: Mary Vega

Commercial

Coordinator : Jeff Thornberry, CCE

East Council Coordinator :

Michelle Martone

Midwest Council Coordinator :

Dennis Larson, CFE

West Council Coordinators :

Don Delahoyde, CCE & Julie Dunn

NICA FOUNDATION

President: Audrey Poole

VP : Daryl Whicheloe, CCE

Secretary : Rey O’Day

Treasurer : Kathy Ross, CCE

Michelle Allen, CCE

Reilly Berk

Carmel Dyer-Pittroff, CCE

James McConnell

Vincent Nelson, CCE

Larry Sivori

Ron Smith

COMMERCIAL

EXHIBITS COUNCIL

Nancy Chapman

Nathalie Harrington

Edward Reeder, Sr.

Ryan Rickey

James Toler

Denise Warner

David Webster

Diana Wolf

EAST COUNCIL

Whitney Fraleigh

Robert Groscurth

Ryan Hagy, CCE

John Juliano, CFE

Vito Marotta

Gino Orlandi

Patty Tessari

Michael Zdebiak, Jr.

MIDWEST COUNCIL

Connie Boesen

Chad Kolar

Bruce Kozelou

James McConnell

Richie O’Neil

Nick Taulelle

Mickey Venegas, CCE

WEST COUNCIL

Michael Davis

Carmel Dyer-Pittroff, CCE

Rodney Fazackerley, CCE

Alan Harrington

Gigi Horowitz, CCE

Ryan Long, CCE

Miki Martin, CCE

Alexis Parkhurst

Kevin Peck, CCE

Albert Valadez

Gus Whicheloe, CCE

Nick White, CCE

HAPPY NEW YEAR HAPPY NEW YEAR

Stacey Pittroff-Barona, CCE, Incoming President

The National Independent Concessionaires Association has always been more than just an organization to me, it’s a community. Over the past four years serving on the NICA Board of Directors, I’ve had the privilege of working alongside truly dedicated leaders and members who care deeply about the future of Independent Concessionaires. That experience has only deepened my appreciation for NICA and has made me excited and honored to serve as your Incoming President

As a Second-Generation Concessionaire and Ride Operator, I got my start in the Fair Industry at a very young age. My parents, Fred and Beverly Pittroff, were the proud inventors and owners of the original Giant Slide, first introduced in 1965 in San Bernardino, CA. Over the next two decades, our family sold 42 Giant Slides to locations across the United States, Canada, and Australia. Alongside the slides, my family operated food Concessions at the Sydney Royal Easter Show in the 1970’s-early 2000’s, most notably Cheese on a Stick and Fresh Lemonade. Today we operate at various events in Minnesota, including the Minnesota State Fair.

I’ve been part of this world for as long as I can remember. At six years old, I was selling Bird Whistles and Clacker Novelties at the Sydney Royal Easter Show, and by the time I was a little older, I was dipping Cheese on a Stick, squeezing Lemonade, taking tickets, trimming fringe on

All three generations of Stacey’s family celebrating 50 years in 2019 at the Minnesota State Fair with the Giant Slide

gunnysack riding mats, and even waxing the corrugated steel of the slide. Those early days taught me the joy of seeing people light up, whether it’s the thrill of sliding down the Giant Slide, the excitement of a novelty in someone’s hands, or that first bite of a Cheese on a Stick. That joy is what keeps me passionate about this Industry today, sharing simple, memorable moments of fun with Fairgoers of all ages.

Today, my husband Robert and I, in partnership with my father Fred and our two daughters, operate Giant Slides at the Wisconsin, Minnesota, Iowa, North Georgia, and Washington State Fairs, along with our Concession Stands in Minnesota. Being part of a Multigenerational Family Business that brings joy to millions of Fairgoers is something I never take for granted.

Serving on the NICA Board has given me a front-row seat to the incredible people who make up this Industry. As Incoming President, I’m especially passionate about investing in our future through NICA’s Generation Forward program, supporting mentorship, education, and succession planning for the next generation of Concessionaires. I also want to strengthen connections across our membership, expand practical, business-focused benefits that Concessionaires can use directly in their daily operations. Additionally, I will continue building strong partnerships through NICA’s Councils, Committees, and Industry Partners such as IAFE, OABA, and SLA, as well as Industry Associations

to better serve our many NICA Members. Our Industry has brought a whole lot of joy to Fair Food lovers, families, and to me personally. It’s also made me fiercely passionate about preserving the legacy and traditions that make Fairs so special. NICA is built of people who show up, even when it’s hard. People who know how to adapt, roll up their sleeves, and take care of one another in this Industry. I hope NICA Members know my door is always open for sharing ideas, solutions, and big dreams for the future. As your Incoming NICA President, I’m committed to serving with integrity, respect, and a whole lot of heart as we work together to keep this Industry strong for generations to come. “Together We Can!” ▲

RIFFING WITH REY RIFFING WITH REY

Our job is to operate as successfully as possible in any and all circumstances!

Managing Lines, Trading Food and Products, Social Media, Preventing Theft, and Forms of Payment. Pam Simon, CFE, Minnesota State Fair, will lead a conversation with Ray Allison, CFE, Indiana State Fair Executive Director; Shari Black, CFE, Wisconsin State Fair; Eddie Cora, Miami Dade County Fair President and CEO; and Cheryl Flood, CFE, Florida State Fair CEO. We are also grateful that David Grindle, IAFE President and CEO, will highlight the findings of the 2025 IAFE Economic Impact Study on February 10th at 4:15 PM at the Sheraton Brandon Tampa. This report emphasizes the significant economic and civic contributions of Fairs and their Partners and reminds us of their potential for growth. After reading it, I felt inspired and proud to be part of the Fair Industry.

Recently I spent an afternoon with our Incoming President Stacey Pittroff-Barona, CCE, her husband Rob and Industry legend Fred Pittroff, Giant Ride, sharing views and becoming better acquainted. Every year we install a new Board of Directors, Board of Trustees, Council Members, announce Membership Contest Winners, pin our new Certified Concessionaire Executives, and honor our Scholarship Recipients and Hall of

Fame Recipient during the NICA Annual General Membership Meeting and “Making Connections” Gala Dinner. Thanks to Fare Foods, we party! Come party with us on Wednesday, February 11th. Dr. Ryan Davis, Mind Health Institute, spoke to us during NICA Marketplace “Together!” about “Maintaining Our Mental Health.” His lessons are one of the things that “left Vegas” with me. As we prepare to start our 2026 season, his 7th Lesson,

“The Power of Vocabulary” is very important for brain-muscle training and emotional strengthening. He says: Words matter. Not just the ones we say out loud, but the ones we say internally.

“I need to” feels heavy.

“I want to” feels purposeful.

“I choose to” feels empowered.

Small shifts change everything, because the story you tell yourself is the one you end up believing. Moreover he adds “The language you use can change how you feel about your day.”

You’ve got to get up every morning

With a smile on your face

Keep singing! See you soon, ▲

Association ANNOUNCEMENTS

Do you have any announcements you would like to share? Contact us at (813) 438-8926 or nica@nicainc.org

Our Deepest Condolences to the Allen Family

We are deeply saddened by the passing of Hyrum Allen, NICA Member and husband of Michelle Allen, CCE, NICA 2nd Vice President. Hyrum worked along with his family to provide long lasting memories to Fairgoers as an essential part of his family business, H&M Funnel Cake Express. For those of you who knew Hyrum, he was a warrior. He fought hard for his family whom he cherished, and he will forever be loved and missed by his family and friends. Please keep his family in your thoughts and prayers during this difficult time. ▲

Share Your News, Photos & More on NICA Live!

Have you joined us yet on NICA Live? NICA Live is focused on bringing live communication to the forefront of NICA. Scan this QR Code or visit facebook.com/groups/nicalive to join! We look forward to seeing your news, photos, and more. ▲

2026 Beverage Price Lists are Now Available

The 2026 NICA National Pricing Discount Price Lists for Coca-Cola and Pepsi have been officially released and are now available to view by logging into your Online Member Account at www.nicainc.org/login and viewing Resources and/or the Coca-Cola and Pepsi benefit pages. You may also contact the NICA Office at nica@nicainc.org or (813) 438-8926 to have them sent to you. Do you sell beverages but haven’t signed up yet for these amazing programs? You are missing out on some great savings! Their representatives are ready to assist you with ordering and securing the pricing with your local bottlers ▲

2026 NICA Foundation Scholarship Applications Are Now Available

It’s time to think about scholarships! For YOU or those of you with children, grandchildren, or employees planning on entering College or Vocational School, the 2026 NICA Foundation Scholarship Application is now available at www.nicainc.org/scholarship.

With the financial challenges that many of our students and their families are facing right now, the NICA Foundation is honored to award life-changing funds to so many deserving students. Because of the passionate support from our donors in 2025, we were able to not only meet our goal of awarding $60,000, but we exceeded it and awarded $64,000 to our 33 commendable recipients. All Scholarship Applications and supporting materials must be received in the NICA Office by June 1st to qualify. ▲

2025 Year in Review

2025’s theme of “Shining Bright!” showcased how NICA Leadership and Members have continued to show resilience, adaptability, and commitment, keeping our Fairgrounds vibrant and welcoming during a challenging year!

NICA proudly hosted more than 30 events at Fairs nationwide, offering meals, raising funds, answering benefit inquiries, giving out prizes, and fostering a sense of community for over 1,500 participants. We also added a new regional benefit, Performance Foodservice, who will be serving NICA Members West of the Rockies. In addition, the NICA Foundation awarded $64,000 to 33 Scholarship Recipients to assist them in continuing their education.

During Convention Season, we celebrated at NICA Marketplace “Together!” with strong support from our NICA Leadership, with extra shout outs to the Commercial Exhibits and West Councils for their support of this event. We then headed to Denver to celebrate with our Fair Family alongside our Sister Organization, IAFE. We also connected with groups like the Oregon

Fairs Association, Western Fairs Association, Arizona Fairs Association, Pennsylvania State Fairs Association, Midwest Fairs Association, IAFE Zone Meetings, and, of course, the Florida Federation of Fairs and Livestock Shows. We would also like to share that we proudly supported and hope for the passage of the CARE/RIDE Act alongside our Sister Organizations. We are kicking off the year with the 2026 NICA Business Expo and Fare Foods Food Show in Tampa, FL, where our NICA Leadership, Staff, Membership, Volunteers, and Sponsors will be “Making Connections!” ▲

By the Numbers

An Infographic Guide to Awards, Leadership &

Since the creation of the NICA Foundation Scholarship Program in 1996, there have been 293 deserving Scholarship Recipients.

There have been 102 CCE Award Recipients since the program began in 2000.

NICA’s largest membership category is Concession Members, followed by Associate Members and Fair & Festival Members.

In 2026, NICA will have a total of 24 Hall of Fame Recipients after this year’s award presentation at our Annual Gala Celebration

Starting in February, NICA will have 55 members in Leadership Positions.

Regional Council Reports

Commercial Exhibits Council

2025 was a transitional year for NICA’s Commercial Exhibits Council. Led by Jeff Thornberry, CCE, Council Coordinator, the Council was instrumental in planning and executing many successful NICA Gatherings nationwide, primarily in the Midwest and West areas, ranging from the Spring to the Fall. As with last year, the Council played an important role in the production of NICA Marketplace, where members served as presenters, panelists, door greeters, sponsors, and trade show facilitators, while introducing speakers and creating lovely Fall-themed decorations for the event.

With a full year completed as a Regional Council, NICA has added Nancy Chapman, Chapman Fashion International, as an Ex-Officio Director, representing the Commercial Exhibits Council on the NICA Board of Directors

This year the Council will focus on creating greater participation within the association and pursue additional membership growth. This year the Council’s strategy includes a renewed effort to attend the many Regional NICA Gatherings taking place at Fairs during 2026. Due to their efforts last year, New Members in this category soared in 2025! This ongoing initiative not only increases our amount of engagement, it helps support our Regional Councils too.

East Council

After the devastating and unexpected passing of Jessica Gottsche, East Council Coordinator, NICA Foundation Staff Liaison, NICA Voice Committee Staff Liaison, and Social Media Coordinator, in February of last year, NICA was at a loss with what to do regarding the East Council. Thankfully, a close family friend and NICA Foundation Donor John Juliano, CFE, Mellowship Entertainment, stepped in and took the reigns as Interim East Council Coordinator for the majority of the year. Thank you John! In January, the East Council hosted their longest running event, South Florida Bowling Night, in West Palm Beach, FL. Combining our

efforts with OABA has helped grow the event to become one of the Council’s largest fundraisers.

September brought the return of Bingo Night at The Big E, with a new theme, “Boots, Bull & Bingo” at Dolly’s Honky Tonk. Later that month, the East Council also held its second successful event at the Bloomsburg Fair in Pennsylvania in partnership with the Pennsylvania State Showmen’s Association. Attendees enjoyed food, prizes, and the friendly competition of playing the popular Fair Game “I Got It!”

In October, the East Council returned once again to Drive Shack, an indoor driving range close to the North Carolina State Fairgrounds Despite hours of gridlock traffic due to a sold out concert, they still had a very successful event and appreciate all who were attended!

As the year closed, NICA welcomed Michelle Martone as our new East Council Coordinator She is from both the Insurance and Concession World, is very involved in the Fair Industry, and comes recommended by John Juliano, CFE. In fact, John was voted on as an East Council Member, starting in 2026.

Midwest Council

The NICA Midwest Council, with Dennis Larson, CFE, Council Coordinator, at the helm, wrapped up a strong and productive 2025 marked by growth, collaboration, and meaningful engagement across the region. Throughout the season, the Midwest Council successfully hosted eight NICA Gatherings, including events at Ohio State Fair, Wisconsin State Fair, Illinois State Fair, Iowa State Fair, and Minnesota State Fair, bringing together Concessionaires, Fair Leadership, Industry Partners, and Sister Organizations. Extra special thanks to Nate and Stephanie Janousek, Fun Biz Concessions, for hosting each year at The Hangar on the Minnesota State Fairgrounds! Looking ahead for 2026, the Council discussed opportunities to expand Midwest Gatherings into new markets, including South Dakota—at the Sioux Empire Fair and Brown County Fair—and the Nebraska State Fair

Collectively, these events drew strong attendance, featured respected speakers from Fairs, Associations, and Industry Partners, and raised funds in support of NICA initiatives. The Midwest Council continues to build momentum, strengthen regional connections, and explore new opportunities to serve members throughout the Midwest and Heartland Regions.

In 2026, the Midwest Council welcomed Nick Taulelle, Taulelle Concessions, an operator based in MN with an extensive Midwest Route, filling the seat vacated by Matt Ribar, Duke’s Poutine. The Council expressed its sincere thanks to Matt for his leadership and service as a longtime, founding Council Member!

West Council

Idaho and New Mexico. Special thanks to the Council Members who were instrumental in planning and executing these events. We hope to add even more this year! The Council also attended NICA Marketplace in Las Vegas, and was instrumental in volunteering their time and efforts to make NICA Marketplace the success it was! From setting up Selfie Stations to managing sessions, staffing the NICA Booth, introducing speakers, and more, your help was appreciated and we can’t wait for next time!

We will miss Nate Wells, CCE, Pacific Crest Concessions, who was a valuable part of the West Council for many years. We welcome back Ryan Long, CCE, L&S Concessions, who is returning to the West Council, and will be Nate’s replacement as Ex-Officio Michael Davis, Toucan Enterprises, and Alexis Parkhurst

Thoughts From a

This month’s CCE Statements are from our latest batch of CCE Recipients, awarded in Las Vegas: Beverly George, CCE and Mickey Venegas, CCE, Mickey’s Massive Burritos, from La Salle, IL.

Beverly George, CCE

CCE Earned in 2025

Coming from a 30-year career in the dental profession, entering the concession business was a complete career change. Learning the business from the ground up and working in the Fair and Festival Industry has been both challenging and rewarding. Serving fairgoers and seeing their enjoyment reinforces the value of what we do every day.

My management philosophy centers on communication, training, and setting clear expectations. Leading by example and maintaining standards are essential, especially in the fast-paced concession environment. Attention to detail, preparation, and consistency help ensure our teams are set up for success.

Achieving the Certified Concessionaire Executive (CCE) designation reflects my 18-year commitment to professionalism, reputation, and consistency at Mickey’s Massive Burritos. It represents my dedication to education, industry involvement, and the values of NICA. As a CCE and ambassador, I am proud to uphold professionalism, integrity, and consistency while looking forward to the future of our Industry. ▲

2025 CCE Recipient Mickey Venegas, Director, accepting his award from Bary Bunts, CCE, Treasurer

Mickey Venegas, CCE

CCE Earned in 2025

My journey in Food Service began in 1978, when I helped my parents in their Mexican restaurant and learned the values that still guide me today: work hard, stay humble, and treat people with respect. Those lessons shaped my leadership philosophy long before I knew what a Concessionaire was.

As a former coach, my management approach has always centered on teaching and building confidence. I hire many young workers, and I make it a point to meet them where they are. You can’t coach today’s kids the way coaches did in the 1970s—you have to speak their language, relate to their experiences, and show them why standards matter. Communication, to me, means giving people the tools to think on their feet. Fair work requires quick prioritization, so I challenge my team with real scenarios. My role is to guide, correct mistakes without discouraging them, and help them grow into reliable, capable adults.

Earning my CCE reinforces my commitment to leading by example, supporting our teams, and maintaining the high standards that help strengthen our Industry. ▲

For more than three decades, NICA Members have known Fare Foods as a familiar, reliable presence—on the Fairgrounds, on the phone, and at our annual convention. But the relationship between Fare Foods and NICA goes deeper than a Vendor Booth or a Delivery Route. What began as a shared vision among Industry Leaders in the mid-1990s has grown into one of NICA’s longest-standing and most meaningful benefit partnerships, anchored by relationships, service, and a commitment to giving back.

Audrey Poole is the Vice President of Business Development at Fare Foods, and is celebrating her 20th year with the company. She shared, “This is a very niche Industry, but we all are very grateful to be a part of it.” Even within a small segment of the broader Foodservice World, Audrey and the Fare Foods team see the Fair Industry as uniquely influential, and that sense of gratitude runs deep at Fare Foods: “We have been very blessed to be a part of and partnered with NICA. It’s been over 30 years!”

From the Beginning...

That history traces directly back to Ron Porter, longtime owner of Fare Foods, who was present at the very start of NICA’s formation and helped bring the first Food Show to life. He

recalled, “I was with the founders of NICA, Mr. Orme, Mr. O’Brien, Mr. McGrath, Mr. Sivori, and Mr. Wright, and we worked together to produce the very first Expo and Food Show in 1995.” Nearly three decades later, the growth of both NICA and Fare Foods tells a parallel story— one built on trust, shared values, and support.

Ron shared, “By the complete support of all the great customers in our wonderful Industry, Fare Foods has continued to grow every year for the last 32 years. We certainly appreciate being able to support each and every one of the customers that support us.”

What’s Next for Fare Foods?

That gratitude is shared across generations. Trampas Porter, part of the next generation of leadership, has grown up with the company, and now plays a hands-on role in its day-today direction. Trampas said, “I’ve been here my whole life, but I’ve been here full time for 14 years now. I’m in my 13th full season, as you would say.” Today, Trampas serves as the sitting General Manager, just as Fare Foods is entering an exciting chapter. He shared, “We’re currently expanding! We’ve outgrown this place that my grandpa built 50 years ago, so it’s an exciting time for us with the expansion, and we’re hopeful we can have some new offerings for everybody.”

That growth includes a major facility upgrade in Du Quoin. Trampas explained, “Our new warehouse that we’re building here in Du Quoin is a huge upgrade from what we have currently. We’re going from probably about 30,000 square feet total to 58,000 feet

of warehouse alone.” He added that the new footprint will dramatically expand capacity across the board: “We’re doubling our freezer size. We quadrupled our cooler size. And we will have quadrupled our dry storage also. The building is only 33 feet tall, but it’s actually one of the biggest in Du Quoin!”

A major driver of that growth has been Fare Foods’ expanding special prints and custom branding capabilities, something Audrey said has become an increasingly valuable solution for Concessionaires: “One of the things that we have tried to focus on is the special prints area, and we have done very well with that. We work with various different vendors, and we have a graphic artist on our staff who can help us design any special print project that anybody would have or would need.”

Audrey noted that Fare Foods often takes on much more than simply sourcing or printing. “Our committed customers are customers that buy from us weekly,” she said. “We warehouse their items and we deliver it to them weekly, so they don’t have to carry it with them. We are the supplier, so we coordinate everything, and we help design the product. As far as the freight, we also take care of logistically delivering the product for the customer.”

Investing in the Future

The partnership between Fare Foods and NICA has also included meaningful support of the NICA Foundation and its scholarship program—an area where Ron Porter’s leadership and philosophy have left a lasting mark.

“This whole Industry is about giving back,” Ron said. “I have the ability to give back, and that’s what I want to do. This Industry gave me what I have!” Audrey echoed that sentiment, pointing back to a longtime motto Ron shared during his leadership years: “The future’s so bright!” Audrey also currently serves as NICA Foundation President and noted that Ron and Laura Porter were among the earliest to step forward with a long-term commitment. She noted, “I feel very fortunate that they were the first to step up to make a three-year commitment for the NICA Foundation. Ron had said from the beginning that he was committed because he believed so highly in the foundation and its ability

to help young people further their education. They have continued to support that, and it has opened the door for others to see the importance of the NICA Foundation.”

Trampas Porter shared how personal that mission has been for him. “When I was in school, I received many scholarships from the Industry, and I’m very grateful for all those scholarships in my past. The amount of money you guys are giving out every year is awesome!” He also spoke candidly about the responsibility that comes with investing in the next generation: “We give these scholarships away to these kids, but sometimes nobody returns to the Industry. We have to make it fun to come back and do this!”

Audrey added, “You’re investing in these young people’s futures, and I think we are seeing that table flip a little bit, which is great!”

Making Connections in 2026

As NICA and Fare Foods look ahead to the 2026 NICA Business Expo and Fare Foods Food Show, both Audrey and Trampas said the theme fits what they work toward year-round. Audrey said, “Making Connections for us here is connecting with our customers on a regular basis through our sales reps, making sure that we are adequately prepared for what they’re going to need for the 2026 season.” Trampas described the theme in personal terms: “One thing I do every year at the Food Show is I try to meet at least one or two people that I’ve never met in the Industry. It’s all about Making Connections!”

Have You Signed Up?

Fare Foods offers a complete supply of all Concession products, as well as Vendor Allowances when ordering for NICA Members who attend the Food Show. For ordering and product information, contact them today at 1-800-651-1601 or visit www.farefoods.com

We look forward to seeing you at the 2026 NICA Business Expo and Fare Foods Food Show, held February 9–11, 2026, where we will be “Making Connections!” The NICA Business Expo will be held Monday through Wednesday, providing Educational Sessions, Workshops, Networking, and Discussion Groups that cover important topics and solutions to the challenges our Industry is faced with every day. We will kick off the week with a Keynote by Michael Wedaa on “Corporation & LLC Secret Strategies” on Monday at 9:30 AM. We are very honored that David Grindle, IAFE President and CEO, will share the findings of the 2025 IAFE Economic

Impact Study with us on Tuesday at 4:15 PM. We also invite you to attend the Annual General Membership Meeting on Wednesday at 5 PM, where we will present our Year in Review, install the 2026 Board of Directors, award CCEs, and hold the NICA Membership Contest. During the “Making Connections” Annual Gala, we will enjoy a dinner from Fare Foods, listen to Keynote Speaker David Grindle, honor our 2025 Hall of Fame Recipient Jennifer Giordano, CCE, and highlight the NICA Foundation. The Fare Foods Food Show will run Monday and Tuesday evenings and feature over 50 Food Show Exhibitors showcasing the latest products, food trends, and technology that will define and kickstart the 2026 Fair Season. We look forward to “Making Connections” with you!

Monday, February 9, 2026

8:30 AM—8:00 PM: Onsite Registration Lobby

9:30—10:30 AM: Keynote—Corporation & LLC Secret Strategies for Success Palm Room

Introduction: Sandy Class, CCE, Tavern at the Park, NICA Secretary, and NICA Past President

Keynote Speaker: Michael Wedaa, Augmentus

Michael Wedaa is a respected business consultant and has been a successful entrepreneur for more than 20 years who has owned, operated, and sold dozens of businesses. This session focuses on tax and legal planning, building credit, workforce productivity, company structure, and long-term growth. Learn his strategies for deciding when to lease and how to handle family on payroll. He is the author of the best-selling book Corporations & LLC Secrets and has helped clients in all 50 states.

10:45—11:45 AM: Getting to Know AI & “How To” Use ChatGPT

Moderator: Mickey Venegas, CCE, Mickey’s Massive Burritos and NICA Director • Speakers: Ryan Rickey, Rickey’s Jerky and NICA Commercial Exhibits Council; and Nick White, CCE, White’s Concessions

Palm Room

We know that AI is available all around us but learning about it and choosing to try it is what this session is about. It explains AI in simple concepts as a real-world tool that assists managing workflows that Concessionaires and Event Managers can start using right away to refine talking points and make planning more concise in a practical, non-intimidating setting. Bring your devices and explore AI using ChatGPT.

11:45 AM—1:00 PM: “Chat & Chew” Roundtable Discussions Over Lunch Included

Palm Room

Moderator: Rachael Lough, CFE, Ohio State Fair and Expo Center • Topics: Enhancing the Guest Experience, Managing Lines, Employees Trading Food and Products, Using Social Media, Preventing Theft, and Forms of Payment

On the way into the Palm Room, pick up your complimentary Box Lunch and Bottle of Water, choose a Topic Table, sit at the table, meet some new friends, and enjoy “Chatting While Chewing.” When invited you will move to a new topic table and continue to engage in a second lively conversation. When possible we use these notes to promote solutions.

1:15—2:15 PM: Affordability—What is the Right Price?

Moderator: Greg Miller, CCE, Miller & Company and Past President • Panelists: Gene Cassidy, CFE, The Big E CEO; Cameron Murray, Chester’s Gators and Taters; and Jay Wells, CCE, Wells Concessions and NICA Outgoing President

Palm Room

What is really included in the price? How do we take the OUCH out and bring VALUE back? Neither Fairs nor Vendors can solve this alone. WE truly must figure this out Together. Our events must provide revenue to our organizations and businesses, and at the same time create Happy, Highly Satisfied Guests who will return. It takes a Dollars and “$ense” conversation and a “Together WE Can!” attitude to do that! Come join the conversation.

2:30—3:30 PM: Better Together: Marketing Collaboration Between Fairs & Concessionaires Palm Room

Moderator: Anne-Alise Pietruszka, Mellowship Entertainment • Panelists: Whitney Fraleigh, Fluffy’s Hand Cut Donuts and NICA East Council; Greg Sanocki, The Big E; Nathan Vandewarker, Maverick Concepts and NICA Director; and Maria Zaffuto, Fairology

This session explores how content creation, marketing collaboration and shared storytelling between Concessionaires and Fairs can build visibility, deepen audience connection and drive measurable engagement. Drawing on real-world examples from The Big E and the OC Fair, the discussion will highlight how Concessionaires can elevate themselves beyond menu items to become recognizable voices and influencers within the Fair experience. Topics include the dos and don’ts of content development, how to identify stories worth telling, social media as a two-way engagement tool and amplifying Fair marketing in an authentic way.

3:45—4:45 PM: A Conversation With Ray Allison, Shari Black, Eddie Cora & Cheryl Flood .......... Palm Room

Host: Pam Simon, CFE, Minnesota State Fair • Panelists: Ray Allison, CFE, Chief Operating Officer, Indiana State Fair and IAFE Chair; Shari Black, CFE, CEO and Executive Director, Wisconsin State Fair; Eddie Cora, President & CEO, Miami Dade County Fair; and Cheryl Flood, CFE, CEO, Florida State Fair

Pam will guide this chat with Fair Industry seasoned professionals regarding their vision, their experience, their common sense, and their agreement that “nobody is more important than the Fair Guest.” Ray prompts us with “Let’s Share Our Stories,” Shari tells us ”We Never Let Anyone Fail!” Cheryl reminds us to ”Make your Dash – Count!” and Eddie is known for saying “I Believe in People!” They will share their strategies and techniques for successful shows. Bring your questions!

4:55 PM: Fare Foods Food Show Ribbon Cutting ............................................................ Lobby & Entrance Hall

5:00—9:00 PM: Fare Foods Food Show Name Badge required ....................................... Entrance Hall & Ballroom

Food Show Windfall Sponsored by NICA and Fare Foods • $200 Prize Drawings at 6:30, 7:30 & 8:30 PM

5:00—9:00 PM: 1st Annual NICA Cornhole Tournament $40 Fee Per Team Ballroom Patio Sponsored by Rocken Graphics • All Proceeds Benefit NICA Foundation

9:15—11:00 PM: “Making Connections” Hospitality Reception Palm Room

Hosted by Fare Foods • Name Badge required

Tuesday, February 10, 2026

9:00 AM—8:00 PM: Onsite Registration ...................................................................................................... Lobby

10:00—11:00 AM: New Food Trends Hosted by Fare Foods Palm Room

Moderator: Audrey Poole, Fare Foods VP of Business Development and NICA Foundation President • Panelists: Fred Battiste, Lemon Chill; Angie Eggers, Kent Worldwide; Ryan Schooley, State Fair Mini Donuts; and Tom Studenroth, Lower Foods

Fairgoers are always excited to learn about the new and trendy Food items for the next Fair, however we have to learn about them first. Join us for an interactive, educational opportunity to learn about new items that may fit in your menu.

11:15 AM—1:30 PM: NICA Today & “How To” Workshops ................................................................ Palm Room

Hosts: Jay Wells, CCE, Wells Concessions and NICA Outgoing President; and Trent Wilkes, CCE, Wilkes Concessions and NICA Director • Panelists: NICA Board of Directors

What is NICA? This interactive session will take you on a journey to find out where NICA is today and where it is headed. You will meet the NICA Board and Staff, learn about our NICA Foundation Scholarships, sign up with Benefit Partners, and explore participating in a slew of NICA Networking Opportunities “Together!” After a short overview presentation by NICA Leadership, attendees can partake in mission-based “How To” Workshops and/or grab a quick pasta lunch on your own.

12:00—12:25 PM: “How To” Use NICA Benefits ................................................................................. Palm Room

Presenter: Jay Wells, CCE, Wells Concessions and NICA Outgoing President

NICA has a Membership that pays for itself! In fact, your benefits travel with you all season. Would you like to sign up for NICA Benefits but don’t know where to start? Ask questions, learn from NICA Members, and launch your benefits onsite.

12:00—12:25 PM: “How To” Find Your Style of Public Speaking

Presenter: Nick White, CCE, White’s Concessions and NICA West Council

Brandon 2

Not every great speaker sounds the same. Discover which speaking style fits YOU best. Lean into your strengths and speak with authenticity and impact at your events, whether you’re addressing a small group or a large audience.

12:00—12:25 PM: “How To” Apply For Your CCE Designation ............................................................

Presenter: Sandy Class, CCE, Tavern at the Park, NICA Secretary, and NICA Past President

Brandon 4

The Certified Concessionaire Executive (CCE) Program was developed to recognize the professionalism of Concessionaires. The title of CCE is attractive to potential events, represents a deep understanding and respect for the Industry, and indicates that the titleholder will perform at their best. Don’t know where to start or you are stuck on a section? We can help you cross the finish line!

12:30—12:55 PM: “How To” Purchase a Concession Trailer Palm Room

Presenter: Jason Miller, Schantz / Craftsmen

Gain information about Planning, Design, Delivery, Timelines, and more—everything essential to buying a Concession Trailer.

12:30—12:55 PM: “How To” Host NICA Gatherings Brandon 2

Presenters: Bary Bunts, CCE, The Apple Cart and NICA Treasurer; Mickey Venegas, CCE, Mickey’s Massive Burritos; and Trent Wilkes, CCE, Wilkes Concessions and NICA Director

Want to get more involved with NICA? Hosting a NICA Gathering is about more than getting together—it’s about building relationships. This workshop covers the essentials of hosting NICA Gatherings at your Fairs, Festivals, or Special Events, establishing Communication Committees, participating at NICA Conventions, and sharing your experiences on NICA Live!

12:30—12:55 PM: “How To” Use Fiserv / Clover

Presenter: Anthony MacKinnon, Clover Powered By Fiserv

Brandon 4

New to Fiserv/Clover or looking to get more out of it? This workshop breaks down using equipment and software in simple terms, showing Concessionaires practical ways to use the system on the fairgrounds, from payments to reporting.

1:00—1:30 PM: “How To” Use AI Practically Palm Room

Presenter: Nick White, CCE, White’s Concessions and NICA West Council

This hands-on workshop breaks down practical ways Concessionaires can use AI in everyday operations Learn simple tools and real-world examples you can start using immediately, no tech background required. Bring your device!

1:00—1:30 PM: “How To” on Labor & Legislation Updates .................................................................

Presenter: James Kendrick Judkins, JKJ Workforce

Brandon 2

JKJ Workforce has provided legal solutions for over 40 years regarding temporary or permanent foreign workers. This session will answer questions on the current labor situation including H-2B Workers, P-Visas, and the progress on the CARE/RIDE Act.

12:15—1:30 PM: Pasta Lunch Buffet On Your Own

1:45—2:45 PM: Woulda/Shoulda/Coulda: What Business Owners Need to Know

Moderator: Rey O’Day, NICA Executive Director • Panelists: Carolann and Chad Kolar, Kolar Concessions and NICA Midwest Council; Anissa and Bill Prowant, Prowant Specialty (retired); and Phil Teague, Hummel Group

Panfilo’s Grill

Palm Room

This seminar focuses on the critical importance of risk management, proactive planning, and the hard-earned lessons of business ownership at various stages of their lifecycle. The panel, featuring perspectives from executive leadership to new entrepreneurship, explores common pitfalls that lead to regret. Some of the topics that they will discuss include Risk Anticipation, Financial Discipline, and Operational Readiness.

3:00—4:00 PM: Changing Tastes of the Fair Guest ...........................................................................

Palm Room

Moderator: Rachael Lough CFE, Ohio State Fair and Expo Center • Panelists: Beth Buckley, Florida State Fair; Nancy Chapman, Chapman Fashion International and NICA Director; Tina Hollis, Clover Powered by Fiserv; Jenny Lang, Dutchess County Fair; and Brad Ribar, Loret Foods

Over the past decade, Fairgoer tastes have evolved dramatically. Pop Culture like Henna Tattoos and Permanent Jewelry along with Wild Flavors like Flaming Hot Cheetos on everything and Garlic Pickle Ranch Pizza, have become crowd favorites. Moreover, some of the biggest shifts are the growing awareness of food allergies, how customers spend and view money, and how they care about sustainability. Learn how we continue to meet modern customer expectations.

4:15—5:15 PM: 2025 IAFE Fairs Economic Impact National Report Summary

Host: Rey O’Day, NICA Executive Director • Speaker: David Grindle, IAFE President and CEO

Palm Room

This session highlights the findings of the 2025 IAFE Economic Impact National Report. Learn about the significant economic and civic contributions of Fairs and their potential for growth. You will leave proud and inspired that you are part of the Industry!

5:00—9:00 PM: Fare Foods Food Show Name Badge required ....................................... Entrance Hall & Ballroom Food Show Windfall Sponsored by NICA & Fare Foods • $200 Prize Drawings at 6:30, 7:30 & 8:30 PM

5:00—9:00 PM: 1st Annual NICA Cornhole Tournament $40 Fee Per Team Ballroom Patio Sponsored by Rocken Graphics • All Proceeds Benefit NICA Foundation

9:15—11:00 PM: “Making Connections” Hospitality Reception Palm Room

Hosted by Fare Foods • Name Badge required

Wednesday, February 11, 2026

11:15 AM—12:15 PM: Government Relations – CARE/RIDE Act Update Hosted by OABA ................ Palm Room

Presenter: Rocky Fox, Husch Blackwell Strategies

Join OABA’s lobbying firm, Husch Blackwell Strategies, for an in-depth update on last year’s advocacy efforts and progress surrounding the CARE/RIDE Act. This session will also outline the strategic priorities for 2026, providing key insights into how ongoing government relations efforts will impact the Fair Industry.

12:30—2:00 PM: NICA Leadership Luncheon Invitation Only ................................................................. Brandon 4

5:00—6:30 PM: Annual General Membership Meeting ................................................................ Cypress Room Door Prize: 2 Sets of Busch Gardens / Sea World Tickets

The Annual General Membership Meeting features the 2026 Board of Directors Installation, Year in Review, Coca-Cola Membership Contest, CCE Awards, Old and New Business, and Greetings from Outgoing and Incoming Presidents.

6:30—7:00 PM: Cocktail Reception Ballroom Foyer Sponsored by Fare Foods

7:00—10:00 PM: “Making Connections” Annual Gala Dinner & Celebration Ballroom Dinner Sponsored by Fare Foods • Keynote Speaker: David Grindle, IAFE President and CEO NICA’s “Making Connections” Annual Gala Celebration provides a dinner courtesy of Fare Foods; features Keynote Speaker David Grindle, IAFE President and CEO, and a Sister Organization Greeting from Greg Chiecko, CFE, OABA President and CEO; presents a NICA Good Neighbor Award to the Indiana State Fair; celebrates NICA’s gratitude for our Hall of Fame recipient, Jennifer Giordano, CCE, C&C Concessions and Past West Council, Past NICA and NICA Foundation Treasurer; highlights the NICA Foundation; pays tribute to Staff Members Linda Frisco and Jessica Gottsche; and closes with a drawing for a Lemonade Tent, provided by Rocken Graphics. Here’s to “Making Connections!” The connections you make will shape your season ahead.

Michael Wedaa: “Corporation & LLC Secret Strategies” Keynote

The NICA Business Expo will kick off on Monday, February 9th, with a Keynote Address by Michael Wedaa, “Corporation & LLC Secret Strategies for Success,” diving into critical topics including tax and legal planning, building business credit, workforce productivity, company structure, leasing decisions, and navigating family on payroll—all tailored to help business owners make smarter, more confident decisions.

With more than 20 years of entrepreneurial experience, Michael has owned, operated, and sold dozens of businesses—and advised thousands of small business owners nationwide.

Known for his practical, no-nonsense approach, he brings real-world insight into what it takes to build strong company structures, protect assets, and plan for long-term growth. As a respected speaker and author of the bestselling book Corporation & LLC Secrets, he shares insights on incorporation, asset protection, and business tax strategies. Michael also lectures on business structures at UCLA, empowering aspiring entrepreneurs with essential knowledge for sustainable success.

In this session, he will translate his decades of experience into practical strategies for business owners in the Fair and Special Events Industry, letting you in on secret strategies for “Making Connections” between what works and what doesn’t work in the business world.

David Grindle: “IAFE Fairs Economic Impact National Report”

David Grindle, IAFE

President and CEO, will share the findings of the 2025 IAFE Economic Impact Study

National Report with us on Tuesday, February 10th, at 4:15 PM. This session will leave attendees informed, proud, and inspired by the impact of our Industry. No matter where you are during Florida Week, don’t miss this special presentation! In addition, David will also help close out the NICA Business Expo with a Keynote Address during our “Making Connections” Annual Gala on Wednesday, February 11th, bringing his perspective and leadership experience to an evening focused on connection and the future of the Fair Industry.

An accomplished association executive, David has just completed his first year as the

President and CEO of IAFE David is an insider to the Association World with experience leading two different trade associations in entertainment-related fields. With over a decade of experience at the United States Institute for Theatre Technology (USITT) and the Society of Motion Picture and Television Engineers (SMPTE), David has a proven track record of driving growth, fostering innovation, and enhancing member engagement.

David holds the Certified Association Executive (CAE) designation and is a Fulbright Specialist with the US Department of State He has spoken internationally on nonprofit and theatre management and has taught at institutions like Indiana University and the National Institute of Dramatic Art in Australia.

He currently resides in Baldwinsville, NY, with his wife, Julie, where they are active in community and church activities.

As a part of Wednesday’s Annual General Membership Meeting, we will be honoring our NICA Good Neighbor Award Recipient Ray Allison, CFE, on behalf of the Indiana State Fair.

As Chief Operating Officer of the Indiana State Fair, Ray helped guide a meaningful operational change rooted directly in Vendor feedback. After listening to Concessionaires and Partners following their post-pandemic expansion to 18 days, the Indiana State Fair made the decision to return to a 15-day format beginning in 2024—a move designed to better balance labor demands, operating costs, and overall sustainability for Commercial Exhibitors and Food and Beverage Vendors.

The results were clear and compelling. Attendance increased in 2024 despite fewer operating days and continued to rise again in 2025, confirming that the decision was not only Vendor-friendly, but also beneficial to Fairgoers and the Fair as a whole. Vendors reported strong engagement and sales, while Guests adjusted and showed up in higher numbers.

Ray exemplifies the spirit of the Golden Rule—leading with respect, empathy, and a clear understanding that the success of a Fair

is inseparable from the success of its Vendors, Partners, and Participants. He approaches leadership with a positive outlook, an open door, and a willingness to adapt, listen, and act in ways that go beyond expectations. His continued service to NICA’s Advisory Board, Fair Professionals, and the broader Industry, along with his latest role as Chair of the IAFE Board of Directors, embodies the belief that when we support one another, we all move forward in the true spirit of “Together We Can!”

The Food Show Windfall, sponsored by NICA and Fare Foods, is a series of cash prize drawings created to encourage attendees to attend both the NICA Business Expo and the Fare Foods Food Show. To qualify, you must place your tickets in the designated ticket bin at the NICA Booth during your visit to the Food Show, held Monday and Tuesday from 5-9 PM at the NICA Booth. Each night at 6:30, 7:30, and 8:30 PM, one ticket

will be drawn for a $200 cash prize. Tickets will not be cleared after every drawing, so make sure to attend every drawing to win! If you register online for this event you will receive TWO tickets. If you register onsite you will receive ONE ticket. For each NICA Business Expo Educational Session and Workshop you attend on Monday and Tuesday, you will receive an ADDITIONAL ticket. Must be present to win. Good luck to all of our Food Show attendees!

The NICA Hall of Fame award honors distinguished achievements and outstanding contributions by individuals whose dedication, leadership, and service have strengthened the health and future of our organization and Industry. Through hard work, influence, and a deep commitment to doing things the right way, these honorees leave a lasting impact on NICA and the Fair and Special Events community. We are proud to honor Jennifer Giordano, CCE, C&C Concessions, as this year’s NICA Hall of Fame Recipient. Congratulations!

Jennifer Giordano, CCE, owns and operates C&C Concessions in La Verne, CA, alongside her husband Ken and their family. The business was founded in 1964 by her father-in-law and has grown into a respected Cafeteria and Barbecue Concession Operation over the last 60 years, serving a long-standing California route. Jennifer approaches her business with a simple but powerful philosophy: to serve food she is proud of and to never offer a product she wouldn’t genuinely enjoy herself, a standard that reflects both quality and integrity.

Jennifer’s service to NICA spans many years and multiple leadership roles. She served first on the NICA West Council for six years and later on the NICA Board of Directors and NICA Foundation Board of Trustees, where she held the role of Treasurer. In recognition of her professionalism and commitment to excellence, she earned her CCE Designation in 2018. Beyond NICA, Jennifer has also been

actively involved in Communication Committees at many West Coast Fairs, further strengthening collaboration across the Industry.

A firm believer in the power of open, honest communication, Jennifer has consistently championed strong relationships between Concessionaires, Fairs, and Employees. Her leadership style is thoughtful, steady, and grounded in respect—qualities that have earned her the trust of peers and partners alike.

Jennifer’s legacy is one of family tradition, principled leadership, and unwavering belief in the Industry she serves. Her contributions continue to shape a stronger, more connected future for NICA, making her a truly deserving recipient of the NICA Hall of Fame Award and a shining example of “Together We Can!” ▲

Congratulations to Our 2026 CCE Recipients!

During our Annual General Membership Meeting, we will be awarding CCEs to Isabella Barona, Barona Enterprises, and Ryan Hagy, East Council and DeAnna’s Steak Sundaes. After they receive their Awards and Pins, their designations will take effect immediately. They have demonstrated a deep understanding and respect for the Industry and we congratulate them. “Together We Can!”

Did you know you can design your own custom print products?

Contact your Fare Foods Sales Representative for more information

Submit your own design or our graphics department will be happy to assist you. Since 1994

Making the Journey to the Top!

The International Association of Fairs and Expos (IAFE) hosted their Annual Convention and Trade Show, November 30—December 3, 2025 for the first time in Denver, CO at the Colorado Convention Center, with the theme “Journey to the Top!”

The NICA Board of Directors met for their last in-person meeting of the year, where they planned for 2026, participated in a business review with Carrie Hayes, Performance Foodservice, and her in-person team Mark Contreras and Joe Lynch, heard from Industry consultant Dan Reyes, OSD, and celebrated the success of 2025’s NICA Marketplace “Together!” event. They also met with Greg Chiecko, CFE, OABA’s President and CEO, along with Rocky Fox and Gregg Hartley, HB Strategies, who presented an update regarding ongoing efforts to secure permanent H-2B Visa relief, while continuing to leverage the P-Visa program. This was also the perfect opportunity to present Trent Wilkes, Director, with his CCE Award. Even though he earned it in time to be awarded with other CCE Recipients at NICA Marketplace,

Rey O’Day, Executive Director, leading the “Principles of Food and Beverage” Institute of Fair Management Course

NICA in Denver: Daryl Whicheloe, CCE, Director, Rey O’Day, Executive Director, Bary Bunts, CCE, Treasurer, Kim Barr, CCE, Past President, Sandy Class, CCE, Secretary, David Grindle, IAFE President and CEO, Stacey Pittroff-Barona, CCE, 2026 President, Jay Wells, CCE, 2025 President, and Directors Mickey Venegas, CCE, Trent Wilkes, CCE, Jacqueline Bradbury, CCE, and Nathan Vandewarker

he could not attend due to his son Benson’s arrival. NICA was once again the Silver Sponsor of complimentary notebooks for all convention attendees and had a booth where you could meet Staff and Board Members, as well as pick up some exclusive NICA giveaways! We proudly participated in IAFE’s Zone Meetings and participated in sessions like “Principles of Food and Beverage,” led by Rey O’Day, Executive Director, and “Dollars and $ense,” with Moderator Rey O’Day, Executive Director, and Panelists Dana Stoehr, CEO, San Mateo County Event Center, Vincent Nelson, CCE, NICA Past President and Vinnie’s Fine Foods, and Jay Wells, 2025 President and Wells Concessions. One of our long time traditions is engaging in a conversation with our Advisory Committee over a meal during the IAFE Convention. This year’s Advisory Committee Luncheon, sponsored by R.E. Smith, took place on Wednesday and included

Trent Wilkes, CCE, Director, receiving his belated CCE Award from Jay Wells, CCE, 2025 President

A big “Thank You!” to Ann Menchen, NICA Staff, and Kristen Whicheloe, CCE, Southern Oregon Food and Beverage, who greeted everyone at the NICA Booth

discussions on Attracting and Delighting Fair Guests, Affordability, Social Media, and Using NICA Benefits. The Advisory Committee is composed of a group of Fair and/or Vendor Managers from across the country, serving for three-year terms. This year’s guests included the following:

• Ray Allison, CFE, Chief Operating Officer, Indiana State Fair and 2026 IAFE Chair

• Justin Aquino, General Manager, San Mateo County Fair (CA)

• Suzy Cason, CFE, Director of Space Sales, Oklahoma State Fair

• Robert Fogle, CFE, Assistant Manager, North Carolina State Fair

• Cheryl Flood, CFE, Executive Director, Florida State Fair

• Jen Haddix, Programming Supervisor, Tulsa State Fair

• Courtny Hinds, CCE, CFE, Executive Director / General Manager, Wyoming State Fair

• Lisa Immel, Deputy Executive Director, Wisconsin State Fair

• Andy Imperati, President / CEO, Dutchess County Fair (NY)

• Ken Karns, CFE, CEO, OC Fair and Past IAFE Chair

• Helen McPeak, CFE, Executive Director, Wilson County / TN State Fair

• Chris Pickering, CEO, Pickering Events

• Jo Reynolds, CFE, General Manager, Warren County Fair (IA) and IAFE Chair

• James Romer, CFE, Concessions and Midway Operations Director, Iowa State Fair

• Amanda Schlatre, Senior Manager of Exhibits and Events, Houston Livestock Show and Rodeo

• Bryan Schulz, CFE, General Manager, Kansas State Fair

• Pam Simon, CFE, Sales Director, Minnesota State Fair

Your support and participation in Denver was much appreciated! We look forward to the next IAFE Convention, November 29—December 3, 2026 in Louisville, KY: “A Story Worth Telling!” ▲

Sysco’s Jared Hanselka letting NICA Members know the best way to sign up for their program

Armando and Michelle Quintanilla, CPR2You, provided Adult, Child, and Infant CPR Training and Certification

An excited Dan Mourning, New Mexico State Fair, was the winner of a Starbucks Gift Card Door Prize

Maria and Michael Zaffuto, Fairology, at their booth

Jim Fraser, Kaitlyn House, and Dan Lusenhop, D&J Supply Traders, exhibiting at the NICA Marketplace Trade Show

Tina Hollis, Fiserv, speaking during the “Dollars and $ense” session

Arthur, Emily, and Carlos Navarrete, Mami Churros and Creamery

Pitts, Larry Smith, and Elizabeth Hancock,

, exhibiting at the Trade Show

Attendees having fun dressing up at the Selfie Station during the NICA Marketplace Trade Show

Kim Barr, CCE, Past President, speaking during the convention

Beverly George, CCE, Mickey’s Massive Burritos, was the winner of the Keurig Sweepstakes Prize

Prestidge and Casey Johnson, Custom

Lenny Freund, Freund Family Food, giving his opinion on “Dollars and $ense”

Denise Warner, Commercial Exhibits Council, and Rodney Fazackerly, CCE, West Council, posing at the NICA Booth with our NICA Refill Cup

Jonathan Morrow, Jared Hanselka, and Lynn Schepers, Sysco, with booth neighbors Rob Lafond and Mike Kern, JTM Food Group

As a vendor, you bring flavor and fun to every event. But serving the public also brings risks; accidents or property damage can happen when you least expect them. Don’t let liability concerns spoil your success! K&K’s Vendor Liability Program is designed just for concessionaires like you. Join thousands of vendors who trust K&K to keep their businesses safe.

From the Camera Roll From the Camera Roll

Trent Wilkes, CCE, Director, Kim Barr, CCE, Past President, David Grindle, IAFE President and CEO, and Bary Bunts, CCE, Treasurer

Directors Mickey Venegas, CCE and Vincent Nelson, CCE spending some time at the NICA Booth

and Letrice

Rich Brander, Brander Enterprises, Lillie Brander, Scholarship Recipient, Jay Wells, CCE, 2025 President, and Rey O’Day, Executive Director

Jay Wells, CCE made sure to bring his stylish cowboy hat to the IAFE Convention

Rey O’Day, Executive Director, starting off the year with an appreciation for Food and Beverage

Have you attended a NICA-related event or have a story to tell? Send your photos or coverage to communications@nicainc.org or post on NICA’s Social Media Accounts or NICA Live!

Craig Fischer

Fischer’s Sleepy Bison Grill

Sleepy Eye, MN (2024)

Tyler Flinn

Flinn Concessions, LLC Indianola, IA (2023)

Cheryl Flood, CFE µ Florida State Fair Tampa, FL (1993)

Cari Fox

Double Zero

Scappoose, OR (2024)

Whitney Fraleigh Fluffy’s Hand Cut Donuts Ruskin, FL (2023)

Clayton Hall

Hot Concession Services Inc

Waco, TX (2012)

Dale Hershberger

Audio Innovators

Riverview, FL (2010)

Aaron Hicks GoldenKdog Knightdale, NC (2024)

Esther Hicks

GoldenKdog Knightdale, NC (2024)

David Higginbottom µ Chesapeake Food Concessions Baldwin, MD (1993)

Phillip Hull

Hull Concessions, LLC Waco, TX (2007)

Jim Johnson

Johnson Concessions / Southern Tier Show Salamanca, NY (2017)

James Judkins

JKJ Workforce Agency, Inc. Harlingen, TX (2017)

Rick Kasinak

Pacific Coast Concession

Cardiff By The Sea, CA (2021)

Kenneth Kasinak

Golden West Concessions San Diego, CA (2007)

Moira Kenny

Humboldt County Fair Association Ferndale, CA (2023)

McKenzey Kirby

Block & Bridle Club at Virginia Tech

Blacksburg, VA (2021)

Scott Kolassa µ Kolassa Enterprises, LLC

Churchville, NY (1993)

Wendy Kupser

Simply Barbara of MN Inc Zimmerman, MN (2024)

Garrett Ley

Side Door Concessions, LLC

Prairie City, IA (2022)

Brice Linglet

West Coast Innovations

Intnl, LLC

Oceanside, CA (2023)

Henry Locke

Easayo Pacific, Inc.

Fremont, CA (2024)

Vince Martino

Santillo’s, Inc.

Naples, NY (2010)

Shawn Miller

Miller Food Concessions, LLC

Mauckport, IN (2018)

Joshua Nicholson Dr. Vegetable, Inc. Wanatah, IN (2017)

Corey Oakley

Napa Valley Exposition Napa, CA (2024)

Rick Oxford

Televac Products

Versailles, MO (2005)

Jim Pardini

Pardini’s Fair Ventures, L.P. Fresno, CA (2010)

Mark Piche

Piche Concessions

Ware, MA (2024)

Robert Pugh

Gulf Stream

Gibsonton, FL (2009)

Scott Pyle

Boji Custom Metal Works, Inc. Spencer, IA (2023)

Sara Reeder

Rosemary and Sage Conroe, TX (2024)

Joshua Rhuoy

Piche Concessions

Ware, MA (2024)

Ellen Rickel

Foozy Socks by Ellen Roanoke, VA (2024)

James Romer

Iowa State Fair

Des Moines, IA (2023)

Andrew Ross

Ross Concessions

Dunnellon, FL (2022)

Carolyn Ross

Ross Concessions

Dunnellon, FL (2022)

Jeff Ross, CCE

Ross Concessions

Dunnellon, FL (1997)

Kelley Rowe

Island Noodles WI/MN Inc

Temperance, MI (2025)

Brett Rubert

Parnell Foods, Inc.

Belvidere, IL (1996)

Leanne Ryan

Redfern Enterprises Inc

Las Vegas, NV (2023)

Jeff Saty

Concession Solutions, LLC

Canby, OR (2022)

Craig Sawyers

JJ & Sons / Piggly’s

BBQ & Seafood Mesa, AZ (2013)

Amanda Schlatre

Houston Livestock Show and Rodeo

Houston, TX (2022)

Tim Seivers

Seivers Concessions

Grove City, PA (2013)

Scott Shacklett

OVG Hospitality Pomona, CA (2022)

Patrick Sieng

Oregon Fairs Association

Keizer, OR (2024)

David Silvestri

Fun Time Foods LLC

Anaheim, CA (2022)

Tonya Sinclair Stucky

Kansas State Fair

Hutchinson, KS (1995)

Amanda Stewart

MetraPark

Billings, MT (2024)

Troy Stroh

Destroy Productions

Valley Center, CA (2018)

Paula Struble, CFE

Erie County Fair

Hamburg, NY (2013)

Lette Swain

Fork’et Me Not

Kill Devil Hills, NC (2024)

Chris Taylor Waffle Chicks, LLC

Milford, IA (2021)

Fiore Tierno

National Food Group, Inc. Novi, MI (2015)

James Toler

Florida’s Best Inc

Altamonte Springs, FL (2022)

John Uhl µ Century Industries, LLC

Sellersburg, IN (1993)

Richard Valentine

Jac & Do’s Pizza

Tiffin, OH (2003)

Devin Vaughn

Colorado State Fair

Pueblo, CO (2022)

Chris Wadsworth

Oregon City Optimist Club

Oregon City, OR (2023)

Jay Wells, CCE

Wells Concession Wichita, KS (2002)

Nick White, CCE

White’s Concessions

Dalton Garden, ID (2015)

Trent Wilkes

Wilkes Concessions

Linton, IN (2022)

Keith Wren

Cool Beads Ice Cream

Colorado Springs, CO (2024)

Marty Zinder

Victor Products Co.

Richmond, VA (2016)

Pre-Skewered 6” (10/1)

Pre-Skewered 10” (6/1) Hot Dog

Pre-Skewered 11.25” (4.5/1) Jumbo Hot Dog

Regular Hot Dog 10” (6/1)

Regular Hot Dog 7” (6/1)

Pre-Skewered 10” (2.5/1) Jumbo Polish

Jumbo Polish 10” (2.5/1) Polish Sausage (3/1) ALL BEEF Hot Dogs 10# Box:

Pre-Skewered 6” (10/1) Hot Dog

Pre-Skewered 10” (6/1) Hot Dog

Chicken Hot Dogs 10# Box:

Pre-Skewered 6” (10/1) Hot Dog

Pre-Skewered 10” (6/1) Hot Dog

Pre-Skewered Jalapeño & Cheddar Hot Dog

Address: 1043 E. Brandon Blvd. Brandon, FL 33511

Phone: (813) 438-8926 • Fax: (813) 803-8460

Email: nica@nicainc.org • Website: www.nicainc.org

MEMBERSHIP APPLICATION

National Independent Concessionaires Association, Inc. Primary Member

First Name:

Last Name:

Primary Phone / Cell : Email :

Age Range: q 20-35 q 36-50 q 51-70 q 71+ q Other : NICA News Magazine: q Mail q Email Referred by :

First Name: Last Name:

Primary Phone / Cell : Email :

Age Range: q 20-35 q 36-50 q 51-70 q 71+ q Other : NICA News Magazine: q Mail q Email Referred by :

Mailing Address: City : State: Zip:

ANNUAL MEMBERSHIP FEES

BUSINESS DESCRIPTION

REGULAR MEMBERSHIP

Active / Retired Independent Concessionaires and Employees.

q Regular Member

q Additional Member

q Employee Member

q Retired Member

THREE-YEAR REGULAR MEMBERSHIP PROMOTION

Save $75 by prepaying for three years (only $150 per year)

q Regular Member

REGULAR MEMBERSHIP CATEGORIES

Check one category below that best describes your business.

$175

$125

$75

$50

$450

q Commercial Exhibitors / Retail q Food / Beverage

q Attractions / Entertainment q Games

q Guest Services

GENERAL ROUTING INFORMATION

List all states / provinces where you conduct your business.

ACCIDENTAL DEATH & DISMEMBERMENT INSURANCE

NICA-sponsored $10,000 Accidental Death and Dismemberment (AD&D) Insurance is provided to Regular and Additional Members.

ASSOCIATE MEMBERSHIP

A person or entity who provides services to the Concession Industry.

q Association

q Fair / Festival / Event

q Manufacturer / Distributor / Supplier

q Carnival / Circus

q Insurance / Special Services

$175

$175

$175

$175

$175

Provide a detailed description of your business, products, and/or services below. This information will be used for your entry in the online and print NICA Membership Directory and as keywords to search for your business.

ROUND UP WITH A $25 NICA FOUNDATION DONATION

Give the gift of education today by rounding up your total by $25. Your contribution directly supports scholarships for academic and vocational students, first-time convention attendees at NICA events, and more!

q Donate $25 q Donate Other Amount:

PAYMENT

q Cash q Check q Money Order #:

q Visa q Mastercard q American Express q Discover

Credit Card #:

Security Code: Expiration Date:

TOTAL:

q I authorize NICA to charge the agreed amount listed above to my credit card using the provided payment information. I agree to pay in accordance with the issuing bank’s cardholder agreement.

RENEWAL OPTION

q I authorize NICA to process automatic renewal payments for my membership using the credit card information above. I agree to notify NICA with any changes to my payment information or my intent to cancel automatic payments before my next renewal date.

Applicant’s Signature Date

National Independent Concessionaires Association, Inc.

1043 E. Brandon Blvd., Brandon, FL 33511

Time Sensitive Mail • January / February 2026 Issue