B.S. Marketing The AI-Powered Marketing Degree
Program Highlights
Get ready to lead the next generation of marketers. This future-focused program explores AI communications, analytics, and strategy—paired with expert training in social media, digital marketing, and consumer behavior. You’ll graduate with a career-ready education that positions you at the forefront of today’s marketing profession.
• Comprehensive foundation through core marketing courses in Principles of Marketing, Consumer Behavior, Marketing Research, Omni Channel Marketing, Sales Leadership, and International Marketing. • Specialized focus on AI integration courses across Communication, Analytics, Strategy, and Applications. • Balanced curriculum combining marketing knowledge with cutting-edge AI skills. • Hands-on learning through projects using emerging AI tools and platforms. • Prepares students for data-driven marketing careers that bridge creativity, technology, and strategic insight. • Flexible course structure allowing students to tailor their expertise in marketing and AI innovation.
Features REAL-WORLD READY Learn cutting-edge tools and strategies. Apply AI, social media, and analytics in real projects that prepare you for industry. PROOF OF EXCELLENCE Graduate with a portfolio of real marketing projects—campaigns, data analysis, and strategy decks that impress employers from day one.
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EXCITING AND COLLABORATIVE Innovation thrives here. You’ll collaborate with classmates, solve real-world challenges, and gain the teamwork experience today’s top employers expect.
Contact Us Holzschuh College of Business Administration Krieg Tidemann, Ph.D., Associate Dean 716.286.8158 ktidemann@niagara.edu 10.25
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