THE WORLD’S BEST FAMILY CLUBS
Making the time you spend together really count
WHO WE ARE
A global family of clubs, adventures and shared experiences
Purple Dragon is a global family of clubs designed for modern family life. Places that give families time back. Time without friction. Time without compromise.
Our clubs invite families to share experiences together, as well as to dip in and pursue passions individually. Children discovering and gaining confidence. Parents relaxing, connecting or getting things done. Before coming back together again and again.
Across cities, destinations and seasons, our clubs are shaped by the same belief: that the time families spend together matters, and that it should be joyful, meaningful and memorable.
THE WORLD OF PURPLE DRAGON
Purple Dragon is not one club, but a family of clubs - each shaped by its setting, its community and the way families live there.
From destination super clubs to urban flagships, studio spaces and seasonal clubs, every Purple Dragon experience feels distinctive yet deeply familiar.
Wherever we are, our promise remains the same: clubs that adapt to family life — not the other way around.
(LONDON)
Flagship Club
SOUTH KENSINGTON (LONDON)
The Outpost
Studio Club
ALBANY (THE BAHAMAS) 5 Acre Superclub
SAINT-TROPEZ
(CÔTE D’AZUR)
Summer Club - June to September 2026
CHELSEA
TRIBECA (NYC)
OUR STORY
Where It All Began
Purple Dragon was founded in 2008 by Sharai Meyers, with a simple but powerful idea: to create a place where families could spend time together without compromise.
Having grown up moving between countries, and later raising her own young family in a major city, Sharai experienced first-hand how difficult it could be to find places that genuinely worked for both children and adults.
Great places for children often felt exhausting for parents. Great places for adults often made children feel unwelcome.
Purple Dragon was created to change that.
What began as a single club has grown, thoughtfully and deliberately, into a global family of clubs, shaped by real families, real lives and the belief that time together is precious.
More than fifteen years on, Purple Dragon continues to evolve, guided by the same founding idea: to make the time families spend together really count.
OUR CLUBS
Different
Sizes. Distinct Flavours.
Purple Dragon clubs come in different shapes and sizes, each reflecting how families want to spend time together.
They are places to explore and discover, to relax and connect, to create, splash, jump, pitch and putt, sometimes all in the same day.
WHAT UNITES EVERY CLUB
Our Shared DNA
Across every Purple Dragon club, the experience is shaped by the same beliefs.
Learning through play.
Spaces designed for flow and ease.
Experiences that bring families together - then give them freedom apart.
Above all, clubs that feel like a home away from home, places families return to again and again.
OUR PROGRAMMING
Programming is the heartbeat of every Purple Dragon club.
Planned, scheduled adventures live side by side with spontaneous, child-led play, in beautifully designed environments rich with possibility and choice. Whether you visit every day, or dip in and out as hotel or camp guests, there is always something new and exciting to do.
Brilliant Play Ambassadors facilitate rather than direct, knowing when to step in and when to step back.
The result is a rhythm where confidence grows naturally, creativity flourishes and time feels both purposeful and free.
ADVENTURES & SHARED EXPERIENCES
Most of the time families spend together happens early.
That’s why how time is spent matters so much.
We design adventures that support the whole familyemotionally, socially and creatively.
Moments where children thrive, parents can relax, and families create shared memories that last.
AROUND THE TABLE
Eating well together is central to the Purple Dragon experience.
Food is a point of reconnection, a pause in the day where stories are shared and time slows.
Whether a quick refuel, sampling goodies made in our cooking classes, or long, leisurely meals, sharing food and chatting around the table grounds the experience and brings families back together.
CAMPS
Immersive Full Day Experiences Designed to Build Confidence
Discovery Camps, for 4–8 years blend art, STEM, movement, sport, music, cooking and creative play
Passion Pursuits Camps, for 9–14 years are deeper dives into the things that matter to them — from singersongwriter sessions, fashion portfolio, Golf Academy to Polo and Pony Camp.
Structured yet flexible, camps build confidence, independence and pride, supported by familiar teams that families trust.
WHOLE FAMILY EVENTS
Moments to Share, Together
Whole family events bring everyone together — children, parents, grandparents, aunts and cousins, old friends and new.
From cultural moments to food-led gatherings and seasonal celebrations, these are the memories families talk about and return to.
Markers in family life.
THE OUTPOST
Real Connection, the Next Chapter
The Outpost is Purple Dragon for older children.
A phone-light, real-world social space offering competitive socialising, teen gym sessions, podcasting, singer-songwriter workshops and creative studios.
Freedom within a trusted environment.
Independence without disconnection.
A continuation, not a departure.
COMMUNITY
The Families We Choose. And the Ones We Grow With.
Families often arrive early and stay as children grow.
What begins as a place to spend time becomes a constant in family life — built on trust, familiarity and shared history.
A community chosen with intention, grown over time.
“The people are incredible, the most fun you can have with your kids”
“The Purple Dragon staff are phenomenal and are so engaged with the kids, you can tell they really love what they do. Hands down this is the best kids club I’ve ever seen!”
“Purple Dragon is my happy place”
“Absolutely first class! My two-year-old son won’t stop asking to go to Purple Dragon. The toys and activities are top-of-the-range and the classes are some of the best I’ve come across. Highly recommend.”
“It’s like a day at the spa, but with your kids. All the facilities, with exceptional service, it’s the perfect combination”
“What an awesome place: climbing, cooking, dancing... so much to explore. Only problem was at the end of our visit, no one wanted to leave! Heavenly for kids and adults.”
“I’ve lived in the US, Paris, London and Dubai and there is no-where else in the world like Purple Dragon”
“Having all the activities under one roof takes the stress away of organising activities”
“It’s clear there’s a quest for perfection that doesn’t stop”
WHAT PEOPLE SAY
Purple Dragon has grown through recommendation, return and reputation.
Families come back.
They bring friends.
And they share their experiences — in their own words.
“Parents will love this place, just as much as their kids do. Just heavenly.”
Harpers Bazaar
Q: “Do you have a secret pleasure?”
The Telegraph
A: “Potato printing at Purple Dragon with Harper.”
Victoria Beckham
RECOGNITION & AWARDS
A Track Record of Excellence
Since opening its doors in 2008, Purple Dragon has been widely recognised for redefining what a family club can be.
Our clubs have received industry awards and consistent acclaim for their design, programming, hospitality and contribution to family life, alongside exceptional member loyalty and word-of-mouth growth.
These recognitions reflect what matters most to us: creating experiences families genuinely value, return to and recommend.
“Forget the stuffy old boys’ haunts of Mayfair, this year’s hottest members club opening is exclusively for society’s youngest elite. Ritzy children’s club Purple Dragon has opened a new branch in Chelsea, providing a VIP experience for little ones and parents alike.”
Junior Magazine
OUR MISSION
Time Well Spent
Our mission is to help families make the time they spend together really count.
Childhood moves quickly. The moments that matter most are often fleeting.
Purple Dragon exists to protect and elevate those moments - creating places families return to, again and again, as their children grow.
Because time together is precious. And how families spend it matters.
