TOBACCO
Top tips on boosting your sales of cigarettes and roll-your-own products P14 8-21 AUGUST 2023 betterretailing.com
CATEGORY ADVICE TOBACCO
14
MAKING TOBACCO WORK IN YOUR STORE
8-21 AUGUST 2023 STRICTLY FOR TRADE USERS ONLY
challenges with rs face increasing Independent retaile CHARLES SMITH, but shoppers ience offering selling tobacco, writes part of stores’ conven still expect it to be
WHY RETAILERS SHO
CCO ULD STILL STOCK TOBA
in the past two sales changed much drop see their tobacco but there’s been a pressures, to- don’t just yet. years, RYO growing on Despite all the huge category being stubbed out in cigarettes, with “with many overspending is still a relevant part 10%-15% and £700 per week bacco remains a the number of conthe past two years, and is worth £14bn before “Tobacco ” says Andrew he says. being seri- increasedturning to next-gen tobacco. In category to inde- of convenience,Market Square going to vapes,” TOBACCO sales are smokers the total tobacco from num- sumers tax. Consumers come “Many cigarette as they seek to give has declined by 20% or more, again and Cruden, Northampton. Peoously squeezed. Smoker The governdecline, products pendent retailers News in buy vapes as well. bers are in long-term in eight up or save money. due to single-use vapes. again for cigarettes, RYO, pipe into his shop to buy a target of 2030 one has two mainly smokers’ ple come while they’re there, ment has set n (RYO) has shown making up just over Dean Holborn in and tobacco sales, but tobacco, cigars and and Roll-your-ow too. for banning in Redhill, Surrey, (13.3%) of the population growth, cigarettes accessories. Just as important- tobacco things, It was stores other minimal up happening. growth it pick the village. and cigars have sales I can’t see items while they 2021. On top of that, eld, a nearby they put ly, they buy other such as Elf Nutfi sales have dropped Cruden’s overall tobacco going to be 2027, then of disposable vapes, next-gen Redhill’s weekly tobacco are declined markedly.” there. £10,000 a week. and eld’s challenges they’re spoke to are aroundtotal figure hasn’t it back.” Bar and Lost Mary, £5,000, while Nutfi Tobacco presents The retailers we cus“The as Iqos heat- are retailers, but £2,500. “Redhill’s alternatives, such with vapes, but is also eat- around are more transient and for independentbrings rewards. are doing well not-burn products, tomers stocking it still ing into tobacco sales. affluent,” says Holborn, crisis has less The cost-of-living
OUT OF ORDERS
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