TOBACCO
How to boost sales in this declining category P17 CATEGORY ADVICE TOBACCO
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3-16 DECEMBER 2024 betterretailing.com
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GET TING YOUR TOBACCO T RANGE RIGH
3-16 DECEMBER 2024 STRICTLY FOR TRADE USERS ONLY
e, it o category is in declin While the UK tobacc ry for retailers. SIMON KING strong remains a key catego be done to keep sales finds out what can
KEEP TOBACCO SALES FIRING
, says he’s seen develop- Warwickshire in tobacco sales Jon Rons, business Re- a 10% decline category is THE UK tobacco director at Navarra in the past 12 months. is uneach year ment says: “From the worth around £14bn “The whole category has this, ciga- tail Systems, by reand (before tax). Within data shared to us der huge pressure 70% of all EPoS we see tobacco volume been for a while,” Sidhu says. rettes account for an impor- tailers, anywhere around leaving the sales, and remain “More people are driver has declined from a tant sales and footfall 15% year on year. category than entering, for many stores. “Margins on cigarettes younger audience perspective. prodThe demand for value this have improved over the pre- Tobacco is still a valuable footgrow As duty rises are the closer we ucts continues to crisis vious year. re- fall driver, but of year as the cost-of-living low- passed, though, it seems 2030 – when a packet to get the in opportaken the priced over deepens. Products cigarettes will be and tailers have ensure a better mar- £20 – conversations will be est pricing tiers (economy 69% of tunity to the down the and value) are now worth 54% of gin is returned, therefore up happening and plays an integral all cigarette sales convenience store sales. For category shop’s sales mix and country with if they a all rolling tobacco operators wondering operators, role in .” many convenience to bother stocking category performance of St really need anymore.” however, the tobacco Avtar Sidhu, owner category as consumKenilworth, this in Budgens is being squeezed John’s products. ers turn to next-gen
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