CATEGORY ADVICE
How to keep tobacco sales booming as price becomes main focus for shoppers P16 16
CATEGORY ADVICE TOBACCO
ULTRA LOW PRICES
e, 30 years of heritag quality and value r have come togethe to create the latest range – addition to the MAYFAIR SILVER, ed which was launch earlier this year.
KEEPING TOBACCO SALES TICKING
Sue Nithyanandan, Costcutter, Epsom
to be part We’re delighted Anniversary, of Mayfair’s 30th I ran a my husband and on the day petrol forecourt over the it launched, and its rapid years we’ve seen has been growth. Mayfair for our boost e an incredibl our local business, even in – we now store in Epsom the continue to ensure brand is well stocked!
29 NOVEMBER-12 DECEMBER 2022 STRICTLY FOR TRADE USERS ONLY
at how retailers JASPER HART looks o sales in light are maintaining tobacc g better value of customers seekin
THE NEW E: SILVER RANG FROM
AMAZING VALUE MOST ONE OF THE UK’S ** BRANDS RECOGNISABLE
Y A RESILIENT CATEGOR
Available in King Size & Superkings
ation visit For more inform o.uk www.jtiadvance.c All Wave 1 2020 Base: / Online One Tracker: n = 1,555 **Source: Kantar 1,117, All RMC/RYO/MYO Smokers 19+ n =
RMC
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maintain tobacco says trends to a shift toLocal retailer in Cheshire, sales, especially although data from from increasingly value ranges. to view to- £4.2bn, Tobacco suggests the repeat sales has allowed wards cost-ofIT can be difficult pillar Imperial “Given the growing roll- hardened smokers to make the catbacco as a foundational between RMC and and rising energy thanks to split clos- many retailers despite living crisis value of convenience sales conven- your-own (RYO) tobacco is egory more worthwhile costs, this shift towards that the margins well below 52:48. is a trend difficulties. restrictions er to runs The its various are tobacco products ience average, legal Craig Warren, who “Not many shopkeepers it’s is likely to continue for some in marketing of Costcutter anymore, retailers Stores on the display and RRP at time and one that rapid rise of Corner Edmunds, Suffolk, has trading products and the common to see returns Bury St ignore – especially has enjoyed quite 15%, which is healthy should not the vaping category. customers can found the category up to tobacco of still given the to retailers wind thanks However, many wider sales with stocking PMPs, a significant a second as people’s inabil- compared be looking at 5%- generate much “Tobacco rely on tobacco for footfall, pandemic, in store,” he says. illicit where you’d says. visit he more, portion of sales and custom- ity to travel reduced the spend 7% at best,” consumer shoppers have a higher basket thanks to committed in his area to practically Tom Gully, head of category is trade newsat Im- more and so ers. Overall, the This, plus a nearby marketing UK & Ireland spend than other shoppers, symbols and zero. closure, has helped perial Tobacco, says retailers worth £6bn in UK key shoppers to attract.” to IRI, agent’s his tobacco. in touch with are independents according cigarettes him increase a multi-site Go need to keep with the ready-made Sasi Patel, for (RMC) segment accounting