SOFT DRINKS TRENDS
Get ahead of the biggest trends driving sales before summer arrives
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ICE CATEGORY ADVTRE NDS SOFT DRINKS
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YOUR COMPLETE GUIDE TO SOFT DRINKS
27 JUNE-10 JULY 2023 STRICTLY FOR TRADE USERS ONLY
what ZLOWSKI finds out t TOM GOCKELEN-KO soft drinks – the bigges trends are driving ience stores – and how r category in conven of them this summe retailers can get ahead
A SUMMER SALESG IN IS COST-OF-LIVIN CRIS
feeling that if ation customers living costs and infl going to spend their unprecedented ing last year, with increasing they’re a soft drink, it might the Drinks. “With last this of the money on ACCORDING to suppliers,worth temperatures recorded numbers being mindful Ben as well be premium. is we’re sales were bigger spend,” says soft drinks market “At the same time, effect’ convenience summer, before in soft drinks, amount they commercial £2.7bn to the ever Parker, GB retail also seeing a ‘lipstick one of the than flavoured carbonates director at Britvic. “In a bid channel, making it shoppers are switching t drivers with money stretch where expensive purchases most important profi school and water seeing the biggest of to make their from with During the peak in any store. And, these pressured shop- to treating themselves with and the uplifts. toan additional further, holidays approaching and indulgences. are expected to move treats pers here, the heatwave, smaller were already and to continue, in soft drinks sales warm weather ward smaller transactions As inflation is set forward to £75m in one week.” sizes.” retailers can look for retailers to recorded ahead. trend smaller pack says it’s important shoppers who also months of peak sales period course, one major Parker Of to Yet, the d soft offer choice “Summer is the key there – and challenge – facing that a well-manage appeal will all be affected differently and the past year has ts-all can for soft drinks sales for category over drinks category there’s no one-size-fi looking for – is a huge opportunity the cost-of-living crisis. he adds. been to customersluxury’, the success been with solution,” retailers to build on “Consumers have ris- ‘affordable Adrian Troy, the pinch from of last year,” says at Barr Soft feeling marketing director
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