CIGARETTES
How value lines can help you maintain tobacco sales 18
2022 23 AUGUST-5 SEPTEMBER g.com betterRetailin
CATEGORY ADVICE TOBACCO
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MANAGING TOBACCO AND ACCESSORIES driver despite nextimportant footfall looks Tobacco remains an dwindling margins. JASPER HART drive retailers’ sales gen competition and and brand loyalty at how value lines
23 AUGUST-5 SEPTEMBER 2022 STRICTLY FOR TRADE USERS ONLY
HOW IMPORTANT IS
TOBACCO?
them to es. This has enabled Baillieston, Glasgow. rationalise their ranges based it and the Solo in what is DESPITE low margins the vap- “It’s like PayPoint, you stock on sales and only stock of inescapable growth remains for the footfall.” to sell. figures guaranteed a deep-dive range ing category, tobacco The most recent IRI worth “We did most indeour FMC category’s UK strong business for review and reduced stores, place the pendent convenience of an at £15.6bn, with roll-your-own and RYO range to a total of 32 part factoryInglis, and is important as (RYO) tobacco and making lines,” says Richard offer. Harbour Parade overall convenience £1,200- made cigarettes (FMC) of that, of Welcome n. “Everything “When you’ve got about 48% and 52% in Southampto one area and up we’ve seller, fast £1,500 of stock in a margin on respectively. from we have is and have you’re making 4.5% As customers shift simplified the range think you’d phenomenally to next-gen nicotine, it, it’s stupid to you need it tobacco are finding the ones made things because they even have it, but easy for our staff other things retailers tend to be more got.” for people buying it,” says who remainin their preferenc- know what we’ve for come they when of Londis entrenched Martin Lightfoot,
Costcutter Mike Nicholls, of says the Dringhouses in York, from a bulk of his sales come his few select lines, although ve. range is fairly comprehensi mainly “My volumes come and Silver, from Lambert Blue Sterling Sterling Dual and Leaf – Tobacco, and Amber sales, of my they’re about 70% more or less although we stock we everything. Eventually, but that will reduce our range, market,” will be because of the he says.
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