BIG NIGHT IN
How to boost baskets as shoppers tighten budgets and opt to stay at home 14
CATEGORY ADVICE BIG NIGHT IN
WHY THE BIG NIGHT IN IS STILL A BIG DEAL
21 FEBRUARY-6 MARCH 2023 STRICTLY FOR TRADE USERS ONLY
s popular with The big night in remain as people tighten shoppers, especially HART finds out more their belts. JASPER
STAYING IN IS STAY
ING AROUND
Sleaford retailer Rachael says Calli Spar times are financial crisis,” Hockmeyer, such firm The Oxford noticed of marketing at an opportunity. “We January free from intelligence the average pub O’Brien, head DESPITE a year rst pay day in the ap- Partnership, 1.4% in sales over Aston Manor. picture on the fi had Covid-19 restrictions, rise of “This paints a grim and, that the big night in night in, saw a Day, petite for the big of lock- Christmas Eve, Christmas public’s mood again,” she says. Eve and of the UK making taken off in a acquired during times Boxing Day, New Year’s as a result, decision being “Historically, when we go down, remains healthy. been New Year’s Day. expenditure is convenience stores around recession, has down Its staying power However, this was pre- heavily impacted.” because people stop part by is also a do well as much. Everybody compared to helped in no small The time of year out pressures by 13.9% citywe emerge going – if they As the collective cost majority pandemic levels, with down factor. seems to trade the crucial affecting the vast well as centre pubs suffering to a restaurant, the Christmas period, as noting that from January makes many usually go If they of UK shoppers, most. “It’s worth a cold have a takeaway. for they including planning hunkering they other disruptions UK is sensibly have a takeaway, people think of spikes and the ahead. Consumer for brighter usually a conveniseasonal Covid-19 action tough times is down and waiting balances. buy something from bank recurring industrial e many confidence in the UK bigger and stifl low, even days eyes of ence store.” which continues to currently at a record Conversely, in the global people’s travel plans. market lower than the 2008 to According
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