ST PATRICK’S DAY
Get your store ready for this big seasonal opportunity 18
BUILDING PROFITS FOR DAY ST PATRICK’S
14-27 JANUARY 2025 STRICTLY FOR TRADE USERS ONLY
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ICE CATEGORY ADV ST PATRICK’S DAY
out how RALPH JONES findsing for a retailers are prepar ’s Day this year successful St Patrick
THE OPPORTUNIT Y THIS YEAR
Guinness. As the says: especially sponselburgh, East Lothian, It’s tournament’s official be a challenge. will already be AMONG the many celebrations Day on “It will day sor, Guinness for the in spring, St Patrick’s best for traditionally the quietest firmly in the spotlight the week for alcohol sales, duration of the tournament. 17 March is one of their win- of the until Mirren don’t really begin revellers to cast off Hussan Lal, of St says: retailers to which weekend ter blues and for Wednesdays. The Food Store in Paisley, sales. incredibly be more important draw in additional pubs, before will so starting early “Guinness sells round, but Spending in UK well for us all year rose than the day, restaurants someand isn’t best.” Day bars in 2023 will be offers St Patrick’s again from £78.9m St PatSt Patrick’s Day also I’ve focused on before. on for cross-pro- thing this year. to £81.3m in 2024 “We’ll give it a try for the opportunity with the also go torick’s Day, so the potential motion as it coincides Guinness and rugby Nations is there. rugby tournament the Six increased revenue this Six Nations on gether – with there’s an opA problem for stores on (the final round takes place being on as well falling which usually sees year will be the day Ashiq, of 15 March), in alcohol sales, portunity there.” a Monday. Ferhan increase an in MusLevenhall Village Store
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KEY PRODUCTS Key St Patrick’s Day products Guinness and Guinness 0.0 Jameson Whiskey Baileys Irish Cream Bulmers/ Magners cider Murphy’s Stout Kilkenny Irish Cream Ale Drumshanbo gin Tullamore Dew whiskey