ENERGY DRINKS
Retailers reveal the must-stock lines boosting their sales in this core category ICE CATEGORY ADV ENERGY DRINKS
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GROWING KS ENERGY DRIN SALES IN 2025
6-19 MAY 2025 STRICTLY FOR TRADE USERS ONLY
talks to retailers SHYAMA LAXMAN drinks range, top about their energy tions for 2025 products and predic
CITY FLOCKS TO THANK LAST NEWSAGENT • 125-year-old store flooded with gifts and visits on its last day of trading
GORY HOW HAS THE CATE YEAR? CHANGED SINCE LAST
the catRetailers believe account to grow in Andrew Pheasant, egory will continue among THE prevailing view is that manager at Hell, attributes 2025, not just in terms of flaalso sizes. retailers and suppliers to more brands entering vour offerings, but a category this as an as well as flavour inenergy drinks as “To take Red Bull growth it the space is set to keep up the just 10 years ago novations. base is example, line available: has witnessed so far. “The consumer marwith it was one who “The UK energy drinks continually expanding,recruit 250ml,” says Kay Patel, estimated an to to looking Best-one stores ket expanded is expect- brands from different demo- runs several £3.4bn in 2024 and grow in line drinkers with sugar-free and in east London. got four difed to continue to “Now, you’ve preoccupa- graphics, health benefits featur- ferent sizes, plus the multiwith the nation’s sports and added within new for us.” tion with health, packs. It’s in growth Fisher, ing prominentlyPheasant. Kieran says fitness,” products,” says founder of Warrior.
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