BACK TO SCHOOL
Prep your store’s range and boost sales ahead of the new term P18 18
2025 29 JULY-12 AUGUST .com betterretailing
ICE CATEGORY ADV BACK TO SCHOOL
PREPARE FOR BACK TO SCHOOL fast academic year is The start of a new A BIRCH highlights it approaching, so TAMAR make the most of sales strategies to
29 JULY-12 AUGUST 2025 STRICTLY FOR TRADE USERS ONLY
OL PERIOD THE BACK-TO-SCHO
in advance,” he He orders his notebooks we to both groups. adds. at current ol stock early usat the end of July, but “We’ll then look period is starts cus- back-to-scho data. patterns from our THE back-to-school get stock in according previous sales weekend see two how trends and no longer the last starts in tomers,” he explains. When asked about ingly.” who the same, before the new term “You’ve got the parents and he caters to any last-minute Hunt recommends beforehand he says you get uniSeptember. changes in trends, owner will prepare but adds: “We don’t not cost Instead, Bobby Singh, Post will buy lunchbox fillers across need to be adaptable. “You and form in because it’s at our then but Stores everything holidays, Nevison for BB of but we look Hunt, the summer will can’t prepare but there’s effective, tweak Office, and MatthewMajor in there’s other parents who a year in advance, get, like stationery offering and owner of Spar Llantwit says it buy at the last minute.” stock you can to.” some need we of as the Vale of Glamorgan,summer pens, pencils and Singh says that because cater stationery, the begins as soon as retailers need to to school this, “Back start. holidays
LOOK WHAT ARE PARENTS
ING FOR?
strug- he says. also Hunt says the biggest Hunt says this trend and “Stock such as Babybel is conforming to looking for cheese, City, all experience gle for parentshave put in place applies to drinks. he says. PARENTS will be rules schools a mul- Cathedral low-sugar drinks,” in sales. lunchbox fillers across can and can’t be in “Yoghurt drinks can be risky. from soft uplifts snacks, about what “Different to keep titude of categories, “When it comes to r school lunchboxes. policies, Children won’t be able snacks and can drinks to crisps and parents look for reduced-suga regions have different cold at school, which like fruit roll-ups,” but it’s important we find the them health issues. confectionery. sales, products, com- cause as be prodThe key to high will “It’s all about ambient to trends he explains. and products that which are though, is catering “There are also crisps pliant as possible, ucts with back to school.” in multipack formats usually non-HFSS products,” within these categories. snacks are Health and nutrition portioned that increase.” vital. Hunt says
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Rachel Ramsden, brand manager, Olbas
back-to-school to classrooms, the “AS children return spike in seasonal coughs, colds a s to period often brings this presents opportunitie and sniffles. For retailers, nter medication by stocking boost sales of over-the-cou for year after year. that parents look holidays, ideally trusted remedies start in the summer early planners Retailers should August, to cater to by late July or early parents prepare for the return to as and meet demand of autumn illnesses.” school and the start
of Stuart Graham, head convenience and impulse, KP Snacks lunchboxes are a staple in children’s choices for “BAGGED snacks and food-to-go to routine’ ocand are popular lunchtime making the ‘back to drive sales university students, for retailers introduce casion a critical opportunity nuts. Retailers should to entice of crisp, snacks and fixtures, and promotions which themed displays, impulse purchases, shoppers and encourage sales.” cks make up 70% of bagged-sna
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