PRICE-MARKED PACKS
The best ways to make the most of the value format in your store ICE CATEGORY ADV KS PRICE-MARKED PAC
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THE IMPORTANCE O F PMP S reasons why they Retailers unveil the A BIRCH reports stock PMPs. TAMAR
WHICH CATEGORIES
WORK AS PMPS?
PMPs help cals interested and e value.” of helps communicat chooses with this.” drinks, says Goran Raven, Although Watling (PMP) brains,” Confectionery, soft Budgens in Abridge, Price-marked packs says the main ex- and crisps and snacks are the they offer Raven’s “Customers want to PMPs, she says seasonal goods, are important as and Essex. at, ception is strongest performers,director bears. what they’re looking consumers guaranteed In a world know , and such as teddy seasonal goods Cheryl Hope, tradingthat even consistent pricing. want transparency “We are a Parfetts. She adds is driven by they a conthey know it’s man- store and customers will typi- at where the market PMPs, deliver with lines it’s say own-label value, many retailers in your ufacturers setting the pricing.” cally pay more for lines like of sale across conTidings and sistent rate offer vital to include them Gail Watling, of fudge, biscuits, teddies says. venience categories and echoes Norfolk, she (PoR). range. Newsagents in boxed chocolates,” strong profits on return to keep the loadds: “If it’s available “We offer PMPs throughout they are this and we’ll stock it as it “But we have the entire store, and PMP, a as customers’ truly ingrained in
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