SUMMER SPORTS
Get your store ready for this year’s major sporting events 12
ICE CATEGORY ADV SUMMER SPORTS
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’s and ments in the women With football tourna as a big rugby event and well men’s games, as rs should start gearing up for much more, retaile MURRAY discovers TIM summer now, as
A DIFFERENT BALL GAM
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part. women’s teams taking help on. “The sporting events trophy capitalise of conif defending their Euro is a Stuart Graham, head at KP in the summer, especially year used to ers impulse the women’s game AN odd-numbered well,” says Julie for sum- as well, and venience and and teams do signify a fallow time beyond strong proposition for fans Convenience Snacks, says: “Barbecues Kaur, of Jules mer sporting events such as retailers. events all represent Store (Premier) in Telford, of the summer retraditional occasions, different The expanding nature gives excellent opportunities for Shropshire. Wimbledon, but it’s sport is FIFA Club World Cup also talking about to drive sales. people tailers gets “It of Lionel lot get see rather now. In fact, a fans the chance to “As friends and family something different, and othhappening this summer. events Messi’s Inter Miami joining together for summer and sportthe cost of living good a League clubs and ing fun, they will seek their fa- than Women’s sporting creates Premier er things, which the sumBayare set to dominate teams like Real Madrid, Boca vourite snacks.” in store. deal with feeling one for mer calendar in 2025. in the ern Munich, Juventus and KP has an ongoing “Football is the key into cricket tournaEngland are favourites the Juniors in a month-long event. everything else falls – with by Messi The Hundred its brands us – Rugby World Cup Sports drink Mas+ ment and will see place around it.” of the sport into convenience this on the shirts of all men’s and women’s iteration – and launched also growing in popularityfootball- year, which retailers can with England’s women
FEMALE SHOP OWNERS SPEAK OUT • Retailers claim discrimination
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