SUMMER ALCOHOL
Retailers share advice on boosting sales during the hotter months P26 26
ICE CATEGORY ADV L SUMMER ALCOHO
20 MAY-2 JUNE 2025 betterretailing.com
SUMMER SELLERS
20 MAY-2 JUNE 2025 STRICTLY FOR TRADE USERS ONLY
out how retailers ANNE BRUCE finds of summer with the can make the most and promotions right alcohol ranges
TRENDS IN THE SUM
MER
refreshwards lighter, more sellers are ready-to- ing options – fruit ciders, out, de- summer and k WHEN the sun comes (RTD) lines, ciders white wines, ready-to-drin drinks goes drink mand for alcoholic wine. and chilled bottled head out to white Tenby cocktails up, as customers Fiona Malone, of Pem- lagers. Multipacks also gain and social ce, in both conenjoy barbecues Stores & Post Offi popularity, offering for group brings out her gatherings. venience and value 20% of brokeshire, In summer, around of al- summer drinks range after occasions.” are with Chawreach agrees generally She overall shop sales Easter. Consumers to the g, refreshing coholic drinks, according the la that RTDs tend to be owns cus- for easy-drinkin Brown, offBipin Chawla, who Bangor, big sellers for her female says Caitlin beers, to in tend shop development while men Late Stop 24 around 17% tomers,ciders, often in multi- trade category “SesGwynedd, up from executive at BrewDog. also favour low-calorie in winter, with customersenjoy pack format. sion lagers and they perfect for long shopping later as Booker retail managing com- options are or casual gaththe long summer nights.drinks director Colm Johnson outdoor events Types of alcoholic “We see a clear shift erings,” she adds. season- ments: preferences toin demand also vary best in consumer ally, he says. Chawla’s
DISPOSABLE VAPES BAN: SET TO • Exclusive: 98% of councils given no indication
of funding levels to enforce single-use vape ban • Shops urged to still follow law while retailers
warned of likely rampant black market
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How you can get bigger sales and profits from this core category in your shop
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