RETAILER ADVICE
How stores can increase their sales using Facebook, Instagram and TikTok P24 15-28 JULY 2025 betterretailing.com
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USING SOCIAL MEDIA WELL finds out CHARLES WHITTING the most how retailers are getting accounts media out of their social
15-28 JULY 2025 STRICTLY FOR TRADE USERS ONLY
to do our social We’ve just hired someone retailers doing? – media. What are other Crabbs Cross, Redditch, Simon Grewal, Premier Worcestershire
1
ar, Thayanathan Santhirakum Superstore, Premier Gleneagles Grindon, Sunderland
2
Kinnari Patel, Honey’s of the High,
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Nila Patel, Mart & Post Office, Premier Millbrook Mini Manchester Stalybridge, Greater
on. from just scrolling Oxford that will stop people but I �ind the concepts “I PUT anything up we’re running, at the moment. to them. Instagram account We’ll put up promotions a personal touch a Facebook and an have found that engagement have times a week and that get the most with someone from the shop – a customer engage “WE have on Facebook and around three or four a video to get more attention. than 2,500 followers at TikTok as well, but We post videos work better than images. and Whether it’s – those things tend “WE’VE got more out of them. information across Reels and a member of staff online. We’ve looked can get a bit more we try to make games customer base – and as well rather or with our customers “With Reels, you We have an elderly “With product activation,did a promotion on the Bacardi to things more engaging c. haven’t yet got involved. personal. It keeps recently givea- be more For example, we a younger demographi a bat and got customers TikTok is aimed at offers up on Facebook. We also run like than just posters. nk launch. I made to the area – like sound silly, that’s niche or local where we’re the Coke ready-to-dricooler to win something. It might household items “We put our latest farm, “When we get stock whether it’s alcohol, throw it into the can’t afJeremy Clarkson’s from customers. for beer social ways for customers, products. Some of our customers memorable in sales to that so we Hawkstone in town – we highlight that. page, but it was point an increase come to the shop, fans or kitchenware map. We onto our Facebook only stockist “It’s hard to accurately things or they can’t of it. It put us on the on Instagram goes and sometimes we’ll ford these kinds of but it was all part because they some“Whatever I post a lot for the community offer delivery services, use different hashtags the other. I want my media campaign, out there – we do out on let them know we to but we sometimes The ethos we put the sites than need to put ourselves staff, introduce themwe times work better on one of give food away. future, my husband and social media spreads that message. a new member of organically. In the Generally, personal growing store.” works. be that the “When you have it to as how build same more audience to show them online is the front-facing to posts, and I think the Facebook page are going to be more through the shop posts.” company to do our at social and I use a third-party everyone is good connection with customers that because not retailers should do every couple of days.” media. I try to post
time in store. retailers are saving g@newtrade.co.uk team finds out how charles.whittin the Retail Express explore, please email In the next issue, s you’d like us to If you have any problem
BLOOD ON PO’S HANDS
• First Post Office Horizon inquiry report shows at least
13 suicides, 10 attempted suicides, plus mental breakdowns and alcoholism among the ‘many thousands’ harmed by the scandal • Post Office and Fujitsu found to have known about
life-destroying system errors from the very start P3
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