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12-25 AUGUST 2025 betterretailing.com
ICE CATEGORY ADV FRESHERS YOUNG ADULTS AND
TAP INTO A YOUNGER CROWD rs finds out what retaile CHARLES WHITTINGto capture the attention g should be stockin young adults of students and other
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new and different new like to try had the Dubai FOR many retailers, in- things. We in the store from product launches generate and sales chocolate last year, and it was terest, excitement – but there October within their stores a big hit.” novelty are few customer demographThe importance of interest in study from ics with a greater is highlighted by a adults. novelty than young hold of infrastructure company Bauer UK (formerly If retailers can get not to Media Outdoor UK), which the latest launches, Channel on Clear mention what’s trending be- found that Gen Z shoppers can than three times social media, they for cus- were more to try new brands come a beacon store more likely 30. aged over 45. tomers aged under and than customers household items “We just follow TikTok, on Drinks, anything we see trending toiletries and cosmetics the store,” and especially appealthere, we get into from all cited as demographic from says Minesh Keshwala, Barlbor- ing to this perspective. Spar Ash Close in “People a novelty ough, Derbyshire.
CONVENIENCE THE IMPORTANCE OF
as a started for many retailers and vulespecially during way to support elderly ds were the essentials, during the will that 18-24-year-ol more term time. have nerable customers YOUR local demographic hard most keen on having “Independent retailersby po- pandemic, but it has potential on how stores in their lohere: have a big impact customers. adult convenience age a real opportunity as go-to for younger applies to social you chase the younglocated cal area compared to other sitioning their stores This also pound, but for stores or near groups, showing clear demand destinations for social occawell, with retailers says shop- media as Gen Z in university towns younger shoppers,” and quick, easy are looking to target which have from brand man- sions can embed who campuses – or highlighting TikTok in Holly Bolus, senior ping trips, they customers couples and adults’ platforms young families into young at Global Brands. of- themselves and Instagram as the strong offer ager the area – having a “Students in particular for daily routines.” reap signifishops have to focus on. aimed at them can ten rely on nearby Home delivery might ts. cant long-term benefi revealed quick top-ups and pre-drinks “A recent UK survey
NEW PRODUCTS The latest launches KA Remix the alcoholic ready-toAG Barr recently enteredlaunch of the KA Remix the with drink category with RTD in a 330ml can Punch, range – a white rum-based in Black Grape, Fruit a 6% ABV. Launched Twist varieties, it comes as Pineapple and Karnival worth £645m. now the RTD category is Cheetos snack brand relaunched the US Last March PepsiCo introduction kicking off with the Cheese. Cheetos in the UK, Fiery Jalapeño and of a brand-new flavour, a new addition – Original It PepsiCo brought in aimed at Gen Z consumers. 49p Cheese – which was of formats including: was launched in a range £2 RRP sharing bag and (PMP), price-marked pack £1.49 PMP.
tropical Four Loko variety, Hawaii, is a Four Loko’s latest new raspberry combined with and fusion of pineapple 8.4% ABV vodka-based, Four Loko’s signature is available in pink, yellow It caffeine-free recipe. with an RRP of £3.49. and purple 440ml cans
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