SOFT DRINKS
The new brands bringing more customers to stores like yours P14 14
CATEGORY ADVICE SOFT DRINKS
SAY CHEERS TO SOFT DRINKS SALES
11-24 MARCH 2025 STRICTLY FOR TRADE USERS ONLY
retailers. a cornerstone for top trends Soft drinks remain down some of the retailers PRIYA KHAIRA breaks ry and finds out how sales shaping the catego the curve and drive can stay ahead of
VATION BUBBLING WITH INNO
the UK soft ing their mark on fruit to build incredrinks market. Tropical Bex- tional snacks Nishi Patel, of Londis be- mental sales. We tend to keep blends, Asian-inspired flavours category reKent, on social and MidTHE soft drinks for ley Park in Dartford, on top of an eye out for them like lychee and yuzu, such as that staying mains a strong performer explains. influences by constant lieves is key to thriving in the media,” he and dle Eastern are retailers, fuelled Platforms such as TikTokearly rosewater and pistachio product trends bold He has successfully innovation, often act as popular among adventurous category. on pop-culture mo- Instagram consumers increasingly launches and capitalised indicators of what consumers. global flavour trends. to stay ments and social-media-driven will want next, whether it’s a Game or a new For those looking – sourcing Squid challenge crazes drink viral with of pace Drinks at the height flavour craze. Reahead, keeping interests Energy popularity internationalmonitor these platemerging consumer the show’s global tailers who with their a Fresh Pistachio is essential. forms and stay agile more and importing “Shoppers are seeking Chocolate drink follow- buying decisions can position drinks,” Dubai customer interest variety from their soft at the forefront of growing ing themselves and sales confectionery craze. says Ash Chadha, of Mogu in the of im- these trends. culture, global marketing director “We keep a selection and Beyond pop bigger, are also makbrands from Japan Mogu. “They want even new ported next to our interna- flavour trends bolder flavours and America textures,” he adds.
‘A HARD-FOUGHT VICTORY FOR RETAIL’ • New laws to crack down on
shop theft and abuse
• Senior police officer reveals how forces
will use new powers to protect shops P3
DISPOSABLE-VAPES BAN
CASH AND CARRY
CRISPS & SNACKS
Senior trading standards officer warns about dodgy goods ahead of restriction
Major wholesalers get stricter on cash payments under new HMRC guidance
Top tips from retailers on boosting sales from this core impulse category
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11-24 MARCH 2025 betterretailing.com