GRASP THE FOOD AND DRINK OPPORTUNITY
How to create the right on-the-go offering that works in your store 4-17 JUNE 2024 betterretailing.com
CATEGORY ADVICE FOOD TO GO
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GET THE RIGHT ON-THE-GO OFFER
4-17 JUNE 2024 STRICTLY FOR TRADE USERS ONLY
finds out how CHARLES WHITTINGwork, no matter to make food to go the size of your store
THE FOOD-TO-GO OPPORTUNIT Y
cant opportunity go as a is a signifi to capitalise on FOOD and drink to concept is for retailersoccasions and enconvenience-store before. Hy- on-the-gospend – particularly growing like never resulted in courage meal deals, which brid working has move in through convenipeople being on the can offer value and more areas than pre-pandemcrisis ence to shoppers.” offers ic and the cost-of-living the There are food-to-go but sizes, has seen people avoiding for retailers of all of out eating you invest, the beton-trade when here and the more for driving home. With summer each ter the potential more options availableis get- footfall and growing margins. imweek, that opportunity “Food to go is a really of a lot ting bigger. portant category and it yet,” the on rmly fi “Brits are aren’t doing are look- retailers Sandher, from move again and they says says Sunder ing for snacks to enjoy,”direc- S&S One Stop, Leamington got Nic Storey, senior sales sales Spa, Warwickshire. “It’s field Now is the tor for impulse and e very high margins. at PepsiCo. “Out-of-homof time to start small and work 19% snacking makes up There your way up.” all snacking occasions.
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Andrew Robinson, Summer Lane Stores, Wombwell, South Yorkshire
our own food to go. We make in the “WE do all sorts of them and put them sandwiches, pre-pack bacon and sausage baps, deli. We’ve got paninis, And we also source other pies. cakes externally. jacket potatoes and cakes and cheese sandwiches, cream a local butcher. from , you’re looking We get pork pies your own sandwiches to get some “When you make going always but you’re on how far we are at 25-40% margin, prices depending wastage. We reduce date, because I’d rather reduce from the best-before a bargain than just get rid of it. it and give someone done by a printer with all the We have all our labels on them. allergens and ingredients People might come in at that will prompt “Food to go is important. and a Mars bar and of beers.” sandwich a for case lunch that evening for a them to come back
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