SMALL CHANGES, BIG IMPACT
Shops share the simple tweaks that deliver the best results 19 NOVEMBER-2
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DECEMBER 2024 betterretailing.com
SMALL CHANGE, BIG IMPACT what SS team finds out The RETAIL EXPRE had a major effect minor changes havel in shops on sales and footfal
19 NOVEMBER-2 DECEMBER 2024 STRICTLY FOR TRADE USERS ONLY
recently, big or I’ve not made any changes retailers done other small, but what have impact? – David Lomas, that’s had a positive Lancashire Lomas News, Bury,
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Oliver Blake, Riston, Hull, Oasis Services, Long East Riding of Yorkshire
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Dhaval Gosaliya, Office, Barton Seagrave Post
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Ashish Pal, Mount Pellon Newsagent, Halifax, West Yorkshire
2024, but one of Northamptonshire store since January only been in the on was to introduce last year, “WE’VE changes we made after we took it a newsagent, but small confectionery. of�ice rather than drinks. We in- the range of children’s with the previous for “WE’RE a post a fridge so we could sell cold soft it with soft a widerhave started stocking a lot compared with the sweets on a special stand 2023 and stocked “We few thousand pounds kitchen – doughnuts, we introduced a strong selection, a new fridge in March “WE had spent a our into it. and we’ve now got stuff vested in that we make in but people bought school com- owner, in price from 10p to £1. like. We even had was slow at �irst, all the sweet treats materials. It mince pies and the were placed near the drinks. It ranging from the local secondary the prices with marketing croissants, cookies, but they “We now get teenagers time to buy our chilled soft drinks. highlighted almost certain to Donuts, “We’ve they’re impulse Dunkin’ shop in generating any it has on there from our shop all the come into our as well, so we brought had a ing into go, so they weren’t �lew means if children if we sold sweets this section and expanding rest of our food to I walked around the store, I saw we They started asking kids coming into and Maltesers, which we buy something. Delving into As included Skittles seen so many more small sales for the store. a small range that now. It’s something also in- had a big impact, and we’ve way to the till. there? Cases of beer out, so we’re expanding it further but it’s beer stack on the do we have that just adjusted our newsmore the shop as a result. to boost basket spend, “I asked myself ‘why to put something any extra space – we effectively. We source can do over the counter “It hasn’t required impulse’. We wanted space more stand there instead. aren’t bought on footfall to the shop. has had a big imand managed the and Parfetts. I recomwe put the sweet-treat stack after it was creased of in-demand products are currently Co- paper section y from Bestway, Booker and confectionery.” impulsive there, so “Adding just couple drinks sales from the beer sweet treats – we Our bestselling soft drinks are also work- all our confectioner in smaller sweets of sales. “We didn’t lose any sales involved our in get on pact a 40% increase mend retailers growing from day ca-Cola and Dr Pepper, while the energy moved, but we saw times a day. It started walks have to top it up several I can’t recommend doing store ing very well.” stopped. store.” your hasn’t of sense one and you make far better enough. They help
If you have ing impulse sales. retailers are improv o.uk team finds out how .whitting@newtrade.c the Retail Express In the next issue, , please email charles like us to explore any problems you’d
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