HOME DELIVERY
Top retailers share advice on creating a successful service
P24
CATEGORY ADVICE HOME DELIVERY
24
ADDING A DELIVERY SERVICE
13-26 AUGUST 2024 STRICTLY FOR TRADE USERS ONLY
making rs how retailers arewhat out PRIYA KHAIRA uncove delivery and finds the most of home create a successful service to steps are needed
TAKING THE PLUNGE
ARSON, VIOLENCE AND DESTRUCTION says. and branding,” he media Wylde Green in SutBy utilising social for both One Stop A GROWING demand has led ton Coldfield, West Midlands,a and interacting with customcan drive awaredelivery has become convenience and speed services be- home for raising his store’s ers, retailers home delivery to home-delivery their of dif- lifeline sales. ness of their coming a critical point profile and driving partner services to customers in stores. decided to . ference for a lot of local communities Getir Panchmatia posted reguWith delivery service Uber Eats last summer, with Panchmatia market, then it has brought larly on social media and recently exiting the for inde- and since now is a good time up ser- in almost £17,000 in online provided leaflets and signage set led to says he sales. pendent retailers to such delivery nerv- in store, which of the services with other players, Eats, “Initially, we were raised awareness Uber whether it would as Snappy Shopper, and encouraged customvice Eat, ous about Just homeand it. At first, online for lastZapp, Deliveroo cov- be worth but ers to shop or emergency as customers previouslyfor al- delivery sales were slow, look it and minute top-ups ered by the service decided to stick with purchases. order from. we on our marketing ternative places to from really focus For Anish Panchmatia,
• Shop owners describe how they feared for their lives as racist thugs targeted their shops across the UK
P3 SHOPLIFTING
CRIME
BANK HOLIDAY
New figures reveal a 20-year high in offences across England and Wales
Former social media shop prankster Mizzy pledges to reform his troublemaking ways
How you can boost store sales during the final long weekend of the year
P2
P4
BACK PAGE