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Ensure your tills are ringing for Valentine’s Day, Mother’s Day and more P24 13-26 JANUARY 2026 betterretailing.com
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EARLY SPRING EVENTS finds out how CHARLES WHITTINGing for Valentine’s Day, retailers are prepar e Day and more Mother’s Day, Pancak
13-26 JANUARY 2026 STRICTLY FOR TRADE USERS ONLY
have cut us too deep The supermarkets are other retailers for these events. How – Dee Sedani, Londis approaching them? Etwall, Derbyshire
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Matthew Hunt, Filco Supermarkets, south Wales
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Uthay Soundararajan, Inverleith Costcutter,
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Fiona Malone, Office, Tenby Stores & Post Pembrokeshire
just Edinburgh do well for us. We’ve and Valentine’s Day shop, so we’re going to “MOTHER’S Day in the But over the summer, got the capacity to have �lowers much differently. bags. “WE don’t do too and summer cocktail big for it this spring. for us. We sell pancake up, because the dates gift bags, hampers do with Mother’s Day and go really a big deal might “Pancake Day isn’t we don’t do a big thing with it. We do is get the calendar to know when they we trialled look to something we’ll need “THE �irst thing to will be clear and eggs and �lour, but Snappy Shopper. But with Valentine’s quickly. So, that’s Day this year. The cocktail bags of these events. You a cocktail. mix, to on change for some displays and ranges Valentine’s needed to make them when they do a Pancake Day offer will be really important. We’ll be able need to �lip your then three days later come with all the ingredients lie because you’ll who are then take it out got Valentine’s Day, St DaDay, our home delivery things for people in the fridge and For example, we’ve less than two weeks after that it’s chocolate and other They can leave it then but deliver �lowers, it. Day. fruit, that and it’s Pancake Day, consume Mother’s to brands shakers of the on time. after that, it’s Day, we can want Pancake Day, we sell pancake mix some PoS from some silly than 800sq ft, tight vid’s Day. Two weeks “For to be made. On Pancake – “We’ll hopefully get interest, and we might do some store, which is less it can be very easy “There’s a good uplift else. We have a tiny different stock because of that. excite bump in sales and Day not much we can put up to people dressing up. lemons. Valentine’s in so we don’t bring in too much especially for the bigger mulget an extra 10-15% half of January. for social media with pancake mix and PoS into delivery, if someone videos start ramping this up in the secondbut the more reyou just need some you’ve got to get But we are leaning them in stock, but cash and “We’ll are both strong; are coming up, big, but it’s still an tipacks and cases. We don’t keep days as the the to and Mother’s Day quite know isn’t straight front David’s Day or Irn-Bru, we go we’ll Most people can give them, the better.” our Welsh products place for them. St orders a case of beer to them. It’s de�initely something for things. We get minders you deliver it daffodils. opportunity to look from carry, then always sell a lot of events.” out on the shelves and centre, and we ramp up for the spring Day stuff will be “The Valentine’s the �irst big play.” mid-January. That’s
range to review their store’s o.uk retailers are doing .whitting@newtrade.c team finds out what please email charles the Retail Express like us to explore, In the next issue, any problems you’d effectively. If you have
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