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YEAR 14 | EDITION 87
SPECIAL EDITION
G2E 2019
www.gamesmagazine.biz
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UPdate Bmm Testlabs announced that Director, Tribal Gaming, Jodi DiLascio has been elected as a 2019 Board member for the american indian science & engineering society (aises) and will serve a three-year term. DiLascio commented: “This opportunity is a true culmination of my life’s work, uniting my leadership and mentoring skills with my passion and commitment to Tribal youth to promote sTem advancement as a proud member of aises Board of Directors.”
sound Leisure has confirmed that industry veteran Tony silkstone has been appointed to the newly created post of Technical sales manager with responsibility for overseeing all aspects of technical support as well as the company’s expanding DigiTech division. The promotion is part of the company’s investment in customer support which also sees the appointment of Dave Routh and alexander Black as Digital support engineers in the Digitech division.
spintec has announced the expansion of its sales team with the hiring of simon Pintar to the position of Regional sales manager. Pintar will be responsible for Latin american, Caribbean, and african markets. Pintar has more than 20 years of sales and marketing experience in the gaming industry. “i am delighted to join the spintec team. spintec has proven to have one of the best gaming products on the market. it’s an exciting prospect to join such a dynamic and forward-looking company,” said Pintar.
José Carlos Figueroa, the former Deputy Gaming Director for the Puerto Rico Tourism Company (PRTC), has joined Gaming Laboratories international (GLi) as Caribbean Government Relations and Business Development Representative. in his new role, Figueroa will maintain relationships with GLi s regulatory and gaming supplier clients and will grow GLi´s business in the region. This represents an important addition to the group of highly skilled professionals that supports the Latin american and Caribbean region at GLi.
Realistic Games has strengthened its commercial department with the promotion of Lauren Bradley. Lauren, who joined the developer in 2017, has been appointed as Head of Commercial and account management, progressing from her previous role as Commercial manager, to oversee business developments at the Readingbased company. The former isoftBet and Bede Gaming employee has helped drive a strong period of growth for Realistic, in which it secured major content deals with microgaming and 888.
Bmm Testlabs announced the promotion of melissa shuba to Director, Regulatory Compliance, following three years with the company. shuba added: “Vast compliance efforts are underway as Bmm expands its licensing footprint and i’m honored to be a part of the Bmm team at such an exciting time. This is a great opportunity for me to take leadership of Bmm’s global license portfolio and further the connections i’ve built”.
events Balkan Entertain ment and Gamin sofia, Bu g
lgaria. november 20 and 21th balkangamingexpo .com
ICE London 2020
London, UK February 4, 5 and 6th icelondon.uk.com
SAGSE Buenos Air es
SiGMA 19
malta november 27, 28 an d 29th sigma.com.mt
2019 Buenos aires, arge ntina. november 20 , 21 and 22th monografie.com
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diXit Rick Meitzler CeO at novomatic americas
“One of the most significant changes i have seen in the industry in the last years is the legal spread of sports betting of which the expansion propelled a total industry wide revenue number to $430.2m up from $261m in 2017. also, the continued growth of Tribal Gaming and how it has become an integral part of the growth of the overall gaming industry. We hosted the niGa Delegation in austria in January which demonstrates the global reach of Tribal Gaming. The rapid and continued growth of new markets. surprisingly, states continue to expand gaming in a thoughtful and responsible way”.
STAFF NetEnt acquires casino software provider Red Tiger
There will be no new casinos in Mexico
netent has entered into an agreement to acquire Red Tiger Gaming in an all-cash deal with an initial enterprise value of GBP 200 million plus a possible additional amount of maximum GBP 23 million in 2022. The transaction is expected to be accretive to netent’s ePs in 2020. established in 2014, Red Tiger has approximately 170 employees with operations in malta, isle of man and Bulgaria. Red Tiger’s earnings before interest, taxes, depreciation and amortization (eBiTDa) is expected to reach GBP 18 million for the full year 2019. The deal is in line with netent’s vision to create the future of gaming. Over the last several years, the company has invested in a global infrastructure focusing on customer reach and regulated markets, supporting a platform for scale. The acquisition of Red Tiger gives netent the opportunity to capitalize on its scalable technology to support future growth.
in mexico, new licenses for casinos will not be approved during the term of andrés manuel López Obrador, according to a statement that the mexican president sent to his officials last week. The government would also be seeking to exercise more controls over the industry. During a meeting, Julio scherer, Legal Counselor of the Presidency, informed the main executives of the gaming market in mexico the direction that the president will take with regard to the gaming business. already in march of this year, the movimiento Regeneración nacional (morena), the main political party in the mexican Congress, had announced that it was working on significant fiscal and regulatory changes in the country’s gaming market.
EDITOR IN CHIEF Marcelo Valsecchi marcelo@revistagames.com
CONTENTS Damián Martínez damian@revistagames.com
DESIGN
adrianrivanera@gmail.com
TECHNOLOGICAL ADVISOR Ing. Gerardo Taccone gerardo@revistagames.com
USD 516.3 million Caesars entertainment announced it has signed an agreement to sell the Rio all-suite Hotel & Casino to a company controlled by a principal of imperial Companies for UsD 516.3 million, which implies a strong sales price to eBiTDa multiple. Under the terms of the agreement, Caesars will continue to operate the property pursuant to a lease for a minimum of two years and pay annualized rent of UsD 45 million. The buyer has the option to pay Caesars UsD 7 million to extend the lease under similar terms for a third year.
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38 Steve Sutherland President and CEO at Konami Gaming
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The company wants to ensure that as online gaming continues to grow and evolve, it will be properly tested and certified so that the game is fair for everyone.
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Johnny Ortiz Viveiros Thanks to their line of video slots, the company has achieved more than double the units placed in casinos, and they continue to increase their fleet of machines installed day after day.
Nick Khin The executive spoke about the most significant changes he has seen in the industry since he joined the company, more than 19 years ago.
María Pía Pazzaglini Carlos Cardama Rafael Val
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Sumary 22
EDITORIAL BOARD
The executive spoke about what are the company’s goals for the end of 2019 and the start of 2020 and how have iGT’s operations evolved over time in the Us.
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> G2E 2019
THE EVENT WILL HIGHLIGHT THE LATEST DEVELOPMENTS IN GAMING TECHNOLOGY Korbi Carrison, Event Director at G2E, explained what are the main industry trends that will be debated at the gathering and what are the novelties that visitors will find in the exhibition. WHAT ARE THE EXPECTATIONS FOR THIS NEW EDITION OF G2E?
as the world’s premier international trading game show, G2e will highlight the latest developments in gaming technology with new, enriching educational content for industry leaders seeking to build their skills and grow their businesses. With nearly 400 exhibitors at G2e and 90 new exhibitors displaying dozens of new products, attendees will experience firsthand the new products and innovative technologies showcased in the expo hall. G2e has everything operators need for their casino loor and across their entire operation – from traditional casino games and equipment to non-gaming amenities and digital products. WHAT ARE THE NOVELTIES THAT VISITORS WILL FIND IN THE EXHIBITION?
sports betting has seen rapid expansion across the U.s. and many more jurisdictions are considering it nationally. Further, sports betting has evolved signiicantly in mature markets where it’s been part of the product ofering for a long time. G2e will provide a convergence for these new, emerging and experienced expert opinions and serve as a forum that welcomes major sports league executives among other inluencers on the topic. as a cashless society continues to show far-reaching popularity for consumers throughout retail and other industries, the gaming industry sees opportunity to innovate through payment modernization. G2e will highlight FinTech through companies on the show loor and educational sessions. it’s critical to focus on what may be the next big evolution in gaming for regulators, industry professionals, and technology providers as the industry works together to usher in these new advancements while assuring quality, integrity, and consumer protections. Providing a new forum to address important topics such as technology, leadership, FinTech, and sports betting, inluencers from education tracks will lead Roundtable Talks to provide a more informal and interactive environment for discussion on the top issues. Open to all attendees with an education badge, these roundtables 4
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will provide the opportunity to roll up your sleeves, asks questions in an intimate environment and dive deeper into topics discussed previously in sessions with panelists and moderators. WHAT ARE THE MAIN INDUSTRY TRENDS THAT WILL BE DEBATED IN THE EVENT?
innovation and disruption continue to dominate the conversation in this industry and will be relected in various
SAGSE And G2E rEnEw thEir co-mArkEtinG AGrEEmEnt to bEnEfit LAtin AmEricAn opErAtorS Reed Exhibitions and Monograie have decided to renew once again their co-marketing agreement, intending to foster the attendance by Latin American operators to the show based in Las Vegas and strengthen the bonds between the two markets. SAGSE is ofering land-based and online operators of the region the possibility to obtain complimentary expo-hall badges to attend G2E. This exclusive ofer will beneit C-levels, who will access the G2E Privileges Club, attend the expo as VIP guests, and obtain discounts for their stay In Las Vegas. The Privileges Club beneits for operators include a free expo-hall badge, access to a private luxury lounge during G2E, meeting space to conduct private business, complimentary breakfast and lunch, invitation to a private cocktail reception, and personalized exhibitor recommendations, introductions and more. Moreover, all professionals who obtain their complimentary badge for G2E will be automatically registered to attend the next edition of SAGSE, which is taking place next November 20-22 at Centro Costa Salguero in the city of Buenos Aires, Argentina. Also, all visitors from Latin America attending the trade show based in Las Vegas will be able to use the SAGSE booth as a meeting point and support area. SAGSE reairm their commitment with the Latin American gaming industry, looking to create synergies among the markets and fostering the growth and commercial relations in an always-expanding sector.
ways at G2e. Tuesday’s keynote speaker Governor Chris Christie is truly a disruptor in for the industry, having led the charge to overturn the federal ban on sports betting. Wednesday’s keynote speaker, scott stratten, whose unconventional lessons on ‘Unmarketing’ are crucial to share at G2e, particularly during our current evolution in customer engagement and expectations given the inluence of technology on traditional marketing. Thursday’s keynote speaker, Danica Patrick, who as a professional racecar driver inspired millions, set records with her on-track performance and broke down generational and gender barriers. Patrick continues to seek new challenges and aims to stun and inspire the world with what can be achieved with strong intensity and drive. HOW DO YOU SEE THAT THE NEW REGULATIONS FOR SPORT BETTING IN THE U.S. WILL AFFECT THE INDUStry in the country?
Last year, industry wide revenue from sports betting
grew to $430.2 million in 2018, up from $261.3 million in 2017. sports wagering now plays a pivotal role in the casino gaming experience, and we are excited to equip our industry at G2e with the latest data, policy updates and business strategies to maximize on this opportunity. hoW do you see the latin american market?
G2e is the Global Gaming expo. We are here to serve markets all over the world, not just in north america. Our mission is to bring together operators and suppliers from around the world so they can do business together. We have continued to grow our Latin american audience, ofering bespoke events and customized experiences on-site. This year, for the top operators in the Latin american market, we’re ofering a private tour of various Las Vegas properties, a special panel on sports betting in Latin america, and a customized expo hall tour.
TCSJOHNHUXLEY
INNOVATIONS THAT LIGHT UP THE GAMING FLOOR TCsJOHnHUXLeY will be showcasing some new and exciting innovations in addition to its world renowned core products which have become industry benchmarks combining quality, innovation, reliability and security. G2e sees the americas debut of Blaze Baccarat which was unveiled earlier this year at G2e asia. Bringing a new twist to the traditional game of Baccarat, this latest addition incorporates the same eye-catching Blaze patented game attract animations as well as highlighting winning bets which excite new and experienced players whilst providing additional security to dealers and operations staf alike. Blaze Baccarat joins the suite of Roulette, sicbo and Craps, completing this striking showcase of exciting table game products. steph nel, General manager for The americas at TCsJOHnHUXLeY, comments: “Our Blaze range of products have been extremely successful in the americas, with many casinos capitalizing on the added excitement and spectacle these eye-catching tables bring to the gaming floor. With the addition of Blaze Baccarat, operators can now take advantage of offering one of the world’s most popular card
games whist improving the playing experience for the customer.” Qorex electronic Gaming solutions will also be on show featuring a selection of 23” and 27” gaming terminals. The Qorex range of products combine the experience of live gaming while delivering the beneits of electronic gaming, such as added security and realtime reporting so casino operators can evaluate the
status of their terminals at any time and act immediately as required. With the ability to feature live and RnG games and lexible coniguration options from single terminals, eye catching themed carousel units to full stadium set ups, Qorex provides operators with electronic gaming solutions to it every requirement.
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> G2E 2019
KONAMI
A COMMITMENT TO INVEST IN THE INDUSTRY’S FUTURE Konami’s overall presence and product lineup at G2e 2019 demonstrates a commitment to invest in the industry’s future. Throughout the event, guests will be the irst to expe- rience entirely new slot cabinets, creative game content, and casino systems solutions, aimed at advancing product oferings across the space. since making its international debut earlier this year, Konami’s 65-inch Opus cabinet has been met with strong performance. “in many ways, Opus is the next evolution of our Podium Goliath cabinet—an oversized machine with great game content and reasonable loor space requirements. The Opus machine’s debut launch series, Triple sparkle, has seen exceptional success by bringing back the popular sparkle Feature from solstice Celebration and Riches with Daikoku. Both these titles helped expand Konami’s international reach and popularity when they were debuted on Podium in the early 2010’s, and now we’re giving players a new way to experience those titles, with the addition of symbol-driven jackpots”, said steve sutherland, President and CeO at Konami Gaming. During G2e 2019, the company will be showing an additional title in the Triple sparkle series, which can also link compatibly with solstice Celebration and Riches with Daikoku. Treasure Ball is another highperforming progressive game available on Opus. it is an extended ROm progressive—able to combine with most KP3+ base games, as well as seleXion multi-game. The game features an animated dragon that randomly lies across all connected game screens as a compelling attract feature. This dragon character also randomly triggers a jackpot event where mystery prize ball are awarded to the player, who then taps them to reveal a mix awards from credit prizes to progressives.
another key highlight at this year’s G2e is the new KX 43 video slot. it has a 43-inch, edge-lit portrait screen with custom-programed graphics from its topper, down through the slant top. KX 43 has a standard cabinet width and includes the core comforts and conveniences for today’s players, such as a UsB charging port, dual cup holders, and dual classic bash buttons. This machine has a competitive lineup of launch titles. Ba Fang Jin Bao is among the linked progressive series available on KX 43. it has proven mechanics from Konami’s high-performing Cai Li si Ji titles like Wealth of Dynasty and Winning animals, and delivers it in a single screen format with fresh game play elements. available Ba Fang Jin Bao base games, including abundant Fortune and Fortune Totems, feature a symbol-driven progressive chance in every spin, which helps reinforce ongoing excitement for players. “Konami’s seleXion multi-game technology continues to deliver the industry’s most agile and customizable multi-game experience to variety of cabinet platforms. seleXion is currently live on Concerto Crescent, stack, slant, and upright. in addition, our KX 43 cabinet will be launching seleXion before the new year. Currently, Konami’s most popular seleXioncompatible titles for portrait-screen cabinets include Jewel Reward, Rising Koi, mayan Chief Great stacks, Lotus Land Deluxe Wilds, and agent: magnifying Jackpots. all are available for guests to see during G2e 2019. in addition, we are featuring a new Dragon’s Law seleXion pack on KX 43 and Opus. Dragon’s Law seleXion has a pair of progressive jackpot games, each including the familiar dragon character that was irst made popular on our Podium cabinet. This allows players to enjoy a Konami classic with immersive visuals and progressive jackpots”, added sutherland.
TRANSACT TECHNOLOGIES
EPICENTRAL 4.0 HIGHLIGHTS THE COMPANY’S NEXT GENERATION OF INNOVATION Transact Technologies announced that it will debut its all-new epicentral 4.0 promotion and bonusing print system at the 19th annual Global Gaming expo (G2e 2019). Transact’s display will also highlight the company’s full lineup of casino and gaming printers and software solutions, including its epic edge ticket-in/ticket-out (“TiTO”) printer, which has quickly become the fullfeatured printer of choice for gaming devices worldwide. The company will also demonstrate for G2e 2019 attendees its BOHa! saas-based software 6
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and hardware ecosystem for restaurant and foodservice operations. “The Global Gaming expo is an annual highlight for our casino and gaming team as we renew relationships across the global industry and connect with new customers, demonstrating how our casino and gaming print and software solutions can improve their businesses each and every day. at G2e 2019, we will showcase a diverse and innovative lineup of products including a significant leap forward for our promotion and bonusing solution, the
industry’s most advanced and reliable lineup of printers, and our revolutionary BOHa! ecosystem that can help casino operators better manage their large, complex back-of-restaurant operations,” said Bart C. shuldman, Chairman and Chief executive Officer of Transact Technologies. “We are particularly delighted to debut this year the all-new epicentral 4.0 which represents a dramatic shift for our industry-unique promotion and bonusing print system".
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> G2E 2019
CASINO TECHNOLOGY
DELIVERS STATE-OF-THE-ART ENTERTAINMENT Casino Technology brings new dedicated game mixes for a thrilling entertainment at G2e Las Vegas. Focused on ofering an exciting experience for large demographics of players with diferent preferences, the company releases its famous speed King multi game with various well thought themed game mixes, presented with the award-winning ez modulo series of slot machines. Rossi mcKee, Vice President of Casino Technology, commented: “as we are marking yet another milestone in its history celebrating our 20th anniversary, we stay committed to creating a dynamic environment for an excellent experience. The evolving in entertainment is stated with our precisely calculated and perfectly designed ez modulo series of slot machines that are showcased with well targeted new game mixes.”
separated into four categories of game types and mechanics with themed titles included, each new skin of speed King multi game is developed for enhanced gaming entertainment.
Georgi Koprinarov, General Director for Latin america at Casino Technology, said: “The new and attractive themed skins asian Legends, Fruits & Diamonds, Hot & Fun, myth & adventures relect the trends in players preferences. The customers
will be taken on an exciting journey, igniting a fast-to-market gaming experience.” Casino Technology`s products stellar performance and commitment to playercentric content have resulted in the company being shortlisted for the Global Gaming awards Las Vegas in the LandBased supplier of the Year category. To foster player interaction by creating an immersive environment, the company will present at its stand the thrilling content with the newest ez modulo with three 32” HD monitors, the glamorous ez modulo Titan and ez modulo Tower with diverse content, both are an emanation of leading-edge technology. “Our core business value is the drive to create games and products loved by the players and giving the needed diversity and excellent performance for the operators,” concluded mcKee.
SPINTEC
THE COMPANY’S INDUSTRY-LEADING SOLUTIONS ARE SET TO LIGHT UP THE VEGAS SHOW The company will bring its large product portfolio with enhanced technology, design, and materials. Besides the core spintec products, Karma Gen2 electronic Table Games, the focus at this year’s G2e will deinitely highlight the company’s multigame oferings. The multigame solutions are also what the gaming market is currently asking for, and spintec has the best to ofer. its aura product line is ideal for multigame amphitheatre set-ups, which combines automated, virtual, and live table games into one multigame experience. What is more, the company also ofers stand-alone multigame solutions, aura and Karma, which allows more intimacy to players and also delivers the best gaming experience. Following a successful irst part of the year which has seen the company launch a new game, Blackjack, enter a new partnership with Gauselmann Group, and 8 Games maGazine
make its debut in the australian market, spintec is very excited to attend the G2e Vegas show which will also be a great opportunity to celebrate the company’s success. The company also announced that the best is yet to come. in October they will move to new business premises and will increase their production capabilities by three times. spintec is experiencing strong growth in the most challenging markets worldwide, which proves that the business plans are going in the right direction. another goal to achieve is definitely entering into the markets of the United states, and the company is already working on this. spintec also strengthened its sales team
this year and they are now perfectly set for another success. The whole team is very excited to meet their partners and partners-to-be at the G2e Vegas
show. The company will advise their customers and customers-to-be on the most adequate product for their business structure, aiming at its optimization and revenue increase.
CUMMINS ALLISON
BIG SAVINGS FOR CASINO CASH OPERATIONS
Cummins allison will be demonstrating its Cash Logistics manager (CLm) software at Global Gaming expo (G2e) 2019. CLm provides real-time and historical data of cash movement across casino properties, allowing management to observe and forecast cash requirements and increase eiciency in cash transfers. “Customers who use CLm have cut costs
and gained a real grasp on their cash positions. By automatically recording the count data at each cash location, manual entry is eliminated, and personnel don’t spend time tracking down and correcting errors. To keep visibility of their cash positions, management can create reports to get a snapshot of current positions in various entities on the property, ensuring they are within their thresholds,” said Frank Janezic, executive Vice President at Cummins allison. They can also look at historical igures to plan for upcoming weekends, holidays, or special events. it puts the power of information in the hands of leadership with just a few clicks. Unique to CLm is its capability to connect to properties’ current Cummins allison cash and coin
processing equipment and electronically record physical cash transfers. “Connecting to cash and coin processing equipment means fewer errors in entering data and faster count times. Digitizing transfer sheets between entities with electronic signatures reduces lag time and eliminates manual tasks, making reconciliation easier. accounting gets their numbers faster and never has to track down lost forms. We are the leading innovator and provider of currency, ticket and check handling solutions, as well as full-function aTms. Our world-class sales and service network includes hundreds of local representatives in more than 50 oices in north america,” explains antony susai, senior Vice President of software at Cummins allison.
BMM TESTLABS
PAVING THE WAY FORWARD “The concept of innovation and improving the industry has been a driving force of Bmm since it was established in 1981. in 1992 Bmm created and established the irst comprehensive, integrated technical standards for gaming products. These standards were cornerstone of current technical standards. Bmm was also irst to achieve isO9000 series accreditations for gaming labs that has become a global standard for all labs,” stated martin storm, President and CeO at Bmm Testlabs. Paving the way forward, the company has set the path for gaming test labs by being the irst in many important areas: irst to test lottery systems, irst to test parimutuel betting systems, irst to test server-based and downloadable systems, irst to create a complete set of technical standards for land-based casino
products, irst to achieve gaming test lab isO accreditations and irst to create a complete set of gaming standards for online gaming operations. Bmm was also the irst to develop test curriculum and partner with universities, irst to launch a philanthropic program to give back to Tribal Youth (The next Generation initiative) and irst to be approved as an isTQB global partner
requiring all engineering staf to achieve isTQB accreditation. “as the world’s original global gaming test lab, Bmm remains committed to creating, establishing and setting the standards for global testing excellence across the industry,” storm concluded. The company’s experts will be participating as panel speakers during G2e 2019. On October 14th, sVP, Government Relations, andre Wilsenach, will be speaking on “Harmony: Regulatory Pipe Dream or is there a Path to improvement? “. On the 15th, eVP, europe and south america, Gene Chayevsky, will be speaking on “Cyberdefense and Lab innovation”. Finally, senior manager, marketing & education, Robin Bernhard, will be speaking on “a multi-Generational approach to Customer service”.
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> G2E 2019
BETCONSTRUCT
EXPLORING IGAMING OPPORTUNITIES FOR THE US MARKET
This year, BetConstruct travels across the globe to showcase its award-winning products in the capital of gambling. among the products is their exceptional sportsbook software that is available across all the channels including desktop, retail and mobile. They provide all the american sports types such as american football, soccer, baseball, hockey, basketball, etc. BetConstruct also introduced market-speciic betting types to ensure one-of-a-kind betting experience for the players. also, the company is going to show their fantasy sports product which has been updated with new market-related features and
localized with new design. Fantasy sports software includes the most popular american sports types such as american football, basketball, hockey, baseball and soccer (mLs). They have prepared a special package of Us market-related products such as Predictor and sweepstake games that will help the operators to have more liquidity, teach their players to play and be the sports professional. a sweepstake is a type of content where a prize or prizes may be awarded to a winner or winners to draw attention to a particular product. On the other hand, Predictor, as the name implies, is a game allowing users to guess the outcome of future events for free. The topics vary from entertainment to sports. BetConstruct will show of its innovative digital voice-activated gaming assistant Hoory and all-in-one igaming solution springBme at its stand. apart from exhibiting, they are going to have an insightful presentation on their sports betting solutions speciically for the Us market.
MERKUR GAMING
IS ALL ABOUT ONE WORD: BONUS For merkur Gaming, G2e 2019 is all about one word: bonus. On the company’s stand of the sands Convention Centre, merkur Gaming product line-up will be dominated by games that ofer players extra attraction, entertainment and engagement in the form of bonus features. Leading the way and making its world debut will be the Linked Progressive Jackpot Treasure Link that combines with ive scintillating new game titles, african Glory, Dragon marbles, Golden silk, Joker Bufalo and Temple of the nile, to create an exciting new concept. These great base games, which each present a free games bonus feature, called Cash Games, all have their own special features that are also the player’s entry to discover Treasure Link’s high value mini, midi, maxi and mega Progressive Jackpots. Created in Germany by the Gauselmann Group’s Design Team stella, Treasure Link is a gaming adventure like no other, as the thousands of visitors to G2e will surely be able to see and experience for themselves. also making its irst G2e appearance will be Rapid Thunder, an inbuilt high prize value 10
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jackpot feature that gives player the opportunity to play for big prizes. Rapid Thunder is a bonus feature innovation that has been included as an inbuilt add-on to the already successful and familiar Taco Tuesday, Land of Charms, the asian themed immortal emperor, immortal Princess and Baozang as well as the egyptian inspired amulet of the Pharaoh games. Rapid Thunder is already building on merkur Gaming’s top level presence in casino operations throughout Latin america and the Caribbean and the teams from merkur’s subsidiary companies in argentina, Colombia, mexico and Peru will all be in Las Vegas to present their attractions to their clients. merkur Gaming will also be introducing several other exciting new products at G2e, all purpose-built with player engagement and interaction in mind. Headlining these new game presentations will be Runnin’ Wild, together with Jewels of the nile. also now featuring new bonus features will be striking Fortunes and Big Deal Wheel. in all, the predominant theme of merkur Gaming at G2e will be the added
value, for both operators and players, of new and exciting bonus features that will ensure the company titles will prove to be an attraction on any gaming loor. This is something that really excites us and which will form the centerpiece of the product display in Las Vegas. alongside merkur Gaming, the Gauselmann Group will also be represented by two other companies: the sports betting innovators Cashpoint and the cash handling experts GeWeTe ably demonstrating the diversity and excellence in their own respective sectors. so, just as G2e is “the show for all of the americas and beyond”, merkur Gaming is advancing its reputation for high quality “made in Germany” manufacturing, groundbreaking gaming entertainment product concepts, top level sales and service from local companies and top tier brand excellence to markets across all of the americas and beyond.
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> G2E 2019
ZITRO
WIDER CHOICE, BIGGER SUCCESS zitro will present a world premiere multitude of games at G2e 2019, as well as two new cabinets from its Bryke video slots product line. allure will be the irst cabinet to make its debut in Las Vegas. This amazing cabinet includes three 27-inch Full HD screens, as well as the state-of-the-art smartDeck digital button panel. in addition, allure has synchroscreens, a powerful multimedia system integrated by the superior monitors that create an incredible immersive experience. allure will be launched with three sensational new games. Within the 88 Link family, two diferent games are going to be released: 88 Link Lucky Charms and 88 Link Wild Duels. Both games combine, for the irst time in history, the proven “243 ways” game mechanic with the fantastic “Link Bonus” by Bryke. zitro will also present 88 Link shock, which brings together the successful 88 Link game and the exciting mystery prize Link shock, which has revolutionized all the casinos in which it has been installed. illusion is the second cabinet that zitro will present for its Bryke video slots. This portrait-type cabinet incorporates an impressive 43-inch Ultra HD curved monitor, a 21.5-inch digital topper, as well as the smartDeck digital button panel. illusion will be launched on the market with the world novelty “Bashiba Link”, an extraordinary multi-game that combines a fascinating Link Bonus, inspired by the mechanics of the worldwide success Link King, with a “243 ways” mathematic model. Bashiba Link has been designed with an attractive Chinese theme that, thanks to its graphics and sounds of unbeatable quality, creates an unprecedented experience on illusion. Fusion in its slant and upright version, is the well-known cabinet with which the global number one games Link King, Link me and Link shock are triumphing all over the world. in G2e, visitors will be able to see these world stars of the Bryke brand with more 12
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games available, as well as the huge library of individual multigames and LaP products that includes brands such as Pick & Win 24, smart spins, Hot Deal, Hit me Up!, Link shock, Blazing Pearls, Guns & Gold, and 88 shock. all zitro cabinets occupy less space on the casino loor and still provide more room inside the machines, than any other cabinet in the market. as the world leader in video bingo, zitro continues to innovate and launch great novelties that highlights its products in all casinos. zitro will present energy King, a bank that combines four games with 3×4 cartons and three games with 3×5 cards with an exciting bonus link, as well as new games such as Fireworks, Wonderful Lamp, Power Bingo story, and Funny Lucky Children. another highlight will be the new range of multi-card video bingo games such as Royal Jade and Royal Pearl. and, complementing its wide and renewed ofer of video bingo games, zitro will bring to Las Vegas its latest promotional systems zitro Horse Race and Dino Ding Pot, which are already causing a stir in casinos around the world. zitro interactive will have a special place at the zitro stand for its B2B and B2C products. For the operators of online casinos, the company will make available its best video bingo games as well as video slot that are establishing it as a global leader. and all G2e visitors, in general, will be able to discover zitro’s latest mobile application, the social casino Let’s WinUp!, which brings together many of the best video bingo and video slot games of the company for all players, even those who do not seek gambling, but only fun and entertainment.
NOVOMATIC
WILL REVEAL THE LATEST IN GAMING ENTERTAINMENT new samurai Beauty, and customers shouldn’t miss this high-visibility presentation using the giant video wall and choreographed content. This package was a highlight at iCe in London, and we are bringing the U.s. version here to present this product in a unique style,” says Rick meitzler, President and CeO of novomatic americas. spearheaded by the fantastic success of Thunder Cash Link progressives,
novomatic americas will present its latest gaming innovations at the sands exposition Center in Las Vegas. The company will once again ofer an impressive exhibition of winning technology as well as their latest in games and equipment. an extensive product portfolio that showcases brand new games and game mixes, progressive jackpots, sports betting kiosks, system solutions and eTGs for the U.s. and surrounding markets will be on full display at G2e 2019. Commercial, Tribal, and VGT operators will be able to experience the wideranging product suite available and understand how novomatic americas’ award-winning technology can boost their operations. “We are focused on progressives and launching several new progressive product lines: Pay Day progressives with the new Pay Day Plus, the money Party Link including Fruity Fruity and Juicy Juicy and our Thunder Cash Link are all designed for a complete progressive entertainment experience. in terms of progressives, we will also showcase the
available on the Panthera Curve 1.43 and the V.i.P. Lounge Curve 1.43 which both feature the curved 43” 4K displays, various cabinet sizes for all-sized venues will showcase a selection of new games. Featuring among them are Dragon Hits as well as Prize of the nile and Prized Panda – both part of the Pay Day progressives family – from the novomatic americas mount Prospect games studio. The Thunder Cash Link jackpot will show progressive prowess with popular
and diverse themes like emperor’s China, The Great Conqueror and empress of the Pyramids. The money Party Link will premiere Juicy Juicy and Fruity Fruity on the Panthera Curve 1.43, and samurai Beauty with its beautiful presentation will command attention on the company stand. The Panthera Curve 1.43, V.i.P. Lounge Curve 1.43, and V.i.P. Lounge 2.32 cabinets continue to bring top performance to north american gaming loors. These and other popular novomatic cabinets, like the Panthera 2.27 will be also presented with a variety of multi-game editions for the international and Latin american markets. The established novo Line novo Unity ii platform will demonstrate the multiple variations of the popular eTG system showcasing the latest in side-betting features. new mixes for the illinois and Pennsylvania VGT markets will have a dedicated booth-withina-booth location, and exciting products premiering in Puerto Rico will not disappoint. The scalable and modular myaCP casino management system will be featured with new player recognition programs for the illinois and Pennsylvania VGT markets including a new novo Rewards player recognition kiosk. Capitalizing on the incredible success of the novomatic actionBook self-service sports betting kiosk, the prominent placement in the novomatic sports lounge will allow customers to experience the latest in customer sports betting capabilities. executives of Greentube will also be available to discuss new online games and capabilities. “This year has been one of tremendous growth for us. With the success of our Thunder Cash Link, our novomatic actionBook kiosk and so much more, 2019 has been a good year and this G2e is a celebration of that,” stated meitzler. Games maGazine 13
> G2E 2019
APEX GAMING
THE POPULARITY OF CLOVER LINK CONTINUES TO RISE
Visitors to the G2e Las Vegas show can look forward to seeing yet more innovations from aPeX Gaming. The popularity of Clover Link continues to rise. The aPeX team will be showing brand new games to make Clover Link even more popular. naturally the product remains available in an amazing different range of islands, including the Big island with eight aPeX slots, the Round island with four aPeX slots and the Wall edition that can be expanded upon demand with a minimum of four aPeX slots. These new games will give Clover Link even more impetus and make the decision for the product even stronger. The slot machine choice is extensive – meaning the number of different versions available is outstanding. The credo of aPeX gaming is to take gaming to the “next level”. This has been confirmed with the award-winning iDROP Products – the cash handling solution for live games tables – enabling tickets and bills to be accepted directly at the table. Players no longer need to go to the cash desk to purchase chips. indeed, the iDROP products can make cash desks redundant. The iDROP products can be simply integrated into the operating system and gives management immediate drop information. every ticket and bill is accounted for – nothing can go missing. The iDROPs solution works at an amazing speed – bills/tickets can be entered in bulk and 14
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six are validated every second. extra class components ensure that only valid bills/tickets are accepted. The stacker capacity reaches up to 10,000 bills/tickets The automated roulette solution – the aPeX Player station – is not only available as terminal-based or as complete solution: it ofers four additional table games (Baccarat, sic-Bo, Black Jack and Bingo) as well as the latest aPeX eVO Platform. another great advantage: it can be linked to up to four separate roulette wheels – both electronic and/or live. The design relects the aPeX forward-thinking focus on style and pure gaming passion.
The aPeX gaming team has much experience in live gaming and offers a host of solutions for live gaming, ranging from complete tables to individual solutions. These will also be on display. individual aPeX slot machines boasting the eVO platform will also adorn the aPeX stand. The focus was not just on the products, it was also on the team and the support given. apogee Gaming is the distributor for aPeX gaming in north america. Under the leadership of JL Drapeau, aPeX provides professional service, being completely dedicated to its customers. “We are proud to see an increasing number of operators in america looking for a serious alternative that brings something innovative and new. The growth potential is very strong and we are dedicated in enabling our solutions to be enjoyed by players throughout america. Our team will be at the G2e Las Vegas show in force to ensure that visitors receive all the information they are looking for when they visit our stand,” concluded Kubilay Özer, Global sales Director at aPeX Gaming.
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> G2E 2019
BETBUILDER
EVOLVES TO PROVIDE THE ULTIMATE PRE-MATCH EXPERIENCE Betgenius and sportcast, the partnership behind the world’s leading B2B BetBuilder product, have joined forces once again to add even greater variety and control to pre-match betting. along with irst-of-a-kind BetBuilder products for nFL and nBa, the launch features a full suite of complimentary products including a fully managed feed of prebuilt popular bets and a wide-ranging set of player stats markets. The integration of pre-built popular bets will help sportsbooks maximise turnover by ofering hundreds of enticing samegame multis, with selections driven by the latest trending and popular bets. a wide range of player stats markets are also now available, allowing punters to include and customise selections such as Lebron James to score 30+ points, sergio aguero to have 5+ shots or Tom Brady to throw 300+ passing yards.
BetBuilder now features more than 400 diferent markets across all major football competitions, nFL and nBa, ofering millions of samegame possibilities, all accessible within an all new and enhanced BetBuilder interface that promises the punter the ultimate user experience. matt stephenson, Global Partnerships Director at Betgenius, said: “Our enhanced product set built in partnership with sportcast adds even greater depth and lexibility to the pre-match experience. Our irst-of-a-kind BetBuilder has delivered extraordinary returns for operators and with the addition of Us sports and player props among other
new features, we believe there is huge success still to come.” Ryan Coombs, managing Director at sportcast, explained: “it is our mission to bring the next generation of user experiences to the industry, player stats markets are a huge part of this picture and we are delighted to ofer operators a suite of engaging products that further re-deines the pre-match experience.”
GAMING LABORATORIES INTERNATIONAL
BRINGS THE GLI EXPERIENCE TO G2E
attendees at G2e 2019 will ind virtually any and every service they need to succeed everywhere in the world in Gaming Laboratories international’s (GLi) booth. at the show, the company will invite attendees to join in the GLi experience, where they will see for themselves how 16
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GLi can light the way to everywhere they want to go. The GLi experience is personally guided by GLi’s experts and includes up-close looks at the what, why, and how that set GLi apart from all other independent test labs. “We bring a global perspective to independent test labs that no one else can ofer. That’s because for 30 years, GLi has worked hard to help our regulator clients maintain the public trust and to help our supplier clients get everywhere they want to go,” said Christie eickelman, Vice President of Global marketing at GLi. as a company, GLi is celebrating 30 years of service to the global gaming industry. additionally, its Latin america division is celebrating 20 years of service to that region. “at G2e, we’ll be talking with attendees about our expertise and innovative and cost-efective testing services that can help them excel, whether they are in the regulatory, supplier, or operations side of the industry,” added eickelman.
Today the company spans 24 locations strategically situated on six continents and ofers an unparalleled combination of local focus with a uniquely global perspective, allowing local gaming markets to take advantage of GLi’s formidable global testing and certiication resources. GLi’s global reach also provides total access into both mature and emerging land-based, iGaming, and sports wagering markets. GLi’s uncompromising methodologies employ multiple rounds of testing and meticulous quality control by separate teams of mathematicians and engineers who utilize award-winning tools, such as 24/7 test automation, to deliver the highest quality results with unsurpassed precision. GLi ofers a wide range of professional services, including worldclass educational resources through GLi University and a comprehensive suite of customized professional services and cybersecurity solutions.
EGT AND REEL GAMES
THEY CONTINUE TO EXPAND AND FLOURISH IN NORTH AMERICA
The relationship between euro Games Technology and Reel Games continues to expand and lourish in north america. new installations in Florida, Oklahoma, California and Puerto Rico increased eGT’s footprint in the U.s. and gave both companies the unique perspective of a calculated growth in the local market. G2e Vegas 2019 will no doubt be the best show to date for eGT and Reel Games. a line up of customers from across the country already committed to visit their booth to view the newly developed cabinets, jackpot systems, terminals, and games, speciically designed for the north american market. First appearance in the U.s. will make the all-new General slot series of eGT – the G 55 C ViP, G 32-32 ViP, G 27-32 Up or st and G 27-27 Up or st models. Their HD displays’ detail-rich picture upholds clear visuals and the game graphics of the especially created Red and Fruits General HD mutligames, Gold Collection HD and Power HD mixes are vivid and exceptionally attractive. The cabinets’ trendy look, ergonomic design, large and convenient keyboard with touch screen, high ranking exciter iii platform and easy serviceability are also part of their innovative Dna. The ViP models achieve utmost comfort with the included high-tech multimedia chair with stereo speakers and incorporated gaming and sound volume controls in the armrests. eGT released a series of jackpot systems that provided to RGi. One of them is the Dragon’s Turn of 4 progressive levels, followed by the amazon’s Battle Grand – a single-game product, and the egypt themed progressives ancient spin and sands Princess of 4 and 5 levels. The Jackpot Cards, a mystery progressive link, will show its current values on entirely new LeD dual-sided sign, featuring modern design and high-end technologies. Reel Games has already begun installations of Dragon’s Turn in Florida and Oklahoma casinos in
september. in these states, as well as in California and some cruise lines, were also delivered the eGT multiplayer’s latest line of products – the T-Line touch table roulettes, the Premier R4, R6 and R8 automated roulettes and some s-Line terminals, that have recently been approved for north america. all of the models can interface with each other and support any coniguration or expansion a casino may endure. This year during the show in Vegas eGT multiplayer will turn heads mainly with its terminals s32, s32/32/32 and especially s32/55 – a highlight, shown for a irst time in the U.s. Featuring expressive and slim body design, HD displays, wide collection of slot and multiplayer games, ability to connect to several roulette wheels and jackpots, they all guarantee most exciting gaming experience. a strong presentation will also make the famous and very successful eGT interactive – a daughter company of eGT, with global footprint in the industry. its onlinebased portfolio and internet platform have been gaining speed in many countries for several years, being greatly preferred from both operators and players for the high hit and retention rate of the games and their simple and user-friendly interface. The spider Cms team will welcome the visitors with the newly developed Player Tracking module – a long anticipated addition from many customers. The software widens continuously its capacity to serve best the casino managers for which also helps its customizable reports and functions. The future is bright for the expansion of the eGT product line in north america. The R&D department of the company continually focuses on developing games and systems speciically for the U.s. players. all of them are readily available for Reel Games to immediately market in the country under the strategy to be installed in most major jurisdictions by the end of 2020. Games maGazine 17
> G2E 2019
IGT
MODERNIZING THE PLAYER EXPERIENCE
at G2e 2019, under the theme “Player-Driven Performance”, iGT will demonstrate how its vast portfolio of gaming solutions can modernize the player experience and help drive its customers’ growth. The company will highlight the depth and breadth of its portfolio within its extensive 24,000-plus square foot booth. making its G2e debut is iGT’s all-new video poker bartop cabinet - PeakBarTop. The new cabinet elevates the player experience with its 23-inch curved display, UsB charging ports, enhanced lighting and audio. The PeakBarTop is backed by extensive focus group testing with operators, players, and also bartenders. The stunning cabinet will launch with new content along with new versions of proven iGT games such as Wheel Poker Progressive, Game King, and Ultimate X Poker. in addition, for the irst time at G2e, attendees can experience iGT video poker content on the CrystalCurve and Cobalt 23 cabinets and the recently launched Crystalslant Poker cabinet. iGT will demonstrate how it is continuing to evolve the most successful slot theme of all time with innovative Wheel of Fortune titles such as Wheel of Fortune 4D more money and Wheel of Fortune 4D Wheelmobile. Both titles leverage iGT’s True 4D technology to give players an immersive gaming experience unlike any other. Building on the success of Wheel of Fortune Cash Link, the company will debut two new base games including Ruby Riches and shimmering sapphires. attendees can also experience the latest Wheel of Fortune title on the CrystalWheel stepper cabinet with Wheel of Fortune Gold spin Deluxe. G2e 2019 will serve as the world debut for iGT’s Jumanji True 4D game on the CrystalCurve True 4D gaming machine. The thrilling title leverages fanfavorite components of the iconic movie to create an exciting multi-sensory gaming experience. iGT will 18 Games maGazine
also shine a spotlight on its growing library of premium multi-level progressive titles with the latest games for the CrystalCurve cabinet such as Fortune Coin Boost and Dragon Lights. The company is also adding to its extensive library of irst-class licensed content with more games about games. attendees can get a irst-hand look at new titles including Jeopardy! and $25,000 Pyramid, both housed on the large-format megatower Universal cabinet. These standout games join a growing family of gameshow-themed iGT titles such as The Price is Right showcase showdown, The Price is Right Video slots on the CrystalCurve Ultra cabinet, and The Price is Right Plinko slots on the CrystalDual+stepper. The company will showcase the latest core video “Proven Performer” graduates from iGT’s test bank program with titles such as star Goddess, Lucky Buddha and magic of the nile on the CrystalDual and CrystalCurve gaming machines. iGT will also shine a spotlight on its mechanical reel portfolio with new multi-level progressive titles such as Red Hot Tamales Jackpots and Dragon of Fortune. iGT’s PlayDigital organization will have a dedicated area within the company’s booth where attendees can experience the many products and services designed to help operators capture business opportunities in the digital gaming segment. iGT Playsports, the leading B2B sports betting platform, will be a G2e focal point. attendees can take part in interactive demonstrations to see why winners choose iGT Playsports for their sports betting needs. show-goers can see how the “50-state-solution” can deliver a seamless sports betting experience across multiple channels. The company will also showcase its self-service betting solutions such as the iGT Playsports kiosk, iGT Playsports Pad, and the CrystalBetting Terminal.
JCM GLOBAL
THE POWER OF INNOVATION JCm Global has a 65-year history of innovation, and in his booth of G2e 2019, that enduring spirit will be on display with groundbreaking solutions, technology and partnerships that will set new, global standards for the gaming industry. “We have been on a deliberate, thoughtful development journey with our partners. JCm’s spirit of innovation continually drives us to achieve more, to reach higher, and to deepen and expand the partnerships we have with our customers. now we are thrilled to present the next phase of that journey, one that is illed with game-changing innovations,” said Dave Kubajak, sVP of sales, marketing & Operations at JCm Global. The journey began with JCm’s landmark and award-winning iViziOn, which has fulilled its promise of being the better, smarter, faster bill validation solution for the global gaming industry. since its introduction as the foundation of intelligent validation, iViziOn still stands alone as the most advanced, most secure product of its kind, fully equipped with future-ready technology. major suppliers have partnered with JCm to use iViziOn for a variety of applications, and at G2e, operators will be able to view its newest advancements. Following the successful launch of iViziOn, JCm presented the industry with the Gen5 Thermal Printer. Proven to have more capacity, more memory, and faster print speeds, it became the
perfect companion to iViziOn, and together, they created the foundation for enhanced casino security and stronger customer connections. as a result, the industry has heavily invested in these products and their demonstrated ability to power the casino enterprise in new and sustainable ways. The iCB intelligent Cash Box and Promonet systems added innovative intelligence to the iViziOn and Gen5 platform next, which gave operators insights into the total loor operation, streamlined processes, customized reporting, and enabled marketers to di-
rectly reach carded and uncarded players with promotional couponing across the entire operation. JCm continued to bring innovation to the gaming industry again when the Fuzion system was patented in 2018. Connecting iViziOn and Gen5 to the Fuzion real-time peripheral management system, with the added beneit of JCm’s iCB and Promonet couponing solution, Fuzion unleashed a new industry direction: transforming each slot machine into an interactive kiosk that vends and redeems race and sports tickets, lottery tickets, and more. Fuzion’s mobile solution, iTiTO, or
intelligent TiTO, enables operators to attract new and diferent types of players by ofering a mobile transaction technology. at G2e, operators can expect to realize the full potential to optimize multiple areas of casino operations with Fuzion. JCm Global’s patented and awardwinning Fuzion system has earned additional GLi certiications around north america. Certiications are the latest milestone achievements for the landmark and industry-changing Fuzion system. Jurisdictions directly afected by the certiications include arizona Tribal, California Tribal, michigan state, michigan Tribal, and Oklahoma Tribal. “We are excited to see Fuzion gain additional regulatory certiications, and it is a clear indicator of where JCm is taking the gaming industry. at JCm, we have a proven track record of innovation, and we are constantly developing new ways to bring the strongest value through partnership with our customers”, added Kubajak. in addition, JCm’s cutting-edge Digital Display solutions allow operators to instantly and dynamically create visual destinations that deepen the connections with patrons across the property. incredibly lexible and energy eicient, JCm Global Digital signage solutions suit every taste, need, and budget. The displays ofer easyto-conigure and easy-to-assemble panels that efortlessly accommodate any size, space, need, or challenge.
ZYTRONIC
COMBINES INTERACTIVE MULTI-TOUCH TECHNOLOGY WITH TRADITIONAL TACTILE BUTTONS zytronic will bring two new exciting concepts to this year’s Global Gaming exhibition. each will demonstrate how its award-winning projected capacitive technology (PCT and mPCT) can be customised to work seamlessly with embedded mechanical controls to deliver a truly “phygital” gaming experience. The irst concept is a sleek slot machine simulator, featuring a 55” (140 cm) custom designed, multi-touch zYBRiD sensor in portrait orientation. mounted on
the inner surface of the touchscreen and within the viewable area of the display is “loating” LeD lighting. This is the latest demonstration of zytronic’s proprietary new technology that enables electronic devices integrated onto or behind the touch sensor to be connected and powered invisibly via the touch matrix embedded on the rear of the sensor. “Games driven lighting has an important role in generating player excitement. Our demonstration aims to show game
designers how we can help them develop even more immersive experiences, by bringing new efects into the playing surface, complementing the display beneath,” explains ian Crosby, Vice President of sales and marketing at zytronic. The slot machine unit also features a custom zYBRiD button deck packed with features, which showcases how traditional mechanical buttons and multi-touch technology can now be combined with ease. Games maGazine 19
> G2E 2019
SCIENTIFIC GAMES AND ONEIDA INDIAN NATION
LAUNCH SPORTS BETTING AT YELLOW BRICK ROAD CASINO scientiic Games and the Oneida indian nation have launched sports betting at a third new York casino. Yellow Brick Road Casino in Chittenango, new York is now live with a retail sportsbook, expanding the locations where scientiic Games is powering sports betting in the state. Yellow Brick Road follows Turning stone Resort and Point Place Casino as the third Oneida destination to ofer retail sports betting. The casino now beneits from the full functionality of Opensports, scientiic Games’ modular sports betting technology suite. The nearly 9,000 square foot venue is designed to accommodate more than 250 sports fans, featuring a custom-built 32-foot LeD screen and more than 35 additional largescreen TVs for the ultimate viewing experience from any location in the lounge. Jordan Levin, Group Chief executive of sG Digital, said: “Our partnership with Oneida continues to highlight our strong early presence in new York state. Launching our third casino with Oneida brings a polished and player-centric sportsbook to even more players, and we’re excited to see the continued growth that results from this and further launches.” Oneida indian nation Representative and nation enterprises CeO, Ray Halbritter, said: “Opensports is empowering us to give our customers a topnotch betting experience, and we’re thrilled to bring a quality sportsbook technology to our Yellow Brick Road property, new York’s largest sports book.” Further, the company has signed a multi-sport, portfolio-spanning partnership with imG arena. Golf will be the first area of focus for the partnership, which will see sG Digital, via its Opensports offering, become the first platform partner of imG arena’s state-of-the-art Golf event Centre from January 2020. The imG arena events centre is designed to change how fans interact with the sport from both a viewing and betting perspective. The Golf event Centre will deliver fans and sports betting operators fast and comprehensive shot-by-shot data, live streaming and interactive course visualisations from both the PGa TOUR and european Tour. it is designed to revolutionise betting on the sport by opening more markets and truly enabling in-play betting. 20
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sG Digital will also take imG arena’s golf trading feed – its first odds property – as part of a wide-ranging deal that that includes imG arena’s virtual sports portfolio and best-in-class tennis and badminton data services. This deal expands the capabilities of the Opensports platform, which gives sportsbook operators a streamlined, modular solution for running regulated sports betting. Keith O’Loughlin, sVP sportsbook for sG Digital, said: “imG aRena has created a betting proposition for golf that befits its position as one of the world’s most popular global sports. The Golf event Centre brings a new level of immersion and engagement that will positively shake up the live betting experience and the industry as a whole. We are excited to add it to Opensports and continue building on our sports betting technology to bring bettors a well-rounded and content-packed experience. We’re also thrilled to enable all our customers to be early adopters of this game-changing betting solution and look forward to further collaboration with the imG arena team.” Freddie Longe, sVP at imG arena, said: “sG Digital has a reputation for innovation, and we are delighted to be working with them to deliver our shared goal of evolving how fans engage with sport. incorporating our oicial content within the Opensports ecosystem will provide many of our major UK, european and Us sportsbook customers with seamless access to our full suite of products, including the Golf event Centre. With its unique set of interactive features, we believe it will quickly become an indispensable part of the global sports betting ecosystem.”
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“FOR 50 YEARS, KONAMI HAS BEEN IN BUSINESS AND BUILT A PROFOUND LEGACY IN GAMING” What are the skills that a leader must have to be at the head of a multinational company like konami? Leaders must have the ability to interpret market requirements and strategically position the company to meet future market needs. along with that, it’s important to listen and communicate efectively with customers and employees on a consistent basis, to ensure quick response to emerging challenges, trends, risks, and opportunities in the ield. When leadership consistently listens, communicates, and executes on its commitments with humility, it builds long-term trust, which is essential for success in any global market. speciic to our industry, broad experience in both gaming and technology is especially important for company leadership, in order to drive future innovation to the space. hoW has the company changed since you joined, more than 19 years ago? When Konami Gaming began operating in the U.s. gaming space in the early 2000s, it was up against dominant long-time players in the market. Our company was a smaller supplier, but we committed to our word and fulilled on promises. Today Konami is a leading developer reaching every major regulated market. With
our heritage as a Japanese company, we continue to operate with humility and a can-do attitude. The company has achieved incredible organic growth, which we plan to continue through responsible expansion and provisioning of high-quality products and technology. What Were the most significant changes you have seen in the industry? One of the biggest changes has been the worldwide growth and acceptance of gaming. The gaming industry today is a mature industry that is rapidly developing to satisfy ongoing shifts in consumer interaction and entertainment. in many cases, the casino loor today is competing for patron dollars, with increased spending options spanning celebrity chef restaurants, high-end shopping, live shows, professional sporting events,
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luxury accommodations, and more. in summary, today’s patrons have many options on where to spend their discretionary dollars. hoW have your operations evolved over time in the us and in latin america? Konami Gaming began by ofering U.s. operators a variety of video and mechanical reel slot products, with initial hits including the K2V cabinet and the advantage line of stepper products. Our popular China shores game became an important milestone when it debuted on K2V, and is still a top-performing title in locations today. The Podium cabinet was released in 2009. it set the standard for long-term quality and investment value within our industry. around this same time, Konami’s operations reached a point that we could support Latin american markets at our standards of service and performance. Partnering with a select number of local distributors, Konami games began to roll out across Latin america, at a high rate of momentum. Podium became the launch pad for best sellers including Dragon’s Law and solstice Celebration, which popularized Konami’s Xtra Reward ante bet mechanic. in addition, Konami standalone progressive games like Quick strike and Jackpot streams saw expansive global reach on Podium, often in combination with seleXion multi-game for our customers in Latin america. Konami’s irst linked jackpot game on Concerto, called smash smash Festival, became a major global title once that cabinet was taken abroad. This summer marked the global release of Konami’s Concerto Opus cabinet. From europe to the Caribbean, this machine has seen success for debut titles including Treasure Ball. Konami has been in the casino systems business since 2001. Within ive years, Konami expanded this business to key accounts with locations across north america. Today our core technology supports nearly 400 venues of various sizes. sYnKROs reaches a wide range of property types, from large destination properties, to cruise ships, to local casino stops, and entire multiproperty portfolios. hoW does konami support ongoing connections With local operators? in areas around the globe spanning europe, Latin america, and asia, Konami has been successful in
The executive spoke about the most significant changes he has seen in the industry since he joined the company, more than 19 years ago.
STEVE SUTHERLAND PRESIDENT AND CEO AT KONAMI GAMING, INC.
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utilizing a network of exclusive distributors who help ensure we are in alignment with market needs. strong partners like Hms Gaming, atlantic Venture, Paciic Gaming, intergames, Koala Gaming, Casino advanced Technology (CaT), and more, provide a local presence to represent Konami and ensure quality standards. The local knowledge, dedication, and professionalism of our exclusive distributors is something we witness daily and hear regularly from casino customers of all locations and sizes. Konami Gaming has long been known for its longterm commitment to customer service, and we look for partners who share that same dedication. some of our distributor relationships span upwards of 8 to 12 years, and that is because we have a shared vision for responsible, long-term customer success and market growth. What are your most successful products or services in the us and in latin america? seleXion multi-game is Konami’s most popular machine internationally in the history of the company. it is especially suited for small- and mid-size properties that must maximize each loor position.
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Podium seleXion was Konami’s irst ever multi-game machine, and achieved an exceptional global reach for its game change speed and customizability. Recently this growth has been passed along to Concerto seleXion, which has achieved strong results with its newest base games and compatible progressives. Leading titles include multiple Lines 15 Reels games such as Lion Carnival, sparkling Roses multiplier Blast, and Great Guardians, and games with multipliers features, such as Cobra Hearts, nouveau Fruit, and Great moai. Our customers appreciate seleXion’s ability to support a custom mix of titles, as well as multiple denominations, languages, and currencies if they require. What are the advantages of acquiring konami’s products compared to the competition? Konami’s competitive success is directly linked with our dedication to quality products and services. We are known in the industry for the reliability of our games and systems products, and this reputation was earned over years of committing ourselves to innovation, quality math models, and delivering games and systems
products that drive performance. Konami’s overriding philosophy in games and systems design is empowering operators with technology that delivers incrementally more value to players, through new entertainment and greater engagement. For 50 years, Konami has been in business and built a profound legacy in gaming entertainment across diverse platforms and genres. at Konami Gaming, it is the best interest of our company and our customers to leverage that expertise and heritage to support the industry with leading edge entertainment. What are the challenges found in the us and latin american markets? The global industry is challenged by the need to appeal, attract, and engage a broader segment of the marketplace. The next generation is heavily reliant on their mobile phone, and they prefer transactions that are electronic. There are a number of things needed with game play, user interaction, and innovative components to reach the next generation gamer. at Konami, we are in the business of helping our customers grow their businesses. Our aim is to continue supporting the industry with future product, while keeping ample attention to the core product that is essential for reaching today’s players. What are the main demands of your customers in the us and in latin america? speaking with operators across a variety of markets, they want slot entertainment that makes sense for their business. With that in mind, Konami is continually driven toward superior results, reliability, and return on investment for our customers.
What is your vision for konami’s presence in the global marketplace? Our Konami team is focused on becoming one of the top three suppliers in the world. all our eforts surround that goal and we put it to action by equipping our casino customers with a diversity of proven games and technology to optimize their business.
What are the company’s goals for the end of 2019 and the start of 2020? Directly following this year’s G2e Las Vegas, we are focused on delivering the displayed products to those international customers we serve. Konami has the planning in place to deliver its latest games before the holidays, so casinos can fully capitalize on their busiest season of the year. Players and operators in market around the globe can expect to see a strong variety of top entertainment and creative jackpot experiences going into 2020.
What is your vision about the groWth of online gaming in the american continent? Because players know and recognize our games, they do exceptionally well in the online gaming space. Today you can ind new KP3+ themes as well as popular KP3 platform games across a variety of online mobile, social, and for-wager sites. There is a cross-platform lift for traditional and online gaming activity when entertainment is available on both formats, and that efect has potential value for players, operators, and suppliers alike.
whAt productS konAmi wiLL bE ExhibitinG in G2E 2019? The Synkros area of 2019 G2E display will feature a number of leading edge solutions to reach and reward casino guests. Our award-winning casino management system is introducing tools spanning facial recognition to mobile engagement. Premiering for the irst time at G2E, SYNK Vision is a biometric player tracking solution that uses facial recognition to identify, rate, and reward all players, regardless whether they are members of the established player loyalty program. It tracks players automatically based on their unique facial characteristics rather than requiring them to manually sign up or use a player’s tracking card. This enables casino operators to truly see, analyze, rate, and reward all “carded” and “uncarded” play activity on their floor for the first time. Konami is also debuting its own comprehensive Title 31 / Anti-Money Laundering (AML) system called SYNK31. It allows casino properties to gather, track, review, and complete all AML requirements, integrating with Synkros as well as competing management platforms. It supports automated delivery of IRS forms and provides true case management by allowing administrators to compile all reporting, time stamped notes, files documents, screenshots, photos, videos, and emails associated with an incident or patron in one spot.
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RICK MEITZLER CEO AT NOVOMATIC AMERICAS
“WE HAVE A REPUTATION IN NORTH AMERICA OF BEING THE FAIR AND SMART CHOICE” The executive spoke about the advantages of acquiring the company’s products compared to the competition and what is his vision about the growth of online gaming in the American continent. What products Will novomatic be exhibiting in g2e 2019?
The highlights in our G2e booth will be the expansion of our progressive product and sports betting product oferings. We have spent the past years focused on progressives. We will be showing many new progressive product lines mixing both stand-alone and linked progressive. The Thunder Cash Link has been very successful for us in the Us market and we will have our latest version of this linked progressive on display. money Party Link is a new progressive line for us launching with two games, Juicy Juicy and Fruity Fruity merchandised in an entertaining display package. The Pay Day progressive line brings Prized Panda, Prize of the nile and Pay Day to G2e with the exciting edition of Pay Day Plus. These games were done in our mount Prospect studios with a strong Us design strategy. Featured prominently, is the new samurai Beauty interactive wall and progressive game. its twenty-four, 55” HD monitor presentation will entice players with the interactive content and engaging game play mechanic. Finally, from the mount Prospect Design studio, we have a new stand-alone style progressive called Dragon Hits which is featured on the Panthera Curve 1.43.
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The game interaction and use of the 43 inches monitor to highlight the progressive progression is compelling. We have a few other key products like the novomatic actionBook sports betting kiosk and the new novo Rewards kiosks for the VGT market. When you include our myaCP system for illinois, we’ve had a very busy year getting ready for this show – and those are just a few of the highlights. What is your vision about the us market?
We have expanded global support for the U.s., which has contributed to our success in the VGT markets, Class iii markets, Canada, Puerto Rico and the Us sports betting business segments. VGT in illinois is a great success story for us and we continue to replace existing units and be the game of choice to add that 6th position. We are getting into Pennsylvania VGT’s and adding licenses in mississippi and Colorado by the end of this year, which spells exponential growth for us. We have a large global team, but we are small in the Us, so we can move and react quickly to market opportunities. Oklahoma has been another good growth market for us. We have a reputation in north america of being the fair and smart choice. Our goal is to continually identify our customers’
needs and show them that we have games and solutions to meet those needs quickly. Our customers know us for premium play games at a fair value with great service. We ofer them premium products at reasonable price points. We do what we say long after the deal is closed. Our business is still about long-term relationships. hoW have your operations evolved over time in the us?
We started as a distributor of Class iii games only. We have evolved into a full service provider with casino management systems, player recognition systems, sports betting solutions, eTG‘s Class iii, progressives, and VGT product lines. We have a small and nimble team of seasoned executives that help us to enter new segments quickly. What are your most successful products in the us?
in Class iii, we saw initial success with asian Fortunes, and have had great success over the past months with Voodoo Fortunes on the Panthera Curve 1.43 and V.i.P. Lounge Curve 1.43. Voodoo Fortunes continues to do well in every location and it’s a must have product. Our Thunder Cash Link has taken installation numbers to another level as we continue
to roll out that product across north america, including our latest installations in Canada. Our sports betting kiosk is a staple as we have partnered with signiicant software providers and have participated in signiicant openings and expansions for companies like Rivers, Penn national, seminoles and others who want to get into action quickly using our proven kiosk solution. We are easy to do business with for almost every category, but sports betting has been a good opportunity for us. Finally, we have strong presence and performance in the illinois VGT market. With our new player recognition system, novo Rewards, which is a custom system created based on our CRm system myaCP, and working in tandem with our partners we can create exactly what they need. Our multi-suite magic Games HD games are doing quite well and we are introducing new suites of games into Pennsylvania for more customer choice. What are the advantages of acquiring novomatic’s products compared to the competition?
as mentioned above, we stand behind our products and their performance. We have so much added value in our people and what we ofer that we are a a smart choice to do business with. We make sure what we provide keeps the customer happy. it’s a long term game for us, not a short term win.
What are the challenges found in the us markets?
Right now our biggest challenge is explosive growth. as any company knows, growing pains are a great opportunity to learn and leverage our parent company for support and get better at our systems and services. What are the main demands of your customers in the us?
service and performance. Doing what you say you are going to and providing them the platforms and product to make the investment work for both of us. They also want a future support plan that demonstrates that you are listening to them. What are the company’s goals for the end of 2019 and the start of 2020?
To continue the growth across sports betting, Class iii, VGT, systems and electronic table games. We have, of course, several key announcements that will happen around or before G2e with fantastic global partners. With our continued support of the Us market and the experienced team we have, the future is exciting. What is your vision about the groWth of online gaming in the american continent?
We are ready to move on any legal opportunity in the U.s., and we’ve had success in the Play for Fun space already and with Greentube,
nOVOmaTiC’s global leading, fullservice provider in the online and mobile gaming sector. They have been delivering safe and secure casino entertainment to players around the globe since 2010. With their vast and continuously growing portfolio of product and services including classic slots, video bingo games, video poker, table games, server-based gaming, social casino gaming and more, we are ready to participate in any legal and secure way permitted. What Were the most significant changes you have seen in the industry in the last five years?
The legal spread of sports betting of which the expansion propelled a total industry wide revenue number to $430.2m up from $261m in 2017 is single most signiicant change. The continued growth of Tribal Gaming and how it has become an integral part of the growth of the overall gaming industry. We hosted the niGa Delegation in austria in January which demonstrates the global reach of Tribal Gaming. The rapid and continued growth of new markets. surprisingly, states continue to expand gaming in a thoughtful and responsible way. The Responsible Gaming initiatives and support which gives our industry the credibility and strength of character, globally, going forward. and inally, regarding gaming product, the progressive category development has great player staying power and will continue to evolve.
novomAtic uk compLEtES thE SALE of itS GAminG tEchnoLoGy Group to inSpirEd EntErtAinmEnt Novomatic UK conirmed the completion of the sale of its UK Gaming Technology Group to Inspired Entertainment. Harald Neumann, CEO at Group Novomatic, said: “The subsidiary remains completely committed to the UK gaming market. The decision to re-engineer our UK Group and focus on the business areas where we are market leaders will ensure we are well positioned for proitable growth going forward.” Zane Mersich, CEO at Novomatic UK, said: “The areas of leadership and focus for the company in the UK constitute Gaming Operations (AGCs/FECs) and the sale/support of Novomatic designed product originating in Europe. Going forward we will continue to invest organically and acquire strategic targets, growing our operational business under the Luxury Leisure/Talarius umbrella, as we have been doing so to date. Also, we will signiicantly strengthen the range of fantastic gaming products we source from our parent company in Austria, for supply to the UK market.” “I would personally like to take this opportunity to thank all the expert and loyal staf of NTG for their assistance in developing and growing the Novomatic UK Group and wish them well within Inspired,” concluded Mersich.
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LORENZO CACI DIRECTOR OF BUSINESS DEVELOPMENT AND STRATEGIC PARTNERSHIPS IN SOUTH EUROPE AND LATIN AMERICA AT SPORTRADAR
“EVERYTHING A BOOKMAKER NEEDS TO DEVELOP AND MAINTAIN A SUCCESSFUL SPORTSBOOK” The executive detailed what products the company will be exhibiting in G2E 2019 and what is his analysis of the new sports betting market in the US. What products sportradar Will be exhibiting in g2e 2019?
This year’s G2e Las Vegas will be a great chance for us to showcase our 360-degree betting portfolio, which provides everything a bookmaker, no matter how large or small, needs to develop and maintain a successful sportsbook. For emerging markets like the Us and Latin america in particular, our managed Trading services (mTs) are key. mTs provides everything from our market-leading odds to Betting stimulation as well as our expert risk management and trading services, which can be customised to whatever level of service required. What is your analysis of the neW sports betting market in the us?
at the moment it is still quite a fragmented market as the individual states continue to enact diferent types of legislation. For some, this process has been quite quick, while for others it has been more of a drawn-out afair. as part of this, the time and requirements required to obtain a license for bookmakers to operate is, understandably, a detailed procedure. as such, it may be a while before the opportunities of the newly legalised market are fully realised. This isn’t to say that there has been none, however. We
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have already witnessed a huge surge in numbers when it comes to betting in some states. This is particularly so for the early adopters who chose to embrace online and mobile betting. some are still nervous about the risks associated with betting, however, with all the controls and licenses that are put in place with a legalised market, the opportunities can far outweigh the risks, if done right. many of the big conglomerates have come together to claim their piece of the prospective landscape, and this activity is likely to continue to shape the Us sports betting market for some time. hoW have your operations evolved over time in the us?
as i mentioned previously, to really leverage from the newly legalised betting markets, you need to know how. and this is about having the right information and services at hand to be able to make a long-term investment, which is crucial if you want to succeed amongst the competition in the Us. Part of this is about having the knowledge about sports betting legislation. Our team in the Us have been working with several stakeholders through this process and can use this to help advise operators. We have also been operating as an oicial data partner to the major Us sports leagues
for a number of years already and have recently expanded these deals now that betting has been legalised. Data is at the foundation of our 360-degree betting portfolio and our oicial data deals, together with our Quality management systems (Qms) approach to data procurement, is what guarantees its speed and accuracy. What are the company’s goals for the end of 2019 and the start of 2020?
With almost two decades of experience across the industry worldwide we are now the leader of sports betting and data services. We want to use this to support the emergence of new markets such as the Us and Latin america by showcasing our 360 degree betting portfolio there, which includes everything from Betting services to Gaming solutions, Live streaming, Betting stimulation, our risk management and trading solution, managed Trading services (mTs) and marketing and sponsorship solution for operators, ad:s. Powered by the highest quality data, all our products and services are also backed by the latest cutting-edge innovations, including ai and machinelearning that, together with our expert traders and analysts, can help sportsbooks maintain an edge in an increasingly competitive environment.
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DAVID ORRICK DIRECTOR OF INDUSTRY RELATIONS AT MERKUR GAMING
“INNOVATION IS THE DRIVING FORCE BEHIND OUR GAMES” The product display of the company at G2E this year is all about adding extra value for the benefit of both operators and players. What products merkur Will be exhibiting in g2e 2019?
merkur Gaming has invested a huge amount of efort in bringing its game portfolio to a new and higher level. The product display at G2e this year is all about adding extra value for the beneit of both operators and players. On show will be a new game range that features an exciting linked progressive jackpot, Treasure Link, and also games that feature added bonus features and jackpot prizes. What is your vision about the us market?
merkur Gaming americas’ objective is to become a leading supplier in both tribal government and land based commercial gaming. The groundwork for this important market entry has been meticulously laid and the strategy is to go step-by-step as we put our games under the scrutiny of players and judge their reactions. What are your most successful products in the us?
Without doubt, the answer to that question will be best answered in the short term future; starting with the products that we will show at G2e! as our market entry goes, market by market, we have no doubt that we
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will see diferent favourite games in diferent places and we will tailor our product oferings to maximize our position accordingly. What are the advantages of acquiring merkur’s products compared to the competition?
merkur Gaming has a deserved worldwide reputation for the excellence of its “made in Germany” products. We pride ourselves on the innovation that is the driving force behind our games and we have a total commitment to providing the best sales and after sales service; something that is of course vitally important for operators and a core value on which our entire team has its focus. The Gauselmann Group has over 62 years of gaming success, experience and knowledge and the merkur Gaming brand is similarly well established and respected. all of those assets combine to demonstrate that we have the strongest foundations on which to continue to build. What are the challenges found in the us markets?
as we all know, the Us is geographically huge and, clearly, it is not just one market. The diferences between tribal government and land
based commercial gaming are one factor and the many state by state diferences in licensing and regulation are another. We regard challenges as opportunities and we will continue to realize those opportunities as we move ahead. What are the main demands of your customers in the us?
Without doubt, Us operators are constantly looking for that elusive “something new” and, with the extended game portfolio that we will show in Las Vegas, we irmly believe that we can and will provide just that. The Us player base of today is knowledgeable and sophisticated and, as we have seen in the recent past, ever more demanding in the desire for gaming entertainment and new innovations. What are the company’s goals for the end of 2019 and the start of 2020?
starting from what we predict will be a very busy G2e, one that will undoubtedly prove to be a springboard for our ambitions and targets in the Us, merkur Gaming americas will continue to extend our highly successful business across Latin america and the Caribbean, opening new markets and expanding our activities as the merkur sun continues to shine brightly.
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MATT ISAACS VICEPRESIDENT OF SALES FOR LATIN AMERICA AT ARISTOCRAT
“WE HAVE LARGE LIBRARY OF GAMES THAT APPEAL TO EVERY TYPE OF PLAYER” The executive spoke about what are the advantages of acquiring the company’s products compared to the competition. What products aristocrat Will be exhibiting in g2e 2019?
We are set to unveil a wide range of innovative products – cabinets, games and system solutions – that are designed to help operators of all sizes reach players of all types. This summer we launched our new marsX cabinet, and at G2e, we will be showing multiple titles that capitalize on marsX’s sleek, modern, and inventive design. Leading the marsX revolution is the all-new Bufalo Gold Revolution. Created by our Oz studios, it integrates progressive jackpots into the Bufalo Gold brand for the irst time adding an energetic wheel bonus. additional for-sale themes on marsX include Fu Dai Lian Lian, an evolution of the playerfavorite Gold stacks 88, as well as new themes in the mighty Cash family featuring mighty Cash Ultra. an exciting lease option for marsX is our newly unveiled Dollar storm. an evolution of the industry’s best two products: Lightning Link and Dragon Link, with an added msP that can be won on any machine on any bet, at any time. The Dollar storm action plays out on the new marsX cabinet’s two 27” 4k displays and new Gen 9 internal components. a premium virtual button deck ofers a high deinition and minimalistic way of
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wagering. a 4:1 speaker system optimally projects audio from around the displays, providing crisp, balanced sound. Game-complimentary corona sync edge lighting creates a unique play environment. LCD toppers are supported with game-driven content for added entertainment. The marsX its easily into any standard cabinet space, and when placed back-toback, its unique shape opens sight lines across the casino. We’ll also showcase pop culture themes that blend support and depth for cabinets across our portfolio. For example, on our eDGe X cabinet and mad max: Fury Road and Game of Thrones – Winter is Here will each take full advantage of the cabinet’s cinematic design. independent researcher continually list our Gold stacks 88 as a top-performing game, and now we will show new games for the theme created speciically for the Helix Tower cabinet.
all Gold stacks games can be linked for added excitement across the casino loor. Dragon Tower will also appear on the Helix Tower. Fantastic Jackpots is a new family that operators can ind on the Helix XT, Helix+, and marsX cabinets. The series launches with four top performing titles. What are the advantages of acquiring aristocrat’s products compared to the competition?
There are a lot of terriic innovations coming to casinos from several diferent suppliers, and while we are a bit biased, we believe ours are leading the industry. The eiler’s report continually shows how aristocrat games are performing well and shows that our upcoming games are the most anticipated. This type of insight gives operators an even further level of comfort when investing in our games. another advantage aristocrat has is that we have carefully, deliberately,
and thoughtfully constructed a product portfolio. What that means is we have large library of games that appeal to every type of player, from jackpot chasers to entertainmentstyle players and everywhere in between. We also have invested in creating many types of cabinets, so each type of player can ind the experience he or she wants.
models to help make their experience as seamless as possible. second, is creating an exciting gaming experience for our customers’ players. When we combine unsurpassed customer service with player experience, that puts us further down the road to success. Last, and perhaps the most important, is fostering our employees’ collective brilliance.
What are the company’s goals for the end of 2019 and the start of 2020?
What Were the most significant changes you have seen in the industry in the last five years?
Our goal is simply stated: we want to continue to be the supplier of choice for operators across the americas and around the world. To accomplish that goal, we will continue to develop top-performing games, on state-of-the-art cabinets. next, we will provide the best customer experience possible. That means three things. First, is our customers’ experience with us as a company. We continue to improve our sales and service delivery
There have been several. One change we have deeply embraced at aristocrat is that of sustainability. Our Viridian cabinet was the industry’s irst major foray into the world of sustainability from the supplier side. since then we have implemented a wide range of changes in products and in the way we do business to increase sustainability. Our products are more energy eicient across the board, and our
buildings are also eco-friendlier than they were ive years ago. at our new campus in Las Vegas, the building shell and interiors use environmentally friendly materials. Responsible gaming has also grown in importance, and as a company, we are proud to lead by example in maintaining a strong commitment to responsible game play in the community and online. This is consistent with our vision for a gaming and hospitality sector that is vibrant, socially and economically sustainable. Digital gaming has also grown worldwide, and our systems division has developed multiple solutions for the digital era. One that we will show at G2e is our mobile nCompass solution, which is a revolutionary way to think about cardless play. and of course, sports betting has grown worldwide. While we are not operating in that space just yet, we are closely monitoring developments and our customers’ needs, because if it’s important to our customers, then it’s important to us.
AriStocrAt wiLL rEvEAL nEw StAr trEk: thE nExt GEnErAtion SLot GAmE Aristocrat’s landmark Edge X cabinet has players on the edge of their seats with excitement, and now the company has licensed Star Trek: The Next Generation from CBS Consumer Products for a new game that will further expand the cabinet’s enviable library of leading content. Aristocrat’s all-new Edge X cabinet features two stacked, horizontal, curved 43” LCD screens displaying panoramic views, with stereo symphonic surround sound and a virtual button deck, all in a cabinet that occupies a larger-than-life footprint. Attendees at Global Gaming Expo in Las Vegas can experience the game in Aristocrat’s booth. The company will also showcase the Showtime / CBS Consumer Products licensed slot game Billions, which appears on Aristocrat’s innovative flame55 cabinet. “We are big fans of Star Trek: The Next Generation, and our design and development teams have taken that inspiration and combined it with their passion for play. The result is an innovative game featuring sights and sounds from the series that takes full advantage of the Edge X cabinet’s cinematic design, and will entertain long-time fans and newer fans alike,” said Jon Hanlin, Vice President Commercial Strategy of Gaming Operations at Aristocrat. Also, Aristocrat’s newest innovation is the Xciting new MarsX cabinet. This landmark product is taking the industry by storm with the new title Dollar Storm, an exciting lease option created exclusively for the MarsX cabinet. Dollar Storm is the highly anticipated evolution of the industry’s best two products, Lightning Link and Dragon Link, with an added MSP jackpot. Dollar Storm combines the best features of both of those games. Notably, Dollar Storm takes the globally recognizable theming of Lightning Link to the next level and incorporates high denominations inspired by Dragon Link (1c, 2c, 5c, 10c, 25c, $1 and $2), while introducing an operator-configurable $5 option and an “any bet qualifies” rapid-hitting multi-site progressive starting at $50,000 for increased excitement.
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NASR SATTAR VICE PRESIDENT INNOVATION GROUP AT NRT TECHNOLOGY
“THE EASE AND CONVENIENCE OFFERED BY ONLINE GAMING IS VERY ATTRACTIVE” The executive explained his vision about the growth of online gaming in the American continent and what were the most significant changes he has seen in the industry. What products nrt Will be exhibiting in g2e 2019?
We will have all our flagship products on full display, including our complete range of kiosk and cash access solutions. Other highlights from the show will include Lilly, our powerful all-in-one handheld payment system, our VisuaLimits intelligent Table management tools including the updated VL-PRO tablet, our nCC Gaming end-to-end marker management solution, our nCC Compliance suite, our OfferCraft incentive software, and more. We are also excited to bring a surprise new product to G2e this year that will be unveiled at the show. it’s something our customers have been asking for, and we are proud to be able to present it at G2e. What is your vision about the us market?
nRT Technology operates all over the world and all the markets where we operate are incredibly important to us. The Us in particular is a huge market for us and remains one of our major focuses for growth going forward. We have oices, employees, and customers in the Us, and while we are an international company based in Canada, we’re always excited
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to come to Us shows like G2e to meet with customers. hoW have your operations evolved over time in the us?
nRT was founded more 26 years ago, and we started our journey as a small company. Over the years, we have steadily built up our operations and now process over UsD 20 billion a year in transactions. as we’ve grown, we’ve added people, infrastructure, and new partnerships that have helped us to grow and evolve into one of the leading FinTech companies in north america and across the globe. What are your most successful products in the us?
it’s hard to pick a favorite. in certain jurisdictions around the world, we are limited to only selling a portion of our product portfolio, but in the Us, we are able to sell nearly all of our products. They have all been well-received by our Us customers. Our products work in concert with each other as well as with other vendors and systems, allowing our customers the option to choose one product initially and grow more over time, or to select nRT’s entire suite of technologies to drive more revenue to all diferent parts of the casino.
What are the advantages of acquiring nrt’s products compared to the competition?
Our technologies are ultra-reliable and provide an unmatched level of physical and digital security. We also invest heavily in innovation and customer success so that we can build great products while also ensuring that our customers feel supported. We are always trying to improve our current oferings, to innovate and develop new products and services, and most importantly, to listen to our customers’ feedback and provide solutions to the problems that they face every day. We see our customers as partners rather than clients, and serving their needs is always our number one priority. What are the challenges found in the us markets?
The Us market is extremely competitive and moves very quickly. Our customers understandably have very high expectations that we are constantly striving to meet. This is true in many places, but particularly here in the Us. There has also been a lot of m&a activity in the casino sector recently, so the landscape has been changing quickly.
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What are the main demands of your customers?
Our customers need to be able to count on us to deliver. They demand excellent service, and we work hard to provide it. Our team of technicians and customer service representatives provide prompt responses to customer inquiries, are friendly and approachable, and work diligently to provide lasting solutions to common problems. What are the company’s goals for the end of 2019 and the start of 2020?
We’ve been working hard to integrate the new technologies we’ve acquired so that they work seamlessly with our current products and services. Our goals for the coming year are to continue to build new solutions, to continue to make our systems adaptable and easy to use, to roll out new products that address some of the requests we’ve had from customers lately, and to get a chance to tell our story to more potential customers.
What is your vision about the groWth of online gaming in the american continent?
With the legalization of sports betting and the emergence of growing markets in new states, online gaming is becoming more popular and more in demand than ever before. Gone are the days when gamblers looked only to Las Vegas or atlantic City to place their bets or play their favorite slots and table games. The ease and convenience ofered by online gaming is very attractive and will only continue to expand in the future as more states and more customers capitalize on the growing trend and seek to take advantage of the opportunities it ofers. it’s a very exciting time for the gaming industry.
What Were the most significant changes you have seen in the industry in the last five years?
There have been quite a few changes. We’ve seen the industry move towards more cloud-based rather than on-premise technology, we’ve seen an increase in security threats to inancial transactions, we’ve seen increasing interest in new data analytics technologies, we’ve seen increased reliance on cashless payment solutions, and much more. We strive to always be on the cutting edge of these new technologies, and to deliver only the best and most reliable solutions to our customers, who have come to depend on us for this very reason.
nrt pArtnErS with StrEnduS Strendus and NRT signed a partnership deal that has resulted in triple-digit customer engagement improvements for Strendus. Part of the Logrand Entertainment Group in Mexico, Strendus sought to deploy new marketing and engagement strategies to reward their players in exciting ways and drive additional revenue. To do that, the company turned to NRT, which acquired the award-winning OferCraft engagement platform in early 2018. NRT’s OferCraft gamiication engine allows gaming, hospitality and entertainment operators to incorporate skill-based and chance-based gaming experiences into their emails, social media, advertising and other marketing channels. These include things like digital trivia games, pick-awinner games, soccer games, scratch games and more. The software also incorporates interactive rewards that can be swapped or changed even after being distributed. Cecilia Murillo, Marketing Manager at Strendus, explained that with so many options in the market, it can be challenging to keep registered players loyal to one brand: “We liked how NRT’s team analyzed the customer psychology behind engagement, and we liked their track record of building successful engagement campaigns for other operators. They actually created diferent personalized games that closely matched preferences across our large and diverse set of customers. The results were excellent.” Strendus ran multiple A/B tests to observe the impact of incorporating the gamiied incentives versus their standard incentives. The OferCraft-powered campaigns continually outperformed the traditional initiatives by wide margins. “One of the toughest-to-reach audiences are customers who have stopped visiting and interacting with us. So one of our irst OferCraft campaigns was aimed at this audience. We were able to increase the click-through rate from 11% to 54% — a 490% improvement. Once we saw many of our inactive customers coming back and playing again on our website, we began adding gamiication to many more of our other campaigns,” said Murillo.
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MISTY RODDA BUSINESS DEVELOPMENT MANAGER FOR THE AMERICAS AT ABBIATI
“WE ARE FOCUSING OUR ATTENTION ON CREATING NEW PARTNERSHIPS WITH LOCAL OPERATORS” The company wants to enforce their presence in the supply of land-based casino equipment and the online casinos, that nowadays are growing. What products abbiati Will be exhibiting in g2e 2019?
We will be featuring classic new tables made from solid mahogany, prestigious ebony and featuring high end inishing that abbiati in know for. We will also be featuring our illuminated “Petal” table, called the 25th London, and is one of a kind and something that should be seen in person to appreciate its uniqueness. What is your vision about the us market?
We would like to expand our presence in the Us. We do have substantial business from Florida, California, Puerto Rico, and Oklahoma. hoW have your operations evolved over time in the country?
Over the past ive years, we have expanded quite a bit and we have a large market share with the main cruises like Carnival and nCL, just to name a few, tribal casinos and especially the Caribbean, including aruba, antigua, Turks and Caicos, st. maarten, st. Kitts, Dominican Republic and mexico as well. What are the advantages of acquiring abbiati’s products compared to the competition?
The advantages acquiring abbiati’s products are various: irst of all the security:
The WDTs Perfect Counter by PJm 3.0 application displays the count and value of chips read on a user’s desktop when chips are placed on a connected antenna. abbiati’s Casino currency integrated PJm and RFiD tag gives the operator total control over all chip movements through the casino. This control of all chip movements is the real beneit, because the chips and plaques are recorded in real time allowing the operator to have total visibility and information with the advantage of security that the chips being played are authorized. a second advantage is the internal production of all the abbiati’s products: starting from the raw materials, the tables resulting are very high-quality thanks to our specialized workers that have enabled abbiati to introduce into the markets excellent and unique products. Last advantage is the customization that we can say is the main point of the company: thanks to our design staf, every article, from tables to layouts and from chips to plaques, can be realized according to the client requirements. What are the main demands of your customers in the country?
abbiati’s customers ask for quality of products and workmanship that are extremely important and the company satisies these demands with dedication. also the lead times and costs are
important so we work with the best suppliers to ofer the better price and service. What are the company’s goals for the end of 2019 and the start of 2020?
Our challenge for 2020 is to expand our global presence, we want to improve our notoriety in all the continents, where gaming business is continuing to grow. We are focusing our attention on creating new partnerships with local operators and, in the meanwhile, we’re looking for new solutions, materials, and products to satisfy every customer’s request. We want also to enforce our presence in the supply of land-based casino equipment and the online casinos, that nowadays are growing and improve our presence in cruises’ market, a business that has always been very important for our company. What Were the most significant changes you have seen in the industry since entering this market?
There was a bit of a lull in the last few years or so, but in the last couple of years, new builds and renovations are on the rise. This has and will continue to allow abbiati to grow in the americas, trying to ofer the ultimate technologies and a inal product that can satisfy all our customers. Games maGazine 37
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JOHNNY ORTIZ VIVEIROS FOUNDER AT ZITRO
“WITH BRYKE VIDEO SLOTS WE HAVE BROKEN ALL RECORDS� Thanks to their line of video slots, the company has achieved more than double the units placed in casinos, and they continue to increase their fleet of machines installed day after day. What is your vision about the us market?
The United states is very interesting because of its magnitude and potential turnover. However, it is also a hypermature market, so entry barriers are much higher than in other parts of the world, which seems perfect. You have to be extremely well prepared with top-notch products to compete successfully in the Us. in zitro we meet both criteria and that is why we are already installing the irst banks in the state of Florida, just a few months ago. We are closely monitoring everything related to these facilities. everything is working as planned, so i hope that during the next months we will continue to expand our presence there. hoW have your operations evolved over time in the us, latin america and europe?
We are currently in a phase of very intense expansion and far superior to what we might expect. While we are opening markets that are new to zitro, we are also expanding our presence in countries where we have been with outstanding representation for years. in countries where we are manifest leaders in the segment of video bingo, now, thanks to our line of video slots from Bryke, we have achieved more than double the units placed in casinos, and we continue to increase our 38 Games maGazine
leet of machines installed day after day. The evolution in each of the markets is being diferent, but in general, in all the markets we are increasing our market share because where we enter, we become the number one or two in collection. What are your most successful products?
We are world leaders in the video bingo segment, we have achieved this position, and we are maintaining it, because we have the best range of video bingo products on the market. in the video slot market, Bryke has proven to be able to compete with the best games from the most established providers. i could not be more proud to have, to date, the three best games on the market: Link King, Link me and Link shock. But what excites me most is that the products we are presenting in Las Vegas, such as the Bashiba Link and 88 Link, will be even better, and we are already working on the next releases that we will present in the coming months. What are the advantages of acquiring your products compared to the competition?
The advantages of our products are based on two fundamental pillars that diferentiate us. On the one hand,
there is the product and its performance. as i just mentioned, we have the best games on the market that have proven their performance in casinos around the world. in addition, we have a library of new games ready to install that will match and even improve the performance of our most successful products, and of course, we are already working on the following games to always have news ready. On the other hand, there is the closeness and attention to our customers. zitro is a great company but it is managed as a local company. The proximity of all zitro management and staf to the market and, especially, to our customers, does not compare with any of the large companies in our industry. and it is this closeness and personal treatment that makes us listen very closely to our customers and that allows us to ofer each of them a tailored suit, not only at the product level, but also at the level of commercial solutions. What are the challenges found in the american and european markets?
Both markets are very diferent, and within each one there are completely diferent requirements depending on the state or country we are talking about. and even, each state or country then has diferent laws and
requirements depending on the autonomous community, as is the case in spain, to mention just one example. Then there are the socio-economic and political challenges, which are obviously very diferent depending on the jurisdiction we speak. Therefore, generalizing the challenges is practically impossible. What all markets do have in common, is that the purchases are based on the performance of the machines. Casino managers use increasingly sophisticated tools to monitor and analyze each of the machines installed in their rooms, and thus ensure the highest proitability per unit. it is, therefore, our ultimate scoop to create the best products on the market. it is the only way to succeed anywhere in the world. What are the main demands of your customers?
as i said, what all our customers are looking for are products that provide them with the best performance for their own companies and maximum entertainment for their customers:
the players. apart from this, which is perhaps the most obvious, what we see our customers ask us for is a close deal. That we solve problems instantly and personally, and that we ofer customized solutions, designed to your speciic needs. and i don’t speak only at the product level, but also, and especially, commercial and inancial solutions. This need for close treatment is something that we have very present in zitro and that i personally care so that it is taken care of very well. What are the company’s objectives for the end of 2019 and the beginning of 2020?
We aim to become a global leader in the gaming industry, and all our eforts are directed towards achieving this great goal. This year 2019 has been amazing. With Bryke video slots we have broken all records and with our video bingo games we continue to defend our outstanding position as world leader. By 2020 we have set out to continue working in this line, and thus achieve our goal of becoming a global leader.
What is your vision about the groWth of online games?
everything is changing at an increasingly fast speed. What is valid today, tomorrow is already expired and what they said yesterday of the online game, we know today, that is not as we thought. it is clear, however, that the consumption habits of the new generations are very different from those of the past generations, and this includes, without a doubt, that they make increasing use of the online offer, especially in the channel mobile. in our industry, we are witnessing a widespread boom in betting and online gambling, a fact that shows that demand is growing much faster than governments and regulators around the world are able to control. i think, therefore, that as a company in the gaming sector we must always be informed, alert and prepared, because the only thing that is clear is that business models will change, and much, in the coming years.
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> ENTREVISTA
JURGEN DE MUNCK
ALFREDO MORENO
ALEX STIGLICH
SYSTEMS TECHNOLOGY THAT ALLOWS OPERATORS TO MEASURE, MANAGE AND REWARD THEIR PLAYERS BETTER Jurgen De Munck, Alfredo Moreno and Alex Stiglich spoke about the importance of G2E 2019 for the company and their plans for the event. (Bajada)
drgt Will again be exhibiting at g2e, can you share With us the events' significance to your business?
Jurgen De munck: Our company was established well over a decade ago in Belgium, with us opening our Lima oice in 2012, followed by oices in mexico, Paraguay and Uruguay over the last 18 – 24 months. i mention our mexican and Latam oices in particular, as they are the very reason we are at G2e. alex stiglich: Las Vegas, as an attraction, aside from its physical location, and G2e itself, provides me with an ideal opportunity to engage and entertain existing and prospective customers, and meet new ones. We do some really good business out of the show, and attending is a simple non-negotiable. alfredo moreno: The value in attending G2e is the same for me. it is even closer for my customers; and in my view, as one of the top 2 gaming exhibitions in the world, it is without a doubt an event we have to attend. aside from your mexican and latam businesses jurgen, What sort of global spread does drgt enjoy?
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Jm: in addition to alfredo and alex's businesses in Peru, mexico, Colombia, Uruguay, and Paraguay, we also operate directly across europe and africa through oices in south africa, Belgium, austria and malta, and indrectly across asia through our long-standing customer and partner RGB international. at present we operate across over 50 countries and on over 60,000 devices globally.
would say, based on the general technological advances in customer relationship and retention management across all business sectors, that our integrated player loyalty customer engagement tools like our drscreen player interface units and our media manager software are becoming more and more sought after.
What are the main products driving this groWth?
referring specifically to your management system, i believe it has had some major developments done to better cater for the tables market?
Jm: We are a systems company, it remains the core of of what the bulk of our development and product scope is built around. We are continually researching new technologies and adding features and products to our system in order to better enable casino operators to measure, manage and reward their players better. Whilst ease-of-use and functionality (and lexibility) are integral to our systems success, so is robustness. aside from our management system itself, our BlackJack11's tables jackpot game continues to generate signiicant player interest, and as a result opertor revenues, which in turn has driven demand. Finally i
as: slots have always been at the forefront of management systems development based simply on the technology they use. Table games on the other hand remain very manual and labour intensive, which has it’s positives and negatives: it creates great customer engagement opportunities, but as technology progressed, that personal touch was lost as tables staf spent more and more time having to manually capture game play data. Our Tables management system now seamlessly integrates tables game play data into our accounting, cage and reporting modules, as a result afording operators the ability to recoup
that much needed time for staf to actually engage with players. We’re now also able to ofer double loyalty points to players of our side-bet jackpot games; ultimately getting ever closer to the kind of functionaity and rewards available to slots players and slots managers. alfredo, jurgen referred to blackjack11's' popularity, have you seen this trend locally in mexico too?
am: We have; the response has been fantastic. as an ex-operator, i can really see why the game is doing so well. it really is just so easy and fast to learn and play. We currently have 7 tables installed across some of the miravalle Group’s casinos, a number which we expect to increase signiicantly across the rest of the Group soon, adding to what already is a list of in excess of 50 new BlackJack11’s tables requests across a number of mexican operators’ casinos. Our Tables management system that alex referred to earlier has also now started to gain traction in mexico. aside from your blackjack11's tables jackpot game, your slots jackpot technology is alWays Well received, there have been tWo really big Wins
this year, correct?
Jm: Yes there have been; in early June just over 2 million swiss francs was won at Grand Casino Basel, that equates to just over UsD2 million, and then in may, sun international's Boardwalk Casino in Port elizabeth paid the biggest jackpot in south africa in 25 years on our sunstriker Wide-area Progressive (WaP) of just over zaR3.3 million (approximately UsD215,000). as an aside, the sunstriker WaP was installed across the sun international Group in 2014, and to date has not endured a single second of down-time; add to that the fact that our biggest WaP client operates our jackpot technology across 5,000 eGms and over 100 locations, and we really do have a compelling (and robust) jackpot story to tell. noW that you mention south africa jurgen; it Was one of the initial global jurisdictions to implement cashless gaming as far back as the late 1990s. you'll be part of a discussion in this regard on thursday 17 october at g2e, right?
Jm: Yes that is quite correct. i'll be joining an international panel on Thursday 17 October at
12:30 under the topic: “implementing Cashless and Cardless systems”. Our integrated RFiD and nFC card loyalty and management system technology remains one of our success stories. i hope to be able to share some valuable insights in to what to look out for, and how to implement cashless and cardless technology efectively and eiciently. The fact that i'll be joined by operators who are already reaping these technology beneits will without a doubt provide for some ubiased, insightful and valuable learnings for attendees. any final comments ahead of october's shoW?
Jm: One last product i'd like to mention is our integrated loyalty and player registration access gate. The drGate was an extremely popular show piece at iCe in London, and it will be on display again in Las Vegas. Outside of it's primary access control function, it provides operators with a further engagement opportunity; another means to “suprise and delight” their players - either as they enter, or as they exit the casino, with individually tailored, or group-based, special ofers, advertising, bonus games or rewards.
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SALIM ADATIA VP OF IGAMING AND CANADIAN SERVICES AT GLI
“SPORTS BETTING IS GOING TO BE ONE, IF NOT THE, FASTEST-GROWING MARKET GOING INTO 2020” The company wants to ensure that as online gaming continues to grow and evolve, it will be properly tested and certified so that the game is fair for everyone.
hoW have your operations evolved over time in the us?
That’s a big question with a lot of answers. We recently marked 30 years of service to the gaming industry, and our irst contracts were in the Us. We started with one oice, two employees, and three contracts, and today, we’ve grown to 24 locations, with more than 1,250 employees, serving more than 475 jurisdictions. all of that change was driven by the growth of the gaming industry and evolutions in technology, and as our clients’ needs grew, so did we. Today, technology is more complex, so our testing is more complex. Cybersecurity, which no one had really even thought of 30 years ago, is a constant challenge for companies worldwide. The types of gaming and player preferences have also evolved where the industry today is an integrated mix of land-based and digital oferings. While our roots may have been in traditional bricks-and-mortar based gaming, our subject matter expertise and services have signiicantly progressed to keep up with enhanced products being deployed through parimutuel, lottery, online, mobile and other delivery channels. What are the advantages of acquiring gli’s services compared to the competition?
First, we like to say, “Your everywhere
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starts here.” What that means is suppliers who use GLi get the best and highest quality testing available anywhere. Our GLi standards series is adopted pretty much globally, and that provides a solid basis for development. Then after testing, they can quickly and easily transfer previously certiied products into jurisdictions worldwide. This is tremendous value for suppliers who are interested in saving time and money since they can go everywhere when they use GLi. as for regulators, we help them maintain the public trust by testing and certifying products to the highest standards, so they can rest easy that when they approve products to enter their jurisdictions, they can rely on our quality testing. Our standards also help regulators so they don’t have to “re-write the book” when it comes to them announcing what their standards will be; they can turn to our standards and either adopt them or make minimal changes to best it their individual needs. What are the challenges found in the us markets?
Perhaps the biggest challenge in the Us is sports betting, not because it’s diicult, it’s just new to most states. We have helped regulators, tribes, suppliers, and operators move forward with our “GLi-33: event Wagering
systems” standard. The technical standard, which has been adopted by several state, lottery and tribal regulators, represents the most highly developed set of technical requirements and practices available for sports wagering systems today. it has been exciting to see operators across the Us successfully deploy sports betting, and we continue to help regulators, operators, and suppliers move forward in this area. What are the main demands of your customers?
Quality. Whether we’re talking about suppliers who need quality testing so they can sell their products, or regulators who need quality testing so they can maintain the public trust, or operators who need quality testing so they can maintain compliance and provide their guests with fair and honest gaming experiences. it all comes back to quality, and no matter the type of gaming or where the customer is in the world, we are passionate about delivering the highest quality anywhere and everywhere. What are the company’s goals for the end of 2019 and the start of 2020?
First, we want to ensure that our valued clientele is ready to grasp
and succeed in opportunities as and when they present themselves in all areas of land-based, lottery and/ or digital gaming. For that reason, we will continuously re-invest into having subject matter experts in all areas pertaining to regulated gaming. second, we want to ensure that we always protect the highest quality of testing that we perform. Cutting corners to win bids is not what GLi has ever been about. That’s not what suppliers or operators deserve, it’s not what the regulators who accredit us as a lab deserve, and it’s certainly not what the end-consumers as gaming patrons deserve. GLi is better than that, and the industry is well beyond that. Third, a continuous focus on reduced testing so that we deliver on-time and within budget. nowadays, it’s more important than ever to come through on your promises as a testing laboratory. if a supplier, operator or regulator can’t rely on us to complete engagements as agreed to (barring unforeseeable circumstances), it is harder for them to lourish in today’s hyper-competitive gaming market. as sport betting and event wagering continues to expand in the Us, we see it as our responsibility to help suppliers, operators and regulators successfully navigate the diferent products and delivery channels that are available. What is your analysis of the neW sports betting market in the us?
Without a doubt, in our view, sports betting is going to be one, if not the, fastest-growing market going into 2020. We anticipate an even stronger focus on sports betting through online, mobile and landbased deployment expansions into new markets. it is exciting because suppliers worldwide are innovating and increasingly looking to speak with us about how they can penetrate the Us market. it is going to be a tremendous opportunity for them as they seek opportunities in what will likely continue to be a state-by-state basis approach to regulations. To achieve this, they are looking to ind what forms of sports betting are permitted
based on jurisdictional criteria in the hopes to have a better understanding of what will lead to the path to least resistance for getting their products to numerous markets faster. What is your vision about the groWth of online gaming in the american continent?
Our vision as an independent test lab is to ensure that as online gaming continues to grow and evolve, it will be properly tested and certiied so that the game is fair for everyone – regulators, suppliers, operators, and players. as we see online, or mobilebased sports betting be increasingly adopted in the Us, our hope is that it will enable nay-sayers to see that
other forms of online gaming can be deployed with just as robust controls around geolocation, age & identity, responsible gaming, and entertainment. What Were the most significant changes you have seen in the industry in the last five years?
as a company, we are celebrating 30 years serving the industry, and if you would have asked this question 30, or even ive years ago, no one could have imagined the exhilarating journey that lay ahead. The gaming industry is fortunate to have the world’s most creative people working on innovative products for end-consumers. Change need not be feared, if embraced in today’s gaming market, it can be the diference between sink or swim. This industry is continually evolving and so is GLi. in the Us at least, the land-based segment continues to
be a challenging and competitive market that is growing at a slower rate over the past ive years than in past decades. Therefore, in the americas at least the introduction of iGaming, sports betting, event wagering, and oferings like live dealer gaming, video game-based gambling, skill-based gaming, social gaming and esports, etc, cannot be overlooked as they will likely to continue to play a part in the fabric of gaming going forward. What services Will gli be exhibiting in g2e 2019?
G2e is always very interesting for us at GLi, because we have a unique opportunity to serve the three major categories of our customers all at
the same time. suppliers are busy showing their latest innovations, and we are busy back in our labs testing and certifying their devices and systems so their customers will be able to buy certiied products from them on the gaming loor. For our regulator customers, we will be walking the show loor with them, talking about the new technologies on display, and helping regulators understand the technology as best as possible so they can make fully informed decisions about products they allow into their jurisdictions. For our operator clients, we will be working with them to help them know which products are GLi Certiied and helping them to understand and protect against any cybersecurity threats that may come about – not necessarily from the technologies on display, more in general terms from what we learn about cybersecurity threats every day.
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ENSICO AND VNE
THE TWO COMPANIES ARE JOINING FORCES FOR G2E Claudio Žlebnik and Kai Buenger explain how the synergy between the two companies can benefit their customers and what products they will exhibit together in Las Vegas. What products Will you be exhibiting in g2e 2019?
Claudio Žlebnik: ensico Cms enables all features ofered by the newest products from the world’s largest manufacturers in the gaming industry. We ofer a diverse range of modules: accounting, Ticketing system, Jackpot solutions, Player Tracking / Bonusing, Cashless system, Casino Reception, integration, and mobile. numerous of ensico customers were demanding a cash redemption terminals, that is why we were interested in inding a reliable partner. ensico was ofered the opportunity to develop their own CRT in cooperation with Vne to round our Casino management integration. We decided to join our forces and represent both companies in G2e Las Vegas. Kai Buenger: The ticket redemption operation is merging with bonussing, player rewards and advertising. This means our kiosks, which used to be focused on just redeeming tickets are getting used as a general platform for internactive communication with players. in the past we were producing grey steel boxes with just a basic number of functionalities. nowadays our kiosks get individual designs and huge screens. Beside of cash payments you will ind players using Vne machines for access to their rewards or bonussing platform, they will watch 44
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interesting special ofers, they can process cash uploads or cash withdrawals to or from their virtual accounts and they maybe also get paid for their sports betting wins. This combination of additional functionalities is what we´ll present at the G2e. What is your vision about the us market?
CŽ: since our beginnings in 1998, we’ve been driven by a desire to create the world’s greatest system experience, every day. First system installation was performed in 1999 in slovenia when government started to perform casino operation monitoring. ensico was the irst system approved by government and certiied by siQ. We are GLi and siQ approved. Our vision in Us markets are mostly nevada restricted gaming licence establishments (bars and restaurants). We think that those venues would beneit from same features as of Casino management system as used in large casinos, with much smaller investment. We strongly belive that ensico Cms product portfolio can bring this venues to next level of business. KB: Getting access to the Us market for a european producer is connected to lots of complicated and cost intensive approvals. some of the required test procedures are connected to technologies which have come in
use decades ago. Our products don´t match with them and thus our vision for the Us market is that there´ll be a liberalisation one day. Protecting a market for the locals by creating walls which are almost impossible to climb has never turned out to be productive on a mid term view. What are the advantages of acquiring your products compared to the competition?
CŽ: ensico has over 20 years of experience in iltering Gm data, as a smaller company we grow organically with our customers. ensico ofers over 70 dedicated reports, complete Gm accounting and detailed history records. What makes us diferent from our competion is deinetly our 24/7 “live person” customer support. KB: While many producers look at the jurisdiction and create their kiosks accordingly, Vne is looking at the vision of the operators, at the demands of the players and at the latest technoligies any time we develop a new product. This makes the diference when you look at the results. and the positive feedback we get is driving us to get even better day by day. How have your operations evolved over time in the country? KB: at the moment we´re reducing our Us activities to a minimum by just showing presence. We´re still listed
in nevada as supplier for associated equipment, but we don´t go forward for further approvals for now. For Vne, the Carribean and Latam market is the reason to exhibit at the G2e. We meet many of our customers just once a year at this show. What are the main demands of your customers?
KB: Our customers ask for interactive redemption kiosks with a wide range of diferent functionalities. The more often players are frequenting Vne kiosks, the more often operators have possibilities to contact them or address customer speciic bonus ofers to them. and since Vne integrated cash handling for virtual platforms, even online players start frequenting our kiosks inside casinos again. and all our customers are aware, staying in touch with the constantly growing number of online players is essential for their land-based operations. Vne understood this message well. The Vne strategy is based on a cooperation with local distributors. it´s just italy and
spain, where we´re operating with own sales platforms. Therefor we are in the process of creating a network of Us distributors now. We already have been able to contract some, others will follow. as the demand in the Us market is fast growing, we´re also considering to move a part of our production to Us territory. What are the company’s goals for the end of 2019 and the start of 2020?
KB: For the next months Vne is open to establish our products in several new markets. and of course we´ll integrate several new technologies, especially in the sectors of player tracking, bonussing and automated biometrical player identiication. and last but not least we of course will remain in the position of supplying modern, but very afordable products. The biggest challenge Vne is facing at the moment is to keep in touch with each of our customers after we have added a couple of markets in the last years. The ongoing process
of improving products always requires an intense dialogue with markets and customers. Therefor we´re investing in our after sales services and marketing activities. Wherever there is automated cash handling there are security, reliabilty and cost eiciency on top of the priority lists. and it´s our goal for 2019 as well as for the upcoming years to keep each of these topics on the highest possible level. What Were the most significant changes you have seen in the industry since entering this market?
KB: The 24/7 availability of any kind of gambling no matter where you are is the most signiicant change this business has experienced over the last decades. To keep these players frequenting casinos and arcades is the big challenge for the future. Together with the increasing number of attractive functionalities fully integrated online systems provided by our partners ofer, we are considering ourselves to be well prepared.
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NICK KHIN CCO AT IGT
“OUR GOAL IS TO BE GROWTH PARTNERS FOR OUR CUSTOMERS” The executive spoke about what are the company’s goals for the end of 2019 and the start of 2020 and how have IGT’s operations evolved over time in the US. What is your vision about the us market?
What are your most successful products in the us?
at iGT, our goal is to be growth partners for our customers by leveraging research-backed products, solutions and services. For example, our new PeakBarTop is backed by extensive focus group testing with operators, players, and bartenders. Our sports betting platform, iGT Playsports, is the leading B2B sports betting platform powering more than 30 betting venues in ten states. We are looking forward to continuing our momentum in this space with new products and services that are designed to it the needs of operators looking to enter this market.
iGT’s Wheel of Fortune slots are wildly popular with players and operators alike, and we are continuing to build on the success of this game family with new titles on a variety of gaming machines. We are also seeing continued strength in our core portfolio with many of our proven performer titles topping performance charts. We’re also continuing our legacy as the leader in video poker.
hoW have your operations evolved over time in the us?
We have evolved all segments of our portfolio and operations in recent years. a prime example of this evolution is the turnaround of our core video portfolio. Through our test bank program and extensive player testing, we’ve made signiicant progress in that product segment. We have become a very performance-focused organization that leverages player insights in all aspects of the business, and we strategically leverage proven math, iP, game mechanics and hardware to create next-generation player experiences.
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What are the advantages of acquiring igt’s products compared to the competition?
iGT is committed to providing playerdriven performance. We do this by leveraging player insight programs, player focus groups, and internal testing to deliver performance-driving games to our customers. We will highlight this research-based approach at G2e by showcasing our deep content library of proven iGT games. What are the challenges found in the us markets?
One of the greatest challenges that any supplier faces is making products that stand out in a highly competitive market. at iGT, we are always looking for ways to innovate and diferentiate our products and services. From
industry-irst technology such as TRUe 4D, to state-of-the-industry mobile solutions, iGT’s portfolio has a range of innovations that stand out on casino loors and engage and excite players. What are the company’s goals for the end of 2019 and the start of 2020?
We will continue to focus on being growth partners for our customers and providing engaging experiences for players by focusing on our innovations in content and platform technology. in addition, we’re focused on placing many of the exciting games and solutions that we’re showing at G2e onto casino loors. What Were the most significant changes you have seen in the industry in the last five years?
First and foremost, considerable manufacturer and operator consolidation, including our own merger with GTeCH to become the new iGT. more recently, the proliferation of sports betting in north america has captured headlines and industry interest. We look forward to continuing our momentum in this product segment with our sports betting platform, Playshot, and our self-service betting solutions such as the iGT Playsports kiosk, iGT Playsports Pad, and the CrystalBetting Terminal.
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> ENTREVISTA
RENATO ALMEIDA VICE PRESIDENT AT FBM
“FBM HAS KNOWN HOW TO REINVENT ITSELF” G2E is an opportunity for the company to reinforce brand awareness especially as it will mark the first appearance worldwide with its new identity. What products fbm Will be exhibiting in g2e 2019?
FBm has many novelties to be launched during G2e Las Vegas, among them a redesigned version of a bingo machine with cuttingedge components for better performance. This new machine is to be exhibited with the Progressive series bingo games, a range of games offering the bonus “multipots”, a novelty for mexico and already a success in spain. The brand will also go strong with its spin Reel line. Besides the first six games offering 243 ways to win, FBm will showcase its pack of game easy$Link and the attendees will have the chance to see the latest pack of linked games debuting during the show. FBm will also exhibit its online gaming brand FBm Ds (Digital systems) for the first time with a range of bingo games, spin reel, baccarat, blackjack, and poker available for online platforms. But besides everything, G2e is an opportunity for FBm to reinforce brand awareness especially as it will mark the first appearance worldwide with its new identity. it is important that people understand that FBm has not changed but has positively evolved.
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What are the advantages of acquiring fbms products compared to the competition?
What Were the most significant changes you have seen in the industry in the last five years?
High-quality products have always been a priority for FBm. The brand has become famous for using state-of-the-art technology in its games and machines and continues to develop strong partnerships to maintain a prominent technical knowledge of the field. Gaming is the core of FBm and the products are thought to offer the greatest experience.
The industry has beneited incredible changes along these ive years. The market has evolved thanks to new technology, allowing companies to develop their games and machines to create extremely interesting entertainment. FBm has known how to reinvent itself through the years by keeping up-todate with these changes in an industry that has become more competitive, especially with the expansion of online gaming. But we are excited to see that these changes thrived creativity.
What are the fbms goals for the end of 2019 and the beginning of 2020?
FBm has been present this year with a lot of novelties that are going strong and keep being developed in the market. The brand is expected to install more spin reel machines shadow and to introduce its new bingo cabinet to the clients. easy$Link is already a success in mexico and several other new machines will be installed. at the beginning of 2020, FBm will be busy with iCe London where the brand will be present with its spin Reel games at the front line to develop its range of products in europe. ireland and spain will soon receive the spin reel games, as well as the Philippines.
hoW have your operations evolved over time in europe?
The expansion of FBm in spain continues with the installation of its products in the great Bingo Jaca. During august, Bingo Jaca welcomed the famous bingo terminal Galaxy from FBm, increasing the brand presence in spanish territory. The games selected for this inauguration were, two of the most acclaimed by customers; “Rock star Bingo” and “Bingo-Go“, and a new title; “Cash O’clock”, which is launched for the irst time in spain. all of them in their most current version – Progressive series, which features mega and multipots functionalities.
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> ENTREVISTA
IAN CROSBY DIRECTOR OF SALES AND MARKETING AT ZYTRONIC
“THE US MARKET REMAINS THE MOST INNOVATIVE IN TERMS OF GAMING HARDWARE DEVELOPMENT” The executive detailed what are the main demands of their customers in the US and his vision about the industry in the United States.
What is your vision about the us market?
i’d say that the Us market remains the most innovative in terms of gaming hardware development, and the techniques manufacturers are using to attract younger players. a great example is the emergence of e-sports and “skill based” games, and we expect to see more exciting, touchscreen enabled systems here in the future – where players can compete against each other, in a fun, social environment rather than solitary gamblers feeding coins into slots. hoW have your operations evolved over time in the us?
We’ve supplied zytronic products to customers in the americas for many years now – predominately in the Usa. as our business has grown in the region, around 6 years ago we established a Us company (zytronic inc) and now have 3 sales/support employees located in atlanta, austin and seattle, who take care of our direct customers and channel partners. What are your most successful products in the us?
in the Gaming sector, it’s got to be curved touch sensors. as a manufacturer with a very long history of in-house glass processing capability, we were one
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of the irst producers of curved touch sensors, and to date we’ve sold in excess of forty thousand in diferent radii and sizes for a variety of customer projects. What are the advantages of acquiring Zytronic’s products compared to the competition?
Our projected capacitive touch sensors are proven reliable over 20 years of use in some of the most extreme environments imaginable. However, in addition to their unparalleled durability, we can also uniquely tailor the design of each sensor to our customers speciic needs – from 5 to 90”, printed, curved, shaped, thin and thick glass. in fact, you name a design, and we can probably make it. and there are “no strings” i.e. the mOQ is only 1 piece, and we typically don’t charge an nRe/tooling fee per design – at most a few hundred dollars for a print mask or glass bending mould. What are the challenges found in the us markets?
as our customers strive to make their slot machine stand out on the casino loor, the complexity of some of the new touchscreen designs we’re now seeing is mind-boggling. However, our manufacturing team are up to the challenge, and as i noted earlier, as we’ve been processing our own
glass for over 70 years now (cutting, machining, printing, toughening and bending), it really helps our customers give expression to their ideas of how players can interact with the slot machine in new ways. What are the main demands of your customers in the us?
it’s a iercely competitive market and our customers design-cycles for new hardware development seems to get shorter each year. Fortunately, our manufacturing process is highly lexible, and we have a dedicated team of technicians who make customer prototypes day in/day out. We also design our own touch controllers and can quickly adapt these depending on speciic customer needs. What are the company’s goals for the end of 2019 and the start of 2020?
Well, we’re continuing to invest each year in new plant and equipment at our touch sensor manufacturing facilities in the UK, and we’ve recently completed a further $500k upgrade which adds exciting new design capabilities but will also help to maximise production eiciency. in addition, our Technical team continues to innovate, and we retrench around 10% of our revenues each year into new product development.
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> ENTREVISTA
MARCUS YODER VICE PRESIDENT OF REGULATED MARKETS BUSINESS DEVELOPMENT AT GAMBLIT GAMING
“WE WILL CONTINUE TO EXPAND OUR FOOTPRINT INTO NEW JURISDICTIONS” The executive explained what are the company’s goals for the end of 2019 and the start of 2020 and what are the challenges found in the US markets. What is your vision about the us market?
We continue to deploy into new jurisdictions in the Us and Canada. We are now licensed in 14 states and three Canadian provinces. We are deployed in 40 casinos with 170 positions. We are also seeing regional preferences in our games, as we work with our operator customers to bring the best games for their particular player base. We are in two new state-wide ield trials, and with our bartop unit expect to expand from the casino loors of our customers into their bar areas. hoW have your operations evolved over time in the country?
We look at each market independently, evaluate the Total available market, identify and engage with casino operators with long-term view of how the gaming floor is changing over time, evaluate the licensing costs and specific technical requirements, and move to gain initial master License agreements and licensing from the applicable state and tribal jurisdictions. as we grow we are also hiring industry veterans in account executive roles, as well as expanding our technical service force as we deploy
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into new jurisdictions. We already have technical service coverage in the Pacific, mountain, and Central time zones. and as we wrap up the field trials, will add into the eastern time zone. What are the advantages of acquiring gamblit gaming’s products compared to the competition?
From what i understand our games are providing more Win Per Unit Per Day than our direct competition. We do hope that our direct competitors continue to grow and gain more placements to continue to provide more options for operators. What are the challenges found in the us markets?
One of the biggest challenges i think all eGm providers face is the decrease in footprint/budgets for leased games. We started with Gross Gaming Revenue share deals, have moved to daily lease fee deals, but the budget for operators continues to shrink. it’s currently about 9% of the floor on average, but i spoke recently with several operators taking their floor down to only 3% of the floor. in our case, this is particularly tough
since our games are new. We like to share the risk and rewards with our operator customers, so the revenue share lease approach has been good. We hear the market though, and so now we will be providing our bartop unit in a revenue share, daily lease fee, or outright purchase model. We’ll start with the bartop and gauge reaction from the operators. What are the main demands of your customers in the country?
i think the customer drop into two markets really. Those who will only focus on WPUD, and those who still want performance but also see that providing more options on their casino loors keeps a patron in the casino longer, and opens a new revenue generation opportunity. What are the company’s goals for the end of 2019 and the start of 2020?
We will remain focused on the Us and Canada. We will continue to expand our footprint both into new jurisdictions and expanding within our current ones. We will bring more games through to market so that we can get the right games to the right players per market.
MICHAEL STARZYNSKI CEO AT BLUBERI GAMING
“NOW OUR STRATEGY IS TO GO WIDER AND DEEPER IN THE INDUSTRY” The executive explained what are the challenges found in the US markets and the company’s goals for the end of 2019 and the start of 2020.
What is your vision about the us market?
What are your most successful products in the us?
What are the challenges found in the us markets?
Our strategy in the last 2 years was to re-establish ourselves in the marketplace as an innovative reliable eGm supplier. We have done that. now our strategy is to go wider and deeper in the industry with expansion into new territories like maryland, Connecticut, new mexico, Oklahoma and other lucrative territories. We will also expand our licensed locations ofering a much richer set of product and service oferings, which we have built up over the last 18 months. Look for Bluberi to appear in 20+ new territories in the Us market including route markets.
most successful products in the Us market are the b.POD games launched about 18 months ago. Player overhead display format games are considered premium slot games. Our library is growing each quarter with the current library at 20 games. i Like Big Bucks, our irst premium licensed title, has taken the industry by surprise as a truly immersive game experience. Our new novus b27 and b49 cabinets are making their way into our customer base with exciting results.
With the increase of new casino openings in the Us, the addition of competition across all manufactures ofering bigger, brighter, bells & whistles keeps us on our toes. Building the perfect math model to keep players at the machine has always been the holy grail.
hoW have your operations evolved over time in the us?
Bluberi understands its customers and their evolving needs. Providing new technology with new games is a constant, not a one-time event. Our game math models, content, and dynamics are targeted for the best possible experience. “Gaming Built around You” really means something to us. We also want to help our customers with their legacy investments, providing compelling packages to trade in older tech for new exciting titles and cabinets. We have even designed hybrid technology to upgrade the tech but still run the older games complete with older math. This is something our customers have been asking for.
Bluberi has been steadily growing its operations in Canada and the Usa with expansion focused on top talent in Las Vegas, the hub of gaming in the Usa. We have also expanded our eGm manufacturing in the Usa through high end manufacturing and assembly companies and through our own distribution center in Las Vegas. Look for even more accelerated growth in Las Vegas with a new game studio and a high-end showroom for our customers.
What are the advantages of acquiring bluberi’s products compared to the competition?
What are the main demands of your customers in the us?
Create exciting games that players want to keep playing and sustainable game libraries. To be able to provide a variety of cabinet styles other than just pennies. Having a great experience when players insert $20 to try out a gaming experience they will never forget. examples include i Like Big Bucks, Frogged Up and american stars. What are the company’s goals for the end of 2019 and the start of 2020?
Restructuring our sales strategy and product launches as we ramp up our product line up for 2020, that will include some key licenses to be announced at G2e. But most importantly, to build our credibility and business partnership with our key customers across the Us. We want Bluberi to be the “go to” supplier for casinos in the north american market.
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TRACEY CHERNAY SENIOR VICE PRESIDENT FOR GLOBAL CASINO AND GAMING AT TRANSACT
“OUR SOFTWARE ALLOWS CASINOS TO CONNECT WITH THEIR CUSTOMERS WHILE THEY PLAY” The executive detailed the company’s goals for the end of 2019 and the start of 2020 and what are the advantages of acquiring Transact’s products compared to the competition.
What products transact Will be exhibiting in g2e 2019?
among Transact’s displayed products is the epic edge, which is the newest and best choice in TiTO printers. The company will also feature the epic 950, which is the industry standard for TiTO printing. Transact’s epic 880 will also be a highlight, as it is the preferred roll printer that is incorporated into all the leading sports betting kiosks. What is your vision about the us market?
moving forward, casinos will continue to be a core part of our customer base, but we also want to focus on non-casino industries, as they also represent important markets for us. Our printers are lexible to work with Video Lottery Terminals (VLT), which are incorporated in road operations, horse tracks and truck stops. hoW have your operations evolved over time in the country?
Our operations have grown signiicantly in the past few years, especially in our Las Vegas oice. since 2017, our tech department has doubled, making room for a talented team of software engineers in southern nevada, which we call our software Center of excellence. Products-wise, one of our most prominent evolvements is the epic edge, 56 Games maGazine
our latest iteration of the casino TiTO printer. The epic edge was built on the proven, long-term performance of the epic 950, which is currently installed in over 750,000 slots throughout hundreds of casinos worldwide. in addition to providing high-quality casino printers, we have also evolved to develop epicentral- an innovative software solution. epicentral is the gaming industry’s only enterprise-level promotion and bonusing software suite that can target customers in real-time with unique custom-designed coupons. Combined with the company’s casino printers, this software allows casinos to connect with their customers while they play their favorite slot machines and electronic table games. What are the advantages of acquiring transact’s products compared to the competition?
The quality and value of our products is top-notch. in fact, our epic 950 printer is so reliable that less than 0.03 percent of casinos have experienced any sort of failure with the printer during our initial warranty period, and many of our casino installations have used our printers without fail for 10 years or more. When customers purchase our products, we provide training support both on-site and online. To keep our customers’ printers printing, Transact also has a
comprehensive service, support and supplies system in place to provide customers with every conceivable part, consumable and service request. Unlike some competitors, we ofer individual parts for sale, which is very cost-efective for our clients, as they don’t have to re-purchase whole products for minor issues. speciically, the epic edge is the most innovative TiTO printer on the market, as it’s the only one that features an unmatched 300 DPi, a high-speed irmware uploading solution and a single interface board for all games. What are the company’s goals for the end of 2019 and the start of 2020?
Transact’s plans for the future are well established, both in Las Vegas and around the world. as mentioned earlier, we will continue to expand our Las Vegas facility bringing more software engineers into our software Center of excellence, and we will continue to expand our global sales, operations, and technical support staf in our european and asian locations. We are excited about our product road map for both hardware and software with an emphasis on growing our software solutions to maximize the value of our printers for our customers. Our leadership team is strong with over 100 years of combined experience in the Casino and Gaming industries. The future looks bright for us.
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