WEEKLY INSIGHTS
HOTEL & VISITATION
Metrics March 12, 2026
EXECUTIVE Summary MARCH 1 - 7, 2026
80% HOTEL PERFORMANCE
OCCUPANCY RATE
+8.3%
YEAR-OVER-YEAR OCCUPANCY RATE CHANGE
$352 AVERAGE DAILY RATE
YEAR-OVER-YEAR AVERAGE DAILY RATE CHANGE
$281
+11.5%
+9.2%
3,232
REVENUE PER AVAILABLE ROOM
YEAR-OVER-YEAR REVPAR CHANGE
YEAR-OVER-YEAR CHANGE IN DEMAND (ROOMS SOLD)
+2.9%
# ROOMS OPEN FOR BOOKING
WEEKLY INSIGHTS SOURCE: STR
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HOTEL
HOTEL PERFORMANCE:
Occupancy
WEEKLY OCCUPANCY (%) 2025
OCCUPANCY BY DAY OF THE WEEK (%)
2026 91%
92% 85%
80%
80% 75% 70%
69%
74% 66%
JAN 17
76%
FRI
SAT
71% 66% 71%
63%
77%
67%
66%
66%
66%
JAN 31
FEB 7
FEB 14
FEB 21
74% 58%
60%
JAN 24
FEB 28
MAR 7
SUN
MON
TUE
WED
THU
MARCH 1 - 7, 2026
WEEKLY INSIGHTS SOURCE: STR
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HOTEL PERFORMANCE
HOTEL PERFORMANCE: AVERAGE DAILY RATE (ADR) WEEKLY ADR ($) 2025
ADR BY DAY OF THE WEEK ($)
2026 $384 $372 $352
$325 $324
$324
$322
$330
$331 $321
$326
$319
$321
$320
$321
FEB 7
FEB 14
FEB 21
FEB 28
$342
$349
$343
$344
$342
$349
$302
$312
JAN 17
JAN 24
JAN 31
MAR 7
SUN
MON
TUE
WED
THU
FRI
SAT
MARCH 1 - 7, 2026
WEEKLY INSIGHTS SOURCE: STR
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HOTEL PERFORMANCE
HOTEL PERFORMANCE: DAILY Demand MARCH 1 - 7, 2026
SUN
MON
TUE
WED
THU
FRI
SAT
74°
67°
68°
63°
75°
75°
78°
1,880 RNs
2,595 RNs
2,940 RNs
2,962 RNs
2,740 RNs
2,475 RNs
2,445 RNs
+33.1% YoY
+12.3%
+1.9%
+3.8%
+9.6%
+7.3%
+8.7%
WEEKLY INSIGHTS
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HOTEL PERFORMANCE
SOURCE: STR, WEATHER CHANNEL